Wirtschaft, Tourismus & Marketing Stadt Kleve GmbH

What Wirtschaft, Tourismus & Marketing Stadt Kleve GmbH does

Wirtschaft, Tourismus & Marketing Stadt Kleve GmbH is a municipally owned German limited-liability company (GmbH) wholly owned by the City of Kleve in North Rhine-Westphalia, operating under the trade name "Kleve erleben" as the city's tourism-promotion and location-marketing arm. Founded in 2017, the entity coordinates economic development and tourism marketing for a city of approximately 52,000 residents, working alongside the broader municipal structure that includes the city administration, the Umweltbetriebe der Stadt Kleve (USK) — a public-law institution providing waste, recycling, wastewater, street maintenance, and cemetery services with 190 staff plus 10 trainees across 12 service areas — and the Gebäudemanagement der Stadt Kleve (GSK), which manages the municipal building stock with approximately 50 staff split between technical and commercial functions.

The combined digital and physical service platform includes the kleve.de citizen website, the BürgerApp, Mängelmelder defect reporter, Serviceportal, Virtuelle Poststelle (legally binding electronic mail with S/MIME), a Hinweisgeberschutzgesetz whistleblower portal, and multi-topic newsletters. Underlying technology comprises a Smart City / LoRaWAN sensor network with real-time dashboards and an Open Data platform, with IT infrastructure delivered through a core partnership with the Kommunales Rechenzentrum Niederrhein (KRZN). Web implementation is handled by anatom5 perception marketing GmbH and analytics by etracker GmbH. Certifications include BITV 2.0 accessibility (EU Directive 2016/2102), Behindertengleichstellungsgesetz (BGG) compliance, and GDPR/DSG NRW data protection.

Revenue is generated through municipal fees (waste collection, cemetery, building, street cleaning), managed-services income from property and land management under GSK, and tourism-promotion and event services (most prominently the upcoming Landesgartenschau 2029, a 172+ day State Garden Show themed "Stadt – Land – Wasser" partnered with Förderverein Landesgartenschau Kleve 2029 e.V.). The go-to-market model is direct-to-citizen: physical Bürgerbüro service offices, online self-serve portals, door-to-door waste collection, and the Wertstoffhof recycling center. Customer segments are citizens, visitors/tourists, local businesses, and educational and public-safety institutions — all served exclusively inside the Kleve municipal boundary. The organization is a pure municipal-services franchise with a regulatory monopoly inside its jurisdiction but no ability to monetize outside it.

Name

Wirtschaft, Tourismus & Marketing Stadt Kleve GmbH

Legal name

Wirtschaft, Tourismus & Marketing Stadt Kleve GmbH

Website

https://kleve.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Wirtschaft, Tourismus & Marketing Stadt Kleve GmbH is a municipally owned German GmbH that operates the City of Kleve's tourism promotion, location marketing, and economic development functions under the brand "Kleve erleben," serving the city's ~52,000 residents, visitors, and local businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Kleve

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Waste Collection Fees: Waste disposal and recycling fees charged to households and businesses for garbage collection, recycling, and disposal services provided by USK
2. Municipal Fees: Various municipal service fees including cemetery services, building fees, street cleaning fees, and other administrative charges
3. Property and Land Management: Revenue from municipal property management, building maintenance services, and land development under GSK
4. Tourism Services: Tourism promotion and marketing services, potentially including event management and visitor services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wirtschaft, Tourismus & Marketing Stadt Kleve GmbH is the City of Kleve's municipal marketing and economic development entity, operating under the brand "Kleve erleben." It promotes Kleve as a tourism destination through the Kleve erleben portal, runs Wirtschaftsförderung (economic development) activities to attract and support local businesses, and coordinates city-wide event marketing including the Landesgartenschau 2029. The GmbH is fully owned by the City of Kleve and works alongside related municipal units such as the Umweltbetriebe (USK) and Gebäudemanagement (GSK) to deliver destination and location marketing services.

