Klaus Kroschke Holding GmbH & Co. KG

What Klaus Kroschke Holding GmbH & Co. KG does

The Klaus Kroschke Gruppe is a family-owned B2B industrial supplier group headquartered in Braunschweig, Germany, founded in 1957 and currently operating 12 subsidiaries with approximately 800 employees. The group manufactures and distributes industrial signage, safety labels and type plates (HEIN Industrieschilder), labels and label printing systems (Labelident, etipro), personal protective equipment, cleanroom products (HEIN Reinraum), and photoluminescent escape-route marking systems (American Permalight), serving industrial manufacturers, logistics and shipping operators, and pharmaceutical and electronics cleanroom users primarily across the DACH region with a USA distribution subsidiary in Los Angeles. Reported revenue for fiscal year 2025 is approximately €250 million.

The group's technology stack centers on three proprietary systems: LEANdustry®, a C-parts management concept combining electronic dispensing hardware installed at customer sites with managed procurement service packages; an AutoStore automated storage and retrieval system at SSV-Kroschke's Wutha-Farnroda facility delivering up to 290 bins per hour across up to 20,000 bins with 11 robots and three carousel ports; and nextPIM, a product information management system managing approximately 250,000 articles as the single source of truth for automated E-Procurement catalog data exchange. Recent infrastructure includes a 2,100 m² new warehouse hall at Wutha-Farnroda and a 2,200 m² hall expansion at etipro's Pichl bei Wels site (delivery September 2026).

The business model combines one-time hardware and consumables sales (signage, labels, PPE, cleanroom products, photoluminescent marking) with recurring managed C-parts procurement services under LEANdustry®, supported by quote-based and contract-based enterprise pricing. Go-to-market is sales-led with dedicated key-account management for industrial customers, supplemented by direct B2C-style e-commerce through the Kroschke SIGN and Labelident online shops and a Swiss distribution channel via the VEBICODE AG acquisition (cab label-printer distributor). The group is family-controlled, governed by a personally liable partner entity (Klaus Kroschke Holding Beteiligungs- und Geschäftsführungsgesellschaft mbh), and is undergoing generational succession from Klaus Kroschke to Lars Kroschke, with no external institutional investors identified in the source material.

Name

Klaus Kroschke Holding GmbH & Co. KG

Legal name

Klaus Kroschke Holding GmbH & Co. KG

Website

https://klaus-kroschke-gruppe.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned German B2B industrial supplier group with 12 subsidiaries and approximately 800 employees, manufacturing and distributing industrial signage, labels, workplace safety equipment, cleanroom products, and C-parts procurement services across the DACH region and the USA.

Ownership category

akta.pro rank

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Signage and Marking Products: Manufacturing and sale of industrial signage, safety labels, type plates, operating instructions, and UL-recognized labels under HEIN Industrieschilder brand. Includes Kroschke SIGN online shop for direct sales.
2. Label and Label Printer Sales: Production and distribution of industrial labels for logistics, shipping, trade, and industry via Labelident online shop and etipro operations. Includes sale of label printing systems with support services.
3. C-Parts Procurement Management Services: SSV-Kroschke provides optimized procurement of C-parts with dispensing systems, automated supply, and integrated logistics for industrial customers. Includes LEANdustry® concept.
4. Workplace Safety Equipment: Supply of personal protective equipment (PPE) and workplace safety products, including full PPE supply concepts and technical inspections.
5. Cleanroom Products: HEIN Reinraum supplies cleanroom clothing, disinfection and cleaning systems, and cleanroom equipment for all cleanroom classes across industries.
6. Permalight Glow-in-the-Dark Safety Products: American Permalight distributes long-glowing photoluminescent floor proximity escape route marking systems and signs in the USA market.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Klaus Kroschke Gruppe is a family-owned industrial supplier group that manufactures and distributes industrial signage, safety labels, nameplates, workplace safety/PPE, cleanroom products, and labels/printing systems, while also operating a C-parts management and procurement service (LEANdustry) for industrial customers across the DACH region and the United States. The group operates through 12 subsidiaries combining in-house manufacturing, online shops, and direct enterprise sales channels.

Differentiator

Problem solved

Functional benefit

Brands

• Kroschke SIGN: Industry specialist for marking, occupational safety and first aid products and services
• LEANdustry
• etipro
• SSV-Kroschke

