What Avia-Station Klöcker does

Heinrich Klöcker GmbH & Co. KG, doing business as Avia-Station Klöcker and Klöcker – Energie und Wärme, is a family-owned German limited partnership founded in 1938 and headquartered in Borken, Westfalen. The company has been a shareholder of Deutsche AVIA since 1972 and operates a regional network of approximately 65 AVIA-branded petrol stations across the Münsterland, Niederrhein, and Ruhrgebiet regions of North Rhine-Westphalia. It is led by three managing directors (Geschäftsführer): Christian Ernst, Renate Kuckuk, and André Slawski, with ownership retained through the founding family's general-partner entity Heinrich Klöcker Beteiligungs GmbH.

The company's offering is structured around three pillars: (1) energy supply — AVIA Strom (including Ökostrom, heat-pump, storage-heating, EV, and DailyActive dynamic tariffs), AVIA Erdgas, AVIA Heizöl Standard and ProTect, wood pellets, and AVIA Windkraft participation; (2) fuels and mobility services — branded motor fuels, AdBlue, AVIA Volt Hypercharger EV fast charging (since 2022), AVIA NEXT DIESEL HVO100 renewable diesel, AVIACARD family of fleet cards (including plusE, G-Card, and Prepaid), and the payvia mobile payment app; and (3) a full AVIA lubricant portfolio covering motor oils (DYNETIC, AVIASYNTH, TURBO, HEAVYLINE), drivetrain and hydraulic fluids (POWERTRAIN, SYNTOGEAR, FLUID), industrial gear oils, metalworking fluids (METACOOL/METACON), greases (AVIALITH, LITHOPLEX, ALUPLEX), food-grade AVIAFOOD lubricants, biodegradable SYNTOFLUID, plus OKS specialty lubricants distributed under an authorized partnership. Distribution is handled through the owned station network, own logistics fleet for B2B delivery, and the broader AVIA station-partner network across Germany.

The business model is transaction-based across all streams: pump-level retail fuel margin, B2B fuel and energy delivery fees, lubricant and AdBlue sales via field sales and account managers, fleet card interchange, and usage-based EV charging revenue. Customers are segmented into private households, industry/commerce/trade, automotive dealerships and workshops, agriculture/construction machinery, and commercial fleet operators. Recent corporate moves include the 2024 lubricant logistics modernization in Borken, ongoing station network expansion to ~65 locations by 2025, and continued integration of sustainable mobility products under the AVIA umbrella.

Name

Avia-Station Klöcker

Legal name

Heinrich Klöcker GmbH & Co. KG

Website

https://kloecker.de

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

Heinrich Klöcker GmbH & Co. KG (Avia-Station Klöcker) is a family-owned, Borken-based regional energy and petrol station operator serving Münsterland, Niederrhein, and Ruhrgebiet with ~65 AVIA-branded stations, B2B fuel/lubricant delivery via its own fleet, fleet cards, EV charging, and a full energy portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Borken

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Petrol Station Operations: Revenue from retail fuel sales through approximately 65 AVIA-branded petrol stations across the Münsterland, Niederrhein, and Ruhrgebiet regions.
2. B2B Fuel and Energy Supply: Supply of heating oil, natural gas, electricity, wood pellets, and diesel to private households, industry, and commerce. Delivery via the company's own fleet.
3. Lubricant Sales: Sale of automotive and industrial lubricants (AVIA brand) through direct sales, field sales representatives, and at petrol stations. Includes OKS specialty lubricants via authorized distribution partnership.
4. Fleet Cards (AVIACARD): Fleet card programs (AVIACARD, AVIACARD plusE, AVIA G-Card, AVIACARD Prepaid) generating transaction-based revenue from commercial customers.
5. E-Mobility Charging: Revenue from Hypercharger EV charging stations installed at petrol station locations since 2022, and AVIA Volt sustainable mobility brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Avia-Station Klöcker (Heinrich Klöcker GmbH & Co. KG) is a regional energy provider and AVIA brand partner operating approximately 65 petrol stations across Münsterland, Niederrhein, and Ruhrgebiet. The company supplies motor fuels, natural gas, electricity, heating oil, wood pellets, and a comprehensive AVIA-branded lubricant portfolio to private households, industry, commerce, automotive workshops, agriculture, and fleet operators. Distribution is supported by its own logistics fleet and a network of AVIA partner stations, alongside fleet card and EV charging services.

Product overview

Avia-Station Klöcker (Heinrich Klöcker GmbH & Co. KG) is a regional energy company and AVIA brand partner operating across Münsterland, Niederrhein, and Ruhrgebiet. The company operates a network of approximately 65 AVIA petrol stations and supplies a comprehensive energy and lubricant portfolio. The offering is organized as three interlocking pillars: (1) Energy supply — AVIA Strom (electricity), AVIA Ökostrom (green electricity), AVIA Strom DailyActive (dynamic tariff), AVIA Strom Wärmepumpe & Speicherheizung, AVIA Strom Öko eMobility (EV electricity), AVIA Erdgas (natural gas), AVIA Windkraft (wind power), AVIA Heizöl Standard, AVIA Heizöl ProTect (additized heating oil), Holzpellets, and AVIA NEXT DIESEL HVO100 (renewable diesel); (2) Fuels and mobility services — branded fuels at AVIA stations, AVIA Volt (EV charging via Hyperchargers), fleet cards (AVIACARD, AVIACARD plusE, AVIA G-Card, AVIACARD Prepaid), and the payvia mobile payment app; (3) Lubricants — AVIA motor oils (AVIASYNTH, AVIA DYNETIC, AVIA TURBO, AVIA HEAVYLINE), transmission and drivetrain fluids (AVIA POWERTRAIN, SYNTOGEAR, AVIA FLUID), industrial lubricants (AVIA GEAR, TRACTAVIA, AVIA GASMOTORENÖL, AVIA TURBINENÖL, AVIA COMPRERA, AVIA THERMOFLUID, AVIA TRAFOÖL), metalworking fluids (AVIA METACOOL, METACON), greases (AVIALITH, LITHOPLEX, ALUPLEX, AVIACAL, PROGREASE, SYNTOGREASE, BIOGREASE), food-grade lubricants (AVIAFOOD), biodegradable lubricants (AVIA SYNTOFLUID), AdBlue, and specialty OKS products. All products are distributed through Klöcker's own logistics infrastructure (own fleet) and at partner AVIA stations.

