What Kitzler Verlag does

Kitzler Verlag GmbH is an Austrian specialist B2B publisher and professional education provider focused on customs, foreign trade, dangerous goods transport, tax compliance, and adjacent regulatory regimes relevant to the Austrian and EU trading economy. Founded in 1923 and headquartered at Uraniastraße 4, 1010 Vienna, the company operates from a 12-employee base and delivered a 100-year anniversary commemorative edition in 2023/24 (100 Jahre Kitzler Verlag). Its customer base comprises customs and foreign trade professionals, dangerous goods and workplace safety officers, import/export trading companies, export control and compliance officers, ESG/sustainability managers at SMEs, and tax and finance professionals — segments defined vertically by regulatory function rather than by industry.

The company's core offering combines four product categories: (1) a publishing arm with 86+ specialized books and reference handbooks (e.g., Praxishandbuch series, Austrian ADR/RID/IMDG handbooks, Incoterms 2020) authored by a network of 60+ practitioners including Austrian customs officials, ministry experts, and industry attorneys; (2) physical compliance products — 45+ customs forms and 133+ dangerous goods labels, placards, seals, and accessories distributed at unit prices; (3) a continuing education division (Weiterbildung) with 106+ seminars, webinars, and certification programs including the Ministry-recognized P36 and P37 customs certifications, ADR/RID/IMDG officer training, and 2025 additions in CBAM, ESG, F-Gases, AIS, and EU trade agreements; and (4) digital products including 7 e-learning modules, the ZTW aktuell subscription journal (€36/year), and the HazKI Gefahrgut mobile app. Distribution and training delivery operate through the company's proprietary e-commerce and e-learning platform (kitzler-verlag.at), in-person seminars at ten Austrian venues (Vienna, St. Pölten, Graz, Linz, Salzburg, Brunn am Gebirge among others), live webinars, in-house training at client premises, and an IATA-authorized distribution channel for international air-transport publications.

The business model is primarily direct-to-professional, transaction-based: book and label sales generate one-time revenue at publicly disclosed EUR prices (books €35–€165; labels €0.08–€1.40); seminars and certification courses are priced per participant (€159 for entry-level webinars up to €5,990 for P37 certification); ZTW aktuell provides a recurring subscription stream; and in-house training layers on a professional-services motion for enterprise clients. Accreditations with TÜV Austria, Ö-Cert, Austrian Standards (Bildungspartnerschaft), and the Austrian State ("Staatlich ausgezeichnet") underpin pricing power for regulated certifications. Strategic partnerships with GSSA Mayer Veit (ADR/RID delivery), IATA, and Austro Control extend scope without proportional headcount. No external investors, parent company, or public listing is disclosed.

Name

Kitzler Verlag

Legal name

Kitzler Verlag GmbH

Website

https://kitzler-verlag.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kitzler Verlag is a Vienna-based specialist Austrian B2B publisher and professional education provider, offering books, forms, labels, certified training, and e-learning for customs, foreign trade, dangerous goods transport, and tax compliance professionals across Austria and the EU.

Ownership category

akta.pro rank

Product category

Specialist Legal Publishing & Professional Trade Compliance Training

NAICS

Paper and Paper Product Merchant Wholesalers (4241), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Book Printing (2732), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Customs Consulting & Brokerage Outsourcing (Managed Brokerage, Brokerage Operations) (TLACAFAI)

akta.pro secondary industries

Regulated & Controlled Goods Clearance (FDA/USDA, Pharma, Chemicals, Dual-Use) (TLACAFAF), Hazardous Materials (Hazmat) Freight Brokerage (TLADAMAI)

Keywords

• Customs compliance training
• Dangerous goods training
• Specialty legal publishing
• Trade compliance education
• Professional certification programs

