km Sport-Agentur

What km Sport-Agentur does

km Sport-Agentur is a founder-owned German sports event management agency headquartered in Stadtbergen near Augsburg, Bavaria. Founded in 2000 by former professional triathlete and Ironman winner Katja Mayer, the agency specializes in full-service planning, organization, and execution of endurance sports events — corporate running races, triathlons, walking events, and charity runs. Its core product portfolio includes several owned and operated flagship events: the M-net Firmenlauf Augsburg (the largest mass sports event in Swabia with 14,000 participants in its 14th edition), the LEW Kuhseetriathlon, the Augsburger Nachtlauf, the DGCH Organspendelauf (organ donation charity run), the SportScheck RUN series in Munich and Nuremberg, the Zoolauf Augsburg benefit run, and the newly launched AUXburg wandert corporate hiking event (October 2025). The agency also organizes commissioned events for clients including SportScheck, Rotary-Club Augsburg-Renaissancestadt, SOS Kinderdorf, and Bunter Kreis.

Name

km Sport-Agentur

Legal name

km Sport-Agentur

Website

https://km-sportagentur.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

km Sport-Agentur is a founder-owned German sports event management agency in Stadtbergen near Augsburg that organizes endurance sports events — corporate runs, triathlons, and charity runs — for enterprise sponsors and commissioning clients across Swabia and Bavaria.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Tour & Circuit Operators (MPAKADAA)

Keywords

• Sports event management
• Endurance sports events
• Corporate running events
• Sports marketing services
• Event equipment rental

Headquarters

HQ city

Stadtbergen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Organization Services: Full-service planning, organization, and execution of endurance sports events for corporate clients and own branded events. Revenue from participant registration fees and corporate sponsorship packages.
2. Equipment Rental: Rental of tents, pavilions, and bicycle racks for events and private occasions. Includes self-pickup and full-service delivery/assembly options.
3. Sponsorship Packages: Marketing partnership packages for companies including logo placement on shirts, posters, banners, websites, and event venue branding. Revenue from corporate sponsors seeking sports marketing exposure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

km Sport-Agentur is a full-service sports event management agency that plans, organizes, and executes endurance sports events (corporate runs, triathlons, charity runs, city runs, corporate hiking). The agency sells corporate sponsorship and sports marketing packages, rents event infrastructure (tents, pavilions, bicycle racks), and offers motivational speaking engagements. Operations center on flagship event brands such as M-net Firmenlauf Augsburg, LEW Kuhseetriathlon, and Augsburger Nachtlauf.

Product overview

km Sport-Agentur is a sports event management company founded in 2000 by former professional triathlete Katja Mayer. The company operates as a full-service agency specializing in endurance sports events, primarily running races and triathlons. The core portfolio includes flagship events such as the M-net Firmenlauf Augsburg (largest mass sports event in Swabia with 14,000 participants), LEW Kuhseetriathlon, Augsburger Nachtlauf, and the DGCH Organspendelauf. The company also manages the SportScheck RUN series in Munich and Nuremberg, the Zoolauf Augsburg, and AUXburg wandert (corporate hiking). Complementary service offerings include equipment rentals of tents/pavilions and bicycle racks for events, and motivational speaking engagements by Katja Mayer. A sponsorship/partner program allows corporate sponsors to gain visibility through logo placements across event materials and digital channels. The company coordinates approximately 400+ volunteer helpers and serves as a trusted partner for major clients including SportScheck, M-net, LEW, and various charitable organizations.

Differentiator

Problem solved

Functional benefit

Brands

• LEW Kuhseetriathlon: Bekannter Triathlon-Wettbewerb im Augsburger Naherholungsgebiet am Kuhsee, seit über 20 Jahren Tradition.
• Augsburger Nachtlauf
• M-net Firmenlauf Augsburg
• DGCH Organspendelauf
• AUXburg wandert

