Great Place To Work Switzerland

What Great Place To Work Switzerland does

GPTW Switzerland AG (Great Place To Work Switzerland) is the Swiss and Liechtenstein affiliate of the global Great Place To Work network, operating as a privately held Swiss stock corporation (AG) headquartered at Schiffbaustrasse 7, Zürich. The company provides workplace culture assessment, certification, and consulting services to more than 600 organizations across Switzerland and Liechtenstein, spanning sectors from healthcare and pharmaceuticals to financial services, hospitality, ICT, manufacturing, retail, construction, and the public sector. Its customer base ranges from small training companies (e.g., Abt Holzbau, Hotel Chesa Rosatsch) to multinationals (e.g., Siemens Healthineers, Mandarin Oriental, Viatris Pharma, Hilti Schweiz, INTERSPORT Schweiz).

The firm's core technology is the Emprising™ employee experience platform, which runs the proprietary Trust Index™ Survey — an instrument developed over 30 years of global research and validated by millions of employee responses worldwide. Organizations use the platform to administer employee surveys, benchmark results against global norms, and qualify for the Great Place To Work® Certification or the Great Start! training-company certification. Layered on top of the platform are in-house Culture Consulting services spanning leadership, strategy, values, change, and innovation, plus a portfolio of annual award programs — Best Workplaces™ Schweiz, Romandie, and Wellbeing domestically, and Europe's and World's Best Workplaces™ globally. An insights library of studies, guides, blogs, and webinars provides recurring thought-leadership content.

Revenue is generated through four streams: subscription-based survey and platform access (annual contracts), recurring certification fees, professional-services consulting, and one-time purchases of insights content. Pricing is quote-based, varying by organization size and service bundle, with annual billing. Distribution is primarily direct-to-enterprise and direct-to-mid-market sales, supplemented by content marketing, a multi-language website (German, French, English), webinars, and the annual awards ceremony. The company is co-owned by six individuals — Cornelia Schättle, Thomas Schneider, Michael Hermann, Patrick Mollet, Julia Viehweider, and Patrice Brun — with no disclosed institutional or private-equity backing.

Name

Great Place To Work Switzerland

Legal name

GPTW Switzerland AG

Website

https://greatplacetowork.ch

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Place To Work Switzerland is the Swiss and Liechtenstein affiliate of the global Great Place To Work network, providing Trust Index™ employee surveys, certification, and culture consulting to 600+ organizations across healthcare, pharma, finance, hospitality, ICT, and the public sector from its Zürich headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Employee Survey Services: Providing organizations with the Trust Index™ employee survey platform, analysis tools, and benchmarking data to measure workplace culture
2. Culture Consulting: Inhouse consulting services covering Leadership & New Work, Strategy & Values, Change & Innovation, and building trust-based workplace culture
3. Certification Services: Great Place To Work® Certification for employers and Great Start! Certification for training companies, with access to national and international Best Workplaces recognition lists
4. Shop/Resources: Sale of insights materials, studies, guides, and reports on workplace culture and best practices

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Great Place To Work Switzerland sells the Trust Index™ employee survey and the Emprising™ analytics platform, enabling organizations to measure workplace culture and benchmark against global data. Based on survey results, it issues the Great Place To Work® employer certification and the Great Start! certification for training companies, and operates national and international Best Workplaces™ rankings. It also delivers in-house Culture Consulting covering leadership, values, change, and trust-building, and sells insights content through its online shop.

Product overview

Great Place To Work Switzerland operates a suite of interconnected products and services centered on its research-based Trust Index™ methodology. At the core is the Emprising™ employee experience platform, which organizations use to run the Trust Index™ employee survey and benchmark results against global data. Organizations that qualify receive the Great Place To Work® Certification. Consulting services (Culture Consulting) help organizations act on survey findings across areas such as leadership, values, and trust-building. Award programs — including Best Workplaces™ Schweiz, Romandie, Wellbeing, Europe's Best Workplaces™, World's Best Workplaces™, and Great Start! for training companies — provide recognition pathways tied to the survey results. An insights library of studies, guides, blogs, and webinars offers ongoing knowledge content for subscribers. The offering is therefore a platform-plus-services model: the Emprising™ survey platform as the data foundation, with certification, consulting, awards, and content as layered services.

