KIRKLEES ACTIVE LEISURE TRADING LIMITED

What KIRKLEES ACTIVE LEISURE TRADING LIMITED does

Kirklees Active Leisure Trading Limited (trading as KAL) is a not-for-profit charitable trust limited by guarantee (Company No. 4331165, Charity No. 1091226) that operates publicly accessible leisure facilities throughout the Kirklees metropolitan area of West Yorkshire, England. Its service portfolio spans seven directly-operated leisure centres — Huddersfield Leisure Centre (its registered office), Batley Sports & Tennis Centre, Colne Valley Leisure Centre, Holmfirth Pool & Fitness Centre, Leeds Road Sports Complex, Scissett Baths & Fitness Centre, and Spen Valley Leisure Centre — offering fitness gyms, swimming pools, sports halls, tennis, bowling, and structured swimming lessons for juniors and adults. The trust also operates an 18-hole golf course (Bradley Park Golf Course) and a family attractions sub-brand (Yeah Days Out) covering Splash Park, TagX, Dare2Air, Footgolf, Stompers (two locations), and Immerse.

The underlying technology layer is built around a leisure management and booking system integrated with the proprietary KAL Mobile App, which handles class bookings, timetable access, and member offers. The trust holds Level Two accreditation from Quality for Health and The Active Standard from UK Active, signalling adherence to recognised sector quality and safety frameworks. Distribution is primarily owned and physical across the seven centres, supplemented by direct digital channels (kal.org.uk website and app), email, and social media presence on TikTok, Facebook, Instagram, and YouTube.

KAL monetises through a hybrid of recurring and transactional revenue streams: monthly membership subscriptions starting from £22.00, pay-as-you-go individual session fees, pre-paid Flexi Cards for usage-based access, and structured swimming lesson course fees. Sub-brands Yeah Days Out (family attractions) and Bradley Park Golf Course generate non-membership transaction revenue. The trust sells primarily to individual consumers — general fitness enthusiasts, families, adult learners, and sports enthusiasts — across its geographic footprint, with no enterprise or institutional anchor customers disclosed. As a charitable trust, surplus is reinvested into facilities and the social mission of inspiring active, healthy lives, rather than distributed to shareholders.

Name

KIRKLEES ACTIVE LEISURE TRADING LIMITED

Legal name

Kirklees Active Leisure Trading Limited

Website

https://kirkleesactive.co.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Kirklees Active Leisure (KAL) is a not-for-profit charitable trust operating seven leisure centres, a family attractions brand, and a golf course across the Kirklees area of West Yorkshire, serving individual consumers with memberships, pay-as-you-go access, and swimming lessons.

Ownership category

akta.pro rank

Product category

Public Leisure Services

NAICS

Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Public leisure facilities
• Fitness memberships
• Swimming lessons
• Community recreation
• Sports centre operations

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring membership fees providing ongoing access to fitness facilities, swimming pools, and sports classes across all KAL centres. Memberships start from £22.00 per month with flexible packages.
2. Pay As You Play: One-time transaction fees for individual facility access, swim sessions, and class participation without requiring a full membership commitment.
3. Flexi Card: A pre-paid card option allowing flexible access to facilities and services with pay-as-you-go convenience.
4. Swimming Lessons: Structured swimming lesson programs for juniors and adults, generating revenue through course fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Kirklees Active Leisure (KAL) is a not-for-profit charitable trust that directly operates and manages seven leisure facilities across the Kirklees area in West Yorkshire, UK. Its core offering encompasses gym and fitness access, structured swimming lessons and aqua classes, group sports and exercise classes, under-16 memberships, an 18-hole golf course at Bradley Park, and a family attractions brand called Yeah Days Out. Services are made available to local residents via monthly memberships starting from £22.00, pay-as-you-go sessions, and pre-paid Flexi Cards.

