Stichting Kleintjekunst

What Stichting Kleintjekunst does

Stichting Kleintjekunst is a Dutch foundation (KvK 56911718) established in 2013 and headquartered at Notweg 38, Amsterdam Osdorp, that develops and delivers interactive art programs for children aged 0 to 6 years. It is led by co-founders Jooske Hommes-van Dooremalen (business leadership) and Cathalijne Smulders (artistic leadership), with planning by Bernadette Mpasi and a Supervisory Board comprising Kamalia Talhaoui (Chair), Suzanne de Bruin (Treasurer), and Tamara Dekker (Secretary). Execution is carried out by 27 professional artists holding bachelor's and/or master's degrees in arts, drawn from dance, visual arts, design, mime, and music. The methodology is grounded in the Reggio Emilia philosophy of 'the competent child', emphasizing sensory play, non-verbal communication (body language, sound, mime, images), and the use of simple natural materials such as paper, light, water, clay, cloth, and rope alongside instruments including darbuka, trumpet, violin, and drumsticks.

Programs are structured by age band (0-2, 2-4, 4-6 years) and delivered on-site as series at childcare centers, preschools, primary schools (groups 1-2), after-school care (BSO), and care groups. Core offerings comprise Onderzoekend Leren (investigative learning) and Interactie Programma's, supported by free community Speelateliers on Friday mornings for children 0-4 and parents, professional Trainingen workshops for pedagogical staff and teachers, a Materialenkist (materials box) sold or rented via the website shop, and the book 'Aaien met je ogen' documenting 10 years of methodology. Operations span four Dutch regions — Amsterdam, Amstelveen, Den Haag (via CultuurSchakel), and Amersfoort (via NEOS x Kleintjekunst) — through partnerships with named childcare organizations including Impuls Kinderopvang (GMK), Zonova Kinderopvang, Combiwel voor Kinderen (GMK), Kindergarden, Kinderrijk, and Compananny.

The revenue model is a blended non-profit structure combining program fees from partner childcare and education institutions, training workshop fees, modest product/book sales (the book is sold via Stripe; material kits via email order), and public arts funding. The foundation holds Cultural ANBI (public benefit organization) status, receives ongoing support from the Amsterdams Fonds voor de Kunst, and has been (re)selected as part of Kunstenplan Amsterdam for the 2025-2028 period, providing multi-year governmental funding and tax-deductible donation eligibility. Pricing for programs, kits, and training is quote-based and not publicly disclosed; Speelateliers are free with no registration required. Distribution is direct on-site delivery by the artist roster, supplemented by an owned website (kleintjekunst.com), an Instagram channel, and the NEOS Cultuuronderwijs podcast feature 'peuters prikkelen met kunst'.

Name

Stichting Kleintjekunst

Legal name

Stichting Kleintjekunst

Website

https://kleintjekunst.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Kleintjekunst is a Dutch foundation founded in 2013 that delivers sensory art programs for children aged 0-6 through 27 professional artists, serving childcare centers, preschools, BSO, and pedagogical institutions across Amsterdam, Amstelveen, Den Haag, and Amersfoort.

Ownership category

akta.pro rank

Product category

Early Childhood Arts Education

NAICS

Fine Arts Schools (61161), Child Care Services (6244)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inclusive Classroom Environment & Sensory-Friendly Design Support (EDAKABAJ)

akta.pro secondary industries

Creative Arts, Music & Movement Content (EDAGACAG), Occupational Therapy & Fine-Motor / Sensory Integration Instructional Materials (EDAGAMAG)

Keywords

• Early childhood arts education
• Sensory art programs
• Creative play workshops
• Cultural education foundation
• Artist-led learning

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Fees: Fees for delivering interactive art programs in series form at childcare centers, preschools, schools, and care groups.
2. Training Services: Training workshops for pedagogical professionals and teachers on facilitating sensory play with young children.
3. Material Kit Sales/Rentals: Sale or rental of material kits (materialenkist) for babies, toddlers, and preschoolers, with thematic or seasonal options available.
4. Book Sales: Sale of the book 'Aaien met je ogen' documenting knowledge and experiences from 10 years of arts programs with children.
5. Government/Foundation Support: Support from Amsterdams Fonds voor de Kunst and inclusion in Kunstenplan Amsterdam 2025-2028 provides operational funding. Cultural ANBI status enables tax-deductible donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Stichting Kleintjekunst delivers interactive sensory art programs for children aged 0-6 years, executed by 27 professional artists (with bachelor's and/or master's degrees in arts) across disciplines of dance, visual arts, design, mime, and music. Programs are delivered on-site in series form at childcare centers, preschools, primary schools (group 1-2), BSO's, and care groups throughout Amsterdam, Amstelveen, Den Haag, and Amersfoort. The organization additionally offers professional training workshops for pedagogical staff, sale/rental of sensory material kits, the book 'Aaien met je ogen', and free weekly community Speelateliers for children 0-4 years and their parents.

Product overview

Stichting Kleintjekunst is a Dutch foundation offering interactive art programs for young children (0-6 years), delivered by 27 professional artists across Amsterdam, Amstelveen, Den Haag, and Amersfoort. The core offering consists of Kunstprogramma's (Art Programs) organized by age groups (0-2, 2-4, and 4-6 years), available as Onderzoekend Leren (investigative learning) and Interactie Programma's (interaction programs). Supporting offerings include the Speelatelier (free weekly play sessions), Trainingen (professional development workshops for pedagogical staff), the Materialenkist (a box of sensory materials available for purchase or rental), and the book 'Aaien met je ogen' documenting their methodology. All programs use simple, natural materials like paper, light, water, clay, fabric, and rope, combined with instruments such as darbuka, trumpet, violin, and drumsticks.

