Helmut Knaus KG Campingparks

What Helmut Knaus KG Campingparks does

Helmut Knaus KG Campingparks is a German family-owned (third generation) operator of a network of 25 themed camping parks distributed across Germany's key holiday regions, complemented by a hotel in Nohra (operated since October 2019). The company is headquartered in Ochsenfurt, Bavaria (Lower Franconia) and is registered as a Kommanditgesellschaft (KG) at the Würzburg commercial court (HRA 1627). Its scale includes more than 6,300 pitches, of which over 2,000 are Dauercamping (seasonal/long-term) contracts, approximately 250 rental accommodations ranging from mobile homes (Mobilheim Merkur, Mars, Orion, Luna) and holiday homes to glamping units (Campingfässer, Trekking POD/POD+, Family POD, Finnish-style cabins, tipis), and over 250 employees across 19 nationalities. Most parks carry BVCD 4- or 5-star classification, and the portfolio includes award-recognized locations such as Walkenried, Rügen, Oyten/Bremen, and Lübben/Spreewald.

The technology stack supporting the operation is built on standard third-party SaaS rather than proprietary systems: Storyblok CMS powers the knauscamp.de website, Vercel Web Analytics provides cookieless audience measurement, Viveum (Vienna) handles encrypted payment processing, and Coultiiq (Goslar) runs post-stay customer satisfaction surveys. Distribution combines a centralized real-time online booking platform (multi-language DE/EN), in-person and telephone sales at each park, automated motorhome pitch vending machines on-site, and third-party portal listings on ADAC Pincamp, ANWB, and Campsite Award.

Revenue is generated through per-night pitch rentals, per-night rental accommodation stays (handled under sister company Albatross Reisen GmbH rental terms), multi-season Dauercamping contracts (recurring/subscription-like), on-site ancillary services (restaurants, minigolf, kayak/wakeboard rentals, Fritz Berger retail, fish smokehouses), and the Hotel Nohra. Pricing is unit-based per night (starting prices €26.30–€36.80 for a standard pitch for one person, varying by park and season), with a 50% standard deposit and tiered cancellation fees. Customer segments are predominantly B2C individual holidaymakers, families (with several parks holding Kinderferienland certification), Dauercamper seasonal users, and city-proximity campers near Hamburg, Bremen, and the Ruhr area. Marketing is conducted via the corporate website, social channels (Facebook, Instagram, YouTube), third-party portal listings, a brand anthem ("Fühl Dich frei" with Florian Timm), and post-stay email surveys.

Name

Helmut Knaus KG Campingparks

Legal name

Helmut Knaus KG

Website

https://knauscamp.de

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Helmut Knaus KG Campingparks is a German family-owned operator of 25 themed camping parks plus a hotel, offering 6,300+ pitches and ~250 rental accommodations (mobile homes, glamping pods, barrels) for individual campers, families, and long-term seasonal visitors across Germany's scenic regions.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality & Camping Parks

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Long-Stay & Work-Camping Parks (Monthly/Seasonal) (THAGAOAJ), Cabin & Cottage Campgrounds (THAMAJAD)

Keywords

• Camping park operations
• Outdoor hospitality services
• Holiday accommodation rentals
• Seasonal camping pitches
• Glamping rental units

Headquarters

HQ city

Ochsenfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Camping Pitch Rental: Rental of touring pitches (Stellplätze) for tents, caravans, campervans, and motorhomes. Revenue is generated per night/per stay, with pricing varying by park, season, and included services (electricity hookup, water, sanitation). Dauercamping (long-term/seasonal pitches) accounts for over 2,000 of the 6,300+ total pitches, representing a recurring revenue stream.
2. Mietunterkünfte (Rental Accommodations): Rental of fully equipped mobile homes, chalets, camping barrels, glamping pods, tipi tents, and holiday apartments. Approximately 250 rental units across the network. Pricing is per night; bookings are handled via the central website with rental terms from sister company Albatross Reisen GmbH.
3. Dauercamping (Seasonal/Long-term Pitches): Long-term pitch contracts for campers who reserve the same spot for an entire season or multiple seasons. Over 2,000 Dauercamper sites across the 25 parks, providing predictable recurring revenue.
4. Freizeit- und Zusatzleistungen (Leisure & Ancillary Services): Revenue from on-site leisure activities and facilities (e.g., minigolf, boat rentals, bike rentals, fishing permits, kayak rentals, wakeboarding at Oyten/WakeGarden), food & beverage (restaurants, bistro, food trucks, fish smokehouses), and retail (Fritz Berger camp accessories, mini shops).
5. Hotel Nohra: Since October 2019, the company also operates a hotel in Nohra, expanding the hospitality revenue stream beyond camping.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Helmut Knaus KG Campingparks operates a network of 25 individually themed camping parks across Germany's most attractive holiday regions, providing more than 6,300 touring pitches for tents, caravans, campervans, and motorhomes, over 2,000 long-term Dauercamping pitches, and approximately 250 rental accommodations (mobile homes, camping barrels, Trekking PODs, holiday homes, tipis, and Finnish-style cabins). Since October 2019, the company also operates a hotel in Nohra, extending its hospitality offering beyond camping.

