KIP GmbH

What KIP GmbH does

KIP GmbH is a Potsdam-based private limited company (GmbH) operating as a digital education provider that delivers coaching programs exclusively through the German public employment system's AVGS funding mechanism (Aktivierungs- und Vermittlungsgutschein, §45 SGB III). The company targets unemployed individuals referred by Jobcenter and Arbeitsagenturen, offering seven distinct one-on-one online coaching programs covering job reintegration (Job Jumper), immigration integration (Richtungsweiser), employment stabilization during probation (KernStabil), support for single parents and caregivers (Einzelkämpfer(-in)), professional mindset development (Mindset & Behaviour), entrepreneurship preparation (Start Smart), and career self-realization (Orientieren-Aufstellen-Loslegen). KIP GmbH is managed by Jonas Schwanebeck and Dirk Hendrischke as Geschäftsführer, with Julian Schmidt serving as Prokurist, and is headquartered at Konrad-Zuse-Ring 2F, 14469 Potsdam.

KIP GmbH's technology footprint is a 100% digital operating infrastructure: all coaching is delivered one-on-one and online rather than in groups, with participant acquisition handled via Calendly booking, WhatsApp Business, and a multi-platform social presence (Facebook, TikTok, Instagram, YouTube) supported by HubSpot email marketing and Facebook Pixel analytics. The company maintains process quality per AZAV (Akkreditierungs- und Zulassungsverordnung Arbeitsförderung) and ISO 9001 standards, has a DEKRA certification partnership, and uses standard GDPR-compliant tooling (Cloudflare CDN, IONOS hosting, JotForm, Usercentrics consent management).

KIP GmbH generates revenue exclusively from government-funded AVGS coaching measures; no direct participant fees are charged, and pricing is not publicly disclosed. The go-to-market is sales-led, relying on referrals and AVGS voucher issuance from Jobcenter and Arbeitsagenturen, followed by a free consultation and individual needs assessment prior to enrollment. Total disclosed employee headcount is 17, no external investors or parent entities are noted, and revenue figures are not publicly available. The company's "Knowledge is Power" brand identity and exclusive individual-coaching model are its principal differentiators versus group-coaching AVGS competitors.

Name

KIP GmbH

Legal name

KIP GmbH

Website

https://k-i-p.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KIP GmbH is a Potsdam-based digital education provider delivering German government-funded AVGS coaching programs exclusively as one-on-one online coaching to unemployed individuals nationwide, covering job reintegration, employment stabilization, and entrepreneurship preparation across seven programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AVGS Government-Funded Coaching: KIP GmbH generates revenue through government-funded coaching programs under the Aktivierungs- und Vermittlungsgutschein (AVGS) system. These are vocational rehabilitation and integration programs funded by German public employment services (Jobcenter and Arbeitsagenturen) for unemployed individuals seeking job reintegration, stabilization, or business startup support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

KIP GmbH is a digital education provider (Bildungsträger) that delivers AVGS-funded (Aktivierungs- und Vermittlungsgutschein) coaching programs exclusively as one-on-one online sessions. The company offers seven distinct coaching measures covering job reintegration, stabilization during probation, migrant integration, single-parent support, mindset development, and entrepreneurship preparation for unemployed individuals in Germany.

Product overview

KIP GmbH is a digital education provider offering AVGS-funded (activation voucher) coaching programs exclusively as one-on-one online coaching. The product portfolio consists of seven distinct coaching programs: Job Jumper (career reintegration), Richtungsweiser (integration support for migrants), KernStabil (employment stabilization), Mindset & Behaviour (professional mindset development), Einzelkämpfer (support for single parents/caregivers), Start Smart (entrepreneurship preparation), and Orientieren-Aufstellen-Loslegen (career orientation). All programs are delivered as individual online coaching rather than group sessions, allowing personalized focus on each participant.

