KLYR - Clean American Rum
KLYR is a Pennsylvania-based craft spirits company producing a premium American rum distilled 12 times and filtered 18 times for zero sugar, zero carbs, and gluten-free. It sells through DTC e-commerce, 255+ retail locations, and on-premise venues, targeting health-conscious consumers and vodka/gin/whiskey drinkers.
- Company typePrivate
- Founded2022
- HeadquartersPennsylvania, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What KLYR - Clean American Rum does
KLYR Rum is a privately held American craft spirits company headquartered in Lewisberry, Pennsylvania, founded in 2021 by Adam, Amish, and Neil alongside master distiller Lexi Close. The company produces a premium American rum distilled 12 times and filtered 18 times, using reverse osmosis water and a blend of brown sugar and clean sugar cane, achieving a zero-sugar, zero-carbohydrate, gluten-free formulation that targets health-conscious spirit consumers and vodka, gin, and whiskey drinkers seeking a cleaner alternative. Beyond its flagship rum, KLYR has extended into ready-to-drink canned cocktails through two product lines—The 4.5 Percenters (99 calories, natural flavors) and The 6.5 Percenters (Krush, Blast, Punch, Smash)—plus seasonal offerings like the Celebrate America Pack and branded merchandise through the KLYR Krew Shop.
The company's go-to-market combines direct-to-consumer e-commerce (with shipping to 32 states and direct delivery in select Pennsylvania counties), retail distribution through Pennsylvania's Fine Wine & Good Spirits (40+ locations) and 255+ other retail points, and on-premise placements at sports venues (Citizens Bank Park, Lehigh Valley IronPigs), casinos (Wind Creek, Philadelphia Live Casino Hotel), and entertainment complexes (Xfinity LIVE). Experiential marketing through festival sampling, tasting events, and cocktail recipes (15+ recipes on the website) drives consumer acquisition. The company supports a KLYR Cares philanthropic initiative through a partnership with Sharing Excess, a food rescue organization redistributing over 120,000 lbs of food weekly. KLYR has received a 2022 Silver Medal award for product quality and operates as a founder-led, unfunded private company with 6 employees.
KLYR - Clean American Rum firmographics
Firmographics- Name
- KLYR - Clean American Rum
- Legal name
- KLYR Clean American Rum
- Website
- https://klyrrum.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KLYR is a Pennsylvania-based craft spirits company producing a premium American rum distilled 12 times and filtered 18 times for zero sugar, zero carbs, and gluten-free. It sells through DTC e-commerce, 255+ retail locations, and on-premise venues, targeting health-conscious consumers and vodka/gin/whiskey drinkers.
- Ownership category
- akta.pro rank
KLYR - Clean American Rum industry classification
Industry- Product category
- Premium Spirits
- NAICS
- Distilleries (312140), Distilleries (31214)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)
Keywords
Where KLYR - Clean American Rum is headquartered
LocationHeadquarters
- HQ city
- Pennsylvania
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KLYR - Clean American Rum business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Rum Product Sales: KLYR generates revenue through direct sales of their flagship rum product - a premium clean American rum distilled 12 times and filtered 18 times. Sales occur through direct-to-consumer online ordering with delivery/shipping, retail store distribution, and at venues/events.
- Ready-to-Drink (RTD) Canned Cocktails: KLYR sells pre-mixed canned cocktails including the 4.5 Percenters (Water line: Cucumber Mint, Tangerine, Passionfruit) and 6.5 Percenters (KRUSH, BLAST, PUNCH, SMASH). These are sold alongside the core rum product through the same distribution channels.
