KNG Partners

What KNG Partners does

KNG Partners, operated by KNG Marketing Ltd (incorporated in Hong Kong; registered office at 747 Star House, 7 Salisbury Road, Tsim Sha Tsui, Kowloon), runs a casino and sportsbook affiliate program that recruits and manages publishers driving player acquisition for its owned gaming brands Kingmaker (flagship, launched 2024), Casinova (launched 2024), and Cleobetra (launched 2025). The company serves two primary customer segments: iGaming affiliates and traffic monetizers seeking commission-based payouts, and ultimately the end players acquired through those affiliates. Its core offering is a Revenue Share / CPA / Hybrid commission model with bespoke terms negotiated individually per affiliate, supported by a no-negative-carryover policy and lifetime rev-share structure.

The platform is built on the Refer On affiliate management technology, providing a self-serve affiliate portal with real-time tracking, multi-channel attribution (30-day windows for social/direct and 90-day for SEO sources), and reporting dashboards. Affiliate payouts are processed in Euros across multiple methods including Neteller, Skrill, bank wire, EcoPayz, EzeeWallet, Mifinity, and cryptocurrencies, with a €100 minimum monthly payout threshold. Distribution is event-driven (SiGMA Europe/Central/East, iGB Affiliate Barcelona, PPC Club meetups, La Famiglia Rome) combined with self-serve sign-up and dedicated affiliate managers for higher-value partners. The company has no disclosed external funding, no public listing, and no disclosed revenue; it has won Rising Star Operator 2024 (Kingmaker, SiGMA East Europe) and Best Mobile Casino 2025 (Cleobetra, SiGMA Central Europe B2C Awards).

Name

KNG Partners

Legal name

KNG Marketing Ltd

Website

https://kngpartners.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KNG Partners operates a casino and sportsbook affiliate program under Hong Kong–incorporated KNG Marketing Ltd, recruiting 200+ affiliates to promote its owned brands (Kingmaker, Casinova, Cleobetra) via bespoke Revenue Share, CPA, and Hybrid commission plans managed through the Refer On platform.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (713210)

akta.pro primary industry

Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

akta.pro secondary industries

Casino/iCasino Affiliate & Review Sites (MPAEAMAB), Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Casino affiliate program
• IGaming affiliate marketing
• Revenue share commission
• Online casino brands
• Affiliate referral platform

Headquarters

HQ city

Kowloon

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Revenue Share Commission: The default remuneration model where affiliates receive a percentage of the Net Revenue derived by the operator from customers referred by the affiliate. Net Revenue is calculated as total wagers minus winnings, bonuses awarded, and deductible costs.
2. CPA (Cost Per Action) Commission: Fixed amount per qualified customer referred. Default requirements include minimum deposit of €20 and minimum wager of €20, though different arrangements may be negotiated.
3. Hybrid Commission Plan: Custom combination of Revenue Share and CPA models, negotiated individually with affiliates based on their traffic profile and volume.
4. Referral Commission: Affiliates may receive a percentage of the Affiliate Fee for other affiliates they refer to the program, subject to prior written approval.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

KNG Partners operates a casino and sportsbook affiliate program that recruits affiliates worldwide to promote its portfolio of owned online gaming brands — Kingmaker Casino, Cleobetra, and Casinova. Affiliates are onboarded via a Refer On-powered self-serve portal and compensated through bespoke Revenue Share, CPA, or Hybrid commission plans calculated on Net Gaming Revenue. The company provides marketing collateral, a real-time tracking dashboard, multi-channel attribution (30-day social/direct, 90-day SEO), a no-negative-carryover policy, and dedicated affiliate managers to support partner performance.

Product overview

KNG Partners operates a casino affiliate program that manages a portfolio of casino brands, including the flagship Kingmaker Casino, Cleobetra (Best Mobile Casino 2025), and Casinova. The program offers affiliates commission plans (Revenue Share, CPA, and Hybrid) to promote these gaming brands. Brands include online slots, live casino, and sports betting products, with affiliate tracking handled through the Refer On platform.

Differentiator

Problem solved

Functional benefit

Brands

• Kingmaker: Flagship casino and sportsbook brand of KNG Partners. Won Rising Star Operator 2024 award at Sigma East Europe Awards.
• Casinova
• Cleobetra

Products and services

• Kingmaker Casino Flagship online casino and sportsbook brand operated by KNG Partners, offering slots, live casino, and sports betting. Recognized with the Rising Star Operator 2024 award at Sigma East Europe and is the primary brand promoted through the KNG Partners affiliate program.
• Cleobetra Mobile-first online casino brand in the KNG Partners portfolio, recognized for exceptional mobile gaming experiences and awarded Best Mobile Casino 2025 at SiGMA Central Europe B2C Awards.
• Casinova Online casino brand positioned as a rising star in the German market, offering slots, live casino, and bonuses, and promoted through the KNG Partners affiliate program.
• Kingmaker Sportsbook

Quantifiable outcome

• Reached major milestone and won Rising Star Operator 2024 at Sigma East Europe Awards within nine months of founding
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PPC ClubcoreGTM or Marketing Partner · 3 September 2025PPC Club is a private networking group for PPC specialists in the iGaming industry. KNG Partners hosted a private meetup with PPC Club in Budapest (September 2025) and has a dedicated corner at the La Famiglia event in Rome. The partnership provides exclusive networking opportunities with PPC experts.
• Ministry for Gozo and InvestGozominorOthers · 28 August 2025Government bodies in Malta collaborating with SiGMA for the Affiliate Retreat Gozo event. KNG Partners is among the official sponsors of this retreat.
• iGB AffiliatecoreGTM or Marketing Partner · 20 January 2025iGB Affiliate organizes major iGaming affiliate conferences. KNG Partners participated in iGB Affiliate Barcelona 2025 with booth H24, using the event to connect with industry leaders, partners, and innovators.
• SiGMA (Sigma Events)coreGTM or Marketing Partner · 7 November 2024SiGMA is a major iGaming industry event organizer. KNG Partners sponsors SiGMA affiliate retreats and attends SiGMA conferences as exhibitors. The company participated in Sigma Europe 2024 (Stand 2159, Malta), Sigma East Europe Summit, and SiGMA Central Europe 2025 (Rome). Also sponsored SiGMA Affiliate Retreat in Gozo.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thekngpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KNG Partners