KING's HOTELs

What KING's HOTELs does

KING's HOTELs is a privately held boutique hotel and serviced-apartment group headquartered in Munich, Germany, operating under the parent KCS Hotel GmbH and managed by Hanna King. Founded in 1988, the group operates a portfolio of three properties clustered in central Munich within walking distance of Munich Hauptbahnhof: KING's HOTEL First (luxury boutique hotel with cocktail bar), KING's HOTEL Center (mid-range boutique hotel with courtyard garden breakfast), and AdvaStay by KING's (extended-stay apartment hotel with kitchenettes). The portfolio is extended by Homes by KING's (furnished long-term apartments) and KING's Cafe (a co-working cafe and event venue on the ground floor of Hotel First). The group employs 23 staff and serves business travelers, leisure tourists, families, digital nomads, freelancers, and long-stay guests.

The group's technology stack is built on a proprietary booking platform (bookings.kingshotels.de) with a best-price guarantee for direct bookings, complemented by self-service check-in/check-out kiosks, a digital guest folder, a digital concierge, and online pre-arrival registration. Operational differentiators include ISO certification (among the first German hotel operators to obtain it), the proprietary 'KING's Standards' hygiene framework, use of 100% green energy, and Fairtrade coffee. The only AI capability is a third-party HiJiffy chatbot integrated for guest communication and booking inquiries.

Revenue is generated from hotel room rentals, long-stay apartment rentals, co-working and conference room bookings (€79/hour, €240/half-day, €400/full-day), cafe and bar F&B, and event venue rentals. The go-to-market is direct-to-consumer with a best-rate guarantee and a 10% direct-booking discount code (KNGFIT), supplemented by third-party OTA distribution and a Spacebase partnership for conference room discoverability. The group owns no public listing, has no disclosed funding, and operates exclusively in Munich, Germany.

Name

KING's HOTELs

Legal name

KCS Hotel GmbH

Website

https://kingshotels.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KING's HOTELs is a private Munich-based boutique hotel group operating three centrally located hotels (First, Center, AdvaStay), furnished apartments (Homes by KING's), and a co-working cafe, serving business travelers, tourists, families, and long-stay guests.

Ownership category

akta.pro rank

Product category

Boutique Hotels and Serviced Apartments

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Corporate Conference Center Hotels (THAGALAF)

Keywords

• Boutique hotel operations
• Serviced apartment rentals
• Extended stay accommodations
• Coworking hospitality space
• Contactless hotel check-in

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Rentals: Traditional hotel accommodation revenue from room rentals across three boutique properties (Hotel First, Hotel Center, AdvaStay). Revenue generated from nightly rates with various room categories including standard rooms, premium rooms, and family rooms.
2. Long-Stay Apartment Rentals: Extended stay furnished apartments under Homes by KING's brand. Revenue from mid-term rentals with fully equipped kitchenettes, targeting digital nomads, freelancers, and business travelers seeking longer accommodations.
3. Co-Working Space Rental: KING's Cafe co-working space generates revenue from hourly, half-day, and full-day conference room bookings (79€/hour, 240€/half day, 400€/full day). Also serves food, beverages, and alcoholic drinks.
4. Food and Beverage: Cafe and bar services at KING's Cafe including fair-trade coffee, healthy food, snacks, and alcoholic beverages for evening social atmosphere.
5. Event Venue Rental: Conference rooms and event spaces available for booking, with the co-working space also functioning as an event venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

KING's HOTELs operates a Munich-based portfolio of boutique hotels (KING's HOTEL First, KING's HOTEL Center), an extended-stay apartment hotel (AdvaStay by KING's), furnished mid-term apartments (Homes by KING's), and a co-working cafe with meeting rooms (KING's Cafe/Focus Lounge). The group sells these accommodations directly through its own online booking platform with a best-price guarantee, and supplements room revenue with food and beverage service, Fairtrade coffee, and meeting/event space rentals.

Product overview

KING's HOTELs is a collection of boutique hotels, apartments, and private homes in Munich's city center. The portfolio consists of four distinct properties: KING's HOTEL First (luxury boutique hotel with cocktail bar), KING's HOTEL Center (boutique hotel with courtyard garden), AdvaStay by KING's (extended-stay apartment hotel with kitchenettes), and Homes by KING's (furnished apartments for long-term stays). Supporting these accommodations is KING's Cafe, a co-working space offering meeting rooms, Fairtrade coffee, and healthy food, plus conference room rentals. The company also provides a digital booking platform, contactless check-in kiosks, and a travel blog showcasing Munich attractions.

