Liikuntakeskus Klub1

What Liikuntakeskus Klub1 does

Liikuntakeskus Klub1 is a privately held, full-service fitness center chain operating two locations in Jyväskylä, Finland: Klub1 Kivääritehdas (Tourula, opened 2016) and Klub1 Palokka (opened 2025). The business is operated through two Finnish limited companies, Maya Lifestyle Oy and Maya Wellness Oy, and is owned by founders Päivi Kivimäki and Jouni Valkonen, with Eena Tulensalo serving as central manager (keskusjohtaja). From 4 May 2026, a single membership grants access to both locations.

The company's core offering comprises a fully equipped gym floor (Technogym, Eleiko, Precor, Dinoxic, Goljat equipment), diverse group fitness classes (cycling, BodyCombat, Yoga, BodyBalance, Pilates, stretching), and a tiered personal training program (Hopea/Kulta/Platinum) sold in 3-, 10-, 20-, and 50-session packages. Add-on services include Lasten Klub1 childcare (€18/month), licensed HYROX training (first in Jyväskylä), massage therapy (via Leena Kinnunen at Kivääritehdas and Your Body at Palokka), physiotherapy (Paula Rouvinen), InBody body composition measurements, corporate wellness packages, and organized training vacations to Greece and Fuerteventura via a partnership with Apollomatkat. Members receive free morning porridge/coffee, sauna access, and parking.

Revenue is generated primarily through monthly subscription memberships (€49-74/month for gym and/or group fitness, 3/6/12-month terms), personal training packages, ancillary services, and training vacation packages. Go-to-market is direct-to-consumer via walk-in, website signup forms, phone, and email, supplemented by direct corporate outreach. Technology stack is intentionally lean: no proprietary platform; the business relies on third-party booking systems (OnTheMove/Enkora for classes, Timma for massage) and standard commercial fitness equipment. Customer concentration is diffuse across individual subscribers and families in the Jyväskylä region, with no disclosed enterprise anchor accounts.

Name

Liikuntakeskus Klub1

Legal name

Liikuntakeskus Klub1

Website

https://klub1.fi

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Liikuntakeskus Klub1 is a privately held, two-location fitness center chain in Jyväskylä, Finland offering gym access, group fitness, tiered personal training, HYROX training, childcare, massage, and physiotherapy to individual consumers and local corporate clients under a unified membership.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), General Health Coaching (HSADAGAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Fitness center services
• Group fitness classes
• Personal training
• Children's fitness care
• Corporate wellness programs

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fitness Memberships: Monthly recurring membership fees for gym and group fitness access. Membership terms available in 3, 6, or 12 month durations. A single membership grants access to both Kivääritehdas and Palokka locations.
2. Personal Training Services: PT sessions sold in packages of 3, 10, 20, and 50 sessions across three trainer tiers (Hopea, Kulta, Platina). Also includes standalone gym program design.
3. Children's Club (Lasten Klub1): Monthly add-on fee of €18 per family for childcare services during workouts. Includes supervised K1ds activity session.
4. Training Vacations: Organized fitness vacations to international destinations (Greece, Fuerteventura) sold as travel packages. Revenue shared with or collected through Apollomatkat travel partner.
5. Massage Services: Third-party massage therapists operate within the gym facilities (Leena Kinnunen at Kivääritehdas; Your Body team at Palokka). Gym takes a share or facility fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Liikuntakeskus Klub1 is a private, full-service fitness center chain operating two locations in Jyväskylä, Finland. It sells monthly gym memberships (3, 6, or 12-month terms) bundled across both Kivääritehdas and Palokka sites, group fitness classes, tiered personal training packages (Silver/Gold/Platinum), licensed HYROX training, supervised children's care (Lasten Klub1), massage, physiotherapy, InBody body composition analysis, and organized training vacations abroad. The offering targets individual consumers, families, and corporate clients in the Jyväskylä region.