Products and services

• Industrial Signage and Marking (Kroschke SIGN) Industrial signage, facility marking, safety signs, operating instructions, and related identification products for industrial and manufacturing customers.
• HEIN Industrieschilder Safety Labels and Nameplates Safety stickers, type plates/nameplates, operating instructions and UL-recognized labels for industrial equipment and machinery identification.
• Labelident Labels and Label Printing Systems Custom and standardized industrial labels plus label printing systems with support, distributed through the Labelident online shop for logistics, shipping, trade and industrial customers.
• etipro Industrial Labels Industrial labels produced via 10-color flexographic printing and digital printing systems at the Pichl bei Wels (Austria) site, with additional label production capacity absorbed from envegroup gmbh in May 2025.
• SSV-Kroschke C-Parts Management and Procurement C-parts procurement management for industrial MRO supplies and consumables, including automated dispensing systems, integrated logistics, and an AutoStore automated warehouse at the Wutha-Farnroda site.
• LEANdustry C-Parts Dispensing Concept Comprehensive C-parts management concept with electronic dispensing systems and service packages, enabling optimized procurement of industrial consumables and MRO supplies at the point of use.
• HEIN Reinraum Cleanroom Products Cleanroom clothing, disinfection and cleaning systems, and cleanroom equipment covering all cleanroom classes for pharmaceutical, electronics, and biotechnology customers.
• Personal Protective Equipment (PPE) Full-Supply Concept Full-supply concept for personal protective equipment (PPE) and workplace safety products, including technical inspections for industrial and manufacturing customers.
• American Permalight Photoluminescent Safety Products Long-glowing photoluminescent floor-proximity escape route marking systems and safety signs distributed in the USA for building code-compliant egress.
• VEBICODE AG cab Label Printing Distribution Distribution and customized solutions for cab label printing technology in Switzerland, covering automatic identification and data capture (AIDC) applications.
• Integer Solutions Identification and Tracking Hardware and software solutions for industrial marking, identification and traceability.
• Kroschke Energy Green Electricity Green electricity supply for the Klaus Kroschke Group's German operations.

Quantifiable outcome

• AutoStore system achieves up to 290 bins per hour throughput at SSV-Kroschke

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• IngebamajorImplementation/ SI/ Consulting Partner · 1 January 2025Ingeba served as the general contractor (Generalübernehmer) for etipro's new building project and subsequent 2,200 m² hall expansion at Pichl bei Wels, Austria.
• Hörmann IntralogisticscoreTechnology or Integration · 1 January 2024Hörmann Intralogistics supplied and implemented the AutoStore automated storage and retrieval system at SSV-Kroschke's Wutha-Farnroda facility, including 11 robots and 3 carousel ports with up to 290 bins/hour throughput capacity.
• GWS Group (gws.ms)coreTechnology or Integration · 1 January 2024GWS integrated the AutoStore system with the ERP system (Gevis) at SSV-Kroschke, enabling seamless process connectivity between automated warehousing and business systems.
• Logsol (Logistik- und Fabrikplanung)majorImplementation/ SI/ Consulting Partner · 1 January 2024Logsol was responsible for logistics planning of the SSV-Kroschke AutoStore and warehouse expansion project, providing expertise in intralogistics system design.
• BWG-Gruppe (Schweinfurt)majorImplementation/ SI/ Consulting Partner · 1 January 2024BWG-Gruppe from Schweinfurt served as the general contractor for the new warehouse construction at SSV-Kroschke Wutha-Farnroda (2,100 m²), working alongside approximately 20 specialized regional subcontractors.
• nextPIM GmbHcoreTechnology or Integration · 1 January 2024nextPIM provides the Product Information Management system for SSV-Kroschke, managing ~250,000 articles as the single source of truth for all distribution channels and enabling automated catalog data provision to E-Procurement systems.
• E/D/E (Einkaufsbüro Deutscher Eisenhändler)minorStrategic or Co-development Partner · 1 January 2024SSV-Kroschke and nextPIM are both members of the E/D/E, a purchasing cooperative for German iron traders that provides collective procurement and market intelligence benefits.
• envegroup gmbh (Steinhaus, Austria)majorStrategic or Co-development Partner · 1 January 2024etipro gmbh acquired the label production machinery and a portion of the workforce from envegroup gmbh as of May 1, 2025, consolidating label production operations at the Pichl bei Wels site.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Zebra Technologies: Global provider of barcode printing, RFID and enterprise asset intelligence solutions; overlaps with VEBICODE's cab printer distribution and Labelident's label printing systems offering.
• Avery Dennison: Global pressure-sensitive label materials manufacturer; comparable to Labelident and etipro label manufacturing businesses and an incumbent player in industrial identification.
• Grainger: US-headquartered MRO industrial distributor with broad product range and digital procurement; analogous operating model to Klaus Kroschke's industrial supply and C-parts business at much larger scale.
• MSC Industrial Direct: Large US metalworking and MRO industrial distributor serving manufacturers, comparable in customer base and procurement-led model to SSV-Kroschke's C-parts management.
• 3M: Global diversified industrial conglomerate with large Safety & Industrial and Identification businesses (signs, labels, PPE), a broad incumbent competitor to multiple Kroschke subsidiaries.

Direct peers

• Phoenix Contact: German industrial connectivity and automation specialist with its own marking and labeling (Markierungssysteme) product line, comparable to Integer Solutions and HEIN Industrieschilder identification offerings.
• Weidmüller: German industrial connectivity supplier with extensive marking systems (PrintJet, MetalliCard) and identification software, a direct competitor in industrial marking and labeling.
• Hoffmann Group: Munich-based manufacturer and supplier of precision tools, PPE and industrial consumables with C-parts and procurement services, comparable to Klaus Kroschke's full industrial supply portfolio.
• Würth Group: Germany-headquartered global leader in industrial fasteners, tools and C-parts management with the Würth CPS/C-Parts management concept, directly comparable to Klaus Kroschke's SSV-Kroschke and LEANdustry offerings.
• Brady Corporation: US-listed specialist in industrial identification and safety solutions (labels, signs, printers, lockout/tagout), highly comparable to the Kroschke SIGN, HEIN Industrieschilder and Labelident product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/klaus-kroschke-holding-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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