Kløften Festival

What Kløften Festival does

Kløften Festival is a volunteer-run, non-profit music festival headquartered at Hirsevej 2 in Haderslev, Denmark, operating since 1980 under a VAT-exempt association structure (momsfritaget forening, CVR 62010312). The core product is an annual three- to four-day music festival held in late June at Kløften park in Haderslev, featuring Danish music across multiple stages (Store Scene, Bakke Scene, Down Under, Pub Scene, Klubben), on-site food and beverage vendors, merchandise retail, and camping via a partnership with Danhostel Haderslev Byferie. The festival is staffed entirely by approximately 1,600 volunteers contributing 10-70 hours each, with a core organization of roughly 42-50 year-round members; there are no paid staff. Underlying technology includes a chip-embedded wristband cashless payment system, dedicated iOS and Android mobile applications built on the Appmiral platform serving as the primary attendee information layer (interactive maps, allergen data, real-time updates), a Billetten A/S-powered ticketing infrastructure, and an online merchandise storefront.

Name

Kløften Festival

Legal name

Kløften Festival

Website

https://kloften.dk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Live music festival
• Outdoor concert events
• Community festival management
• Event sponsorship programs
• Festival merchandise sales

Headquarters

HQ city

Haderslev

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Ticket Sales: The primary revenue stream comes from selling tickets to festival-goers. Tickets are sold via Billetten.dk with an order fee of DKK 5.00 per order and optional shipping for DKK 40.00. Approximately 8,700 tickets are sold per day.
2. Sponsorship Packages: Corporate sponsors pay for various sponsorship tiers: Basis (DKK 6,000 + VAT), Stor (DKK 11,600 + VAT), and VIP (DKK 22,500 + VAT). Each tier includes tickets, receptions, and advertising benefits.
3. Food & Beverage Sales: The festival hosts food vendors and bars across the venue, generating revenue from alcohol sales, food purchases, and the value-card/ølbillet system where patrons pre-purchase credit loaded onto wristband chips.
4. Merchandise Sales: Festival merchandise including t-shirts, football jerseys, trucker caps, and drinkware (To-Go Mugs) sold through the online merchandise shop.
5. Vendor Booth Rentals: Vendors (both food and non-food) pay to rent booth spaces on the festival grounds. Applications must be submitted by December 1st.
6. Big Screen Advertising: Local businesses can purchase advertising packages on the big screens at the festival: Basis, Bronze, Sølv (Silver), Guld (Gold), Platin (Platinum) tiers.
7. Support Association Membership: Annual membership in the Support Association costs DKK 200 per year, providing members with the year's t-shirt, program, and automatic inclusion on the newsletter mailing list.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kløften Festival is a volunteer-run, non-profit annual music festival held in late June at Kløften park in Haderslev, Denmark. The festival features Danish music across multiple stages (Store Scene, Bakke Scene, Down Under, Pub Scene, Klubben) over three to four days, alongside food and beverage vendors, merchandise sales, and accessibility amenities for community attendees, with surplus proceeds distributed to local music associations and charitable causes.

