Knightsbridge School

What Knightsbridge School does

Knightsbridge School is an independent co-educational day school located at 67 Pont Street in the Knightsbridge/Chelsea area of central London, founded in 2006 by Magoo Giles. It operates as part of the Dukes Education group of schools and serves children aged 3 to 16 through three integrated programmes: Early Years (Nursery and Reception following the EYFS curriculum), Juniors (Years 1-6), and Seniors (Years 7-11 offering GCSE qualifications). The school complements its academic curriculum with over 80 co-curricular clubs, a structured 11+ preparation programme, an annual Year 10 work experience week, the proprietary "KS Code" values framework, and a Life Skills curriculum.

The school generates revenue primarily through recurring tuition fees paid by families, with its business model structured as subscription-style recurring revenue. Fees are not publicly disclosed; prospective families are directed to contact the school directly. Bursaries and scholarships are available through the Knightsbridge School Education Foundation (KSEF). The school's go-to-market is event-driven and direct-to-consumer, relying on open mornings, school tours, prospectus downloads, and word-of-mouth within the affluent central London parent community. Marketing channels include the school website, press coverage in education publications (Tatler, Spear's Index, Evening Standard), and termly newsletters.

The school's technology infrastructure is limited to a "My School Portal" for learning management and parent communication, with no proprietary technology, AI capabilities, or disclosed product integrations. The school leverages its central London location to access cultural enrichment opportunities at nearby museums, parks, and the Imperial College Ethos Sports Centre. Governance is provided by Chairman Aatif Hassan, with Head Shona Colaço stepping down after 14 years to be succeeded by Adam Anstey from September 2026.

Name

Knightsbridge School

Legal name

Knightsbridge School Ltd.

Website

https://knightsbridgeschool.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Knightsbridge School is a central London independent co-educational day school serving children aged 3-16 through all-through education from Early Years to GCSEs, operating as part of the Dukes Education group. It generates revenue from tuition fees and markets to families via open mornings, prospectus downloads, and word-of-mouth within the affluent Knightsbridge/Chelsea community.

Ownership category

akta.pro rank

Product category

Independent / Private School Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

akta.pro secondary industries

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG), General Preschools (Play-Based) (EDACABAA)

Keywords

• Independent day school
• Prep school london
• Early years education
• GCSE secondary education
• Co-educational schooling

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tuition Fees: Primary revenue stream from tuition fees charged to families for all-through education from Early Years through to GCSE level.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Knightsbridge School is an all-through co-educational independent day school in central London delivering full-time education to children aged 3-16. It offers three integrated academic stages—Early Years (Nursery and Reception following the EYFS curriculum), Juniors (Years 1-6), and Seniors (Years 7-11 with GCSE qualifications)—alongside more than 80 co-curricular clubs, structured 11+ preparation, Year 10 work experience placements, pastoral and wellbeing programmes, and a values-based KS Code framework.

Product overview

Knightsbridge School is an all-through independent co-educational day school offering complete education from Early Years (age 3) through to GCSE level (age 16). The school operates three integrated programmes: the Early Years Programme (Nursery and Reception following EYFS), the Juniors Programme (Years 1-6), and the Seniors Programme (Years 7-11 offering GCSE qualifications). Beyond the core academic curriculum, the school provides over 80 co-curricular clubs and enrichment activities, a structured 11+ preparation programme, Year 10 work experience placements, the KS Code values framework, and Life Skills curriculum. The school emphasises pastoral care through its partnership with Place2Be and integrates wellbeing support with academic preparation throughout all stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Programme Early childhood education for children aged 3-4 covering Nursery and Reception classes, following the Early Years Foundation Stage (EYFS) curriculum and supporting transition into the Junior school.
• Juniors Programme Preparatory education for pupils aged 5-11 (Years 1-6), covering Key Stages 1 and 2 with a comprehensive curriculum, specialist teaching in sports and performing arts, and preparation for senior school and 11+ examinations.
• Seniors Programme (Key Stage 3 & 4 / GCSE) Secondary education for pupils aged 11-16 (Years 7-11), offering GCSE qualifications across sciences, humanities, creative arts, computing, and business studies, plus career guidance and work experience.
• Co-curricular Clubs & Enrichment Programme Over 80 after-school clubs spanning sports, performing arts, music, and academic enrichment activities delivered beyond the core curriculum.
• 11+ Preparation Programme Structured preparation for the 11+ entrance assessments used by London secondary schools, focusing on English, mathematics, and interview skills with emphasis on building independence and confidence.
• Year 10 Work Experience Programme Annual work experience week placing Year 10 students (15-year-olds) at leading London employers including global corporations (BP Global Headquarters, Turkish Airlines), the Commonwealth Secretariat, and charitable organisations.
• KS Code A values-based framework created by Founder and Principal Magoo Giles that guides conduct and character development across the school community, with weekly focus values woven through assemblies and reflection time.
• Life Skills Curriculum Study and organisational skills curriculum equipping pupils with understanding of their own learning preferences and habits for academic success.

