Young Economists Club (YEC)

What Young Economists Club (YEC) does

Young Economists Club (YEC), formally "Câu lạc bộ Nhà Kinh tế Trẻ – Đại học Kinh tế Quốc dân" (YEC-NEU), is a student-led, non-profit academic club established on 2 April 2001 under the patronage of the National Economics University (NEU) Student Union in Hanoi, Vietnam. Its product surface centers on case-study training and competitions — most prominently the national Hành Trình Kinh Doanh (Business Journey) competition (1.7 billion VND / ~US$70,000 prize pool in 2025) and the Mentoring Series of webinars plus a Case Challenge (2,000+ registrations, 320+ teams, 900+ seminar attendees and 54,000+ students reached across 100+ universities in 2026) — supplemented by workshops/talkshows, NEU campus tours, an internal Y-Magazine and a Case Study resource library. There is no proprietary technology platform; the operating stack is a WordPress website (kinhtetre.net) plus Facebook, LinkedIn and TikTok channels.

YEC organizes internally as a four-department, one-administrative-unit student-run structure (Professional, Programs, Communications, External Relations, plus HR/Admin) and reaches students primarily through annual recruitment drives, social media and partner-university networks. Revenue mechanics are sponsorship-driven rather than transactional: corporate partners — including Honda Vietnam, Heineken Vietnam, P&G, Deloitte Vietnam, Pizza Hut Vietnam, TopCV, Suntory Pepsico, Philip Morris and Meta Ecom — provide cash sponsorship (largely earmarked for competition prize pools and events) and in-kind support (mentorship, case materials, media amplification) in exchange for branding, employer visibility and access to a curated student talent pipeline. All programs are free for student participants.

The organization operates as a two-sided bridge between Vietnam's economics-student community and corporate employers, monetizing attention and reach via event sponsorships rather than fees, with concentration in Northern Vietnam historically and a deliberate nationwide expansion via the Mentoring Series platform and partner-university network.

Name

Young Economists Club (YEC)

Legal name

Câu lạc bộ Nhà Kinh tế Trẻ - Đại học Kinh tế Quốc dân

Website

https://kinhtetre.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Young Economists Club (YEC-NEU) is a non-profit, student-led academic club at Vietnam's National Economics University, running case-study competitions (Hành Trình Kinh Doanh), the Mentoring Series webinar program, and workshops that connect economics students with corporate sponsors for recruitment and employer branding — all free for students and funded by corporate sponsorship.

Ownership category

akta.pro rank

Product category

Student Academic Organization Programs

NAICS

Business Schools and Computer and Management Training (6114), Business Associations (813910), Educational Services (611)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAMAGAJ

Business, Entrepreneurship & Case Competitions (DECA-style, Pitch, Case)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Academic Clubs & Competitions (Debate, Model UN, Olympiads)

SECONDARYEDAMAGAI

Economics & Finance Competitions (Econ Challenge, Stock Market Games)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Academic Clubs & Competitions (Debate, Model UN, Olympiads)

SECONDARYEDAMALAK

Leadership, Debate & Model UN Camps

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAMAHAL

Business Law, Ethics & Compliance (Contracts, IP Basics)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

Keywords

• Student club programs
• Case study competition
• Academic mentorship
• Business education events
• Student networking platform

Headquarters

HQ city

Ha Noi, Dong Tam

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorship & Partnership Revenue: YEC generates revenue through partnerships with corporate sponsors (e.g., Honda Vietnam, Heineken Vietnam, P&G, Deloitte) who provide financial support, in-kind sponsorship, and professional mentorship in exchange for branding, recruitment access, and student community engagement.
2. Event-Based Sponsorship: Revenue is earned through organizing branded corporate events, case study competitions, and recruitment programs for partner companies. The total prize pool for Hành Trình Kinh Doanh 2025 reached 1.7 billion VND, indicating significant corporate sponsorship involvement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Young Economists Club (YEC) organizes academic programs, business case study competitions, and mentorship activities for economics students at National Economics University and across Vietnam. Its flagship offerings are the Hành Trình Kinh Doanh business case competition (with prize pools up to 1.7 billion VND) and the Mentoring Series webinar training program. All programs are free for student participants, with operations funded by corporate sponsorships from companies like Honda Vietnam, Heineken, P&G, and Deloitte.

Product overview

Young Economists Club (YEC) is a student-led academic organization at National Economics University operating as a mini-enterprise model with four departments and one administrative unit. The club's offerings center around educational programs and competitions, primarily the Hành Trình Kinh Doanh (Business Journey) national business case competition, Mentoring Series webinar training programs, and various internal events including Y-Gathering and Y-Ceremony. YEC also provides a Case Study resource library, campus tours, workshops, and publishes content through its Y-Magazine platform. The organization functions as a bridge connecting students with enterprises through academic activities, case study practice, and recruitment events.

Differentiator

Problem solved

Functional benefit

Brands

• Hành Trình Kinh Doanh: Cuộc thi giải Business Case toàn quốc lớn nhất miền Bắc do YEC tổ chức
• Mentoring Series
• Y-Magazine
• Humans of YEC

Products and services

• Hành Trình Kinh Doanh (Business Journey) A nationwide Business Case competition organized by YEC-NEU featuring multiple rounds (including Kick-start Series and main competition) designed to develop students' analytical and strategic thinking skills. Aimed at university students across Vietnam studying economics and business.
• Mentoring Series A webinar training series combined with mentor-mentee networking activities, focusing on business case solving skills, economic transparency, and professional development for economics students across Vietnam.
• Y-Gathering An annual internal event that creates a connection space where memories, stories, and impressions of YEC generations are gathered and woven together, fostering bonds between different member generations of the club.
• Case Study Resource Library A comprehensive online collection of case studies covering economics, business, competitions, and enterprise topics, available for student learning and competition preparation.
• NEU Tour A campus exploration and familiarization event for new students at National Economics University, helping them learn about the university, YEC club, and student life.
• Y-Magazine An online magazine platform publishing articles on economics, business, technology, and student life topics, serving as a content hub for the YEC community and broader student audience.
• Workshop and Talkshow Series Experience-oriented workshops and talkshows providing practical knowledge on economics and business topics, along with networking opportunities with industry professionals and partner enterprises.

