What iGB Affiliate does

iGB Affiliate is a B2B media and events business that operates the world's only dedicated trade show for the iGaming affiliate community and publishes a daily digital trade publication covering affiliate marketing, SEO, regulation, and M&A in the sector. The company is a brand owned and operated by Clarion Events Limited, a UK private limited company (registered number 00454826) headquartered in London, and is run out of Clarion Gaming. Its core product is the annual January live event, which relocated in 2025 from London to Fira Barcelona Gran Via and is co-located with ICE (International Casino Exhibition) as part of World Gaming Week; the 2025 edition drew a world record 59,101 unique attendees from 163 nations, and the 2026 edition is 19-20% larger. iGB Affiliate also operates the iGB Affiliate Awards, an Affiliate Monitor data report, a PartnerMatrix traffic analytics feed, a Directory, a Jobs board, and a daily newsletter distributed via the Optimizely-powered website at igbaffiliate.com.

The company's revenue is generated through three streams: paid Networking Passes for operators and suppliers, exhibition booth and sponsorship packages from 200+ exhibitors, and advertising / audience engagement on its digital publication, with conference fees subject to a tiered refund policy and VAT. Distribution runs through a self-serve publication portal and a direct enterprise sales team (Strategic Account Managers, Key Accounts Managers). Its technology stack is a standard digital content and registration platform (Optimizely, Google Analytics) augmented by curated event apps, rather than proprietary infrastructure. Its go-to-market is event-driven, anchored by free Affiliate Passes that maximize demand-side attendance and paid operator/supplier passes plus sponsorships that monetize supply-side.

iGB Affiliate serves a four-sided market: iGaming affiliates (free attendees), iGaming operators (casino, sportsbook, lottery), tech vendors and service suppliers, and regulators/legislators. Named ecosystem participants include SOFTSWISS, Gentoo Media, Stake, Betano/Stoiximan, Melbet Partners, Pushub.net, Black Lantern, Corytech, and Alea. Strategic partnerships include a flagship 2025 collaboration with Microsoft on the AI-powered ICE Innovators Challenge, charity partnerships with BetBlocker and GamblePause, and co-location with ICE and iGB L!VE. The event has been ranked in the top 3% of international trade events and top 5% of business events worldwide by independent research agency Explori.

Name

iGB Affiliate

Legal name

Clarion Events Limited

Website

https://igbaffiliate.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

iGB Affiliate is a B2B media and events brand operated by Clarion Events Limited (Clarion Gaming) that runs the world's only dedicated annual trade show for the iGaming affiliate community, co-located with ICE in Barcelona, and publishes a daily industry news and analysis portal. It serves affiliates, operators, tech vendors, and regulators across global gaming markets.

Ownership category

akta.pro rank

Product category

Trade Shows and Conferences (iGaming Affiliate Events)

NAICS

Convention and Trade Show Organizers (56192), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Affiliate Marketing & Partner Program Management (MPAAACAD), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Ticketing & Event Distribution Networks (Affiliates/Partners) (MPAGAJAE)

Keywords

• IGaming affiliate events
• Trade show conferences
• Industry media publication
• Exhibitor sponsorship
• B2B affiliate marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Event ticketing and passes: iGB Affiliate generates revenue from ticket sales for its live events. The company offers FREE Affiliate Passes for qualifying affiliates and paid Networking Passes for operators, suppliers, and industry professionals. Conference fees are charged for attendance with specific cancellation and refund terms.
2. Exhibition and sponsorship: Exhibitor fees from 200+ forward-thinking exhibitors and sponsor packages for brands seeking visibility at the event. The 2026 edition expanded by 19% at Fira Gran Via Barcelona, indicating significant exhibitor revenue. Sponsorship tiers include silver sponsorships (e.g., EGamingOnline at Stand N16) and paid partnerships.
3. Industry publication and content: iGB Affiliate operates as an online publication delivering industry news, analysis, strategy articles, and data tracking (Affiliate Monitor, PartnerMatrix updates) to subscribers and website visitors. Revenue is generated through digital content engagement, brand awareness, and newsletter subscriptions that drive event and partner participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

iGB Affiliate operates the only dedicated international trade show for the iGaming affiliate ecosystem, an annual live event held in Barcelona co-located with ICE at Fira Gran Via. Beyond the event, the company runs a digital publication covering SEO, regulation, M&A and industry strategy, the iGB Affiliate Awards programme, a partner directory, jobs board, daily newsletter, and a Content Hub, monetized through exhibitor/sponsorship fees, paid networking passes, and content/media partnerships.