Product overview

Kløften Festival is a three-day volunteer-run music festival held annually in late June at Kløften park in Haderslev, Denmark. The core product is the festival itself, complemented by digital products including iOS and Android mobile applications for attendee information and navigation. The festival also operates a merchandise e-commerce shop, offers three-tiered corporate sponsorship packages, runs a volunteer program with over 1,600 helpers, maintains a support association membership, and provides a food vendor program. The festival distributes its surplus annually to local music and association life in Haderslev Municipality and charitable causes. A video upload platform enables attendees to participate in aftermovie content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Kløften Festival Annual Music Festival Event A 3-4 day multi-stage live music festival held the last weekend of June at Kløften park in Haderslev, Denmark, featuring Danish music across multiple stages (Store Scene, Bakke Scene, Down Under, Pub Scene, Klubben). It is a 100% volunteer-run, non-profit association event serving community attendees and families.
• Kløften Festival iOS Mobile App A dedicated iOS application for the Kløften Festival providing interactive maps, vendor menus with allergen information, and real-time festival updates for festival attendees.
• Kløften Festival Android Mobile App A dedicated Android application for the Kløften Festival providing interactive maps, vendor menus with allergen information, and real-time festival updates for festival attendees.
• Kløften Festival Merchandise Shop An online merchandise shop selling Kløften Festival branded apparel and goods to festival attendees and supporters, with a per-order DKK 5.00 transaction fee.
• Corporate Sponsor Packages Tiered corporate sponsorship packages (Basis, Stor, VIP) offered to local and regional businesses, providing brand visibility, free tickets, access to backstage facilities, and listed brand promotion on the festival's marketing channels.
• Støtteforeningen Support Association Membership Annual membership in the Støtteforeningen (Support Association) at DKK 200/year, providing ongoing community fundraising support to the Kløften Festival. Members can participate in Støtteforeningen activities and receive the yearly Kløften Festival poster.
• Food & Beverage Vendor Booth Program Booth rental program for food, beverage, and merchandise vendors to sell directly to consumer attendees during the multi-day festival.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Haderslev Kommune (Municipality)coreOthers · 1 January 1987The municipality has been a key supporter since 1987, when they built Store Scene and provided a deficit guarantee. They continue to support the festival as a cultural anchor in the community.
• Billetten A/ScoreChannel Partner/ Reseller/ DistributorOfficial ticket sales partner handling all ticket sales, order processing, and ticket transfer/resale through their platform. Located at Åbogade 15, 8200 Århus N.
• PostNordminorOthersLogistics partner used for physical ticket shipments to customers who opt for postal delivery.
• Støtteforeningen (Support Association)coreStrategic or Co-development PartnerThe Support Association is integral to the festival's operations, handling sponsor recruitment and program publication. Led by a separate board including Formand Ulla Horndrup, Næstformand Christian Niemann, and Kasserer Bent Nitz. Annual membership costs DKK 200 and includes the year's t-shirt and program.
• Danhostel Haderslev ByferieminorOthersCamping partner offering tent and caravan facilities near Haderslev Dam, within walking distance of the festival. Shuttle bus service available between the hostel and festival grounds.
• SydtrafikminorOthersPublic transport partner providing extra bus service on Friday and Saturday nights after the festival program ends (01:45), operating multiple routes from Haderslev Busstation.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Smukfest (Skanderborg Festival): One of Denmark's largest non-profit music festivals (~60K attendees) held in Skanderborg. Operates on the same non-profit, volunteer-supported Danish festival playbook as Kløften but at substantially larger scale and with broader mainstream genre programming.
• Copenhagen Jazz Festival: Denmark's largest jazz festival and one of Europe's leading jazz events, held across Copenhagen venues. Comparable as a Danish non-profit music festival with ticketed programming and strong sponsor engagement, though focused on jazz and operating at a far larger, urban, multi-venue scale.
• NorthSide Festival: Aarhus-based Danish music festival (~40K attendees) with international artist programming. Comparable as a multi-stage regional Danish festival but operates at commercial scale and a different audience profile than Kløften's community-led, volunteer-run model.
• Roskilde Festival: Denmark's largest music festival (~130K attendees) and a charitable non-profit association that channels surplus to humanitarian causes — structurally the closest large-scale analogue to Kløften's charity-distribution model, but vastly larger in scale, international scope, and genre breadth.

Direct peers

• Jelling Musikfestival: Annual Danish music festival held in Jelling, run by a non-profit foundation with broad music programming and a comparable community-volunteer structure. Highly analogous in scale, regional positioning, and event-driven ticketed model to Kløften Festival.
• Tønder Festival: Annual folk and roots music festival held in Tønder, Denmark. Closely comparable to Kløften Festival in terms of community-driven non-profit model, Danish regional focus, multi-day format, and reliance on volunteer and local sponsor ecosystems — but skews toward folk/world music programming.
• Midtfyns Festival: Community-oriented Danish music festival held in Ringe, Funen, on a similar scale (~7-10K daily attendees) and operating with a comparable volunteer-heavy, regional event model. Directly comparable on audience scale, sponsorship tiers, and weekend event format.

Emerging players

• Heartland Festival: Newer Danish music and culture festival held in Egeskov, Funen, blending music, talks, and food. Comparable as a multi-day Danish community-rooted event, but positioned in a more boutique, experience-led segment than Kløften's traditional community festival format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kloeftenfestival
• Instagraminstagram.com/kløften_festival
• LinkedInlinkedin.com/company/kl%C3%B8ften-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kløften Festival