Escape Room Enigmarium

What Escape Room Enigmarium does

Escape Room Enigmarium (legal entity ENIGMARIUM, d.o.o., headquartered at Parmova ulica 51, Ljubljana, Slovenia) is a privately held escape room and gamified-experience operator and franchisor founded in September 2014. The company designs, owns, and licenses a portfolio of more than 30 original gamified experiences, including indoor escape rooms (2–6 players, 60-minute sessions), the award-winning snow-built 'Escape Igloo', museum-integrated 'Pobeg v Bivak', and the outdoor 'Unlock' city-game sub-brand. Its core product is a 5D immersive experience combining computer-controlled audio/video effects, interactive gadgets, and symbol-based, language-independent puzzles, delivered with live gamemaster support via in-room video monitoring.

The business operates a franchise model. Enigmarium d.o.o. holds the intellectual property (registered trademarks for ESCAPE ROOM ENIGMARIUM®, Escape Igloo®, and Unlock, plus copyrighted game scenarios) and licenses the concept to operators such as Klet Brda, z.o.o., which runs the wine-cellar-themed 'Vinogradniška galerija grofa Silverija de Baguerja' at Dobrovo v Brdih. The branded network spans locations in Ljubljana, Maribor, Laško, Slovenj Gradec, Slovenska Bistrica, Kranjska Gora, Dobrovo v Brdih, Zagreb (Croatia), and Blåvand (Denmark), with Unlock outdoor games across 9 cities.

Monetization is primarily through session-based pricing (€84 per team of 2–4, €21 per additional player paid on location), gift card sales, and franchise/licensing royalties from partner-operated sites. Go-to-market is direct-to-consumer via a proprietary online booking platform, supported by phone reservations, organic TripAdvisor and travel-platform ranking (held the #1 activity position since February 2015), and a small Facebook presence. Customer segments span corporate team-building (primary), families, couples, and tourists visiting wine and alpine regions. No external funding, M&A, or leadership changes are disclosed; the company remains a small, founder-led enterprise with 7 employees.

Name

Escape Room Enigmarium

Legal name

ENIGMARIUM, d.o.o.

Website

https://kletbrda.escape-room.si

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Enigmarium d.o.o. designs, owns, and franchises a portfolio of 30+ original escape room and gamified tourism experiences across Slovenia, Croatia, and Denmark, serving consumers, corporate teams, and tourists via its own branded locations and licensed franchise partners.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Escape room experiences
• Immersive entertainment
• Outdoor city games
• Team building activities
• Franchise entertainment

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Escape Room Session Bookings: Primary revenue stream from 60-minute escape room sessions booked per team. Sessions accommodate 2-4 players at base price, with additional players charged extra. Reservations are made through online booking system with mandatory advance booking.
2. Gift Cards: Sale of gift cards containing unique codes that recipients use to self-select their preferred game and time slot. Cards include physical packaging and can be purchased online or at physical locations.
3. Franchise Licensing: Revenue from franchise operations where partners (like Klet Brda) operate Enigmarium-branded escape rooms under licensing agreement, paying fees to the franchisor Enigmarium d.o.o.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Escape Room Enigmarium operates 60-minute immersive escape room sessions where teams of 2-4 players (up to 6) solve puzzles, find hidden clues, and decipher codes in themed rooms. The company also runs the Unlock outdoor city game product line and licenses its branded escape room concept to franchise partners. The portfolio spans 30+ original gamified experiences across Slovenia, Croatia, and Denmark.

Product overview

Escape Room Enigmarium operates as a multi-location escape room and gamified experience company. The portfolio includes the core Enigmarium Escape Rooms (indoor puzzle rooms with high-tech gadgets), the specialized Escape Igloo (snow-themed), Pobeg v Bivak (museum integration), and Unlock Outdoor City Games (outdoor urban adventures). The Klet Brda location specifically offers the 'Vinogradniška galerija grofa Silverija de Baguerja' escape room themed around viticulture history. The company also offers gift vouchers as an add-on product. All experiences feature 60-minute gameplay, support 2-6 players, and include gamemaster assistance via video monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Unlock Outdoor City Games: Outdoor city adventure games operated by the company at various Slovenian locations.

Products and services

• Escape Room Klet Brda - Vinogradniška galerija grofa Silverija de Baguerja
• Enigmarium Escape Rooms (Indoor)
• Escape Igloo
• Pobeg v Bivak (Escape to Basecamp)
• Unlock Outdoor City Games
• Gift Vouchers (Darilni bon)

Quantifiable outcome

• TripAdvisor #1 activity ranking since February 2015
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Klet Brda, z.o.o.coreChannel Partner/ Reseller/ DistributorFranchise partnership where Klet Brda operates the Enigmarium-branded escape room 'Vinogradniška galerija grofa Silverija de Baguerja' at their wine cellar location in Dobrovo v Brdih. Klet Brda provides the physical space and local operations while Enigmarium provides the brand, game concept, and proprietary technology.
• GIZ ER.SI (Združenje escape room dejavnosti)coreStrategic or Co-development PartnerEnigmarium is a co-founder and member of GIZ ER.SI - the world's first escape room industry association. The association establishes safety standards, ethical codes, professional standards, and promotes escape rooms as safe, healthy, and fun adventures.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Parapark: Hungarian escape room operator with multiple locations in Budapest and other CEE cities. Comparable to Enigmarium as a regional Central European competitor with themed rooms, group bookings, and tourist-oriented positioning.

Direct peers

• ClueQuest: London-based escape room operator with multiple themed rooms in a single flagship location. Comparable to Enigmarium due to its proprietary themed content, online booking system, and strong brand reputation among European escape room enthusiasts.
• The Escape Game: US-based escape room chain with multiple owned locations. Comparable to Enigmarium due to its high-tech themed rooms, broad game portfolio, and corporate team-building customer segment. Differs in that it is primarily company-owned rather than franchised.
• AdventureRooms GmbH: German escape room franchise with multiple locations across Central Europe. Highly comparable to Enigmarium because it operates a franchise model, develops proprietary themed rooms, and serves the same German-speaking and Central European tourist market.
• 60out Escape Rooms: Los Angeles-based escape room operator with multiple locations and a sizable portfolio of original themed rooms. Comparable to Enigmarium's proprietary content model and tourist/corporate positioning, with similar emphasis on immersive, multi-room experiences.
• The Great Escape Room: US escape room chain with multiple locations across several states. Comparable to Enigmarium due to its themed proprietary rooms, online booking, and corporate team-building focus. Owned-and-operated rather than franchised.
• Escape Hunt plc: UK-listed escape room franchise operator with global locations. Most directly comparable to Enigmarium because it operates a franchise/licensed model, owns proprietary game content, and targets tourist and corporate group experiences. Same business model archetype.
• Amazing Escape Room: US escape room operator with multiple locations. Comparable to Enigmarium in its themed immersive content, group booking model, and tourist/leisure customer segment.

Broad incumbents

• Dave & Buster's Entertainment: Large US-listed operator of family entertainment centers combining arcade games, food, and attractions. Comparable to Enigmarium as a broader competitor in the location-based entertainment space targeting group/corporate outings, though its scale, food & beverage, and arcade focus differ materially.
• Main Event Entertainment: US-based family entertainment center chain offering bowling, laser tag, arcade games, and group events. Comparable to Enigmarium as a broad family/group entertainment competitor serving the same corporate and group occasion use case, but at significantly larger scale and broader activity mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/escape-room-enigmarium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escape Room Enigmarium