kitchen stories - anyone can cook!

What kitchen stories - anyone can cook! does

Kitchen Stories, operated by AJNS New Media GmbH and headquartered at Storkower Straße 115 in Berlin, is a digital recipe and cooking platform delivered through iOS and Android mobile applications alongside a responsive web platform available in German and English. The platform hosts a library of more than 15,000 recipes for cooking and baking, with new content produced daily by professional chefs and a community of approximately 3.5 million cooking enthusiasts who contribute and engage with recipes. Content formats include step-by-step recipe videos, written recipes, kitchen tips, articles on food trends, and curated seasonal collections spanning breakfast, lunch, dinner, vegetarian, baking, and grilling categories.

The core technology is a mobile-first content platform distributed via the Apple App Store and Google Play Store, supplemented by a web-based recipe discovery interface. While the platform supports registered accounts, recipe search, meal planning, and email newsletters, the source data does not disclose proprietary AI/ML systems, APIs, or SDKs. The company is represented by Managing Directors Alexander Bauer and Leo Garb (co-founders), with Ruby Goss serving as Food Editor, indicating a founder-led, lean organizational structure.

Kitchen Stories operates a freemium business model. The free tier grants access to the recipe library and basic app functionality, while Kitchen Stories Plus is a premium subscription offering exclusive content and an ad-free experience. A secondary revenue stream is generated through advertising and brand partnerships, formalized via the Kitchen Stories Partner Program which enables product placement, sponsored content, and direct brand collaboration; the company explicitly notes on its site that "Kitchen Stories wird unterstützt durch Produktplatzierung." No external funding rounds, ownership changes, or institutional investors are disclosed in the source material, and no revenue figures are publicly available.

Name

kitchen stories - anyone can cook!

Legal name

AJNS New Media GmbH

Website

https://kitchenstories.de

Company type

Private

Operating status

Operating

Short description

Kitchen Stories, a Berlin-based subsidiary of AJNS New Media GmbH, operates a mobile and web recipe platform offering 15,000+ cooking and baking recipes in German and English to a community of 3.5 million enthusiasts, monetizing via the Kitchen Stories Plus subscription and brand partnerships.

Ownership category

akta.pro rank

Product category

Digital Cooking Content Platform

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Recipe platform
• Cooking app
• Meal inspiration
• Baking content
• Home cooking

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Kitchen Stories Plus Subscription: Premium subscription service offering enhanced features and content access beyond the free tier
2. Advertising and Brand Partnerships: Product placement and advertising opportunities for brands, as noted on their business contact page and supported by brand partnerships

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kitchen Stories operates a digital recipe and cooking platform delivered via iOS and Android mobile apps and a multilingual web platform, offering more than 15,000 cooking and baking recipes developed by professional chefs and a community of 3.5 million cooking enthusiasts. The platform provides step-by-step recipe videos, articles, kitchen tips, and category-based meal inspiration (breakfast, lunch, dinner, baking, vegetarian), supplemented by a premium subscription tier called Kitchen Stories Plus.

Product overview

Kitchen Stories operates as a unified recipe and cooking platform combining a mobile app (iOS/Android) and a responsive website. The core offering includes a database of over 15,000 recipes developed daily by professional chefs and the platform's community of 3.5 million cooking enthusiasts. Kitchen Stories Plus serves as a premium subscription add-on providing exclusive content and an ad-free experience. The platform also maintains a Partner Program for brand collaborations and product placement opportunities. Recipes span categories including breakfast, lunch, dinner, baking, vegetarian dishes, and grilling, with additional content covering kitchen tips, food trends, and seasonal collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Stories App
• Kitchen Stories Website
• Kitchen Stories Plus
• Kitchen Stories Partner Program

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• AJNS New Media GmbHOthersAJNS New Media GmbH is the parent company of Kitchen Stories, headquartered in Berlin. The company is represented by co-founders Alexander Bauer and Leo Garb.
• ApplecoreTechnology or IntegrationKitchen Stories maintains a presence on the Apple App Store, distributing its iOS application to Apple device users. The app is available for download and features integration with Apple's ecosystem.
• GooglecoreTechnology or IntegrationKitchen Stories maintains a presence on the Google Play Store, distributing its Android application to Android device users with standard app store integration.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sidechef: Mobile recipe app with guided cooking, meal planning, and integrated grocery/instacart partnerships. Closely comparable as a mobile-first recipe and cooking-instruction platform.
• Allrecipes: Long-standing recipe community platform with user-submitted and editorially-reviewed recipes. Comparable community-driven content model and similar broad home-cook target audience.
• NYT Cooking: Standalone recipe platform spun out of The New York Times offering searchable recipes, videos, and a paid subscription. Directly comparable to Kitchen Stories on product surface (video-led recipes, articles, community) and on the freemium-plus model.
• Tasty (BuzzFeed): Video-first recipe platform owned by BuzzFeed producing short-form cooking videos and a recipe library. Closely comparable to Kitchen Stories' video-led, mobile-first, content-marketing approach.
• Yummly: Recipe discovery app with smart-shopping-list and personalization features, plus a connected device ecosystem. Comparable mobile-first recipe platform competing for the same home-cook audience.
• Chefkoch: Germany's largest recipe and food community platform. The most direct DACH-based peer, sharing target audience, language, and community-contributed recipe model with Kitchen Stories.

Broad incumbents

• BBC Good Food: Established food media brand from BBC with recipe library, articles, and cooking videos. Comparable as a content-led recipe and food-article destination backed by a much larger media parent.
• Epicurious: Recipe and food-article platform from Condé Nast combining editorially curated content with a substantial recipe database. Comparable editorial + recipe content model within a larger publishing portfolio.

Regional players

• Cookpad: Japan-founded global recipe-sharing community platform with a horizontal community-driven model. Closely comparable on the community-contributed recipe angle but predominantly serving Asian markets rather than DACH.

Emerging players

• Samsung Food (formerly Whisk): AI-powered meal-planning and recipe app acquired by Samsung, with smart kitchen and grocery integrations. Comparable mobile recipe platform with overlapping home-cook audience and recent moves into AI-driven features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kitchenstories
• Instagraminstagram.com/kitchenstories

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kitchen stories - anyone can cook!