Product overview

iGB Affiliate is a B2B media and events company (Clarion Gaming) operating the only dedicated international trade show for the iGaming affiliate community. The portfolio consists of live events (iGB Affiliate Barcelona/ICE Barcelona co-located shows), the iGB Affiliate Awards, a digital publication with expert insights, a partner directory, jobs board, daily newsletter, and content hub with industry articles. Data products include Affiliate Monitor reports and PartnerMatrix traffic analytics. The company is fully owned by Clarion Events Limited of London.

Differentiator

Problem solved

Functional benefit

Products and services

• iGB Affiliate Live Events Annual international trade show and conference serving the global iGaming affiliate community, featuring 200+ exhibitors, 35+ speakers, and 4 days of networking events at Fira Barcelona Gran Via (Hall 8.0 and 8.1, North Access). The 2027 edition runs January 19-20 and is co-located with ICE (International Casino Exhibition).
• iGB Affiliate Awards Annual industry awards program recognizing outstanding achievements, innovations, and creativity within the international iGaming affiliate community. Categories include Best Affiliate Manager and Game of the Year. From 2025 the Awards are held alongside iGB L!VE in London. The 2024 awards received a record 338 submissions.
• iGB Affiliate Digital Publication (Magazine) Digital publication providing expert insights, trend analysis, and in-depth features covering the global gaming and business landscape, including company results, SEO strategies, regulatory compliance, mergers and acquisitions, people, and marketing strategy.
• iGB Affiliate Directory Online business directory connecting affiliates with iGaming operators, suppliers, and service providers, enabling partnership discovery and contact management.
• iGB Affiliate Jobs Board Recruitment platform enabling iGaming companies to advertise positions and job seekers to find opportunities within the affiliate and gaming industry.
• iGB Affiliate Newsletter Daily email newsletter providing morning news digests and access to industry-leading insights for subscribers across the iGaming affiliate community.
• iGB Affiliate Content Hub Editorial platform hosting articles, interviews, speaker features, and industry news covering strategy, people, regulation, SEO, and marketing topics relevant to iGaming affiliates.
• Affiliate Monitor Industry performance data and analytics report tracking affiliate market results, published monthly.
• PartnerMatrix Traffic Updates Affiliate traffic data and analytics updates provided through partnership with PartnerMatrix, tracking affiliate traffic patterns across operators.

