Klaas Service- & Vertriebs GmbH

What Klaas Service- & Vertriebs GmbH does

Klaas Service- & Vertriebs GmbH is a German specialty equipment manufacturer and distributor headquartered in Ascheberg, North Rhine-Westphalia, founded in 2003. The company designs, markets, and supports its own proprietary K-series aluminum cranes and lifting equipment, including truck-mounted cranes (Autokrane such as the K29-34, K36-46, and K25-30 series), trailer cranes (Anhängerkrane), mini cranes, aerial work platforms (Hubarbeitsbühnen), inclined elevators (Schrägaufzüge), construction elevators (Bauaufzüge), and furniture elevators (Möbelaufzüge). Product specifications span lifting capacities from 1,500 kg to 4,000 kg and hook heights from 31 m to 45.50 m. Klaas additionally serves as the German distributor for Japanese mini crane manufacturer Maeda, operating the maeda24.com portal to market compact cranes for space-constrained and indoor applications.

The business operates a multi-channel B2B model combining direct sales from its Ascheberg headquarters, regional branch offices in Hamburg, Kirchheimbolanden, Wittenberg, München, and Gera, an authorized dealer network, and the klaas24.com online marketplace for browsing and transacting new and used equipment. Revenue is generated across four streams: equipment sales (with used truck cranes listed between approximately €86,950 and €134,000+), short- and long-term equipment rental, repair and spare parts services, and certified operator training courses (truck and crane operator licenses) delivered under the Klaas Academy sub-brand at headquarters and branch locations.

Klaas primarily serves German construction firms and industrial operators requiring mobile lifting solutions for material handling, facade and installation work, equipment maintenance, and on-site personnel access. Its market presence is reinforced by participation in the NordBau trade fair in Neumünster and by an annual Hausmesse event at its Gera service and rental station. The company is privately held as a German GmbH with no disclosed external investor backing, managed under legal representative Georg Küter.

Name

Klaas Service- & Vertriebs GmbH

Legal name

Klaas Service- und Vertriebs GmbH

Website

https://klaas24.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Klaas Service- & Vertriebs GmbH is a German specialty equipment manufacturer and distributor headquartered in Ascheberg, North Rhine-Westphalia, designing proprietary aluminum cranes and lifting equipment while distributing Japanese Maeda mini cranes, serving German construction and industrial customers across sales, rental, service, and operator training.

Ownership category

akta.pro rank

Product category

Construction Lifting Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industries

Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE), Specialty Access & Scaffolding Rental/Leasing (TLABAFAL), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Construction lifting equipment
• Truck-mounted cranes
• Aerial work platforms
• Crane operator training
• Equipment rental services

Headquarters

HQ city

Ascheberg

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used construction lifting equipment including truck cranes, trailer cranes, mini cranes, aerial work platforms, and accessories. Prices range from €86,950 to €134,000+ for used equipment.
2. Equipment Rental: Short-term and long-term rental of construction lifting equipment. Renting is available through Klaas directly or via partner rental network.
3. Service and Repair: Repair services, maintenance, and spare parts supply for Klaas equipment and Maeda mini cranes.
4. Training Services: Operator training courses for truck and crane operator licenses (LKW- und Kranführerschein) conducted at various locations in Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Klaas Service- & Vertriebs GmbH manufactures, sells, and rents proprietary aluminum truck-mounted cranes (K-series Autokrane such as K25-30, K29-34, K36-46), trailer cranes (Anhängerkrane), and distributes Maeda mini cranes, plus aerial work platforms (Hubarbeitsbühnen) and inclined elevators (Schrägaufzüge). The company complements its equipment portfolio with after-sales services including repair, spare parts supply, equipment rental, and certified crane and truck operator training through the Klaas Academy. Sales and rentals are delivered through direct channels, regional branches, the klaas24.com B2B marketplace, and an authorized dealer network across Germany.

Product overview

Klaas Service- & Vertriebs GmbH operates a diversified heavy equipment business centered on aluminum cranes and lifting solutions. The core offering consists of proprietary Klaas-branded crane products (including trailer cranes, truck-mounted Autokrane, and crane systems) distributed alongside Maeda mini cranes via dedicated platforms. The product portfolio spans Anhängerkrane (trailer cranes), Autokrane (truck cranes like the K29-34, K36-46, and K25-30 series), Minikrane, Hubarbeitsbühnen (aerial work platforms), Schrägaufzüge (inclined elevators), Möbelaufzüge (furniture elevators), and Bauaufzüge (construction elevators), complemented by Zubehör (accessories and spare parts). The business operates through the Klaas24 online marketplace platform for B2B sales and rentals, with integrated service, repair, and Klaas Academy training offerings for crane operator licensing. The architecture combines proprietary Klaas manufacturing with distributed Maeda products, unified under a single customer-facing e-commerce and service ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Klaas Academy: Training division offering crane operator and forklift licenses, conducted at Ascheberg and branch locations (Hamburg, Kirchheimbolanden, Wittenberg, Munich).