- Merchandise (KLYR Krew Shop): The company sells branded merchandise including apparel and accessories through the KLYR Krew Shop, featuring items that reflect the brand's premium, American-made positioning.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
KLYR - Clean American Rum product offering
Product offeringCore offering
KLYR manufactures and sells a premium American rum distilled 12 times and filtered 18 times, formulated with zero grams of sugar, zero grams of carbohydrates, and no additives or GMOs. The product line extends to ready-to-drink (RTD) canned cocktails at 4.5% and 6.5% ABV tiers, seasonal flavor packs, and branded merchandise through the KLYR Krew Shop, distributed via direct-to-consumer e-commerce, Pennsylvania state liquor stores, independent retail, and on-premise hospitality partnerships.
Product overview
KLYR is an alcoholic beverage company offering a portfolio centered on premium American rum. The core product is KLYR Rum, distilled 12 times and filtered 18 times with zero sugar, zero carbs, and gluten-free formulation. The portfolio includes KLYR RTD (ready-to-drink canned cocktails) with two tiers—The 4.5 Percenters (99 calories, natural flavors) and The 6.5 Percenters (bolder, higher alcohol)—plus seasonal offerings like the Celebrate America Pack. The KLYR Krew Shop offers branded merchandise, and a collection of cocktail recipes showcases various preparations using KLYR rum.
Differentiator
Problem solved
Functional benefit
Brands
- Celebrate America Pack: Limited edition flavor pack featuring All-American Lemonade and Sweet Tea of Freedom variants.
- The 4.5 Percenters
- The 6.5 Percenters
- KLYR Water
- KLYR Cares
Products and services
- KLYR Rum Premium American rum distilled 12 times and filtered 18 times, with zero grams of sugar, zero grams of carbohydrates, gluten-free, and no additives, sweeteners, or GMOs. Designed for health-conscious spirit consumers, particularly vodka, gin, and whiskey drinkers seeking a cleaner alternative that retains rum character and cocktail versatility.
- KLYR RTD Canned Cocktails Ready-to-drink canned cocktails made with KLYR rum, sold in two tiers: The 4.5 Percenters (4.5% ABV, 99 calories) featuring WATER flavors (Cucumber Mint, Tangerine, Passionfruit) and The 6.5 Percenters (6.5% ABV) featuring KRUSH, BLAST, PUNCH, and SMASH flavors. Marketed for outdoor events, beach/pool occasions, and convenient ready-to-drink consumption.
- Celebrate America Pack Seasonal limited-edition mix pack featuring All-American Lemonade and Sweet Tea of Freedom flavors. Made with natural ingredients and KLYR rum, uncarbonated, designed for patriotic summer celebrations.
- KLYR Krew Shop Branded merchandise storefront offering apparel and accessories featuring KLYR Rum branding, designed for fans who appreciate premium American-made rum and want to support the brand.
Quantifiable outcome
- Zero grams of sugar and zero grams of carbohydrates per serving
- +2 more outcomes
Companies that use KLYR - Clean American Rum
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
KLYR - Clean American Rum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
KLYR - Clean American Rum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sharing ExcessminorKLYR partners with Sharing Excess, a food rescue organization that partners with grocery stores, restaurants, wholesalers, and farmers to rescue and redistribute over 120,000 lbs of food weekly. KLYR supports this initiative as part of their KLYR Cares philanthropy mission, helping to change the food waste equation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
KLYR - Clean American Rum competitors and assessment
Company assessmentBroad incumbents
- Captain Morgan: Captain Morgan is a mass-market rum incumbent and Diageo-owned brand. KLYR explicitly positions against Captain Morgan-style spiced/sweetened rums with its clean, zero-sugar formulation, making it a direct competitive benchmark in the rum category.
- Malibu Rum: Malibu is a leading sweet, coconut-flavored rum RTD brand (owned by Pernod Ricard). Comparable to KLYR's RTD cocktail positioning and competes in the same flavored-rum and casual occasion segments, particularly against the 6.5 Percenters line.
- Bacardi: Bacardi is the global rum category leader with broad white and flavored rum portfolios. As the dominant supplier to retail and on-premise, Bacardi defines the conventional rum product that KLYR's clean/zero-sugar proposition contrasts against.
