Kinrei of America

What Kinrei of America does

Kinrei of America, L.L.C., is a privately held industrial equipment distributor headquartered in Wayne, New Jersey, operating as the North American (USA, Mexico, Canada) sales, service, and parts arm of Japan's Kinrei Machinery Co., Ltd., founded in 1934. The company distributes and services a turn-key portfolio of wire and cable manufacturing machinery sourced from four manufacturing partners: Kinrei (Japan) Double Twist and Single Twist Bunchers, stranders and twinners; Candor Sweden continuous metal plating and waste water treatment systems; Supermac Industries (India) extrusion lines including high-speed insulation, triple extrusion up to 33KV, and continuous vulcanization (CV) dry cure lines; and Donnelly Reels plastic and steel process and delivery reels. The product surface covers wire bunching, cabling, stranding, twinning, extrusion, plating, and reels for applications including building wire, control cable, power cables up to 66KV, automotive wire, and specialty cables.

The business operates through direct enterprise field sales, combining one-time capital equipment sales, recurring OEM and custom-machined spare parts (including coverage of legacy brands Watson, New England Butt, Edmands, Peachtree Fiberoptics, and Wire Machinery Corporation of America that together represent the largest installed base of wire bunching and cabling machinery in the USA), and professional services such as commissioning, operator training, rebuilding, preventative maintenance, and plant design and smart factory consulting. Pricing is quote-based, no public pricing exists, and the company claims 24/7 service technician availability and next-day delivery on stock spare parts. Customers are predominantly enterprise wire and cable manufacturers (e.g., Southwire, Prysmian Group, Belden, 3M, CommScope, Carlisle, LS Cable, Elektrisola, Judd Wire, Lion Coil). The firm is privately held by its Japanese parent with no external private equity or venture capital ownership signals identified, and operates with approximately 12 employees under a lean management team of industry veterans averaging decades of tenure in the wire machinery sector.

Name

Kinrei of America

Legal name

Kinrei Of America, L.L.C.

Website

https://kinreiusa.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinrei of America is a privately held industrial equipment distributor and service provider, based in Wayne, New Jersey, that sells, services, and supplies parts for wire and cable manufacturing machinery (bunchers, stranders, extruders, plating lines, and reels) from Japan, Sweden, and India to enterprise wire and cable manufacturers across the USA, Mexico, and Canada.

Ownership category

akta.pro rank

Product category

Industrial Wire and Cable Manufacturing Machinery

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Wholesale-Industrial Machinery & Equipment (5084), Special Industry Machinery, Nec (3559)

akta.pro industry

PRIMARYIMAHABAH

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Material Handling & Logistics Equipment

Keywords

• Wire manufacturing machinery
• Cable production equipment
• Wire bunching machines
• Cable stranding equipment
• Wire extrusion systems

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of wire and cable manufacturing machinery including bunchers, stranders, twisters, extruders, and related equipment from Kinrei (Japan), Candor Sweden, and Supermac.
2. Spare Parts: Standard and OEM replacement parts, custom machined bows, gears, bells/pulleys, and auxiliary equipment such as measuring machines, counters. Next day delivery available on stock items.
3. Services: Commissioning, rebuilding (Kinrei, Watson, NEB, Edmands and WMCA machines), preventative maintenance, and consulting services including plant design and management, product quality, and smart factory solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kinrei of America distributes and services wire and cable manufacturing machinery in North America under exclusive arrangements with Kinrei Machinery Co., Ltd. (Japan), Candor Sweden AB, Supermac Industries (India), and Donnelly Reels. The portfolio covers Double Twist Bunchers, Single Twist Bunchers, stranding and twinning machines, cable stranders, extrusion systems, continuous metal plating lines, wire cleaning and waste water treatment equipment, and plastic/steel reels. The company supplements equipment sales with OEM spare parts, custom machined components, commissioning, preventative maintenance, machine rebuilding, and plant design consulting.

Product overview

Kinrei of America is an industrial equipment distributor providing a comprehensive portfolio of wire and cable manufacturing machinery through partnerships with multiple manufacturers. The company offers four main product lines: (1) Kinrei wire processing machinery from Japan including Double Twist Bunchers (DT series), Single Twist Bunchers (FX series), and HK/NB series stranding and twinning machines; (2) Candor Sweden wire plating equipment for continuous metal plating including zinc, silver, nickel, and copper plating systems plus waste water treatment; (3) Supermac extrusion systems including high-speed insulation lines, triple extrusion lines for medium voltage cables up to 33KV, continuous vulcanization (CV) dry cure lines, extruders, cross heads, caterpillars, capstans, and take-up/pay-off equipment; and (4) Donnelly Reels including super tough process reels, composite reels, delivery reels, tapered reels and bobbins. The portfolio is supported by spare parts services covering legacy equipment from Watson, NEB, Edmands, and WMCA, plus commissioning, rebuilding, maintenance, and consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinrei Wire Processing Machinery Kinrei-brand wire bunching, stranding, cabling, and twinning machines designed and manufactured in Japan for the wire and cable manufacturing industry. Includes Double Twist Bunchers (DT series), Single Twist Bunchers (FX series), stranding equipment, shielded machines, taping machines, and motorized payoffs for wire and cable producers.
• Spare Parts Standard and OEM replacement parts and custom machined components including bows, gears, bells/pulleys, and auxiliary equipment such as measuring machines and counters. Covers Kinrei machines and legacy equipment from Watson Machine Co., New England Butt Co., Edmands Co., Peachtree Fiberoptics, and Wire Machinery Corporation of America, with next-day delivery on stock items.
• Machine Services Comprehensive services including equipment commissioning, machine rebuilding for Kinrei, Watson, NEB, Edmands, and WMCA machines, preventative maintenance, and expert consulting on plant design, management, product quality, and smart factory solutions for wire and cable manufacturers.
• Candor Wire Plating Equipment Continuous metal plating plants for wire from Candor Sweden AB, including equipment for zinc, silver, nickel, and copper plating on various wire types, plus wire cleaning and pre-treatment systems (Candojet HW, Ultrasonic Degreaser, Electrolytic Degreaser), and waste water treatment systems.
• Supermac Extrusion Systems Advanced extrusion and manufacturing systems for wire and cable industries from Supermac Industries (India), including high-speed insulation and sheathing lines, triple extrusion lines for SILANE-XLPE cables up to 33KV, continuous vulcanization (CV) dry cure lines, extruders, cross heads, caterpillars, capstans, and take-up/pay-off equipment.
• Donnelly Reels High quality plastic and steel reels for wire and cable process and delivery applications from Donnelly Reels, including Super Tough Process Reels, Composite Reels, Delivery Reels (including DIN 46399 compliant), Jumbo Plastic Reels, and Tapered Reels and Bobbins in various sizes and configurations.