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Book Publishing & Sales: Sale of professional books, handbooks, commentaries, and technical reference materials on customs, foreign trade, dangerous goods, transport law, and tax topics. Includes 86+ book titles. Revenue is one-time per transaction.
2. Forms, Labels & Seals: Sale of specialized forms (45 types), danger labels and placards (133+ variants including IATA GZ 1-9, ADR placards, GHS labels), and customs seals/plombs. Revenue is one-time per unit with volume pricing.
3. Professional Education & Training: Fee-based seminars, webinars, certification courses (P36, P37, ADR/RID/IMDG dangerous goods certifications, CBAM), and e-learning modules. Pricing ranges from €159 to €5,990 per course. Early-bird discounts available. Revenue is transaction-based per participant.
4. Subscriptions & Periodicals: Annual subscription to ZTW aktuell professional journal (€36/year) and other periodic publications, generating recurring subscription revenue.
5. Inhouse Training: Customized in-house training programs delivered at client premises, offered as a separate service within the Weiterbildung (Continuing Education) division.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Kitzler Verlag is a specialist Austrian legal publishing house and continuing education provider focused on customs, foreign trade, dangerous goods transport, and tax compliance. It sells professional books, official customs forms, and dangerous goods warning labels, and delivers accredited training programs including certification courses (P36 customs specialist, P37 customs declarant, ADR/RID/IMDG dangerous goods officer) through in-person seminars, webinars, and e-learning.

Product overview

Kitzler Verlag is a specialized Austrian publishing house (juristischer Fachverlag) offering a comprehensive portfolio of professional books, official customs forms, dangerous goods labels and placards, and continuing education/training programs for the Austrian and European business community. The portfolio centers on core offerings in customs and foreign trade (Zoll & Außenhandel), dangerous goods and occupational safety (Gefahrgut & Arbeitssicherheit), transport (IATA, ADR, RID, IMDG), tax (Steuer), and ESG/sustainability (ESG & Nachhaltigkeit). The product ecosystem includes professional books and reference handbooks (such as the Austrian ADR Handbook), official customs forms and documentation templates, dangerous goods warning labels and placards, the HazKI mobile application for dangerous goods guidance, and a comprehensive training division offering seminars, webinars, e-learning, and certification programs including the P36 certified customs specialist and P37 certified customs declarant programs. Training delivery includes both in-person seminars at various Austrian locations and online webinar formats, with topics ranging from customs procedures and tariff classification to dangerous goods transport and ESG reporting.

Differentiator

Problem solved

Functional benefit

Brands

• HazKI: Gefahrgut-App HazKI - A dangerous goods app offered by Kitzler Verlag for hazardous materials handling and compliance.