Product overview

KAL is a not-for-profit charity managing leisure facilities throughout the Kirklees area. The offering consists of a unified platform of fitness and leisure services including KAL Fitness (gym facilities), Swimming (lessons and aqua classes), Health & Wellbeing programmes, Sports & Classes, and U16s memberships. The portfolio extends to family attractions through Yeah Days Out (Splash Park, TagX, Dare2Air, Footgolf, Stompers, Immerse) and Bradley Park Golf Course. Members can access services via the KAL App for bookings and timetables. Seven named leisure centres provide local access points across the Kirklees region.

Differentiator

Problem solved

Functional benefit

Brands

• Yeah Days Out: Outdoor attractions brand including Splash Park, TagX, Dare2Air, Footgolf, Stompers, and Immerse.
• Bradley Park Golf Course

Products and services

• KAL Fitness Gym and fitness centre services providing members with access to equipment, training areas, and fitness support across KAL's leisure centres. Targeted at adults pursuing general health and fitness goals.
• Swimming Services
• Sports & Classes
• Health & Wellbeing Programmes
• U16s Memberships
• Yeah Days Out Attractions
• Bradley Park Golf Course

Quantifiable outcome

• Level Two accreditation from Quality for Health demonstrates achievement of recognised health and wellbeing standards
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Quality for Health (Q4H)coreOthersKAL has achieved Level Two accreditation from Quality for Health, a healthcare quality accreditation programme. This accreditation demonstrates the organisation's commitment to meeting recognised health and wellbeing standards across its facilities and services.
• UK Active - The Active StandardcoreOthersKAL participates in The Active Standard, an initiative from UK Active that provides a framework for quality assurance in the physical activity sector. This accreditation signals commitment to industry-leading standards for health and fitness facilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fusion Lifestyle: Operates leisure and cultural facilities on behalf of UK local authorities. Comparable to KAL on multi-site public leisure management, fitness/swimming programming, and community-focused service delivery.
• Halo Leisure: Charitable trust running leisure centres, swimming pools, and community health programmes in the West Midlands and Wales. Comparable to KAL on charitable trust structure, multi-centre operation, and membership plus pay-as-you-go revenue mix.
• Mytime Active: Charitable leisure trust operating fitness, swimming, and golf facilities in the UK Midlands. Comparable to KAL on charitable trust structure, multi-discipline facility mix, and community-focused operating model.
• Everyone Active: Operates 200+ leisure facilities on behalf of UK local authorities under a charitable/community strategy model. Directly comparable to KAL as a multi-site public leisure operator with memberships, swimming lessons, and family programming.
• Better (Greenwich Leisure Limited / GLL): Social enterprise operating ~270 leisure facilities across the UK under the 'Better' brand, in partnership with councils. Closely comparable to KAL on scale, charitable mission, multi-facility footprint, and membership-based fitness plus swimming.
• Places Leisure: Operates leisure facilities on behalf of local authorities with a community-focused membership model. Directly comparable to KAL in facility mix, trust/charitable positioning, and geographical service model.
• 1Life Management Solutions: Leisure management company operating public leisure facilities across the UK with memberships, classes, and swimming. Comparable to KAL on local-authority contract model and multi-facility operating structure.
• Brio Leisure: Community-focused leisure trust operating fitness, swimming, and sports facilities in the North West of England. Comparable to KAL on charitable trust structure, multi-centre membership model, and similar UK regional leisure trust positioning.
• Parkwood Leisure: Operates leisure centres, golf courses, and health & fitness facilities in partnership with UK councils. Directly comparable to KAL on multi-site council leisure management, golf course operation (Bradley Park), and family swim/fitness programming.
• Active Nation: Not-for-profit charitable trust operating public leisure facilities including pools, gyms, and sports halls. Comparable to KAL on charitable mission, local-authority partnership model, and community recreation focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@kal.fitness
• LinkedInlinkedin.com/company/kirklees-active-leisure-trading-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIRKLEES ACTIVE LEISURE TRADING LIMITED