Differentiator

Problem solved

Functional benefit

Brands

• KING's Cafe: Co-working cafe and lounge located on the ground floor of King's First Hotel, offering coffee, healthy food, and meeting rooms for up to 8 people. Open Monday-Sunday 8:00-00:00.

Products and services

• KING's HOTEL First Luxury boutique hotel in Munich's city center (Dachauer Straße 13) with single, double, and multi-bed rooms, cocktail bar, regional breakfast, and access to KING's Cafe co-working. Targets leisure and business travelers seeking a central boutique stay.
• KING's HOTEL Center Boutique hotel in Munich city center (Marsstraße 15) with courtyard garden breakfast, family rooms, and rooms suited for business travelers. Mid-range positioning within the KING's portfolio.
• AdvaStay by KING's Long-stay apartment hotel located five minutes from Munich Hauptbahnhof, offering double rooms, club rooms with kitchenettes, and family rooms. Targets business travelers, project assignees, and long-stay guests needing apartment-style amenities.
• Homes by KING's Furnished apartments in Munich (20-45 sqm) with kitchenettes, air conditioning, and access to KING's Cafe co-working facilities. Targets digital nomads, freelancers, project-based assignees, and long-term travelers.
• KING's Cafe (Co-Working Cafe) Co-working cafe and lounge at Dachauer Straße 13 in Munich, open Monday-Sunday 8:00-00:00, offering Fairtrade coffee, healthy food and snacks, evening cocktails, and meeting rooms. Serves both hotel guests and walk-in remote workers, freelancers, and small groups.
• Focus Lounge Conference Rooms Meeting room rental for up to 8 people inside KING's Cafe, including free WiFi, water, arabica coffee, and tea, with hourly (€79), half-day (€240), and full-day (€400) pricing and optional paid catering. Used by business teams, co-working guests, and external event organizers.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• SpacebaseminorChannel Partner/ Reseller/ DistributorThird-party venue booking platform for conference room reservations, allowing external customers to discover and book the KING's Cafe meeting space.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 25hours Hotels: Design-led boutique hotel brand with multiple German city-center locations; closely comparable boutique positioning, central Munich presence, and emphasis on distinctive local guest experience.
• Citadines Apart'hotel: European serviced-apartment chain offering studio and one-bedroom apartments with kitchenettes in central urban locations; directly comparable to AdvaStay and Homes by KING's extended-stay offerings.
• Roomers Munich: Luxury boutique design hotel in Munich with cocktail bar, F&B and rooms suitable for both leisure and business guests; directly comparable luxury tier and downtown Munich location to KING's HOTEL First.
• Adina Hotels: Apartment-hotel concept with in-room kitchenettes, co-working spaces and central European city locations; comparable in targeting digital nomads and long-stay business travelers with apartment-style lodging.
• Living Hotel: German-based boutique and serviced-apartment hotel group with strong presence in Munich; very similar mix of full-service hotel rooms, long-stay apartments and on-site meeting/co-working amenities, targeting business and leisure travelers.
• Hotel Maximilian Munich: Independently owned luxury boutique hotel in central Munich; comparable full-service upscale positioning, family-managed character and central Munich location to KING's HOTEL First.

Broad incumbents

• Motel One: Largest German design-budget hotel chain with multiple Munich properties; competes for the same business and leisure clientele at slightly lower price points with significantly greater scale and distribution reach.
• Leonardo Hotels: European mid-scale hotel chain with multiple Munich properties; broader portfolio but overlaps with KING's in serving mid-tier business and group travelers in central locations.
• B&B Hotel: European budget hotel chain with several Munich locations; competes on price for budget-sensitive business and leisure travelers in the same central Munich catchment as KING's.
• Marriott Munich: Global chain operating full-service and luxury hotels in central Munich; directly competes for business and conference travelers in the same catchment as KING's, with the advantage of loyalty distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kingshotels
• Facebookfacebook.com/kingshotels
• Instagraminstagram.com/kingshotels
• LinkedInlinkedin.com/company/king-s-hotels

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KING's HOTELs