Differentiator

Problem solved

Functional benefit

Brands

• Job Jumper: Coaching program to improve job search skills and career advancement
• Richtungsweiser
• KernStabil
• Einzelkämpfer(-in)
• Mindset & Behaviour
• Start Smart
• Orientieren-Aufstellen-Loslegen

Products and services

• Job Jumper Career coaching program supporting participants in improving their job application skills and advancing their careers through individual online coaching. Includes modules such as Self Upgrade, Zukunftskompass, Grenzenlos, and Pitch Perfekt — designed to help participants confidently approach recruiters and job applications.
• Richtungsweiser Integration coaching helping migrants successfully navigate life in Germany with support for cultural integration, social systems, and career development. Delivered as one-on-one online coaching for newcomers requiring language and bureaucratic navigation assistance.
• KernStabil Employment stabilization coaching focused on strengthening participants' inner resilience and mastering their new job during the probationary period. Supports participants in stabilizing an employment relationship during the probation period.
• Einzelkämpfer(-in) Specialized coaching for single parents and caregivers facing daily challenges, providing motivation building, professional goal definition, and network integration support. Addresses time constraints, limited availability for job interviews, and the need for flexible solutions.
• Mindset & Behaviour Personality-focused coaching program aimed at achieving professional success by developing the right attitude and behavioral responses to workplace situations. Includes modules Self Upgrade, Zukunftskompass, Grenzenlos, and Pitch Perfekt.
• Start Smart Entrepreneurship coaching program teaching business planning, financial management, and fundamental business leadership skills over three modules. Supports aspiring entrepreneurs (Existenzgründer) in founding their businesses.
• Orientieren-Aufstellen-Loslegen Career self-realization program combining self-reflection with practical steps to strengthen self-confidence and enter the job market. Includes Self Upgrade, Zukunftskompass, Grenzenlos, and Pitch Perfekt modules.

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Jobcenter (German Employment Agencies)coreChannel Partner/ Reseller/ DistributorPrimary institutional partners that refer unemployed individuals to KIP GmbH's coaching programs and fund participation through AVGS vouchers.
• Arbeitsagenturen (Employment Agencies)coreChannel Partner/ Reseller/ DistributorGovernment employment agencies that fund AVGS measures and refer job seekers to KIP GmbH's coaching programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DEKRA Akademie: Vocational training and labor market integration arm of DEKRA, offering AVGS-funded coaching for job reintegration, stabilization, and entrepreneurship. Direct competitor; notable as KIP already partners with DEKRA for certification, illustrating competitive overlap.
• Comcave: German training provider offering AZAV-certified retraining, coaching, and AVGS measures with a strong online and hybrid delivery focus. Competes for the same Jobcenter-funded participant pool, particularly in reintegration and business startup tracks.
• WBS Training: National provider of AVGS-funded coaching, retraining, and qualification programs with online and in-person delivery. Overlaps with KIP across Job Jumper-style reintegration coaching and Start Smart-style entrepreneurship measures.
• DAA (Deutsche Angestellten-Akademie): Large adult education and labor market integration provider offering AZAV-certified coaching and qualification measures funded via AVGS vouchers. Operates across similar customer segments (unemployed, migrants, single parents) with a comparable one-on-one/group hybrid model.
• bfw (Berufsförderungswerk): Major German vocational rehabilitation and qualification provider delivering AVGS-funded coaching and reintegration programs nationwide. Direct competitor for Jobcenter/Arbeitsagentur referrals across overlapping program tracks (reintegration, stabilization, business startup).
• BBQ (Berufliche Bildung für Qualifizierung): Provider of AZAV-certified AVGS coaching and qualification measures focused on integration and reintegration — comparable in scope and target customer (Jobcenter-referred unemployed participants) to KIP.
• Grone Bildungswerk: Nationwide network of vocational education providers delivering AZAV-certified AVGS coaching measures across reintegration, stabilization, and Existenzgründung tracks — directly comparable to KIP's program portfolio.

Broad incumbents

• Handwerkskammer (HWK) Bildungszentren: Chamber of crafts training centers that offer AVGS-eligible orientation and reintegration coaching in regions across Germany. Indirect but material competitor for stabilization and orientation coaching referrals.
• TÜV Rheinland Akademie: Broader incumbent certification and training brand offering AZAV-certified labor market measures and AVGS coaching alongside its main compliance/cert testing business. Larger scale and broader portfolio; overlaps with KIP on AVGS program delivery.

Regional players

• GFN (Gesellschaft zur Förderung der beruflichen Weiterbildung): Vocational qualification and AVGS coaching provider with strong regional presence in southern/western Germany. Comparable AVGS program portfolio and Jobcenter referral model, with primary geographic overlap outside Brandenburg.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/knowlwedgeispower1

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIP GmbH