King Spa

What King Spa does

King Spa & Sauna is a privately held U.S. operator of Korean-style spa and sauna (jjimjilbang) facilities serving individual consumer and family customers seeking wellness, relaxation, and group social bathing experiences. The company's core product is a large-format, multi-amenity facility combining gender-separated bathhouses with a range of sauna types (dry, infrared, salt, etc.), communal relaxation and sleep rooms, and on-site food and beverage service, delivered as a single day-pass or extended-stay admission. The brand is differentiated from conventional day spas by the breadth of amenities, the Korean cultural format, and the destination-scale footprint of each location.

The business operates on a high-visit, low-ticket consumer admissions model with ancillary revenue from food, beverage, retail, and optional massage / body-scrub services sold on-site. King Spa & Sauna currently operates facilities in Niles, Illinois (Chicago metro) and Dallas, Texas, with a third location announced for Chantilly, Virginia in Spring 2021 to enter the Washington D.C. metro market. The company does not disclose pricing, revenue, leadership, or funding; it appears to be privately funded and operationally focused on multi-market U.S. expansion rather than technology differentiation. The reported corporate headcount is 16 employees, which is consistent with a small corporate / management function overlaying larger on-site operational hourly workforces at each facility.

Name

King Spa

Legal name

King Spa & Sauna

Website

https://kingspa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

King Spa & Sauna operates large-format Korean-style spa and sauna facilities across multiple U.S. metros, serving individual consumers and families seeking wellness, relaxation, and multi-amenity day-pass experiences.

Ownership category

akta.pro rank

Product category

Spa & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Accommodation (721)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

akta.pro secondary industries

Sauna & Steam Bath Facilities (HSADAKAC), Destination Spas & Spa Resorts (HSALAFAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Sauna facilities
• Spa services
• Wellness centers
• Thermal bathing
• Korean spa

Headquarters

HQ city

Niles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Core offering

King Spa & Sauna operates multi-location Korean-style spa and sauna facilities that offer guests thermal bathing, sauna access, and related wellness and relaxation services. The company serves individual consumers through physical locations in Niles, IL, Dallas, TX, and a forthcoming Chantilly, VA site, charging service fees for facility access and on-site amenities.

Product overview

King Spa & Sauna is a single-service spa and sauna business operating physical wellness facilities. The company provides sauna and spa services at three locations: Chicago (Niles, IL), Dallas (TX), and a forthcoming Virginia location (Chantilly, VA). The offering consists of a unified set of spa and sauna services delivered at physical facilities, rather than a platform with modular components or digital products.

Differentiator

Problem solved

Functional benefit

Products and services

• King Spa & Sauna Facility Access

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Emerging players

• Othership: Modern, design-forward bathhouse and sauna concept offering contrast bathing (sauna/cold plunge) and guided breathwork, targeting the same wellness-oriented thermal experience customer as King Spa but with a tech-enabled membership model.
• AIRE Ancient Baths: Premium thermal bath experience inspired by ancient Roman/European traditions, overlapping with King Spa on the thermal spa category but at a higher price point and more limited US footprint.
• Bathhouse (New York): Brooklyn-based modern bathhouse offering thermal bathing, sauna, and wellness programming; competes for the same urban, experience-driven customer seeking sauna-led wellness.

Broad incumbents

• Woodhouse Spa: Established US destination spa brand offering a broader menu of spa services (massage, facials, body treatments) across multiple locations; comparable as a multi-location US spa operator though more service-diversified and less thermal-focused than King Spa.
• Hand & Stone Massage and Facial Spa: National membership-based spa franchise offering massage and facial services across hundreds of US locations; competes for the same consumer wellness wallet share as King Spa but with a different service mix.
• Massage Envy: Large national membership-based spa and wellness franchise offering massage, skincare, and stretch services; a broad incumbent in the US wellness services market competing for the same discretionary wellness spend.

Direct peers

• Spa Castle: Operates large-format Korean-style spa and sauna facilities in the US (New York, Texas, California), directly competing with King Spa on the same thermal spa / jjimjilbang-style format and target customer.
• Jeju Sauna: Multi-location Korean-style bathhouse and sauna operator offering gender-separated thermal facilities and relaxation areas, overlapping almost entirely with King Spa's offering.
• Imperial Spa: Korean-style sauna and spa operator serving the same thermal/wellness consumer with co-ed bathing, sauna rooms, and relaxation lounges - a directly comparable multi-format spa peer.

Regional players

• Kohler Waters Spa: Destination spa concept attached to the Kohler brand offering hydrotherapy and water-based wellness experiences; comparable as a spa concept with strong emphasis on hydrotherapy/water-based treatments like King Spa, though more regionally concentrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/king-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Spa