Kitoko People

What Kitoko People does

Kitoko People (Kitoko GmbH, UID CHE-185.597.854) is a Swiss professional services firm founded in 2019 by Amadeo Disasi and Arno Luginbühl, headquartered in Zürich with a secondary office in Bern and an Italian-speaking partner in Ticino. The firm specializes in Generation Z and Alpha workforce development, with a core focus on the Swiss Berufsbildung (vocational training) ecosystem. Its offering is organized into five service lines — Research & Analysis, Apprenticeships & Vocational Trainers, Leadership & Coaching, Culture Transformation & Collaboration, and Keynotes — delivered in German, French, English and Italian.

The business has no proprietary software platform or technology product; everything is delivered by human consultants through workshops, coaching engagements, surveys, and bespoke research studies. Distinctive technical inputs include a quantitative/qualitative research methodology (e.g., the SwissSkills study covering n=600 respondents across all Swiss language regions and industries, and an FHNW leadership study with 90 surveyed leaders and 9 executive interviews) and a multilingual curriculum spanning vocational trainer development, resilience training, mental health support for apprentices, and cross-generational culture change.

Commercially, Kitoko operates a project-based, time-and-materials professional services model with publicly disclosed unit pricing (CHF 2,400 half-day workshop, CHF 4,800 full-day workshop, CHF 1,500–2,700 keynote) and 10-day payment terms. Go-to-market is enterprise field sales augmented by thought leadership (podcast, blog, LinkedIn, YouTube, newsletter) and event-driven demand from high-profile speaking engagements (World Economic Forum Davos, Darwin's Circle, Cross-Border Innovation Conference). The customer base is heavily skewed to mid-to-large Swiss enterprises (ABB, Die Mobiliar, Emmi, Valiant, Insel Gruppe, Galenica, Allianz, Bucherer, Blaser, Mercedes-Benz/Merbag, Die Post, SwissSkills) and spans healthcare, financial services, logistics, manufacturing, retail and public administration. The firm is founder-owned with no reported external funding rounds, no parent company, and no subsidiaries.

Name

Kitoko People

Legal name

Kitoko GmbH

Website

https://kitoko-people.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Kitoko People is a Swiss professional services firm founded in 2019 that helps organizations attract, develop and retain Generation Z and Alpha employees through workshops, coaching, surveys and keynotes delivered across German, French, Italian and English.

Ownership category

akta.pro rank

Product category

Workforce Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

akta.pro secondary industry

Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI)

Keywords

• Generational workforce consulting
• Executive coaching services
• Vocational training consulting
• Corporate training workshops
• Employee research surveys

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Workshop and Training Programs: Core revenue stream from designing and delivering workshops on generational management, leadership, culture transformation, resilience training, and vocational trainer development. Delivered as half-day, full-day, or multi-session programs.
2. Executive Coaching: Individual and group coaching services for emerging and senior leaders, focused on generational leadership, self-leadership, and organizational development.
3. Surveys and Research Analysis: Quantitative and qualitative research services including employer attractiveness surveys, vocational training checks, and bespoke studies on Gen Z/Alpha behavior and expectations.
4. Keynote Speaking: Revenue from delivering keynote presentations at conferences, corporate events, and industry gatherings. Pricing varies by duration and level of interactivity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Kitoko People designs and delivers consulting, training, and research services focused on Generation Z and Alpha workforce development for Swiss organizations. Core offerings include workshops (half-day, full-day, multi-session), executive coaching, employer attractiveness and vocational training surveys, culture transformation programs, and keynote presentations, all delivered in German, French, Italian, and English. The firm specializes in apprenticeship retention, cross-generational collaboration, and senior leader development in the Swiss Berufsbildung (vocational training) ecosystem.

Product overview

Kitoko People offers a portfolio of five interconnected consulting and training service lines focused on Generation Z and Alpha workforce development: Research & Analysis provides data-driven insights through surveys and assessments; Apprenticeships & Vocational Trainers focuses on empowering young talent and their trainers; Leadership & Coaching develops Gen Z leaders and equips senior managers; Culture Transformation & Collaboration builds cross-generational workplace cultures; and Keynotes delivers tailored speaking engagements. These services work together to address the full talent lifecycle from attraction through retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Research & Analysis (Befragungen & Analysen) Research and analysis services that deliver meaningful results to identify weaknesses within organisations and derive suitable measures. Includes performance capacity analysis, competency assessment, absenteeism root-cause analysis, and employer attractiveness measurement for Generation Z and Alpha.
• Apprenticeships & Vocational Trainers (Lernende & Berufsbildende) Programmes to empower apprentices and vocational trainers, reduce sick leave and dropouts, increase apprentice-to-employee conversion rates, and develop future-ready training leads. Includes resilience programmes, mental health support, and retention strategies for young talent.
• Leadership & Coaching (Führung & Coaching) Services to select, develop, and retain Generation Z leaders through competence-based development, tailored 1:1 coaching, and alignment with business strategy. Focuses on building understanding of Gen Z among senior leaders and improving cross-generational knowledge transfer.
• Culture Transformation & Collaboration (Kulturwandel & Zusammenarbeit) Programmes to connect generations, break down barriers, and manage conflicts. Aims to strengthen commitment and sense of belonging, ensure knowledge transfer, align values and mindsets, and build an attractive and future-ready workplace culture.
• Keynotes (Referate) Keynote speaking services delivered by Amadeo Disasi or Arno Luginbühl on topics including Generation Z and Alpha, cross-generational collaboration, modern leadership, and future-ready organisational culture. Tailored to audience and industry with evidence-based insights and practical best practices.