Products and services

• Sport Event Organization & Management

Quantifiable outcome

• M-net Firmenlauf sold out all 12,000-14,000 participant spots
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• M-netflagshipGTM or Marketing PartnerTitle sponsor of the M-net Firmenlauf Augsburg, the largest mass sports event in Schwaben with 14,000 participants. M-net is a regional telecommunications provider.
• LEW (Lechwerke)flagshipGTM or Marketing PartnerTitle sponsor of LEW Kuhseetriathlon and Augsburger Nachtlauf. Energy company based in Augsburg.
• SportScheckcoreChannel Partner/ Reseller/ DistributorMulti-channel sports retailer with 19 stores. km Sport-Agentur organizes SportScheck RUN events in multiple cities including München (20,000+ participants) and Nürnberg.
• Deutsche Gesellschaft für Chirurgie (DGCH)coreStrategic or Co-development PartnerOrganization commissioning km Sport-Agentur to organize the DGCH Organspendelauf, an initiative to promote organ donation awareness.
• Rotary-Club Augsburg-RenaissancestadtminorStrategic or Co-development PartnerCharity organization that initiated the Augsburger Zoolauf, a benefit run organized by km Sport-Agentur.
• Augsburger AllgemeineminorGTM or Marketing PartnerRegional newspaper and media partner covering km Sport-Agentur events in print and online editions.
• B4B Wirtschaftsleben SchwabenminorGTM or Marketing PartnerRegional business magazine and media partner covering events and company news.
• RT1 and Augsburg TV hdminorGTM or Marketing PartnerLocal radio and television stations providing media coverage of events.
• SOS KinderdörferminorStrategic or Co-development PartnerCharity organization for which km Sport-Agentur developed and organized a donation run series in 2017.
• DAK GesundheitminorGTM or Marketing PartnerGerman health insurance company sponsoring running events including SportScheck RUN series.
• Bunter KreisminorStrategic or Co-development PartnerCharity organization; km Sport-Agentur organized the 'Lauf der Herzen' benefit run for the children's cancer center at Klinikum Augsburg.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IRONMAN EMEA: Global leader in triathlon and endurance events under the IRONMAN brand. Direct competition in the triathlon category (km Sport-Agentur operates the LEW Kuhseetriathlon) but at significantly larger scale, broader geographic reach, and established global brand recognition.

Direct peers

• SCC EVENTS: Organizes the BMW Berlin Marathon, one of the world's largest marathons. Same business model of operating major mass-participation running events with corporate title sponsors, though at significantly larger national and international scale.
• Haspa Marathon Hamburg: Organizes the Haspa Marathon Hamburg, one of Germany's largest regional marathons. Same business model of operating major regional running events with corporate title sponsors and mass participation.
• Marathon-Event GmbH: Organizes the Mainova Frankfurt Marathon, one of Germany's most prestigious mass-participation running events. Directly comparable as a German sports event agency organizing running events with title sponsors and individual participants, though at larger national scale.
• Rennsteiglauf: Major running event in Thuringia and one of Germany's largest road races. Comparable as a large-scale endurance running event organizer with strong community and charitable elements, drawing thousands of participants annually.
• Generali München Marathon: Munich marathon organizer with similar business model of mass-participation running events and corporate title sponsors. Geographic overlap with km Sport-Agentur, which also operates in Munich via the SportScheck RUN series.
• SportScheck RUN: km Sport-Agentur's key channel partner; sports retailer with its own multi-city running event series including Munich (20,000+ participants). Directly comparable as a multi-city running event series with corporate sponsorship; the relationship is both partner and competitor.
• Köln Marathon: Cologne marathon organizer with established regional brand and corporate sponsorship model. Same business model of operating major regional running events with title sponsors and mass participation.

Others

• BARMER: Major German health insurer that organizes and sponsors corporate wellness running events. Comparable as a corporate sponsor/operator of fitness events, though not a direct competitor in event organization services.
• Deutscher Leichtathletik-Verband (DLV): National German athletics federation governing running, jumping, and throwing events. Comparable as the umbrella organization and standards-setter for athletics events in Germany, with which km Sport-Agentur cooperates on community and event execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kmSportagentur
• Instagraminstagram.com/km_sportagentur/?hl=de
• LinkedInlinkedin.com/company/km-sport-agentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about km Sport-Agentur