- Mount Gay Rum: Mount Gay is a long-established premium Caribbean rum brand comparable to KLYR's premium American rum positioning. Relevant for benchmarking pricing, on-premise placement, and the premium sipping occasion KLYR targets.
- Kraken Black Spiced Rum: Kraken is a well-known spiced/character rum brand sold at premium pricing. KLYR's zero-sugar proposition is positioned to win consumers away from spiced rums like Kraken that carry added sugar and flavorings.
Direct peers
- Diplomático Rum: Diplomático is a premium sipping rum brand that competes with KLYR's positioning as a refined, additive-free rum aimed at consumers trading up from mainstream rum. Comparable on premium rum presentation and tasting notes.
- High Noon Sun Sips: High Noon is a leading RTD hard seltzer/canned cocktail brand using vodka and tequila bases at similar ABV tiers to KLYR's 4.5%/6.5% RTD lines. Directly comparable on product format, occasion, and target consumer seeking lighter, lower-calorie convenience drinks.
- Cutwater Spirits: Cutwater is a craft distiller producing both bottled spirits and a leading line of RTD canned cocktails. Directly comparable to KLYR's portfolio of premium distilled rum plus 4.5%/6.5% RTD canned lines, and competes for the same health-conscious, craft-oriented spirit consumer.
- Tito's Handmade Vodka: Tito's is the leading American craft/clean vodka brand, comparable to KLYR on American-made, clean-tasting, additive-free positioning targeting health-conscious consumers who view it as a versatile mixer. Both brands compete for the same vodka-substitution occasion.
- White Claw Hard Seltzer: White Claw dominates the low-calorie, clean-label RTD category and competes with KLYR's 99-calorie 4.5 Percenters line for the same health-conscious, occasion-driven consumer. Highly relevant for benchmarking RTD pricing, distribution, and shelf competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
KLYR - Clean American Rum social profiles
Digital presenceKLYR - Clean American Rum financial estimates
Financial estimateRevenue estimate
Valuation estimate
KLYR - Clean American Rum leadership team
Management profileNumber of profiles
Profiles4 records
KLYR - Clean American Rum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KLYR - Clean American Rum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KLYR - Clean American Rum
What does KLYR - Clean American Rum do?
KLYR manufactures and sells a premium American rum distilled 12 times and filtered 18 times, formulated with zero grams of sugar, zero grams of carbohydrates, and no additives or GMOs. The product line extends to ready-to-drink (RTD) canned cocktails at 4.5% and 6.5% ABV tiers, seasonal flavor packs, and branded merchandise through the KLYR Krew Shop, distributed via direct-to-consumer e-commerce, Pennsylvania state liquor stores, independent retail, and on-premise hospitality partnerships.
Is KLYR - Clean American Rum a public or private company?
KLYR - Clean American Rum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KLYR - Clean American Rum founded?
KLYR - Clean American Rum was founded in 2022. It employs 1 to 10 people.
Where is KLYR - Clean American Rum based?
KLYR - Clean American Rum is headquartered in Pennsylvania, United States, in the North America region.
How does KLYR - Clean American Rum make money?
Three revenue lines are on record. Rum Product Sales are the primary driver. The others are ready-to-Drink (RTD) Canned Cocktails and merchandise (KLYR Krew Shop).
Who are KLYR - Clean American Rum's main competitors?
Broad incumbents on record are Captain Morgan, Malibu Rum, Bacardi, Mount Gay Rum and Kraken Black Spiced Rum. Direct peers are Diplomático Rum, High Noon Sun Sips, Cutwater Spirits, Tito's Handmade Vodka and White Claw Hard Seltzer.
Does KLYR - Clean American Rum have an API?
No public API is recorded for KLYR - Clean American Rum.
What industry is KLYR - Clean American Rum in?
KLYR - Clean American Rum's product category is Premium Spirits. Its primary akta.pro industry code is AFAFAAAH, Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling). Its NAICS code is 312140 and its SIC code is 2080.