Product overview

Helmut KNAUS KG Campingparks operates a network of 25 themed camping parks across Germany as its core product, offering individually characterized destinations in scenic regions (Baltic Sea, North Sea, Harz Mountains, Spreewald, Moselle Valley, and others). The portfolio is structured around four accommodation pillars: (1) standard camping pitches for tents, caravans, vans, and motorhomes — the flagship offering with BVCD 4- or 5-star classification at most locations; (2) diverse rental accommodations including Camping Barrels (Campingfässer), Trekking POD/POD+, Family POD, mobile homes (Mobilheim Merkur/Mars/Orion/Luna), holiday homes (Ferienhäuser Rügen), Finnish-style cabins, tipi tents, rental caravans, and rental tents; (3) permanent camping pitches (Dauercamping) for long-term campers; and (4) a hotel in Nohra (operated since October 2019). All parks are managed through a centralized online booking platform. The company also operates a separate subsidiary — Eifelland Reisemobile — for recreational vehicle manufacturing and Albatross Reisen for travel services.

Differentiator

Problem solved

Functional benefit

Brands

• Campingfässer: Rundholzfässer für 2 Personen als Übernachtungsmöglichkeit, verfügbar an mehreren Campingparks
• Trekking POD / Trekking POD+
• Mobilheim Merkur
• Ferienhäuser Rügen

Products and services

• Touring Camping Pitches (Stellplätze) Per-night rental of touring pitches for tents, caravans, campervans, and motorhomes at 25 themed KNAUS Campingparks across Germany, typically including electricity, water, sanitation, and environmental fee. Available to individual travelers, families, and groups seeking nature-based camping holidays.
• Dauercamping (Seasonal/Long-term Pitches) Long-term or full-season pitch contracts for campers who reserve the same spot for an entire season or multiple seasons. Over 2,000 Dauercamping sites across the 25 parks provide a recurring revenue stream and stable customer base.
• Campingfässer (Camping Barrels) Barrel-shaped sleeping accommodations for 2 persons featuring a 200x200 cm bed, available at multiple KNAUS parks including Bernkastel-Kues, Bleckede, Haren, Hünfeld, Lübben, Nassau, Schloss Langenau, and Wingst. Bed linen provided; pillow, duvet, and bedding rental available on-site.
• Trekking POD / Trekking POD+ Minimalist glamping pods for 2 persons. The POD+ model includes a built-in kitchenette with coffee maker, 140x215 cm double bed, 2m standing height, fully glazed entrance door, electric heating, and private wooden terrace. Available at Essen-Werden, Leipzig, Lübben, Nassau, and Oyten/Bremen.
• Mobilheim Merkur Fully equipped mobile home with 21 sqm living space plus covered wooden veranda, sleeping up to 4 persons in 2 bedrooms (double bed and two single beds), kitchen with gas stove, refrigerator, microwave, and coffee maker, and separate bathroom. Available at Eckwarderhörne, Oyten/Bremen, and Meppen.
• Family POD Family-sized pod accommodation available at the Walkenried camping park, providing a larger-capacity alternative to the 2-person Trekking PODs.
• Mobilheim Mars Mobile home unit available at the Walkenried and Nassau camping parks as part of the KNAUS rental accommodation portfolio.
• Mobilheim Orion Mobile home unit available at the Walkenried camping park as part of the KNAUS rental accommodation portfolio.
• Mobilheim Luna Mobile home unit available at the Lübben/Spreewald camping park as part of the KNAUS rental accommodation portfolio.
• Ferienhäuser Rügen Holiday homes at the Rügen park, approximately 50 sqm, suitable for up to 4 persons. Feature 2 bedrooms (double, single, or bunk beds), living/dining room with TV, fully equipped kitchen (coffee machine, microwave, dishwasher, refrigerator, stove), bathroom with shower, garden furniture, and included bedding.
• Finnish-style Cabins Finnish-style cabin accommodations available at the Lübben/Spreewald camping park, alongside pickle barrels and camping barrels.
• Tipizelte (Tipi Tents) Tipi-style tent rentals offered as alternative accommodation units across KNAUS camping parks.
• Mietwohnwagen (Rental Caravans) Rental caravans available at KNAUS camping parks as an alternative accommodation option for guests without their own caravan.
• Mietzelte (Rental Tents) Rental tent accommodations available at KNAUS camping parks for guests seeking a ready-prepared tent stay.
• Hotel Nohra Hotel located in Nohra, operated by Helmut KNAUS KG since October 2019 to diversify the company's accommodation offering beyond camping parks.
• KNAUS Campingparks Online Booking System Centralized online booking platform supporting real-time availability, multi-language booking (German/English), secure payment processing via Viveum, and multiple booking channels (online, written, telephone, in-person, vending machine). All 25 parks are bookable through the platform.