Differentiator

Problem solved

Functional benefit

Products and services

• Kunstprogramma's (Art Programs) Interactive art programs for children aged 0-6 years delivered in series by 27 professional artists at daycare centers, preschools, elementary schools, care groups, and after-school care. Programs include sensory play with materials, sound, movement, rhythm, image, and form, structured into age-differentiated tracks (0-2, 2-4, 4-6 years).
• Onderzoekend Leren (Investigative Learning Programs) Programs where an artist activates with a performance in the classroom and children then explore the materials from the performance. Dance-movement is combined with (audio)visual art, music, and/or materials. Each program lasts 1-3 hours per group and can be executed once or in a series.
• Interactie Programma's (Interaction Programs) Programs where toddlers are encouraged through exercises to engage in creative interactions with each other. Feeling and empathy for others through non-verbal communication is central. Dance-movement and sound are combined with materials. Each program lasts 1 hour and can be executed once or in a series.
• Speelatelier (Play Atelier) Friday morning sessions (10:00-11:30) for children aged 0-4 years and their parents. Participation is free and no registration is required. Held at the foundation's Amsterdam Osdorp location.
• Trainingen (Training Workshops) Workshops for pedagogical staff and primary school teachers on how to stimulate sensory play in young children. Training covers material exploration, body language, movement, gesture, facial expression, and sound, helping adults get children into and maintain a flow state.
• Materialenkist (Materials Box) A collection of materials used in the programs, available for purchase or rental. Boxes are available for babies, toddlers, and preschoolers, and can also be made by theme or season. Includes a clear manual.
• Boek 'Aaien met je ogen' (Book) A book sharing knowledge and experiences from 10 years of how artists and children play together, including methods and strategies for stimulating play and creativity in young children. Sold via Stripe payment platform.

Quantifiable outcome

• 10+ years of documented methodology in book 'Aaien met je ocen'
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• Impuls Kinderopvang (GMK)coreStrategic or Co-development PartnerMajor childcare organization partnership for delivering art programs at Impuls locations. GMK indicates Gemeentelijke Kinderopvang (municipal childcare) affiliation.
• Zonova KinderopvangcoreStrategic or Co-development PartnerChildcare organization partnership for program delivery at their locations.
• Combiwel voor Kinderen (GMK)coreStrategic or Co-development PartnerChildcare organization partnership, part of GMK (Gemeentelijke Kinderopvang) network.
• KindergardencoreStrategic or Co-development PartnerChildcare organization partnership for program delivery.
• KinderrijkcoreStrategic or Co-development PartnerChildcare organization partnership for program delivery.
• CompanannycoreStrategic or Co-development PartnerChildcare organization partnership for program delivery.
• NEOS x KleintjekunstcoreStrategic or Co-development PartnerJoint program in Amersfoort with NEOS cultural education network. Includes collaborative podcast appearance.
• CultuurSchakelcoreChannel Partner/ Reseller/ DistributorCultural education bridge organization in Den Haag that facilitates art programs in schools and provides training for art teachers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reggio Children: Italian organization founded by Loris Malaguzzi to disseminate the Reggio Emilia approach internationally, including to early-childhood institutions. Kleintjekunst explicitly cites the 'competent child' Reggio Emilia philosophy, making the methodology a direct intellectual peer.
• CultuurSchakel: Cultural education intermediary in Den Haag facilitating arts programs in schools and training for art teachers. Direct partner that distributes Kleintjekunst programs and runs a structurally similar intermediated arts-in-education model.
• NEOS Cultuuronderwijs: Dutch cultural education network active in Amersfoort. Direct partner of Kleintjekunst (NEOS x Kleintjekunst), delivers comparable cultural-education programming in primary schools and childcare settings with comparable B2B partnership GTM.
• Méér Muziek in de Klas: Dutch foundation dedicated to bringing structured music and arts education into primary schools via partnerships with cultural providers. Operates a comparable institutional B2B delivery model in the Netherlands targeting early-childhood and primary-school settings.

Regional players

• Kunstgebouw: Dutch regional cultural education organization in Zuid-Holland delivering arts programming and training to schools and childcare providers. Operates a structurally similar cultural-education intermediary model in an adjacent Dutch region.
• Sightlines Initiative: UK research and practice network focused on creative arts and cultural learning for children and young people. Operates comparable methodology-driven, partnership-based cultural-education programming in a different national market.

Broad incumbents

• Toneelmakerij: Dutch theater company producing professional productions for young audiences including early-childhood. Represents a broader incumbent in the Dutch children's cultural education space with overlapping artist-led delivery to institutional buyers.
• HighScope Educational Research Foundation: US-based organization promoting active participatory learning in early childhood through curriculum, training, and research. Comparable as an established methodology-and-training provider serving early-childhood institutions.
• Bank Street College of Education: US institution advancing child-centered, experience-based pedagogy for early-childhood educators. Overlaps with Kleintjekunst's developmental, experience-led philosophy and serves a comparable educator-and-institution audience.

Emerging players

• The Curiosity Approach: UK-based accreditation and training organization promoting authentic, sensory-rich, loose-parts play in early childhood settings. Shares Kleintjekunst's natural-materials, sensory-play methodology and similar institutional audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kleintjekunst
• LinkedInlinkedin.com/company/stichting-kleintjekunst

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Kleintjekunst