Desarrollo de Software Personalizado - Kiwi Company

What Desarrollo de Software Personalizado - Kiwi Company does

Kiwi Company (legal entity KIWI COMPANY, C.A., RIF J-507348946) is a privately-held Venezuelan digital services firm headquartered in Lecherías, Anzoátegui, that delivers custom software development and integrated digital marketing services to SMB and mid-market clients. The company operates two co-equal divisions under co-founders Pablo Matos (Director of Software) and Nelson Matos (Director of Marketing): a software division building bespoke CRMs, real-time dashboards, web and mobile applications, e-commerce platforms, ERP systems, and AI agents using a full-stack technology base (React, Angular, Flutter, React Native on the frontend; Node.js, .NET, Python on the backend; MySQL, MongoDB, PostgreSQL for data; Figma for design); and a marketing division offering social media management, branding, professional photography, drone cinematography, video and motion graphics production, graphic design, and paid media management on Meta Ads and Google Ads.

The firm bundles both divisions under a single engagement model, allowing clients to procure technology and marketing services together. Notable reference products include Virtual CFO (a WhatsApp-integrated AI financial advisor), Flowsups (auto dealer CRM), Inmotech (real estate CRM), and San Martin de la Patagonia (fleet and treasury management). Its go-to-market is consultative and direct, leveraging website contact forms, WhatsApp at +58 412-276-3570, email nurture sequences (up to three follow-ups within ten days), and a portfolio-driven referral channel; pricing is custom-quoted per project with no published tiers.

The customer base spans approximately 150+ total clients across 19+ countries including Venezuela, Chile, Spain, Mexico, Colombia, Bolivia, Ecuador, Argentina, Uruguay, USA, Switzerland, China, Abu Dhabi, Belgium, the Netherlands, Peru, Puerto Rico, and Panama, with 15+ active engagements at any given time and 80+ delivered projects since inception. The company is bootstrapped and founder-owned with no disclosed institutional funding, 17 employees, and a leadership team that includes a CTO, technical lead, UI/UX lead, project manager, creative lead, and social media manager.

Name

Desarrollo de Software Personalizado - Kiwi Company

Legal name

KIWI COMPANY, C.A.

Website

https://kiwicompany.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiwi Company is a Venezuelan digital services firm that builds custom software (CRMs, dashboards, AI agents, web and mobile apps) and delivers integrated digital marketing (social media, branding, audiovisual production, paid ads) for SMB and mid-market clients across 19+ countries.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industries

CRM Implementation & Customization Services (BPAEAGAC), Dashboarding & KPI/Performance Management (HDAEAMAF), Sales Force Automation (SFA) CRM (HDAEAFAA), Customer Success & Account Management CRM (HDAEAFAD), CRM Strategy & Consulting (BPAFAFAA), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Custom software development
• Digital marketing services
• Mobile app development
• AI agent development
• CRM development

Headquarters

HQ city

Lecherías

HQ country

Venezuela

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Project-based development of custom software solutions including CRMs, dashboards, web and mobile applications, AI agents, e-commerce platforms, and ERP systems. Contracts are individually agreed upon with scope, timelines, and pricing.
2. Digital Marketing Services: Social media management, branding, photography, video production, digital advertising campaigns (Meta Ads, Google Ads), and digital consulting. Billed as ongoing retainer or project-based engagements.
3. Consulting and Strategy: Digital strategy consulting services for businesses looking to grow their digital presence.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kiwi Company designs and develops custom software solutions, including CRMs, real-time dashboards, web and mobile applications, AI agents, e-commerce platforms, and ERP systems, built per client specifications without templates. Alongside software, the company delivers integrated digital marketing services covering social media management, branding, professional photography, video and drone production, graphic design, motion graphics, and paid advertising campaigns on Meta and Google.

Product overview

Kiwi Company offers a comprehensive dual-service portfolio combining custom software development and digital marketing. The software offering includes a core suite of six product categories (Custom CRMs, Dashboards, Web & Mobile Apps, AI Agents, E-commerce, and ERP Systems) built using React, Node.js, .NET, Python, MySQL, MongoDB, and PostgreSQL. The portfolio includes named client projects like Virtual CFO (financial dashboard with WhatsApp AI agent), Flowsups (auto dealer CRM), Inmotech (real estate CRM), and San Martin de la Patagonia (fleet management). The marketing division provides integrated services including social media management, branding, professional photography, video production, drone cinematography, graphic design, and digital advertising (Meta Ads and Google Ads). The two divisions are designed to work together, offering clients integrated technology and marketing solutions from a single team.

