Klet Brda
Klet Brda is Slovenia's largest wine producer, operating as a cooperative of approximately 400 winegrowing families in the Goriška Brda region. It sells a multi-tier wine portfolio (Quercus, Bagueri, Krasno, Virgo, de Baguer) through five owned wine shops, e-commerce, B2B portal, and exports, supplemented by wine tourism and agricultural advisory services.
- Company typePrivate
- Founded1962
- HeadquartersDobrovo v Brdih, Slovenia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Klet Brda does
Klet Brda is a Slovenian agricultural cooperative (z.o.o.) headquartered in Dobrovo v Brdih, uniting approximately 400 winegrowing families across the Goriška Brda region. Founded in 1957 (per firmographic data; 1962 per company history), it is Slovenia's largest wine producer and the first winery in the world to receive the Green Key environmental certification (2019). The cooperative produces a diversified portfolio of wines across multiple sub-brands — Quercus (modern), Bagueri (premium), Krasno (gastronomic), Penine (sparkling), Virgo (classical-method premium sparkling), de Baguer (single-vineyard), and A plus (ultra-premium) — leveraging the region's flysch/opoka soils and sub-Mediterranean climate.
The business operates a hybrid go-to-market model: direct-to-consumer through five owned wine shops (vinoteke) in Dobrovo, Nova Gorica, Ljubljana, Kranj, and Celje, plus an e-commerce webshop; B2B sales through a dedicated portal and sales team serving hotels and restaurants; wine tourism (tastings, cellar tours, escape room, gifts); and an export department distributing internationally. The cooperative additionally provides agricultural advisory services (Svetovalna služba) and olive oil production through its Agraria division.
Revenue is generated primarily through one-time wine sales (B2C and B2B), with ancillary streams from wine tourism experiences (€17–€110 per person depending on tier), agricultural advisory to members, and olive oil. The company is investing in operational digitalization — ERP, sensors, robotics, and AI/ML for crop pest protection — co-financed by EU rural and regional development funds. Recognition includes 200+ medals for Quercus, 8 wines above 90 points at Decanter WWA 2026, and multiple Gornja Radgona champion titles.
Klet Brda firmographics
Firmographics- Name
- Klet Brda
- Legal name
- Klet Brda, z.o.o. Dobrovo
- Website
- https://klet-brda.si
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Klet Brda is Slovenia's largest wine producer, operating as a cooperative of approximately 400 winegrowing families in the Goriška Brda region. It sells a multi-tier wine portfolio (Quercus, Bagueri, Krasno, Virgo, de Baguer) through five owned wine shops, e-commerce, B2B portal, and exports, supplemented by wine tourism and agricultural advisory services.
- Ownership category
- akta.pro rank
Klet Brda industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (31213), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Klet Brda is headquartered
LocationHeadquarters
- HQ city
- Dobrovo v Brdih
- HQ country
- Slovenia
- HQ region
- Europe
Offices6 records
Markets served
Klet Brda business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wine Sales (B2C and B2B): Primary revenue from direct sales of wines through owned wine shops, e-commerce webshop, and through B2B channels including restaurants, hotels, and retailers. Wine lines include Quercus (modern fresh wines), Bagueri (premium), Krasno (gastronomic), Penine (sparkling wines), and de Baguer (ultra-premium).
- Wine Tourism Experiences: Revenue from wine tastings (individual and group), cellar tours, escape room experiences, and gift vouchers. Tasting experiences range from self-guided tastings (20€ per person) to premium De Luxe group tastings.
- Agricultural Advisory Services: The consulting service (Svetovalna služba) provides advice and support to 400 member winegrowing families, with services including vine protection, harvest planning, fruit and olive protection.
- Olive Oil Production: Agraria division processes olives from member farmers, producing olive oil for sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Self-guided wine tasting - 24 wine samples |
| Unit Pricing | Pay-as-you-go | Basic guided tasting for groups - 4 wine samples |
| Unit Pricing | Pay-as-you-go | Premium guided tasting for groups - 6 wine samples |
| One time/ perpetual license | Pay-as-you-go | De Baguer Deluxe wine tasting gift voucher |
| One time/ perpetual license | Pay-as-you-go | Self wine tasting with prosciutto and cheese |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Klet Brda product offering
Product offeringCore offering
Klet Brda is a Slovenian wine cooperative winery headquartered in Dobrovo v Brdih that produces, markets, and sells wines from the Goriška Brda region. The cooperative unites approximately 400 wine-growing families and offers a diversified portfolio including the Quercus (fresh modern), Bagueri (premium), Krasno (gastronomic), Penine (sparkling), Virgo (classical method sparkling), de Baguer, and A plus wine lines. The company also operates five owned wine shops, an e-commerce webshop, a B2B portal serving restaurants and hotels, wine tourism experiences (tastings, cellar tours, escape rooms), and an agricultural advisory division (Agraria) supporting its member growers.
Product overview
Klet Brda is a Slovenian wine cooperative winery producing wines from Goriška Brda region. The offering is a diversified portfolio of wine lines and services rather than a unified software platform. Wine products include: Quercus (contemporary fresh wines), Bagueri (premium selections), Krasno (gastronomic wines), Penine (sparkling wines including Peneča Rebula and Virgo classic method sparklings), de Baguer and A plus (premium single vineyard wines), as well as quality and archival wines. The company also offers wine-related experiences including tastings, an escape room, cycling marathons, and operates retail wine shops and an online store. A consulting service (Svetovalna) provides agricultural support to member winegrowers.
Differentiator
Problem solved
Functional benefit
Brands
- Quercus: Modern wine line - fresh, fruity and full-flavored wines suitable for Mediterranean cuisine
- Bagueri
- Krasno
- Virgo
- de Baguer
- A plus
- Peneča Rebula
Products and services
- Quercus wine line Contemporary, fresh, fruit-forward wine line suitable for Mediterranean cuisine; includes white, red, rosé, and sweet wine variations. Award-winning line with over 200 medals in 20 years.
- Bagueri premium wines Premium superior wine collection including Bagueri Superior Rebula, Bagueri Contesse, and Bagueri sparkling wines from selected vineyards.
- Krasno gastronomic wines
Quantifiable outcome
- 8 wines scored above 90 points at Decanter World Wine Awards 2026 out of 17,000 wines from 58 countries
- +3 more outcomes
Companies that use Klet Brda
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Klet Brda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Klet Brda partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Medobčinsko društvo slepih in slabovidnih Nova Gorica (MDSSNG)minorCharity partnership for the annual cycling marathon 'Junaki vinogradov'. Funds raised from the event support professional assistance for blind and visually impaired children and youth in Nova Gorica region. In 2026, 1,485€ was raised (900€ from entry fees, 585€ from Lions club action).
- Kontrabant (DOK - Days of Open Cellars)corePartnership with Kontrabant for organizing Days of Open Cellars (DOK) event, allowing visitors to explore Klet Brda and Klet de Baguer cellars. The 2026 edition took place June 13-14.
- Lions Club IdrijaminorCharity partner for the 'Kolesarim, da pomagam' (Cycling to help) action at the Junaki vinogradov cycling marathon. Raised 585€ in 2026 for blind and visually impaired children.
- Lions Club DobrovominorCharity partner for the 'Kolesarim, da pomagam' action at the cycling marathon.
- Tour of SloveniaminorKlet Brda is a supporter of the Tour of Slovenia cycling race, promoting active lifestyle and the region's wine culture.
- Pošta SlovenijeminorContractual delivery partner for shipping wine orders from the e-commerce shop. Standard delivery in Slovenia within 2 working days.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Klet Brda competitors and assessment
Company assessmentBroad incumbents
- E. & J. Gallo Winery: Largest family-owned winery in the world with broad portfolio across price tiers; relevant incumbent for understanding global wine scale, distribution, and competitive intensity even though not directly niche-overlapping.
