Herbert Kluth (GmbH & Co. KG)

What Herbert Kluth (GmbH & Co. KG) does

Herbert Kluth (GmbH & Co. KG) is a third-generation, family-owned German food company founded in 1928 and headquartered in Henstedt-Ulzburg, Schleswig-Holstein. The company specializes in the production, roasting, packaging, and distribution of premium nuts, dried fruits, cereals, seeds, and ready-to-eat snack products marketed under the KLUTH master brand and two sub-brands: Biofarm (certified organic, operating for over 20 years) and Fit Food (fitness-oriented mixes with high protein and plant-based ingredients). Operations include an in-house roasting facility (Eigene Rösterei) that gently roasts nuts at low temperatures to preserve flavor, with heat recovery for energy efficiency, plus a proprietary pressure decontamination process using CO2 that the company reports has reduced related CO2 emissions by 80%. Quality is governed by annual IFS Food certification at the highest level, multi-tier sensory and laboratory testing, and EU-Bio-Siegel certification for the Biofarm range.

KLUTH sells its products through two primary channels: (1) packaged retail distribution across German supermarkets, discounters, and health-food stores in the DACH region, supported by trade-fair presence at ISM (Cologne), Biofach (Nuremberg), and Anuga (Cologne); and (2) a direct-to-consumer e-commerce storefront at kluth-shop.de, with logistics handled by partners including Nature Food, trans-o-flex, and DPD. The company maintains an English-language website, suggesting limited international outreach, and runs content and education partnerships with Kitchen Stories (recipe platform) and the 'Einfach clever essen' school nutrition initiative. Pricing is set through standard retail channels at market rates; no subscription tiers or specific retail price points are publicly disclosed. The company reports approximately 18 employees and is registered as a Kommanditgesellschaft (limited partnership) at Amtsgericht Kiel, with Jessica Kluth representing the third generation of family ownership and Sven Schenkewitz heading marketing.

Name

Herbert Kluth (GmbH & Co. KG)

Legal name

Herbert Kluth (GmbH & Co. KG)

Website

https://kluth.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbert Kluth is a third-generation, family-owned German food company (founded 1928) that produces and distributes premium nuts, dried fruits, seeds, and snacks under the KLUTH, Biofarm (organic), and Fit Food sub-brands through DACH retail and its own webshop.

Ownership category

akta.pro rank

Product category

Packaged Nuts and Dried Fruits

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449), Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

akta.pro secondary industries

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Premium nut products
• Dried fruit snacks
• Organic nut snacks
• Roasted nut snacks
• Healthy snacking foods

Headquarters

HQ city

Henstedt-Ulzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. B2C Product Sales — Retail: KLUTH sells packaged nuts, dried fruits, seeds, snacks, and organic products (under the Biofarm sub-brand) through retail chains, supermarkets, and health-food stores across Germany and the DACH region. Products are sold in pre-packaged bags and cups via standard grocery distribution.
2. Direct-to-Consumer Webshop: KLUTH operates its own e-commerce storefront at kluth-shop.de, selling the full product range directly to end consumers. A 5 EUR voucher is offered for newsletter sign-up, applicable on orders above 20 EUR.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Herbert Kluth (GmbH & Co. KG) is a German family-owned food producer specializing in premium nuts, dried fruits, seeds, cereals, and snack mixes sold under the KLUTH brand and the organic Biofarm sub-brand. The company runs its own modern in-house roasting facility to produce unique items such as Vanilla Cashews, Macadamias, and salted pistachios, and distributes finished packaged products through German supermarkets, health-food stores, and its own D2C webshop (kluth-shop.de).

Product overview

Herbert Kluth (GmbH & Co. KG) is a family-owned German food company (since 1928) specializing in premium nuts, dried fruits, cereals, and snack products. The company operates its own modern roasting facility producing unique snacks like Vanilla Cashews and Macadamias. The product portfolio is organized across several categories: core nut and dried fruit products, the Biofarm organic sub-brand offering certified organic items, and the Fit Food fitness line targeting health-conscious consumers. Products are distributed through retail channels and the company's own webshop (kluth-shop.de). Quality is maintained through IFS certification, internal and external quality controls, and in-house sensory testing.