Differentiator

Problem solved

Functional benefit

Products and services

• AVIA Strom Electricity supply for private households, industry, commerce, and real estate customers across the Münsterland, Niederrhein, and Ruhrgebiet regions.
• AVIA Ökostrom Green electricity tariff sourced from wind power, offering ecologically generated electricity with renewable energy certificates.
• AVIA Erdgas Natural gas supply for private households, commercial and industrial customers, and real estate in the service region.
• AVIA Heizöl Standard

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AVIA Volt (EV charging)minorStrategic or Co-development Partner · 1 January 2022AVIA Volt is the AVIA group's sustainable mobility brand for EV charging. Hyperchargers have been installed in the Klöcker station network since 2022. Part of the broader AVIA sustainable mobility initiative including HVO100 diesel.
• AVIA group (wind power)minorStrategic or Co-development Partner · 1 January 2013Since 2013, Klöcker has participated in wind power installations as part of the AVIA group, marking its first entry into energy production.
• Deutsche AVIA (AVIA group)coreStrategic or Co-development Partner · 1 January 1972Heinrich Klöcker GmbH & Co. KG has been a shareholder of Deutsche AVIA since 1972. AVIA is a German mineral oil trading group with 32 shareholders operating ~800 petrol stations. Founded 1952 by Hugo Oest and Baptist Wagner. The AVIA group enables regional independence while providing national brand recognition, joint purchasing, shared marketing, and a comprehensive lubricant portfolio. Klöcker operates under the AVIA brand and participates in AVIA wind power, AVIA Volt EV charging, and other AVIA initiatives.
• OKS (Schmierstoffe)minorChannel Partner/ Reseller/ DistributorAs an authorized OKS distribution partner, Klöcker offers specialty lubricants and maintenance products including oils, greases, pastes, dry film lubricants, and additives. Includes products with H1 approval for food-industry applications. Complements the AVIA lubricant range with solutions for complex automotive and industrial applications.
• AVIACARD, G-Card, plusE network partnersminorChannel Partner/ Reseller/ DistributorFleet card programs (AVIACARD, AVIACARD plusE, AVIA G-Card) are accepted at AVIA stations across Germany and via card acceptance network partnerships. Offers fleet operators seamless fueling across the AVIA network with no default risk for station partners.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• TotalEnergies Deutschland GmbH: German arm of TotalEnergies with branded fuel stations, lubricants, and EV charging. Comparable as a multi-energy national player but with vastly greater scale and capital base than Klöcker.
• BP Europa SE / Aral AG: Operates the largest branded petrol station network in Germany alongside fuel, lubricant, and convenience retail. Direct overlap with Klöcker's core offering at significantly larger national scale.
• Shell Deutschland GmbH & Co. KG: Major oil major with a large branded petrol station and lubricant presence in Germany. Overlaps directly with Klöcker's fuel and lubricant business but at national scale and as part of a much wider portfolio.
• AVIA International S.A. Pan-European umbrella of 64 AVIA affiliates across multiple countries. Provides the wider brand, sourcing, and product framework Klöcker operates within; a broader incumbent rather than a direct Germany competitor.
• E.ON Energie Deutschland GmbH: Major German retail electricity and gas supplier. Overlaps with Klöcker's AVIA Strom and AVIA Erdgas offerings at national scale, competing for the same household and commercial energy contracts.

Regional players

• Westenergie AG: E.ON subsidiary serving North Rhine-Westphalia, including regions overlapping with Klöcker's Münsterland/Niederrhein/Ruhrgebiet footprint. Competes for the same residential and commercial energy customers, though focused on grid and power rather than fuel retail.

Others

• BayWa AG: Diversified German group with energy, agriculture, and construction-machinery businesses. Tangentially comparable through energy retail and agricultural lubricant/equipment supply, but with a much broader portfolio than Klöcker.

Direct peers

• Hoyer Unternehmensgruppe: German family-owned fuel, lubricant, and logistics group with own fleet and bulk distribution. Comparable to Klöcker as a regional Mittelstand player combining fuel retail, commercial lubricant sales, and own-transport logistics.
• Deutsche AVIA Mineralöl-GmbH: Central cooperative body of the ~32 German AVIA shareholders, including Klöcker. Operates joint purchasing, marketing, and the ~800-station AVIA network across Germany, making it the closest structural and operational analogue to Klöcker's business model.
• team energie GmbH & Co. KG: Mid-sized German fuel and lubricant distributor operating a regional station network and B2B energy supply, structurally comparable to Klöcker as a Mittelstand petroleum and energy retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AVIA.racing.team
• LinkedInlinkedin.com/company/avia-station-kl%C3%B6cker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avia-Station Klöcker