Quantifiable outcome

• Apprentices trained to become resilience champions with measurable improvements in self-efficacy, emotional intelligence, goal-setting, and stress management
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• DropboxcoreGTM or Marketing PartnerKitoko People partnered with Dropbox to combine human-centered collaboration approaches with cloud-based and AI-driven tools. The partnership aims to foster integrated collaboration platforms as a catalyst for creativity, efficiency, and improved teamwork. An exclusive joint event was organized at Liste Art Fair Basel.
• FHNW (Fachhochschule Nordwestschweiz)coreStrategic or Co-development PartnerKitoko People served as practice partner for an FHNW academic study titled 'Leaders in a changing work environment – challenges and coping strategies' conducted as a master's thesis by Jasmine Lüthi. The study surveyed 90 leaders and conducted 9 in-depth executive interviews on leadership challenges in a VUCA environment.
• SwissSkillscoreStrategic or Co-development PartnerKitoko People conducted a major study for SwissSkills on attracting, developing, and retaining Gen Z talent (17-27 year olds) in Switzerland. The study used quantitative (n=600) and qualitative methods across all industries and language regions, published as a 3-language report (German/Italian/French). SwissSkills represents an ongoing strategic relationship for Berufsbildung (vocational training) projects.
• Human Change (Global Advocacy Campaign)coreStrategic or Co-development PartnerKitoko People participated in the Human Change global advocacy campaign launched at the World Economic Forum in Davos, focused on transforming how the future workforce interacts with social media and digital life. Arno Luginbühl was a panelist in WEF sessions on human change, digital addiction, and future workforce well-being. The campaign brings together global experts from psychology, healthcare, technology, and business.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Great Place to Work Switzerland: Swiss organization measuring employer attractiveness and workplace culture. Directly comparable to Kitoko's culture transformation and employer-attractiveness research offerings; both target the same Swiss HR/L&D buyer, with Great Place to Work emphasizing certification and Kitoko focusing on advisory delivery.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with dedicated leadership development, talent management, and rewards practices. Comparable to Kitoko's leadership coaching and culture transformation services, particularly through Korn Ferry's Future of Work research, but operates at enterprise/scale.
• Gallup: Global analytics and advisory firm famous for employee engagement surveys and leadership research. Overlaps with Kitoko's research-driven employer-attractiveness surveys and leadership development offerings, but operates at enterprise scale across all generations rather than a Gen Z/Alpha niche.
• FranklinCovey Switzerland: Global leadership and effectiveness training company offering licensed curricula (e.g., The 7 Habits). Comparable to Kitoko's workshop-based leadership and culture offerings, but built on standardized content rather than a Swiss-German Gen Z/Alpha niche.
• Cegos: Global corporate training and leadership development firm with a broad portfolio across Europe. Comparable to Kitoko People as a provider of customized corporate training, leadership programs, and culture-transformation workshops, but at significantly larger scale and without Kitoko's specific Gen Z/Alpha or vocational-training specialization.
• Mercer Switzerland: Global HR consulting firm offering talent strategy, workforce research, and leadership development. Comparable breadth of topics (Gen Z research, leadership development, culture) but at multinational scale and through a broader consulting engagement model.

Regional players

• BKW Learning & Development consultants (DACH): Examples include BKW and other DACH-region training consultancies offering corporate leadership and cultural transformation workshops. Comparable delivery model (workshop-based, Germany/Switzerland-focused) but typically broader than Gen Z/Alpha specialization.
• HR Campus (Swiss HR consulting): Swiss HR and People & Culture consulting firm offering training, HR transformation, and digital learning services. Comparable to Kitoko's enterprise HR/L&D buyer overlap in Switzerland, with broader HR-tech and digital learning capabilities.

Emerging players

• W-PR GmbH (Germany Gen Z agency): German-speaking agency specializing in Gen Z marketing and employer branding. Comparable to Kitoko's Gen Z/Alpha employer-attractiveness focus but oriented toward marketing communications rather than training and coaching.

Others

• The Workforce Institute (UKG): Global think tank focused on future-of-work research, employee engagement, and frontline worker issues. Comparable to Kitoko's research and thought leadership on generational workforce trends, but operating as a research/advocacy institution rather than a training delivery firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCi9_0s3n-radViP9sM7O9Ow
• LinkedInlinkedin.com/company/kitoko-people
• Instagraminstagram.com/kitokopeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitoko People