Apollomatkat

What Apollomatkat does

Apollomatkat is a Finnish tour operator and consumer travel retailer operating under the Apollo brand from Helsinki, serving Finnish and broader Nordic travelers with packaged vacations, flights, cruises, and specialty sports and adventure holidays. The company's core offering consists of Pakettimatkat (package holidays combining flights and accommodation under Finnish Package Travel Act protection), supplemented by beach holidays, city breaks, multi-destination combination trips, ski/winter trips, flights-only bookings, cruises, group travel, and themed adventure tours under the TEMA sub-brand. Apollo owns a proprietary hotel concept platform called Apollo Mondo, comprising 78 curated hotels across eight sub-brand specializations (Family, Duo adults-only, Local, Selected, Villas, Boutique, One of a Kind, Urban), alongside Apollo Sports training hotels quality-assured by the Swedish Olympic Committee. The company also distributes All Inclusive options across 352 hotels and a villa inventory of approximately 1,272 properties via the Solmar Villas partnership, plus dedicated cruise supply from MSC, Royal Caribbean, and Celebrity.

The business runs a digital-first direct-to-consumer model centered on apollomatkat.fi and a mobile app, augmented by phone, live chat, and email customer support, plus a dedicated group travel sales function for corporate, school, and sports-team bookings of 10 or more. Revenue is generated through unit-priced transactions per traveler for packages, flights, villas, cruises, and group bookings, with payment options including bank card, invoice, and Klarna installments. Pricing is communicated transparently with no fuel surcharges, and inventory is curated across destinations in roughly 50 countries spanning Europe, Asia, Africa, North America, Central America/Caribbean, and South America, with charter and scheduled flight departures from Helsinki-Vantaa, Oulu, Tampere, and Luleå.

Apollomatkat is a Finnish country subsidiary within the Apollo Nordic brand network (parallel sites in Sweden, Denmark, and Norway) and ultimately sits within REWE Group's DERTOUR division, Central Europe's largest tourism conglomerate. The company also operates sub-brands Lime Travel and Golf Plaisir within Finland and operates the legacy TEMA adventure travel brand. With 11-50 reported employees, Apollomatkat itself reflects a focused Finnish country team within a broader Nordic and pan-European tourism ecosystem, holding Travelife sustainability certification (fourth consecutive year) and a portfolio of differentiated product lines aimed at families, adults, sports enthusiasts, seniors, corporate groups, and adventure travelers.

Name

Apollomatkat

Legal name

Apollomatkat

Website

https://apollomatkat.fi

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Apollomatkat is a Helsinki-based Finnish tour operator selling package holidays, flights, cruises, sports holidays, and adventure tours to Nordic consumers as part of Apollo and REWE Group's DERTOUR division.

Ownership category

akta.pro rank

Product category

Package Tour Operator

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)

akta.pro secondary industries

Polar & Remote-Destination Expedition Tour Operators (THAKADAM), Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Inclusive Tour (IT) & Leisure Package Charter Operators (THABADAC)

Keywords

• Package holidays
• Beach vacations
• Sports training holidays
• Cruise packages
• Group travel

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Package Holidays: Complete travel packages including flights and hotel accommodation. Core business offering with various types including beach holidays, city breaks, combination trips, ski trips, and adventure travel. Offers both charter flights and scheduled routes.
2. Flight-Only Bookings: Standalone flight tickets to destinations worldwide. Includes both charter and scheduled flights from Finnish airports.
3. Cruise Packages: Complete cruise packages including flights, hotel overnight stay, cruise, and full board on ship. Partners with MSC Cruises, Royal Caribbean, and Celebrity Cruises.
4. Villa Rentals: Vacation villa rentals through Solmar Villas (1,300+ villas) and Apollo Mondo Villas. Includes flights and package protection under travel law.
5. Sports Holidays: Training camps and sports holidays at Apollo Sports hotels with professional coaching in running, cycling, swimming, triathlon, yoga, and group fitness. Includes Swedish Olympic Committee quality assurance.
6. Group Travel: Group bookings for 10+ persons including family trips, corporate travel, school trips, sports training camps, and incentive travel. Offers group discounts and free places.
7. Adventure Travel (TEMA): TEMA brand offering guided tours, walking tours, cycling tours, safaris, and cruises with Finnish-speaking guides. Small groups with travel guarantee.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Apollomatkat is a Finnish tour operator that sells package holidays combining flights and hotel accommodation, supplemented by standalone flights, cruises, villa rentals, sports training holidays, ski trips, city breaks, multi-destination trips, adventure tours (TEMA), and group travel. Offerings are protected under Finnish package travel law and distributed through the apollomatkat.fi website, mobile app, and customer service channels, with proprietary Apollo Mondo and Apollo Sports hotel concepts.

Product overview

Apollomatkat is a Finnish tour operator offering a diversified travel product portfolio centered around package holidays. The core offering consists of Pakettimatkat (package holidays combining flights and accommodation), supplemented by specialized product lines: Rantalomat (beach holidays), Kaupunkilomat (city breaks with flexible duration), Aktiivilomat/Apollo Sports (sports and training holidays with Swedish Olympic Committee quality assurance), Laskettelumatkat (ski/winter sports trips), Risteilyt (cruises via MSC, Royal Caribbean, and Celebrity), Ryhmämatkat (group travel with dedicated specialists), TEMA Elämysmatkat (adventure/themed tours with Finnish-speaking guides), Yhdistelmämatkat (multi-destination trips), and Pelkät lennot (flights-only). Proprietary hotel sub-brands include Apollo Mondo (78 curated hotels across 8 sub-concepts including Family, Duo, Local, Selected, Villas, Boutique, One of a Kind, and Urban) and Apollo Sports Hotels (quality-assured sports hotels). Add-on modules include All Inclusive across 352 hotels, 1,272 villas via Solmar Villas and Apollo Mondo Villas partnerships, and last-minute Äkkilähdöt deals. Customer-facing digital tools include the Oma Apollo portal for reservation management.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo Mondo: Concept hotels that are carefully selected to offer a distinctive holiday experience.
• Apollo Mondo Family
• Apollo Mondo Duo
• Apollo Mondo Local
• Apollo Mondo Selected
• Apollo Mondo Villas
• Apollo Mondo Boutique
• Apollo Mondo One of a Kind
• Apollo Mondo Urban
• Apollo Sports
• TEMA

Products and services

• Pakettimatkat — Package Holidays Pre-packaged holidays combining flights and hotel accommodation, with optional add-ons such as transfers and excursions. Protected under the Finnish Package Travel Act. Targeted at Finnish leisure travelers.
• Rantalomat — Beach Holidays Sun and beach vacation packages to destinations worldwide, ranging from Mediterranean classics to exotic tropical paradises, available year-round. Targeted at sun-and-sea leisure travelers.
• Kaupunkilomat — City Breaks Flexible city break packages across 60+ major cities worldwide where customers independently choose trip duration, flights, and hotel. Protected under the Package Travel Act when booked together.
• Aktiivilomat / Apollo Sports Holidays Sports and active holidays at training hotels featuring structured training weeks with professional coaches and exercise calendars. Covers running, cycling, swimming, triathlon, yoga, and group fitness. Hotel quality is assured by the Swedish Olympic Committee.
• Laskettelumatkat — Ski and Winter Sports Holidays Ski and winter sports holidays to resorts across Europe, the Caucasus, and beyond, with curated resorts, guided ski tours, and equipment options. Backed by over 20 years of expertise via former subsidiary Xtravel.
• Risteilyt — Cruise Packages Cruise packages operated in partnership with MSC Cruises, Royal Caribbean, and Celebrity Cruises. Packages include flights, hotel overnight, the cruise, and full board. Drink packages included on MSC sailings. Departures from the Mediterranean, Caribbean, Canary Islands, New York, and Dubai.
• Ryhmämatkat — Group Travel Full-service group travel planning for groups of 10+ persons, including family trips, training camps, school trips, company trips, and incentive travel, with group discounts (pay for 9 when booking 10; free leader at 20+ persons). Staffed by dedicated group travel specialists.
• TEMA Elämysmatkat — Adventure and Themed Tours Adventure and themed tours operated in partnership with TEMA, Scandinavia's oldest adventure and theme travel brand. Includes guided tours, hiking trips, safaris, and cruises with Finnish-speaking TEMA guides, small groups, flights, hotels, meals, and admissions, with a travel guarantee.
• Yhdistelmämatkat — Multi-Destination Combination Trips Multi-destination packages combining two or more destinations in a single holiday, including airport transfers and inter-hotel transport between properties.
• Pelkät lennot — Flights Only Standalone flight bookings to destinations worldwide via charter or scheduled routes from Helsinki-Vantaa, Oulu, Tampere, and Luleå. Includes a price calendar tool and one-way or return flight options.
• Villat — Vacation Villas Curated vacation villas with private pools, offered via two concepts: Solmar Villas (partnership with an award-winning villa operator, nearly 1,300 properties) and Apollo Mondo Villas (own branded villas developed with local partners). Total portfolio of around 1,272 villa properties, with package travel law protection.
• Matkapaketit reittilennoin — Package Tours via Scheduled Flights Customizable package holidays using scheduled airlines, allowing customers to select trip length, flight times, carriers, and hotel to their preferences.
• Äkkilähdöt — Last-Minute Deals Discounted last-minute holiday deals covering flights, package holidays, and All Inclusive options for short-notice bookings.