Quantifiable outcome

• 25 themed camping parks across Germany's most attractive holiday regions
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• Viveum Zahlungssysteme GmbHcoreTechnology or IntegrationExternal payment service provider based in Vienna, Austria, handling all payment processing in the KNAUS Campingparks online booking system. Processes credit card and direct bank payments via encrypted SSL connection. Data is transmitted to and stored by Viveum exclusively for payment processing purposes.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Landal GreenParks: European holiday-park operator (owned by Wyndham) with a large footprint in Germany and the Netherlands. Directly comparable in operating themed family holiday parks with mixed accommodation types and broad geographic coverage.
• Roompot: Dutch holiday-park operator with parks across the Netherlands, Germany, and Belgium, offering pitches, bungalows, and family accommodations. Comparable to KNAUS in its network-based park model serving cross-border German/Dutch/Belgian campers with similar accommodation mixes.
• Huttopia: European operator of campsites and nature resorts with glamping cabins, tents, and chalets across France, Netherlands, and other markets. Comparable in its focus on nature-based glamping experiences and network model.
• EuroParcs: Dutch-headquartered holiday-park group operating numerous parks in the Netherlands and Germany. Closely comparable as a multi-park network operator competing for German and Dutch family camping/holiday demand.
• Vacansoleil: Specialist European camping-holidays operator providing mobile homes and pitches at campsites across multiple countries. Comparable as a multi-park camping holiday brand serving the German/European camper segment.
• Suncamp Holidays: European camping-holidays specialist offering mobile homes and camping pitches at multiple campsites across Europe. Comparable multi-park network serving cross-border campers, with a similar distribution-style model.

Broad incumbents

• Pierre & Vacances / Center Parcs: Large European vacation operator with family holiday villages (Center Parcs) and apartments (Pierre & Vacances). Comparable as a broader incumbent offering family holiday accommodations across Europe, but at larger scale and with a different product mix than KNAUS.
• TUI BLUE / TUI Campings: TUI Group operates branded holiday villages and camping accommodations across Europe. Comparable as a broad incumbent in European outdoor/family holiday accommodation, though operating at much larger scale and with a wider portfolio.

Emerging players

• Pitchup.com: Online booking platform for campsites across Europe. Comparable as an emerging digital distribution channel for outdoor accommodation that competes with traditional direct-booking and portal relationships.

Others

• ADAC Pincamp: Germany's largest camping-portal/discovery and booking platform operated by ADAC. Functions as a key distribution channel for KNAUS parks (Top 100 rankings) and shapes competitive dynamics in the German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Knauscamp
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/knauscampingparks
• LinkedInlinkedin.com/company/helmut-knaus-kg-campingparks

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helmut Knaus KG Campingparks