Differentiator

Problem solved

Functional benefit

Products and services

• CRMs a Medida (Custom CRMs) Custom CRM solutions with centralized customer and sales management, multi-branch support, customizable pipelines, automated reports, and opportunity tracking for businesses needing centralized sales operations.
• Dashboards Real-time data panels and interactive reports that visualize key metrics and KPIs, enabling data-driven decision-making for businesses across functions.
• Apps Web & Móvil (Web and Mobile Applications) Cross-platform responsive and native applications that function on any device with smooth user experience and optimal performance, built per client specifications.
• Agentes AI (AI Agents) AI-powered automation including intelligent chatbots, sales assistants, document processing, and automated workflows using generative AI, integrated with WhatsApp API for conversational interfaces.
• E-commerce Online stores with smart catalogs, payment gateways, inventory management, and optimized shopping experiences for maximum conversion.
• Sistemas ERP (ERP Systems) Comprehensive business management systems integrating inventory, billing, HR, accounting, and operations into a single custom platform.
• Redes Sociales (Social Media Management) Social media management and content creation services including strategy, posting, community management, and engagement optimization for brands.
• Branding Brand identity and visual strategy services including brand development, visual identity, and brand positioning.
• Fotografía Profesional (Professional Photography) Professional photography services including food, lifestyle, fashion, and product photography for commercial use.
• Video & Producción Audiovisual (Video and Audiovisual Production) Video production and audiovisual content creation including cinematic video, motion graphics, and reels for social media.
• Producción Drone (Drone Production) Drone aerial cinematography services providing cinematic aerial footage and unique angle shots for brands.
• Diseño Gráfico (Graphic Design) Graphic design services for social media posts, stories, carousels, and branded content with artistic intent.
• Publicidad Digital (Meta Ads & Google Ads) Digital advertising campaigns across Meta (Facebook, Instagram) and Google Ads platforms with strategy, execution, and optimization.
• Motion Graphics Animated graphics and visual effects for video content, social media, and brand communications.
• Digital Strategy Consulting Digital strategy consulting services for businesses looking to grow their digital presence.

Quantifiable outcome

• 80+ projects delivered successfully
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Endava: Global digital services firm with significant LATAM delivery, offering custom software engineering, design, and AI services. Comparable to Kiwi's custom-engineering + digital-service model but at much larger scale.
• Globant: Large LATAM-origin IT services and digital transformation firm with global reach. Overlaps with Kiwi in custom software, AI, and digital experiences but operates at vastly larger scale and broader scope.
• BairesDev: LATAM-headquartered software outsourcing firm delivering custom development across many verticals worldwide. Comparable to Kiwi's custom-development services, though at much greater scale and with nearshore talent focus.

Direct peers

• Rootstrap: US/LATAM digital agency that designs and develops custom software products (web, mobile, AI-powered) for startups and enterprises. Closely comparable to Kiwi in custom-app focus and cross-geography delivery.
• RootStack: LATAM-based (Ecuador) software development agency delivering custom web, mobile, and integration solutions to clients internationally. Closely comparable in size, full-stack custom development focus, and multi-country client base.
• Belatrix Software: LATAM-origin custom software development and digital innovation firm (now part of Globant). Highly comparable to Kiwi's custom software + digital innovation services for international clients.
• Intive: Digital product development company with strong LATAM presence, offering custom software, design, and engineering services. Similar to Kiwi's positioning around custom software plus integrated digital capabilities.
• Moove It: Uruguay-based custom software and digital product development firm. Comparable to Kiwi as a LATAM-headquartered studio building bespoke software and offering cross-functional digital capabilities.
• Sofka Technologies: LATAM-based digital transformation and custom software development firm with operations across multiple countries. Directly comparable to Kiwi's model of offering custom software plus broader digital services to enterprise clients in the region.
• Huenei: Argentina-based IT services firm providing custom software development, consulting, and digital solutions. Comparable to Kiwi's mix of custom application development and broader digital services for diverse industries.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kiwicompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desarrollo de Software Personalizado - Kiwi Company