Quantifiable outcome

• World record gaming industry attendance of 59,101 from 163 nations (2025)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• MicrosoftflagshipStrategic or Co-development Partner · 14 October 2025Clarion Gaming announced a partnership with Microsoft to accelerate innovation in safer gambling. The partnership powers the ICE Innovators Challenge, an AI-driven competition inviting operators and their partners to submit ideas enhancing responsible play. Five finalists develop MVPs with expert support from Microsoft and its partners including tech consultancy and coaching. The winning team receives £15,000 worth of consultancy, visibility, and ongoing support. An interactive AI model trained to guide and inspire participants was developed as part of this initiative.
• ICE (International Casino Exhibition)flagshipGTM or Marketing PartneriGB Affiliate is co-located with ICE at Fira Barcelona Gran Via as part of World Gaming Week. ICE is the world's largest B2B gambling technology event. The co-location creates the world's biggest gathering of gambling industry professionals and amplifies the value of both events for attendees, exhibitors, and sponsors.
• Clarion GamingflagshipStrategic or Co-development PartneriGB Affiliate is a brand owned and operated by Clarion Gaming (Clarion Events Limited). Clarion Gaming organises multiple gaming events including ICE, iGB L!VE, and World Gaming Week. The parent company provides the organisational infrastructure, sales teams, and brand equity that underpin iGB Affiliate's operations.
• World Gaming Gala (WGG)coreGTM or Marketing PartnerThe World Gaming Gala is an exclusive Sunday evening event that serves as the kick-off to the ICE/iGB Affiliate week. It connects regulators and legislators with the industry's most influential VIPs (CEOs, founders, global leaders) in a relaxed, high-end setting off-the-record.
• iGB L!VEcoreGTM or Marketing PartneriGB L!VE is a sister event to iGB Affiliate, focused on the online/digital side of the iGaming industry. Clarion Gaming confirmed the iGB Affiliate Awards would be held alongside iGB L!VE in London from 2025, creating a dynamic pairing of the live expo and awards.
• ICE Regulatory ProgrammecoreGTM or Marketing PartnerThe ICE Regulatory Programme provides regulators and legislators exclusive access to the World Gaming Gala, World Regulatory Briefing (WRB) at a 25% discount, thematic roundtables, the Sustainable Gambling Zone, and a dedicated Regulators' Lounge. This programme positions ICE/iGB Affiliate as a hub for regulatory dialogue and policy development.
• BetBlockercoreOthersBetBlocker, a free, anonymous, accessible, and robust gambling-blocking tool, was named Clarion Gaming's Safer Gambling Charity Partner for ICE, iGB Affiliate and iGB L!VE. The partnership underscores the industry's commitment to responsible gambling and player protection.
• GamblePauseminorOthersGamblePause, an independent social impact organisation dedicated to reducing gambling-related harm in Africa, was named Clarion Gaming's Safer Gambling Charity Partner for 2026, as announced by Ladipo Abiose Akolade at iGB Affiliate.
• Affilka by SOFTSWISSminorGTM or Marketing PartnerAffilka by SOFTSWISS showcased its Geo-Distributed Redirect feature at iGB Affiliate, demonstrating how data, analytics, and AI tools play a critical role in affiliate traffic management. SOFTSWISS also partnered with iGB Executive for a premium whisky experience at the Barcelona show.
• GlenDronach DistilleryminorGTM or Marketing PartnerGlenDronach, a Scottish Highland whisky distillery, partnered with iGB Executive and SOFTSWISS to host a premium whisky experience at the Glass Foyer at Fira Barcelona. Senior industry professionals sampled rare 30-year-old single cask whiskies (£1,500/bottle), supporting the networking objectives of the event.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AffiliateINSIDER: Affiliate-industry media and events community focused on performance marketing, with dedicated content and meetups for the iGaming affiliate vertical. Comparable niche media-and-events peer to iGB Affiliate serving affiliates and operators with content and live networking.
• SiGMA: Operator of major iGaming and gambling industry trade shows and conferences (SiGMA Europe, Asia, Americas, Africa). Directly comparable to iGB Affiliate as a competing global iGaming event organiser chasing exhibitor and operator sponsorship dollars across overlapping geographies.
• CasinoBeats: iGaming media brand covering online casino industry news, events, and content. Directly comparable B2B media-and-events platform targeting operators and affiliates in the iGaming vertical, with parallel mix of digital publication and industry-event offerings.
• Affiliate Summit: Long-running affiliate-marketing conference series serving the global performance-marketing community. Comparable event-driven business model targeting affiliates, networks, and advertisers with similar sponsorship, exhibitor, and pass-based revenue mechanics, though broader in vertical scope than iGB Affiliate.
• SBC (Summit of Sports Betting & Casino / SBC Events): Organiser of major sports betting and casino B2B events (SBC Summit, SBC Awards) covering topics from affiliate marketing to payments. Directly comparable event-and-content business targeting operators and affiliates in the gambling industry with similar sponsorship and exhibitor economics.

Broad incumbents

• Catena Media: Global iGaming and sports-betting affiliate media company operating a portfolio of lead-generation and content sites. Comparable as a leading iGaming affiliate-economy participant whose performance and competitive moves directly affect the audience iGB Affiliate serves and the exhibitor landscape it monetises.
• iGaming Business: Long-running iGaming industry publication and event organiser historically tied to the iGBA brand family. Comparable as a B2B media/events peer covering iGaming strategy, regulation, and affiliate marketing content for the same operator and affiliate readership.
• Better Collective: Largest publicly listed iGaming affiliate operator (Nasdaq First North), owning numerous sports and casino affiliate brands. Comparable as a dominant player in the iGaming affiliate-ecosystem value chain that iGB Affiliate's attendees and sponsor base are part of, though operating as a network operator rather than event organiser.
• Gambling.com Group: Publicly listed performance-marketing and media company operating gambling-vertical affiliate sites across multiple jurisdictions. Comparable iGaming affiliate-economy incumbent whose operator relationships, audience behaviour, and SEO positioning directly shape the ecosystem iGB Affiliate events cater to.
• iGB L!VE: Sister event to iGB Affiliate under Clarion Gaming, focused on the online/digital side of the iGaming industry and home to the iGB Affiliate Awards from 2025 onward. Directly comparable event-product targeting the same Clarion Gaming client base of operators, suppliers, and affiliates in adjacent verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/igbaffiliate
• YouTubeyoutube.com/user/iGBAffiliate
• Facebookfacebook.com/iGBAffiliateEvents
• LinkedInlinkedin.com/showcase/igb-affiliate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iGB Affiliate