Product overview

Liikuntakeskus Klub1 is a full-service fitness center operating two locations in Jyväskylä: Klub1 Kivääritehdas (Tourula area) and Klub1 Palokka. The core offering consists of gym facilities with premium equipment (Technogym, Eleiko, Precor, Goljat), diverse group fitness classes (cycling, BodyCombat, Yoga, BodyBalance, stretching, Pilates), and Personal Training services with trainers across Silver/Gold/Platinum tiers. Add-on services include Lasten Klub1 children's care (18 €/month), massage therapy, physiotherapy, HYROX training, InBody body composition measurements, and organized training vacations abroad. Corporate wellness packages are also available. Members receive free morning porridge and coffee, sauna access, and parking. From 2026, a single membership grants access to both locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kuntosali (Gym Membership) Fully equipped gym facility with Technogym, Eleiko, Dinoxic, Precor, and Goljat equipment, including free weights area, cage area, and functional training zone. Sold via monthly membership subscriptions (3, 6, or 12-month terms) for adults, youth, and seniors.
• Ryhmäliikunta (Group Fitness Classes) Instructor-led group exercise classes including BodyCombat, Yoga, BodyBalance, stretching, Pilates, and indoor cycling. Available to members via the combo membership or as drop-in single sessions, with reservations through the OnTheMove (Enkora) booking system.
• Personal Training

Quantifiable outcome

• First location in Jyväskylä to offer HYROX training with licensed instructors
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ApollomatkatcoreStrategic or Co-development PartnerApollomatkat is the travel partner for Klub1's training vacation programs (treenilomat). The company organizes flights, accommodation, and transfers for group fitness vacations to destinations including Greece (Rhodes, Sivota), Fuerteventura (Playitas Resort), and Finland-based sports hotels. Klub1 provides the training program, instructors, and recruits participants.
• Your Body (Palokka)minorImplementation/ SI/ Consulting PartnerYour Body provides massage therapy services at Klub1 Palokka. Three massage therapists operate from the facility: Eemeli Välimäki (founder, sports massage therapist, competitive runner), Sini Erämies (sports massage therapist, foot therapist), and Juho Konttinen (massage therapist, PT, firefighter, paramedic). Your Body also has a second location at Kauppakatu 2.
• Leena KinnunenminorImplementation/ SI/ Consulting PartnerSports massage therapist and Kalevalainen jäsenkorjaaja providing massage services at Klub1 Kivääritehdas. Appointments booked via Timma (varaa.timma.fi/balansse).

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Liikuntakeskus Forever: Finnish regional fitness center chain operating multiple locations in mid-sized cities. Highly comparable multi-location community-fitness model with PT and group class offerings at similar price points to Klub1.
• Fressi: Finnish fitness center chain offering memberships, group fitness, and personal training across multiple locations. Closest direct competitor to Klub1 in the Finnish market with similar full-service positioning and pricing tier strategy.
• Liikku (Kuntoplus): Finnish chain of independent-affiliated local fitness centers. Closely comparable operating model with full-service offerings, multi-tier memberships, and personal training across small-town and mid-sized city locations.

Regional players

• Kuntomylly (Jyväskylä): Local fitness center competitor in the Jyväskylä area. Comparable in geographic footprint and service mix (gym, group fitness, PT), making it the most direct local head-to-head competitor for Klub1's core member base.
• Hyvän Olon Liikuntakeskus Wisio: Regional Finnish fitness center operator with similar mid-market positioning. Comparable full-service offerings including group fitness, personal training, and ancillary services; smaller chain footprint than SATS or Fressi.

Broad incumbents

• SATS: Largest Nordic fitness chain operating full-service centers across Scandinavia. Directly comparable to Klub1 in offering (gym, PT, group classes) but at vastly greater scale and broader geographic reach. Primary external benchmark for Klub1's category and pricing.
• Esport Fitness: Finnish fitness chain with multiple locations offering memberships, group fitness, and PT. Comparable broad-service positioning; serves as a reference point for mid-market Finnish fitness pricing and service standards.
• Elixia (Pihlajalinna): Established Finnish fitness brand under Pihlajalinna operating multiple full-service centers. Comparable mid-to-upper tier positioning and broad service mix (gym, classes, PT, wellness services).

Others

• HYROX (brand): Global fitness competition and training format whose licensing Klub1 leverages. Comparable as a category shaper rather than a direct competitor; relevant for understanding Klub1's HYROX training offering and competitive positioning.
• PhysioTools (physiotherapy software): Enables the type of physiotherapy service Klub1 offers in-house. While not a direct competitor, comparable as an adjacent service provider reflecting the broader wellness ecosystem that Klub1's physiotherapy offering competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1763958013862450
• LinkedInlinkedin.com/company/liikuntakeskus-klub1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liikuntakeskus Klub1