Differentiator

Problem solved

Functional benefit

Products and services

• Emprising™ Employee Experience Platform Proprietary cloud-based platform that enables organizations to deploy the Trust Index™ employee survey, analyze results, benchmark against global data, and track workplace culture trends over time. Targeted at HR and leadership teams in Switzerland and Liechtenstein.
• Trust Index™ Employee Survey Research-based employee survey instrument that measures workplace trust, culture, and employee experience; the foundation of Great Place To Work certification and Best Workplaces rankings. Used by organizations of all sizes in Switzerland and Liechtenstein.
• Great Place To Work® Employer Certification Certification awarded to employers that meet trust-based criteria in the Trust Index™ survey, providing an internationally recognized employer-brand credential. Targets HR leaders and employers in Switzerland and Liechtenstein.
• Culture Consulting Professional consulting services covering leadership, new-work models, strategy and values, change management, and building trust-based workplace culture. Delivered by in-house culture experts to employers seeking to act on survey findings.
• Great Start! Training Company Certification Certification program designed for companies offering apprenticeships and vocational training, evaluating the training environment, trainee satisfaction, and development opportunities.
• Best Workplaces™ Schweiz Ranking Annual national ranking of the best workplaces in Switzerland, based on Trust Index™ survey results, with recognition at a national awards ceremony.
• Best Workplaces™ Romandie Ranking Annual ranking recognizing the best workplaces in the French-speaking region of Switzerland (Suisse Romande), based on Trust Index™ employee survey data.
• Best Workplaces™ Wellbeing Ranking Specialized award recognizing organizations with exceptional employee wellbeing, caring culture, and comprehensive support for workforce health and resilience.
• Europe's Best Workplaces™ Ranking Annual pan-European ranking of the best workplaces across Europe, compiled from Trust Index™ data submitted by organizations across multiple countries.
• World's Best Workplaces™ Ranking Annual global ranking of the world's best workplaces, recognizing organizations with the highest trust scores and workplace culture excellence on an international scale.
• Insights (Studies, Guides, Reports, Webinars) Research-based content library including studies, best practices, guides, and webinars on workplace culture, employer branding, leadership, and employee experience topics, sold via the company's online shop.

Quantifiable outcome

• Organizations with Great Place To Work certification report improved ability to attract talent and retain employees
• +1 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Great Place To Work LAB @ HWZcoreStrategic or Co-development PartnerCollaboration with HWZ University of Applied Sciences to research and promote strategic approaches to workplace culture. The Lab focuses on 'Think strategically, act culturally' methodology combining academic research with practical workplace culture expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Effectory: Netherlands-based employee listening and survey organization with strong European footprint. Regional peer with overlapping methodology and certification-style recognition programs (e.g., Top Employer) competing for European enterprise HR budgets.
• kununu (Xing/NEW WORK): European employer review and rating platform with strong presence in DACH region. Competes with GPTW's employer brand credentialing by offering a different but adjacent channel for employer reputation measurement.

Broad incumbents

• Glint (LinkedIn / Microsoft): Employee engagement survey platform acquired by LinkedIn (now under Microsoft). Competes in enterprise engagement measurement; LinkedIn's data assets make it a broad incumbent competitor.
• Gallup: Global analytics and consulting firm offering the Q12 employee engagement survey and workplace research. Operates at much larger scale but competes in the same workplace culture measurement and benchmarking category.

Direct peers

• Quantum Workplace: Employee engagement and performance platform offering surveys, benchmarks, and analytics. Competes directly with Emprising™ across mid-market US and global accounts, with overlapping methodology positioning.
• Officevibe (now part of Workhuman): Pulse-survey and employee feedback platform providing lightweight engagement measurement. Competes with GPTW's survey offering for SMB and mid-market customers seeking simpler, more frequent pulse-based measurement.
• Great Place To Work (global): Global parent of the GPTW network, owning the Trust Index™ methodology, Emprising™ platform, and World's Best Workplaces rankings. Operates the parent brand and licenses its methodology to country-level affiliates including GPTW Switzerland.
• Top Employers Institute: Global HR certification body certifying employers on people practices and offering Best Employer / Top Employer recognition lists. Direct competitor in the employer certification and benchmarking space.
• Culture Amp: AI-powered employee engagement and performance platform offering continuous surveys, analytics, and action planning. Directly competes with Emprising™ as an employee experience measurement solution for mid-market and enterprise employers.
• Peakon (Workday): Enterprise employee listening platform (acquired by Workday) that provides engagement surveys, benchmarking, and analytics. Competes with GPTW's Trust Index™ survey methodology, particularly for global enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@greatplacetoworkswitzerland
• LinkedInlinkedin.com/company/great-place-to-work-switzerland

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Place To Work Switzerland