KMT Studio | Movement Training

What KMT Studio | Movement Training does

KMT Studio | Movement Training is a premium personal training center operating from a single 160m² facility in Madrid's Chamberí district (Almagro area), Spain, founded around 2010 as K MOVEMENT TRAINING STUDIO, S.L. The studio specializes in natural movement and free-weight training, offering three core services: one-on-one Personal Training, small-group Semi-Personal Training, and customized Training Programming ("Planificaciones") that can be delivered remotely. All training is conducted using free weights — kettlebells, barbells, dumbbells, and medicine balls — with no machines on the premises, reflecting the studio's philosophical commitment to natural movement patterns.

The studio's core intellectual asset is its proprietary "Método K" (Method K) methodology, which integrates barefoot training, kettlebell work, conscious movement, and hyper-personalized programming with structured progression. This methodology underpins every service line and is reinforced through an extensive educational blog and active social channels (Instagram, LinkedIn, Facebook) plus earned media coverage. The team comprises six professionals with 12+ years of founder-level experience; named trainers include Diego, Dani, Alejandra, Carlos, and Cata. The studio serves multiple customer personas — adult fitness seekers (primary), older adults/seniors, and adolescents — all of whom receive individualized assessment, programming, and supervised execution.

KMT Studio generates revenue through professional-services fees for in-person training sessions and remote programming, with no publicly disclosed pricing; customer acquisition is sales-led via a free introductory assessment, word-of-mouth referrals, content marketing, and local PR. The company is privately held, founder-controlled, with no disclosed institutional funding, no parent company, no app or digital product, and no geographic footprint beyond Madrid. The go-to-market is constrained to a single physical location, with the remote Programming offering as the only channel extension beyond the Chamberí catchment.

Name

KMT Studio | Movement Training

Legal name

K MOVEMENT TRAINING STUDIO, S.L.

Website

https://kmtstudio.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

KMT Studio is a premium boutique personal training center in Madrid's Chamberí district offering one-on-one training, small-group sessions, and remote programming built around its proprietary Método K free-weight methodology, serving adult fitness seekers, seniors, and adolescents.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Strength & Conditioning Personal Training (HSADAAAB), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Personal training services
• Strength training
• Movement training
• Boutique fitness
• Free weight training

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Training Sessions: One-on-one training sessions with dedicated personal trainer providing hyper-personalized coaching and accompaniment.
2. Semi-Personal Training: Small group training sessions (groups reduced) with personalized attention in a semi-private setting.
3. Training Planning/Programming: Customized training plans created for clients, including remote training with complete follow-up support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

KMT Studio delivers fee-for-service personal training at a 160m² boutique facility in Madrid's Chamberí district, offering one-on-one personal training sessions, reduced-size semi-personal group sessions, and customized training programming (in-person or remote). Services are built around the proprietary Método K methodology, using only free weights (kettlebells, barbells, dumbbells, medicine balls)—no machines—and emphasizing natural movement, conscious training, and hyper-personalization for individual clients.

Product overview

KMT Studio is a premium personal training center in Madrid's Chamberí district offering a unified service portfolio built around its proprietary Método K methodology. The core offerings consist of Personal Training (one-on-one sessions), Semi-Personal Training (small groups), and Training Programming (custom plans with remote follow-up). All services emphasize natural movement, free weight training with kettlebells and barbells, barefoot training, and conscious movement principles. The studio's 160m² facilities feature only free weights—no machines—supporting functional strength training across all programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Entrenamiento Personal (Personal Training)

Quantifiable outcome

• Results visible within two weeks including motivation, mobility, and strength improvements

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• F45 Training: Global franchise network of functional training studios delivering short, coach-led group workouts emphasizing free weights and functional movements. Highly comparable to KMT's free-weight, functional methodology and small-group studio model, though at vastly larger franchise scale.
• CrossFit: Globally recognized functional fitness brand built around a proprietary methodology (CrossFit methodology) and affiliate gym network focused on free-weight, constantly varied training. Comparable to KMT in methodology-driven identity, free-weight programming, and coach-supervised group/individual training ethos.
• GO fit: Spain's largest low-to-mid premium fitness chain offering personal training, group classes, and large-format facilities across multiple Spanish cities. Comparable to KMT as a Spanish fitness operator competing for the same personal training customers in the Madrid market, though at lower price point and broader mass-market scale.
• Equinox: Premium fitness club chain offering high-end facilities, personal training, and boutique-style group classes with a luxury brand positioning. Comparable to KMT in premium pricing tier and personal training emphasis, though at larger multi-service scale and broader geographic footprint.
• Holmes Place: Premium European fitness and wellness club chain with strong presence in Spain, offering personal training, group classes, and wellness amenities in upscale facilities. Comparable to KMT in premium positioning within the Spanish market and personal training-led offering, though operating at multi-location chain scale.
• Orangetheory Fitness: International boutique fitness franchise delivering coach-led group strength and conditioning workouts with proprietary technology and methodology. Comparable to KMT in structured, methodology-based small-group training and premium segment positioning, though operating via a franchise model at global scale.
• Barry's Bootcamp: Globally recognized premium boutique fitness brand offering coach-led, high-intensity strength and conditioning sessions in a structured studio environment. Comparable to KMT in premium positioning, methodology-driven programming, and small-group format, though at significantly larger global scale.
• David Lloyd Leisure: European premium family fitness and racquets club operator with facilities in the UK and continental Europe, offering personal training, group exercise, and wellness amenities. Comparable to KMT in premium club positioning and personal training services, though at large multi-club European scale rather than single boutique studio.
• Metropolitan Fitness Club: Premium Spanish fitness chain operating upscale multi-service clubs in major Spanish cities, including Madrid, with personal training and boutique-style group programming. Comparable to KMT as a premium Spanish fitness brand targeting similar affluent clientele in Madrid, though at larger multi-location chain scale.
• Basic-Fit: Europe's largest low-cost fitness chain operating across Spain, France, Netherlands, and Germany with high-volume, low-price memberships. Comparable to KMT as a competitor for Madrid fitness consumers, though at opposite end of the price spectrum — useful as a benchmark for the broader Spanish personal training addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kmtestudio
• LinkedInlinkedin.com/company/kmt-studio-movement-training
• Instagraminstagram.com/kmtstudio_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMT Studio | Movement Training