Quantifiable outcome

• Next-day delivery available on all stock spare parts items
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and legacy.

• Kinrei Machinery Co., Ltd. (Japan)coreTechnology or IntegrationParent company and primary equipment manufacturer. Kinrei of Japan designs and manufactures wire bunching, cabling, and twinning machinery in Japan. Kinrei history began in 1934. Distribution relationship began in 1978 when Kinrei Machinery Co., Ltd. began exporting to USA, Mexico, and Canada.
• Candor Sweden ABcoreTechnology or IntegrationLeading supplier of chemical processes and equipment for surface treatment technology. Develops and manufactures plants for continuous metal plating of wire, wire cleaning & pre-treatment, and treatment of process water from surface treatment lines.
• Supermac Industries (India)coreTechnology or IntegrationLeading provider of advanced Extrusion & Manufacturing systems for wire and cable industries worldwide. Has three advanced manufacturing facilities located in Manesar and New Delhi covering 95,000 square feet.
• Donnelly ReelscoreTechnology or IntegrationHigh quality plastic and steel reels for process and delivery application. Super Tough Process reels are used by major American wire manufacturers.
• The Watson Machine Co.legacyChannel Partner/ Reseller/ DistributorLegacy brand now absorbed into Kinrei of America's service and parts coverage. Kinrei now handles all parts and services previously handled by Watson Machine Co., representing consolidation of the largest installed base in the USA.
• The New England Butt Co.legacyChannel Partner/ Reseller/ DistributorLegacy brand absorbed into Kinrei of America's service and parts coverage.
• The Edmands Co.legacyChannel Partner/ Reseller/ DistributorLegacy brand absorbed into Kinrei of America's service and parts coverage.
• Wire Machinery Corporation of AmericalegacyChannel Partner/ Reseller/ DistributorLegacy brand absorbed into Kinrei of America's service and parts coverage.
• Peachtree FiberopticslegacyChannel Partner/ Reseller/ DistributorLegacy brand absorbed into Kinrei of America's service and parts coverage.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SAMP S.p.A. Italian producer of cable manufacturing machinery, including stranding, cabling, and extrusion systems. Overlaps with Kinrei's Supermac extrusion line offerings and Kinrei's cabling equipment for medium- and high-voltage cable producers.
• Bartell Machinery Systems: US-based designer and manufacturer of cable manufacturing equipment including bunchers, stranders, and rewind systems. North American peer competing for similar wire and cable customers in building wire, power cable, and specialty wire segments.
• Mario Frigerio SpA: Italian manufacturer of wire drawing and bunching machinery, with a strong installed base in European and North American wire/cable plants. Comparable to Kinrei's Japanese bunching technology and overlapping target customer base in copper and aluminum wire production.
• Wafios AG: German manufacturer of wire forming and processing machinery, including bunchers, stranders, and bending equipment. Direct competitor to Kinrei's core bunching/stranding product lines, serving the same wire/cable manufacturing customers globally.
• Maschinenfabrik Niehoff GmbH & Co. KG: German manufacturer specializing in wire processing equipment including drawing, bunching, and stranding machinery. Competes with Kinrei's DT and FX series bunchers in the same North American automotive and specialty wire segments.
• Skaltek AB: Swedish manufacturer of cable manufacturing equipment including taping, binding, and stranding machinery. Comparable European-based competitor serving similar power cable and communication cable manufacturers across North America.
• Continuus-Properzi S.p.A. Italian manufacturer of continuous casting and rolling systems for non-ferrous wire rod. Comparable upstream supplier to Kinrei's customer base of wire drawers and cable manufacturers producing copper and aluminum conductor rod.
• Pourtier Group: French manufacturer of cable stranding and cabling machinery (now part of the same industrial group as SAMP). Direct competitor to Kinrei's tubular stranders and planetary cablers used by power cable manufacturers like Prysmian and LS Cable.
• Sjogren Industries, Inc. US-based manufacturer of wire tension devices, payoff equipment, and wire handling accessories. Direct US competitor serving overlapping wire/cable customers with complementary material handling equipment for stranding and cabling lines.

Regional players

• Commission Brokers Inc. US-based broker of pre-owned and rebuilt industrial machinery including wire and cable equipment. Comparable business model serving North American wire/cable manufacturers seeking used and refurbished alternatives to new Kinrei equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kinrei-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinrei of America