Differentiator

Problem solved

Functional benefit

Brands

• Biofarm: Organic product sub-brand offering certified organic nuts, dried fruits, and seeds. Biofarm has been in operation for 20 years, providing organic quality products.
• Fit Food

Products and services

• KLUTH Nüsse & Nusskerne
• KLUTH Trockenfrüchte
• KLUTH Snacks & Mischungen
• KLUTH Zutaten & Saaten
• Biofarm (Bio-Produkte)
• Fit Food Linie
• KLUTH Röst-Nüsse mit Pecannusskernen
• KLUTH Nuss-Mix geröstet, ohne Salz
• KLUTH Bali-Cashews
• KLUTH Vanilla Cashews
• KLUTH Trail Mix with Berries
• Fit Food Energy Mix with coffee beans
• Fit Food Protein Mix Cranberry
• Biofarm Bio Pistazien, geröstet & gesalzen

Quantifiable outcome

• 86% of films and cups classified as highly recyclable
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• METRO (10x20x30 Initiative)coreStrategic or Co-development Partner · 1 January 2019KLUTH joined the '10x20x30' initiative led by METRO, in which 10 major retailers each motivated 20 suppliers to halve food loss and waste within their supply chains by 2030 — aligning with the UN Sustainable Development Goal. KLUTH's commitment as a trader of high-quality natural foods is to minimize food waste throughout its own value chain.
• Kitchen StoriescoreGTM or Marketing PartnerKLUTH partners with Kitchen Stories, a leading recipe platform with over 1.2 million users, to run a branded KLUTH community section featuring recipes using KLUTH products. The partnership includes multichannel promotional campaigns (e.g., 'Better Baking'), on-pack QR codes directing consumers to the platform, and POS promotional displays. KLUTH has been a brand partner since 2018.
• CARE-LINE Bildungsprojekte GmbH ('Einfach clever essen' platform)minorStrategic or Co-development PartnerKLUTH became a partner of the 'Einfach clever essen' school nutrition education platform in January 2018, covering the category of nuts, dried fruits, and seeds. KLUTH provides child-friendly educational content about nutrition for elementary school children, developed by specialist food industry companies under scientific guidance. Partner companies include VILSA, ALB-GOLD, Valensina, Kölln, Breitsamer, and Andechser.
• Nature Food Import- und Warenhandelsges. mbHcoreChannel Partner/ Reseller/ DistributorNature Food Import- und Warenhandelsges. mbH, based in Henstedt-Ulzburg, Germany, handles KLUTH's logistics and commissioning for its webshop orders.
• trans-o-flex Schnell-Lieferdienst GmbHminorChannel Partner/ Reseller/ Distributortrans-o-flex is one of KLUTH's shipping logistics partners used for webshop order delivery (alongside DPD).
• DPD Deutschland GmbHminorChannel Partner/ Reseller/ DistributorDPD Deutschland GmbH handles parcel delivery for KLUTH's webshop orders alongside trans-o-flex.
• California Walnut CommissionminorStrategic or Co-development PartnerKLUTH sources recipes from the California Walnut Commission for use on its website (e.g., Walnut Crusted Salmon, Walnut-Caramel Tart, Asparagus Flatbread). The partnership provides recipe content for consumer engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Farmer's Snack: DACH-focused nut and snack brand competing for similar health-conscious, on-the-go snacking occasions. Direct mid-sized competitor for branded shelf space in German retail nut/snack aisles.
• Lumberjack: DACH nut and dried-fruit brand marketed as an active-lifestyle snack, directly comparable to KLUTH's Fit Food positioning and overlapping retail placement in German supermarkets.
• De Rit: German specialty brand focused on nuts, dried fruits, and trail mixes with comparable DACH retail presence. Direct competitor in trail-mix and snacking segments.
• Seeberger: Germany-based, family-owned nut, dried-fruit, and snack specialist with broad DACH retail distribution and a comparable heritage position. Closest direct competitor to KLUTH in mainstream German supermarket nut/dried-fruit shelf space.

Broad incumbents

• Rapunzel Naturkost: Larger German organic food manufacturer with deep DACH retail penetration across multiple organic categories including nuts and dried fruits. Overlaps KLUTH's Biofarm organic range but at much broader scale and category breadth.
• Alnatura: Major German organic brand and retailer with its own organic nut, dried-fruit, and snack range. Comparable to KLUTH on the organic sub-brand side (Biofarm) and competes for the same health-conscious DACH consumer.
• Zentis: Established German confectionery and fruit-preparation manufacturer with significant DACH retail scale. Comparable in heritage and grocery-channel presence, though broader portfolio beyond nuts and dried fruits.

Regional players

• Hamlet: Belgian premium nut and chocolate-covered nut brand with strong European retail footprint. Comparable product category and premium positioning though primarily distributed outside the German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kluthofficial
• Instagraminstagram.com/kluth_official
• LinkedInlinkedin.com/company/herbert-kluth-gmbh-co-kg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbert Kluth (GmbH & Co. KG)