Product overview

The city of Kleve operates a comprehensive digital municipal service platform consisting of the main citizen website (www.kleve.de) with integrated modules including a citizen service portal, mobile app, defect reporting system, and electronic communication tools. Two major sub-brands operate alongside: Umweltbetriebe der Stadt Kleve (USK), an Anstalt öffentlichen Rechts providing utility services (waste, wastewater, street maintenance), and Gebäudemanagement der Stadt Kleve (GSK), handling municipal building management. The Smart City/LoRaWAN initiative provides sensor-based urban monitoring. Tourism promotion is managed through a separate entity (kleve-erleben.de). The platform serves as the primary digital interface for citizen services, administrative procedures, local information, and governance transparency for the city of approximately 52,000 residents in North Rhine-Westphalia, Germany.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Förderverein Landesgartenschau Kleve 2029 e.V.coreStrategic or Co-development Partner · 19 April 2024Support association for the 2029 State Garden Show, driving public enthusiasm and citizen involvement. Supports financially and through public relations, serving as the interface for civic engagement. Motto: 'Stadt – Land – Wasser'.
• Kommunales Rechenzentrum Niederrhein (KRZN)coreTechnology or IntegrationKRZN provides IT infrastructure and technical systems for the city website and digital services. Located in Kamp-Lintfort, KRZN serves as the technical backbone for municipal digital operations.
• anatom5 perception marketing GmbHminorImplementation/ SI/ Consulting PartnerDüsseldorf-based agency responsible for website design and implementation for the city of Kleve's online presence.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Kultur Ruhr GmbH / Ruhr Tourismus: Regional tourism marketing organization for the Ruhr/NRW region surrounding Kleve. Comparable as a public-sector tourism marketing entity promoting a contiguous German region, with overlapping target markets (NRW visitors, Dutch cross-border travelers) relevant to the WTM GmbH's addressable audience.

Direct peers

• visitBerlin Berlin Tourismus & Kongress GmbH: Berlin's city-owned DMO and congress bureau, the most analogous German municipal tourism GmbH. Operates under a comparable public-mandate, public-ownership model promoting a single city's tourism and convention business, making it the closest direct peer to WTM Stadt Kleve GmbH.
• Düsseldorf Tourismus GmbH: City of Düsseldorf's tourism GmbH, headquartered in NRW like Kleve. Provides destination marketing, convention support, and visitor services for a single NRW city, making it a geographically and structurally close peer.
• Köln Tourismus GmbH: Cologne's city-owned tourism marketing GmbH promoting tourism, conventions, and city marketing for the City of Cologne. Operates an analogous DMO mandate with consumer-facing brand, events, and visitor services — a structural parallel to the WTM Stadt Kleve GmbH.
• München Tourismus (LHM Services GmbH): Munich's city-affiliated tourism marketing entity operating under the muenchen.travel brand. Comparable in that it is a publicly owned tourism/marketing organization promoting a single German city with consumer-facing digital channels and event marketing.
• Hamburg Tourismus GmbH: Hamburg's municipal destination marketing GmbH, responsible for tourism promotion and city marketing on behalf of the Free and Hanseatic City of Hamburg. Directly comparable as another city-owned tourism GmbH with multi-channel destination marketing and a strong destination brand.

Broad incumbents

• Deutsche Zentrale für Tourismus e.V. (DZT / Germany Travel): Germany's national tourism board promoting the country as a destination internationally. Operates one level above city and state DMOs like WTM Stadt Kleve GmbH, providing global marketing, brand assets, and inbound visitor strategy frameworks.
• Tourismus NRW e.V. The state-level DMO for North Rhine-Westphalia, of which Kleve is a constituent. Functions as the umbrella tourism marketing organization above city-level DMOs like WTM Stadt Kleve, providing brand framework, market research, and cooperative international marketing that the Kleve entity participates in but does not operate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/StadtKleve
• Facebookfacebook.com/stadtkleve
• Instagraminstagram.com/stadt_kleve
• LinkedInlinkedin.com/company/wirtschaft-tourismus-&-marketing-stadt-kleve-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtschaft, Tourismus & Marketing Stadt Kleve GmbH