Products and services

• Professional Books (Bücher) Specialized professional publications covering customs law, dangerous goods regulations, transport law, tax law, and foreign trade. Includes titles such as Incoterms 2020, the Praxishandbuch series, Austrian ADR-Handbuch, Österreichisches Kombihandbuch ADR + RID, and the ZTW aktuell journal; intended for Austrian and EU trade compliance professionals.
• Customs Forms (Formulare) Official customs forms and documentation templates for Austrian and EU customs procedures, including A forms, EUZ forms, and preference certificates; for customs declarants and import/export professionals.
• Dangerous Goods Labels (Etiketten) Compliant danger warning labels, placards, and warning signs for dangerous goods transport, including GHS labels, IATA hazard labels, ADR placards, and specialized shipping labels; intended for shippers, carriers, and dangerous goods officers.
• HazKI Gefahrgut-App Mobile application providing guidance on dangerous goods labeling, transport regulations, and safety procedures for hazardous materials handling and compliance; targeted at dangerous goods officers, dispatchers, and shippers.
• Weiterbildung (Professional Training) Continuing education programs covering customs, dangerous goods, transport, tax, and ESG/sustainability topics delivered as in-person seminars, live webinars, and certification courses; for Austrian business professionals and compliance officers.
• Lehrgang zur zertifizierten Zollfachkraft P36 Certification program training individuals to become certified customs specialists (P36), including examination preparation and official certification; for customs professionals in Austrian trading, logistics, and brokerage companies.
• Lehrgang zum zertifizierten Zolldeklaranten P37 Advanced certification program training individuals to become certified customs declarants (P37) for electronic customs declarations; for customs professionals preparing for the certified declarant exam.
• CBAM – Beauftragte:r Lehrgang Specialized training program for Carbon Border Adjustment Mechanism (CBAM) officers covering the new EU carbon pricing requirements and reporting obligations; for trade compliance and sustainability professionals.
• Ausbildung zum Gefahrgutbeauftragten ADR & RID Training program qualifying participants as certified dangerous goods officers (Gefahrgutbeauftragte:r) for road (ADR) and rail (RID) transport, with examination and official Ministry of Transport certification; for chemical, logistics, and transport companies.
• ESG kompakt Compact training program for small and medium-sized enterprises (KMU) on ESG sustainability reporting requirements, practical implementation methods, and sustainability report preparation; for SME owners, managing directors, and sustainability managers.
• ZTW aktuell (Jahresabo) Annual subscription to the periodical ZTW aktuell (Zeitschrift für Zollwesen / Zoll, Tax & Wirtschaft) providing professional updates on Austrian and EU customs law and practice; for trade compliance professionals, customs declarants, and tax advisors.
• E-Learning Kurse (Online Courses) Self-paced online learning modules covering customs procedures, dangerous goods, and trade compliance topics, including Lieferantenerklärung (€180), Zolltarifnummer 1×1 (€220), and Zollwissen für Einsteiger (€220); for individual professionals and SMEs.
• Inhouse Training Programs Customized in-house training programs delivered at client company premises in customs, dangerous goods, tax, and other compliance topics; for organizations requiring tailored team instruction.
• Österreichisches ADR-Handbuch 2025 Official Austrian ADR (dangerous goods road transport) reference handbook published in cooperation with GSSA, available in paperback and loose-leaf editions; for dangerous goods officers, drivers, and transport compliance staff.
• Österreichisches Kombihandbuch ADR + RID 2025 Combined Austrian handbook covering both ADR (road) and RID (rail) dangerous goods transport regulations in a single reference volume; for dangerous goods officers and transport compliance professionals.
• Zubehör (Accessories) Customs and dangerous goods related accessories including seal wires (Handbindfaden), lead seals (Bleiplomben), laser sets, and other supplies used in customs sealing and dangerous goods handling procedures.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Austrian StandardscoreStrategic or Co-development PartnerKitzler Verlag has established a formal education partnership (Bildungspartnerschaft) with Austrian Standards, Austria's national standards organization. The partnership enhances the company's training and publishing credibility by aligning course content with Austrian and international standards. The collaboration was announced in November 2024.
• IATA (International Air Transport Association)coreTechnology or IntegrationKitzler Verlag is listed as an IATA information resource on the Austrian market, distributing official IATA publications including the ISSR Edition 18 2025-26 (Doc 9052-18), ICAO Technical Instructions (Doc 9284), and IATA Dangerous Goods regulations. The company offers dedicated IATA training courses and the HazKI dangerous goods app.
• GSSA Mayer Veit GmbHcoreImplementation/ SI/ Consulting PartnerGSSA Mayer Veit GmbH is a key implementation and delivery partner for dangerous goods training. The company co-delivers ADR and RID certification courses with Kitzler Verlag, with GSSA providing venue facilities (Campus21 in Brunn am Gebirge) and expert instruction. Gerhard Mayer and Markus Mayer serve as trainers and authors for ADR/RID programs.
• Austro ControlminorOthersAustro Control (Austrian civil aviation authority) recognizes Kitzler Verlag's dangerous goods air cargo training for cabin crew and ground handling staff (Functions B, I, D+G, E+H), with Kitzler Verlag's training leading to Austro Control-approved certificates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LexisNexis: International legal and regulatory information provider publishing professional references, journals, and online compliance tools — overlaps with Kitzler's professional book and journal offerings for legal/customs practitioners.
• Haufe Group: Large German professional publisher and training provider operating broadly across tax, legal, HR, and compliance verticals with integrated online platforms — a much larger incumbent with comparable product breadth but broader geographic and vertical scope.
• Wolters Kluwer: Global professional information services company offering legal, tax, and compliance publications and software — comparable to Kitzler in the legal/compliance publishing category but at vastly greater scale and international scope.
• Springer Nature / Springer Fachmedien: Major international academic and professional publisher with extensive German-language law, tax, and economics catalogs — adjacent peer covering similar professional publishing verticals at much larger scale.

Direct peers

• Manz Verlag: Austrian legal and professional publishing house based in Vienna, directly comparable to Kitzler Verlag as both serve the Austrian legal/compliance market with specialized B2B books, commentaries, and journals targeting similar professional audiences.
• WEKA Media: Austrian/German B2B publisher and training provider offering professional books, e-learning, and certification courses across compliance and business topics — closely comparable to Kitzler's integrated publishing-plus-training model.

Regional players

• Erich Schmidt Verlag: German legal and tax publisher producing professional books, journals, and online services for the German compliance market — comparable in product mix to Kitzler but serving Germany rather than Austria.
• Bundesanzeiger Verlag: German federal publisher producing official regulatory texts, professional journals, and compliance references — comparable to Kitzler's role as an official/authoritative publisher of customs and dangerous goods reference materials, but for the German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kitzler-verlag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitzler Verlag