Quantifiable outcome

• Mentoring Series 2026 reached 54,000+ students from 100+ universities with 2,000+ webinar registrations and 320+ teams in the Case Challenge
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Deloitte VietnamcoreStrategic or Co-development Partner · 1 January 2026Deloitte Vietnam serves as a professional partner for Mentoring Series 2026, contributing expertise, mentorship, and potentially case materials for the case study competition and training programs.
• Pizza Hut VietnamcoreStrategic or Co-development Partner · 1 January 2026Pizza Hut Vietnam holds dual roles as both strategic partner and gold sponsor for Mentoring Series 2026, supporting YEC's case study and mentorship programs with financial and operational backing.
• Tomorrow MarketersminorGTM or Marketing Partner · 1 January 2026Tomorrow Marketers is a gold sponsor for Mentoring Series 2026, providing marketing expertise and support for YEC's program promotion.
• TopCV VietnamminorGTM or Marketing Partner · 1 January 2026TopCV Vietnam is a bronze sponsor for Mentoring Series 2026, supporting YEC's career development and recruitment-oriented programs.
• P&G VietnamcoreGTM or Marketing Partner · 1 January 2026P&G collaborated with YEC for P&G CEO Challenge 2019 & 2020, a corporate competition and recruitment initiative targeting students at NEU and beyond.
• Suntory Pepsico VietnamminorGTM or Marketing Partner · 1 January 2026Suntory Pepsico Vietnam partnered with YEC for the Suntory Pepsico Management Trainee 2021 program, providing recruitment and employer branding opportunities through YEC's network.
• Philip Morris (Inkompass)minorGTM or Marketing Partner · 1 January 2026Philip Morris partnered with YEC for the Inkompass program in 2017 & 2018, using YEC as a channel to reach student talent.
• ColorMEminorGTM or Marketing Partner · 1 January 2026ColorME (design education center) is a bronze sponsor for Mentoring Series 2026 and has collaborated with YEC for design and creative skill-sharing programs.
• FWD VietnamminorGTM or Marketing Partner · 1 January 2026FWD Vietnam partnered with YEC for the 'Sống đầy' (Live Fully) music event, collaborating on event organization and branding.
• YBOX VietnamminorGTM or Marketing Partner · 1 January 2026YBOX Vietnam provides media sponsorship for Mentoring Series 2026 as one of YEC's media partners, amplifying program reach through its youth-focused platform.
• National Economics University (NEU)coreStrategic or Co-development Partner · 1 January 2026YEC operates under the patronage of the NEU Student Union. NEU provides institutional support, facilities, and endorsement for YEC's activities. YEC's headquarters is located at the NEU campus.
• Case Study Vietnam CommunityminorGTM or Marketing Partner · 1 January 2026The Case Study Vietnam Community (bit.ly/casestudycommunity) is co-maintained by YEC as a platform for sharing case study resources and connecting student participants across Vietnam's university ecosystem.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• DECA (formerly Distributive Education Clubs of America): DECA is a major international student organization that prepares emerging business leaders through case study competitions, leadership training, and corporate partnerships. Highly comparable to YEC in business-case competition format and corporate sponsorship model, though operating at K-12 and collegiate level in the US.
• AIESEC Vietnam: AIESEC is a global youth leadership organization with a large Vietnam chapter that runs student development programs, leadership events, and corporate partnerships. Comparable to YEC as a student-led non-profit connecting university talent to enterprises, though operating at much larger scale and broader thematic scope (not economics-specific).
• FBLA (Future Business Leaders of America): FBLA is the largest student business organization in the US, running business skill competitions, leadership conferences, and awards programs. Closely mirrors YEC's mission of developing business/economics students through competitions and corporate engagement, though at much larger scale.

Emerging players

• Tomorrow Marketers: Tomorrow Marketers is a Vietnam-based marketing education community and gold sponsor of YEC's Mentoring Series 2026 that runs its own marketing training and case study programs for Vietnamese students. Overlaps with YEC on the marketing/business training side and competes for sponsor mindshare.
• TopCV Vietnam: TopCV is a leading Vietnamese online recruitment platform and a bronze sponsor of YEC's Mentoring Series 2026. Comparable as a bridge between students and corporate employers in Vietnam, with overlapping audience (Vietnamese university talent) and overlapping sponsor relationships.

Direct peers

• Enactus Vietnam: Enactus is a global student organization running entrepreneurship and business case competitions at universities worldwide, including Vietnam chapters. Comparable to YEC's Hành Trình Kinh Doanh model: corporate-sponsored student competitions with recruitment and employer-branding benefits.
• Vietnam Case Competition (FTU): Business case study competitions and student clubs at Foreign Trade University (FTU) in Hanoi are the most direct peer to YEC in terms of student population, location, and competition format. Comparable as direct rivals for Vietnam's economics-student sponsorship pool.

Regional players

• ColorME: ColorME is a Vietnam-based design education center and bronze sponsor of YEC's Mentoring Series 2026. Adjacent peer running skill-training programs for students in Vietnam, sharing the same corporate sponsor ecosystem and student-audience overlap.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yec.ktqd
• LinkedInlinkedin.com/company/yec-neu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Economists Club (YEC)