- Treasury Wine Estates: Global multi-brand wine owner (Penfolds, Beringer, etc.) competing at premium and luxury tiers across global on-premise and retail; relevant incumbent framing Klet Brda's export ambitions and award-driven premium strategy.
Regional players
- Kutjevo Winery: Major Croatian wine producer with multi-tier portfolio (Graševina-led), strong domestic retail and growing export presence; comparable as an Eastern European regional producer with broad portfolio and awards profile.
- Tikveš Winery: Largest wine producer in North Macedonia with broad portfolio across price tiers and active export markets; comparable as a regional Balkans/Central European producer-cooperative operating multi-brand and export strategies.
- Badel 1862: Historic Croatian alcoholic beverages producer with wine, spirits, and retail exposure; comparable as a regional wine and beverage player with own distribution and retail operations across the former Yugoslav region.
Direct peers
- Klet Simčič (Marjan Simčič): Boutique Slovenian winery in Goriška Brda with a focus on Rebula, premium single-vineyard wines, and sparkling wines; comparable on terroir, signature grape, and premium export positioning.
- Movia: Slovenian winery also located in Goriška Brda producing Rebula-led and sparkling wines; direct neighbor-peer competing on the same terroir, the same signature grape, and similar export channels.
- Radgonske Gorice (Goričan): Slovenian sparkling-wine producer specializing in Penina (sparkling) and recognized with international medals including Gornja Radgona; directly comparable on sparkling-wine focus and premium-tier competition against Klet Brda's Penine and Virgo lines.
- Vinakoper: Slovenian coastal wine cooperative and producer headquartered in Koper; direct comparable as another large Slovenian producer-cooperative selling through owned retail and B2B channels with a multi-tier wine portfolio.
- Marof Winery: Croatian winery producing premium and sparkling wines from a similar Central European terroir; direct comparable as a regional premium producer targeting export and on-premise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Klet Brda social profiles
Digital presenceKlet Brda compliance and trust
Trust signalCompliance3 records
Klet Brda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klet Brda leadership team
Management profileNumber of profiles
Profiles8 records
Klet Brda subsidiaries and ownership
Company hierarchySubsidiaries1 record
Klet Brda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klet Brda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klet Brda
What does Klet Brda do?
Klet Brda is a Slovenian wine cooperative winery headquartered in Dobrovo v Brdih that produces, markets, and sells wines from the Goriška Brda region. The cooperative unites approximately 400 wine-growing families and offers a diversified portfolio including the Quercus (fresh modern), Bagueri (premium), Krasno (gastronomic), Penine (sparkling), Virgo (classical method sparkling), de Baguer, and A plus wine lines. The company also operates five owned wine shops, an e-commerce webshop, a B2B portal serving restaurants and hotels, wine tourism experiences (tastings, cellar tours, escape rooms), and an agricultural advisory division (Agraria) supporting its member growers.
Is Klet Brda a public or private company?
Klet Brda is a private company. It is classified as management employee owned and is currently operating.
When was Klet Brda founded?
Klet Brda was founded in 1962. It employs 11 to 50 people.
Where is Klet Brda based?
Klet Brda is headquartered in Dobrovo v Brdih, Slovenia, in the Europe region.
How does Klet Brda make money?
Four revenue lines are on record. Wine Sales (B2C and B2B) is the primary driver. The others are wine Tourism Experiences, agricultural Advisory Services and olive Oil Production.
Who are Klet Brda's main competitors?
Broad incumbents on record are E. & J. Gallo Winery and Treasury Wine Estates. Regional players are Kutjevo Winery, Tikveš Winery and Badel 1862. Direct peers are Klet Simčič (Marjan Simčič), Movia, Radgonske Gorice (Goričan), Vinakoper and Marof Winery.
Does Klet Brda have an API?
No public API is recorded for Klet Brda.
What industry is Klet Brda in?
Klet Brda's product category is Winery / Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 2080.