Quantifiable outcome

• Consistently achieves excellent ISI inspection results
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• BP Global HeadquartersminorOthers · 1 June 2026Year 10 work experience host employer - provided placements for students to gain real-world workplace experience.
• Commonwealth SecretariatminorOthers · 1 June 2026Year 10 work experience host employer - provided placements for students to gain real-world workplace experience.
• Turkish AirlinesminorOthers · 1 June 2026Year 10 work experience host employer - provided placements for students to gain real-world workplace experience.
• Mandarin Oriental Hyde ParkminorStrategic or Co-development PartnerExciting collaboration with the five-star Mandarin Oriental Hyde Park hotel. KS pupils were invited to co-create a brand-new children's menu designed for children, by children. The partnership reflects the school's commitment to real-world learning experiences.
• Place2BecoreStrategic or Co-development PartnerKnightsbridge School was the first private day school in the UK to develop a partnership with the children's mental health charity Place2Be. The partnership provides pupils with access to mental health support and emotional resilience building services.
• The Royal Hospital ChelseacoreStrategic or Co-development PartnerLong-standing relationship with the Royal Hospital Chelsea and its Chelsea Pensioners. Students participate in joint activities, read poems together, and raise funds. The school also hosts Christmas lunches for care home residents.
• Dukes EducationcoreStrategic or Co-development PartnerKnightsbridge School is part of the Dukes Education group of schools. Dukes Education is the parent organisation providing institutional support, shared resources, and connections across its network of schools.
• The Knightsbridge School Education Foundation (KSEF)coreStrategic or Co-development PartnerThe school's own education foundation focused on widening access to transformational education. Supports bursaries and scholarships for families. Raised funds including £15,000 from KSPA drinks party.
• Imperial College Ethos Sports CentreminorOthersStudents use Imperial College Ethos Sports Centre for climbing walls and sports facilities, enhancing the school's physical education programme.
• Local Museums (Natural History, Science, V&A)minorOthersRegular visits to nearby museums including Natural History Museum, Science Museum, and Victoria and Albert Museum enrich learning across the curriculum.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Chepstow House School: Co-educational independent prep school in Notting Hill (ages 2-13) offering a similar London-based premium day school model with strong academic and arts focus; comparable in size and ethos to Knightsbridge School.
• Wetherby School: Long-established independent prep school in Kensington for boys aged 3-13 (and co-ed pre-prep); one of the most prestigious central London prep schools and a direct head-to-head competitor for the same Knightsbridge/Chelsea family base.
• Thomas's London Day Schools: Group of independent prep schools across London (Battersea, Kensington, Clapham, Fulham) offering a parallel 3-13 co-educational day school model with strong community ethos; competes for the same central and west London families as Knightsbridge School.
• Francis Holland School: Independent day school for girls in Sloane Square/Belgravia (ages 4-18) offering a parallel premium all-through education with similar pastoral and academic positioning; directly competes in the same central London premium fee tier as Knightsbridge School.
• Hill House School: Premier independent boys' prep school in Chelsea, Knightsbridge School's nearest direct competitor in central London; offers a parallel 3-13+ curriculum with similar premium fees and pastoral emphasis, and draws from the same expat and London family demographic.
• Garden House School: Independent girls' prep school located in Chelsea, serving ages 3-11 with a similar premium co-curricular and academic focus; directly comparable in size, location, and fee tier to Knightsbridge School's Junior section.
• Eaton House Schools: Multi-site group of London independent day schools (Eaton House Belgravia, Eaton House The Manor, Eaton House Senior) covering ages 3-18; directly comparable all-through offering and a major competitor in the same geographic catchment.
• Broomfield House: Sister school within the Dukes Education network; co-educational preparatory school in southwest London recently achieving Outstanding ISI and Top 100 Schools in the World ranking under the incoming Knightsbridge Headmaster Adam Anstey, providing a comparable benchmark within the same parent group.
• Sussex House School: Independent boys' prep school in Chelsea offering similar 6-13+ day education with strong academic and music programmes; another proximate competitor for Knightsbridge School families in the SW1/SW3 catchment.
• Glendower Prep School: Independent girls' prep school in South Kensington serving ages 4-11; one of the most established central London girls' prep schools and directly comparable in scale, location, and target demographic to Knightsbridge School's Junior section.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/knightsbridge-school-2006

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knightsbridge School