NorthSide

What NorthSide does

NorthSide is an annual three-day music festival held at Eskelunden in Aarhus, Denmark, operated by NorthSide Entertainment ApS (CVR 32 87 88 14) under the DTD Group and owned by global live-entertainment platform Superstruct Entertainment. The festival programming spans electronic, indie, pop, rock, hiphop, and jazz acts across multiple stages, with the 2027 edition (NS27) scheduled for June 10-12, 2027. Attendees purchase partout (3-day), single-day, or UNG (youth under 25) tickets, with children under 12 admitted free, and tickets are sold direct-to-consumer through shop.northside.dk with early-bird promotions offering up to 700 DKK in savings.

The underlying operational stack combines a digital volunteer management system (Ruby) with the Barma internal-communication mobile app and Stripe-backed deposit handling, alongside on-site mobile locker bookings and cashless payments. Infrastructure scale is meaningful: nine bicycle parking zones with combined capacity of 25,000 bikes, accessibility services, sustainability initiatives including the NorthSide Forest, and a multi-student-association bar program. Revenue is generated across five streams — ticket sales, locker rentals, merchandise, food and beverage commissions, and volunteer deposits — supplemented by 30%-uplift music programming investment for 2027 following record-breaking early-bird demand in 2026.

The festival runs an event-driven go-to-market motion targeting Danish music enthusiasts, families, and youth, distributing through its own website, email newsletter, organic social (Instagram, volunteer Facebook group), press releases via Ritzau, and on-site channels, with partnerships spanning DRIVR (transport), Bruuns Galleri (pre-festival wristband pickup), Østjysk Vinforsyning (premium bar), and Viby-Spejderne (lost-and-found).

Name

NorthSide

Legal name

NorthSide Entertainment ApS

Website

https://northside.dk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

NorthSide is an annual three-day music festival in Aarhus, Denmark, owned by Superstruct Entertainment and operated by DTD Group, serving Danish music enthusiasts, families, and youth via direct ticket sales and on-site F&B, merchandise, and locker revenue.

Ownership category

akta.pro rank

Product category

Live Music Festival / Live Entertainment Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA)

Keywords

• Music festival events
• Live entertainment
• Festival ticketing
• Event management
• Concert production

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from sales of festival tickets including partout tickets (3-day passes), single-day tickets, and UNG (youth) tickets. Early bird discounts available for early purchasers.
2. Locker Rentals: Revenue from renting self-service lockers to festival attendees in three sizes (Extra Large, Medium, Medium Low) with daily or festival-wide pricing options.
3. Merchandise Sales: Sales of artist merchandise through festival merchandise stands operated by volunteers.
4. Food and Beverage Commission: Revenue share from food and beverage vendors operating on festival grounds. Bars are operated by student associations while food is sold through external food partners.
5. Volunteer Deposits: Refundable deposits from volunteers (300 DKK per person) held until festival completion. Deposits are forfeited for no-shows or late cancellations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NorthSide operates a three-day annual music festival in Eskelunden, Aarhus, Denmark, selling ticketed access to multiple stages featuring international and Danish artists across genres including electronic, indie, pop, rock, hiphop, and jazz. The festival generates revenue through ticket sales (partout, single-day, UNG youth tiers), on-site food and beverage commissions, merchandise sales, and self-service locker rentals, while operating a large volunteer program coordinated through the Ruby platform.

Product overview

NorthSide is a Danish multi-day music festival held in Eskelunden, Aarhus. The core product is the festival event itself (NS26, NS27, etc.), offering live music across multiple stages over three days (10–12 June). The festival sells tickets in various tiers (partout, 1-day, UNG/youth) and generates revenue through on-site food and beverage sales, merchandise, and locker rentals. NorthSide operates a volunteer management program coordinated through the Ruby platform, which is an integrated third-party tool used for volunteer registration, shift assignment, and wristband coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• NorthSide Festival Tickets Three-day admission tickets to the NorthSide music festival in Eskelunden, Aarhus. Available as partout (3-day) passes, single-day tickets, and UNG youth tickets (discounted for under-25). Early bird discounts of up to 700 DKK available for limited periods. Children under 12 enter free with a paying adult. Sold direct-to-consumer via shop.northside.dk.
• Festival Locker Rentals Self-service locker rentals for festival attendees in three sizes (Extra Large, Medium, Medium Low), available at per-day or full-festival pricing. Reservations and payment are handled through a mobile booking platform.
• Festival Food and Beverage Service On-site food and beverage offering during festival days, operated through student associations running bars and external food partners. Includes an upgraded Vin & Champagne Bar paired with an oyster bar operated by Clausens Fiskehandel in partnership with Østjysk Vinforsyning.
• Festival Merchandise Sales Sales of artist and festival-branded merchandise through on-site merchandise stands operated by volunteers during the festival.

Quantifiable outcome

• Record-breaking early bird ticket sales in 2026 with highest participation ever
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Superstruct EntertainmentcoreOthersNorthSide is owned and operated by Superstruct Entertainment, a live entertainment platform owning and operating over 50 large-scale events and music festivals globally. Superstruct portfolio includes Øya (Oslo), Flow (Helsinki), Wacken Open Air, Sziget, Sónar, Parookaville, Boardmasters, and Tinderbox.
• DRIVRminorGTM or Marketing PartnerPartnership with DRIVR electric taxi service to provide safe and convenient transportation home from the festival. Dedicated DRIVR taxi area established on Marselis Boulevard near the festival site.
• Østjysk VinforsyningminorStrategic or Co-development PartnerMulti-year partnership for Vin & Champagne bar at the festival. Østjysk Vinforsyning provides champagne and wine selection while NorthSide provides the venue and customer access.
• Viby-SpejderneminorGTM or Marketing PartnerPartnership with Viby-Spejderne scout group to serve as lost and found collection point after festival. Located at Bjørnbaksvej 15, 8260 Viby J.
• Bruuns GalleriminorGTM or Marketing PartnerPartnership with Bruuns Galleri shopping center to offer pre-festival wristband pickup service, allowing attendees to collect wristbands before festival dates.
• Studenterhus AarhusminorChannel Partner/ Reseller/ DistributorStudent association operating bar services at the festival as part of the bar program managed by various student associations.
• UnikumminorChannel Partner/ Reseller/ DistributorStudent association operating bar services at the festival as part of the bar program.
• StudenterlaugetminorChannel Partner/ Reseller/ DistributorStudent association operating bar services at the festival.
• Student Bar Associations (Haddoks, Arkibal, Ria, Vianysos, Train, Beerceps Maximus)minorChannel Partner/ Reseller/ DistributorMultiple student associations operating bar services throughout the festival grounds. These associations earn revenue for their organizations through bar operations.
• Ruby (Volunteer Platform)coreTechnology or IntegrationVolunteer management system used for registration, shift scheduling, team assignments, and deposit collection/refunds.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/northsidefrivillige_dk
• LinkedInlinkedin.com/company/northside

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NorthSide