Products and services

• Klaas Krane (Aluminum Cranes and Lifting Equipment) Proprietary Klaas-branded aluminum cranes and lifting equipment for construction and industrial applications, including truck-mounted cranes, trailer cranes, and specialized crane systems. Sold and rented to construction and industrial buyers across Germany.
• Autokrane (Truck-Mounted Cranes) Truck-mounted crane systems with integrated vehicle chassis for highway travel and on-site lifting, including proprietary K-series models (K25-30, K29-34, K36-46) with hook heights up to 45.50 m and lifting capacities up to 4,000 kg. Designed for construction companies and industrial buyers.
• Anhängerkrane (Trailer Cranes) Trailer-mounted crane systems that can be towed to job sites and set up for mobile lifting operations. Targeted at construction and industrial customers needing mobile, towable lifting solutions.
• Minikrane (Mini Cranes) Compact mini cranes distributed through the maeda24.com platform, including Maeda-branded Japanese equipment, suitable for tight spaces and indoor lifting applications. Targeted at construction and industrial buyers with space-constrained lifting needs.
• Hubarbeitsbühnen (Aerial Work Platforms) Mobile elevating work platforms for personnel access to elevated work areas. Available for purchase and rental to construction, maintenance, and industrial customers.
• Schrägaufzüge (Inclined Elevators) Inclined elevators and material lifts designed for construction sites, enabling vertical and inclined material transport. Sold and rented to construction buyers.
• Möbelaufzüge (Furniture Elevators) Specialized elevators for furniture and household goods moving, designed for residential and commercial relocation applications. Targeted at movers, removal companies, and relocation service providers.
• Bauaufzüge (Construction Elevators) Construction site elevators and hoists for vertical transport of materials and personnel on building projects. Targeted at construction companies and contractors.
• Zubehör (Accessories and Spare Parts) Replacement parts, accessories, and consumables for Klaas and Maeda equipment including attachments, lifting gear, and operational components. Sold to existing customers for maintenance and operation.
• Klaas24 Online Marketplace B2B online marketplace (klaas24.com) for buying and renting new and used Klaas and Maeda cranes, elevators, work platforms, and accessories. Lists detailed product specifications, pricing, and dealer contact information for construction and industrial buyers across Germany.
• Mietgeräte (Equipment Rental) Short-term and long-term rental of construction lifting equipment including cranes, aerial work platforms, and inclined elevators, available directly from Klaas or via partner rental network across Germany. Priced per day, week, or month.
• Reparatur & Service (Repair and Service) Comprehensive repair, maintenance, and service operations for Klaas and Maeda equipment delivered through company service centers and partner networks across Germany.
• Ersatzteile (Spare Parts Supply) Original and replacement spare parts supply for Klaas equipment maintenance and repairs, supporting equipment uptime for construction and industrial customers.
• Klaas Academy — Schulungen & Kranführerschein (Operator Training and Licensing) Training courses and operator licensing programs including Kranführerschein (crane operator license) and LKW-Führerschein (truck driving license), conducted at the Ascheberg headquarters and branch locations in Hamburg, Kirchheimbolanden, Wittenberg, and München. Targeted at construction and industrial equipment operators in Germany.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MaedacoreTechnology or IntegrationMaeda is a Japanese manufacturer of mini cranes that Klaas distributes in Germany through the maeda24.com portal. This partnership extends Klaas's product portfolio to include compact mini crane solutions for space-constrained applications beyond traditional truck cranes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teupen Maschinenbau GmbH: German specialist in aerial work platforms and spider lifts. Directly comparable to Klaas's Hubarbeitsbühnen line and shares the German mid-market construction customer base.
• Ruthmann GmbH & Co. KG: German manufacturer of truck-mounted aerial work platforms and specialized lifting equipment. Overlaps with Klaas's mobile elevating work platforms and truck-mounted product lines for the German market.
• Böcker Maschinenwerke GmbH: German manufacturer of truck-mounted cranes, construction elevators, and material lifts. Closely comparable to Klaas across trailer cranes, truck cranes, and inclined elevators for European construction sites.
• Palfinger AG: Austrian global leader in loader cranes and lifting solutions. Comparable in truck-mounted and trailer crane categories, though at much larger scale and broader product breadth.
• Maeda Seisakusho Co., Ltd. Japanese mini-crane manufacturer whose products Klaas distributes in Germany via maeda24.com. Highly comparable product category (compact crawler and mini cranes) and the anchor's principal mini-crane partner.

Broad incumbents

• JLG Industries (Oshkosh Corporation): Global leader in aerial work platforms and telehandlers. Directly comparable product category to Klaas's Hubarbeitsbühnen, with broader product lines and international dealer coverage.
• Genie (Terex Corporation): Global manufacturer of aerial work platforms, scissor lifts, and boom lifts. Comparable product category to Klaas's aerial work platforms and a major share-of-voice competitor in European markets.
• Liebherr-International AG: German-Swiss global construction and crane manufacturer. Competes indirectly with Klaas through its tower and mobile cranes, though at vastly larger scale and with broader industrial and mining exposure.
• Manitou Group: French global incumbent in material handling and aerial work platforms. Competes with Klaas in aerial work platforms and telehandlers, but with a much broader portfolio and international footprint.

Regional players

• Wacker Neuson SE: German-Austrian manufacturer of compact construction equipment including material handling and aerial work platforms. Comparable in compact equipment categories and serves the same DACH construction customer base, though with a broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/KlaasAscheberg
• Facebookfacebook.com/klaas.ascheberg
• LinkedInlinkedin.com/company/klaas-service--&-vertriebs-gmbh
• Instagraminstagram.com/klaas_alukranbau

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klaas Service- & Vertriebs GmbH