Quantifiable outcome

• Fourth consecutive Travelife sustainability certification
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• REWE Group / DERTOUR GroupcoreStrategic or Co-development PartnerApollo is part of REWE Group and its DERTOUR Group division, Central Europe's largest tourism conglomerate. This provides Apollo with significant scale advantages, financial backing, and access to extensive supplier networks.
• MSC CruisescoreStrategic or Co-development PartnerExclusive partnership with MSC Cruises for cruise packages. Cruise packages include flights, hotel overnight, cruise, and full board. Drink packages included in MSC bookings.
• Royal Caribbean CruisescoreStrategic or Co-development PartnerPartnership with Royal Caribbean for cruise packages offering Caribbean, Mediterranean, and worldwide cruise options.
• Celebrity CruisesminorStrategic or Co-development PartnerPartnership with Celebrity Cruises for premium cruise offerings.
• TravelifecoreOthersTravelife sustainability certification program for responsible tourism. Apollo has achieved fourth consecutive certification demonstrating commitment to environmental and social responsibility.
• Swedish Olympic CommitteecoreStrategic or Co-development PartnerSwedish Olympic Committee provides quality assurance for Apollo Sports hotels, verifying professional training standards and facilities for athletes.
• Solmar VillascoreStrategic or Co-development PartnerAward-winning villa operator partnership providing access to nearly 1,300 villas. Solmar provides villa expertise and quality assurance while Apollo provides distribution and package protection.
• TEMAcoreChannel Partner/ Reseller/ DistributorPartnership with Nordic's oldest adventure and theme travel organizer. TEMA offers guided tours, walking tours, cycling tours, safaris, and cruises with Finnish-speaking guides. Small groups with travel guarantee.
• XtravelminorStrategic or Co-development PartnerFormer subsidiary now integrated into Apollo Sports operations for ski and winter sports holidays, bringing over 20 years of expertise.
• Green KeyminorOthersEnvironmental certification for hotels. Part of Apollo's sustainability portfolio alongside Travelife certification.
• Lime TravelminorChannel Partner/ Reseller/ DistributorBrand under Apollo for Finnish market, operating as separate brand identity.
• Golf PlaisirminorChannel Partner/ Reseller/ DistributorBrand under Apollo for Finnish market focused on golf travel.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• TUI Group: Europe's largest integrated tour operator offering package holidays, cruises, hotels, and flights across multiple markets. Comparable to Apollomatkat in core package holiday model with proprietary hotel concepts and own airline capacity, but at significantly larger global scale across multiple European source markets.
• Booking.com: Global online travel agency dominating accommodation and flight bookings across European source markets. Represents the primary competitive threat to traditional tour operators like Apollomatkat as Nordic consumers increasingly self-book travel components online.
• Expedia Group: Global online travel platform offering flights, hotels, packages, and activities worldwide. Competes with Apollomatkat primarily on price and inventory breadth rather than curated experiences and package travel law protection.
• DERTOUR Group: Central Europe's largest tourism conglomerate and direct parent division of Apollomatkat. Operates multiple tour operator brands (Dertour, Meier's Weltreisen, ITS, Schauinsland-Reisen) across German-speaking markets with comparable package holiday and proprietary hotel offerings.

Direct peers

• Vingresor (Ving group): Swedish tour operator under Nordic Choice/Strawberry group offering package holidays, charter flights, and curated hotel concepts (Sunprime, Sunwing) to Nordic consumers. Direct competitor to Apollomatkat in the Swedish and broader Nordic package holiday market with similar product structure.
• Fritidsresor: Swedish charter tour operator (part of TUI Nordic) offering package holidays, charter flights, and All Inclusive resorts to Nordic consumers. Directly competes with Apollomatkat in the Nordic outbound package holiday segment with similar Mediterranean destination focus.
• Stella Polaris / Solmar Villas: Villa rental specialist partnering with Apollomatkat to provide 1,300+ villas across Mediterranean destinations. Comparable as a curated villa specialist serving Nordic/European customers seeking premium villa accommodations with package protection.
• Star Tour (Ving Denmark): Danish tour operator under Ving group offering package holidays and charter flights to Danish consumers. Direct competitor to Apollomatkat's Danish operations (apollorejser.dk) with overlapping destinations and product structure.

Regional players

• Aurinkomatkat (Sello): Finnish tour operator offering package holidays primarily to Finnish consumers. Direct competitor to Apollomatkat within the Finnish market, focusing on similar Mediterranean and long-haul destinations with comparable product structure.

Others

• TEMA Matkat: Nordic adventure and theme travel brand offered through Apollomatkat as a partnership. Comparable as a niche adventure tour operator with guided small-group tours, safaris, and themed travel across multiple continents, serving Finnish-speaking travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/apollomatkat
• Facebookfacebook.com/apollomatkat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollomatkat