MotorPlatform

What MotorPlatform does

MotorPlatform is a vehicle valuation and wholesale auction platform serving automotive dealerships across Australia and New Zealand, operated by the privately held Australian company Intuent Solutions Pty Ltd and headquartered in North Sydney, NSW. The company is positioned as an end-to-end acquisition, valuation, and disposal ecosystem that consolidates fragmented dealership trade-in and wholesale workflows into a single SaaS platform, replacing spreadsheets, manual appraisals, and disconnected systems. Its target customers are car dealerships of all sizes, with visible enterprise traction concentrated in the luxury/premium segment (e.g., Hunter Prestige Motor Group, Purnell Land Rover, Porsche Centre Sydney South), alongside a self-serve mid-market channel through web and mobile apps.

The platform is built around seven core product modules — MotorCentral (trade-in and wholesale hub), MotorMarket (exclusive invite-only B2B wholesale marketplace), MotorTender (digital tendering), MotorIntel (AI-powered valuation engine), Direct Offer (secure selling), Reporting (analytics), and MotorDrive (test drive/loan car management) — plus four role-based solutions targeting dealership management, wholesale teams, sales teams, and buying teams. The technology stack centers on MotorIntel, which applies AI-driven market analysis to structured vehicle data (VIN-specific factory options, market comparables, pricing trends), text-based descriptions, and imagery to generate valuation certificates and market insights; the platform runs on AWS with servers in Australia and integrates with dealer management systems (DMS) for automated workflows. MotorMarket, the invite-only marketplace, claims 1,000+ new cars listed monthly with sub-3-day clearance and a 100% clearance rate.

MotorPlatform generates revenue through SaaS subscriptions to its modular platform, with pricing tailored per dealership size and module selection and contracts structured as multi-year agreements. Go-to-market combines consultative enterprise field sales for large dealership groups with a product-led growth motion via web and native iOS/Android apps for mid-market accounts. The company operates privately with no disclosed external funding rounds and a modest headcount of 11–50 employees.

Name

MotorPlatform

Legal name

Intuent Solutions Pty Ltd

Website

https://motorplatform.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MotorPlatform is an Australian SaaS platform that provides automotive dealerships with an end-to-end trade-in, AI-powered valuation, and wholesale management system, including an exclusive B2B vehicle marketplace serving Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Automotive Dealership Management Software

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYTLABAKAB

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

Keywords

• Automotive dealership software
• Vehicle valuation platform
• Wholesale auction solution
• Trade-in management system
• Automotive SaaS platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Platform Modules): Subscription-based access to MotorPlatform's suite of dealership management tools including MotorCentral, MotorMarket, MotorTender, MotorIntel, Direct Offer, Reporting, and MotorDrive modules. Pricing tailored based on dealership size, number of modules, and team requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

MotorPlatform is a cloud-based SaaS platform that provides automotive dealerships with an integrated ecosystem for vehicle trade-in, valuation, and wholesale disposal. Its suite includes the MotorCentral trade-in and wholesale hub, the MotorMarket invite-only B2B wholesale marketplace, the MotorTender digital tendering system, the MotorIntel AI-powered valuation engine, Direct Offer for secure direct sales, Reporting/analytics, and MotorDrive for test drive and loan vehicle management. The platform is operated by Intuent Solutions Pty Ltd and serves dealerships across Australia and New Zealand.

Product overview

MotorPlatform is a comprehensive end-to-end automotive wholesale platform built as a unified ecosystem with seven core product modules. The platform centers on MotorCentral as the all-in-one trade-in and wholesale hub, complemented by MotorMarket (exclusive wholesale marketplace), MotorTender (digital tendering), MotorIntel (AI-powered valuation engine), Direct Offer (direct selling system), Reporting (analytics), and MotorDrive (test drive management). Four targeted solutions address specific team needs: Dealership Management for owners/managers, Wholesale & Teams for buying operations, Sales Teams for trade-in optimization, and Buying Teams for fleet/franchise sourcing. The platform integrates all stages of the vehicle wholesale lifecycle—source it, value it, sell it, settle it—into a single modular architecture with shared data and workflow automation across all products.

Differentiator

Problem solved

Functional benefit

Brands

• MotorCentral: The all-in-one, trade-in and wholesale hub for car dealerships providing trade-in inventory management, remote customer inspections, and valuation certificates.
• MotorMarket
• MotorTender
• MotorIntel
• Direct Offer
• Reporting
• MotorDrive

Products and services

• MotorCentral The all-in-one trade-in and wholesale hub for car dealerships that digitizes the entire trade-in process from inspections and valuations through to final sale, with dealer-to-dealer valuations, automated purchasing workflows, PPSR integration, 50 unique permission settings, and detailed reporting. Targeted at car dealerships.
• MotorMarket Australia's exclusive, invite-only wholesale vehicle marketplace connecting vetted dealerships for secure transactions. Features competitive bidding from verified buyers, real-time notifications, transport logistics handled end-to-end, and an industry-leading clearance rate. Targeted at car dealerships, fleet companies, finance companies, and franchise dealers.
• MotorTender Digital tendering platform that simplifies wholesale operations by allowing dealerships to schedule tenders, add vehicles and participants, manage the sales process with real-time notifications, and integrate with DMS systems. Targeted at wholesale and buying teams at car dealerships.
• MotorIntel Industry-leading automotive valuation tool powered by AI-driven market analysis that provides precise vehicle valuations with VIN-specific factory-fitted options, valuation certificates, and comparable vehicle sales data. Designed for car dealerships to maximize profitability on trade-ins and wholesale acquisitions.
• Direct Offer Direct and secure selling system that enables dealerships to sell inventory faster by receiving verified buyer bids. Sellers set their desired asking price, choose from multiple offers, and benefit from confidential, private listings with a seller checklist. Targeted at car dealerships.
• Reporting Comprehensive reporting and analytics platform providing real-time insights across all wholesale operations. Tracks inventory, monitors KPIs, measures team performance, monitors the sales pipeline, and provides actionable insights to drive profitability. Targeted at dealership owners, managers, and sales teams.
• MotorDrive Test drive and loan vehicle management application that digitally manages test drives, loan cars, and drive cars. Features include live vehicle tracking, automatic drive logging of mileage/route/time/driver details, instant driver license capture, damage reports, and fines and toll management. Targeted at car dealerships.

Quantifiable outcome

• 8% increase in new car sales
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

One partnership is on record.

• DMS (Dealer Management System) ProviderscoreTechnology or IntegrationMotorPlatform integrates with dealership DMS systems enabling seamless data synchronization, eliminating manual data entry. The integration allows real-time inventory updates, automated processes, and connection with existing dealership tools.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kelley Blue Book (KBB): Industry-standard vehicle valuation brand, owned by Cox Automotive. MotorIntel competes head-to-head as a vehicle pricing and valuation tool for trade-in and wholesale decisions.
• vAuto: Dealer inventory and pricing management SaaS owned by Cox Automotive. Overlaps directly with MotorPlatform's inventory management, pricing optimization, and reporting modules.
• Manheim: World's largest wholesale vehicle auction operator under Cox Automotive. MotorPlatform's MotorMarket and MotorTender directly compete with Manheim's physical and digital auction model for dealer-to-dealer wholesale transactions.
• Carsales.com (CAR Group): Australia's dominant online automotive marketplace and data business. Operates in the same AU/NZ dealer ecosystem and has been expanding into dealer software, inspection, and valuation adjacencies — directly competitive with MotorMarket and MotorIntel.
• Redbook (Australia): Established Australian vehicle valuation and data service owned by carsales. Direct competitor to MotorIntel in the AU/NZ dealer market, with a long-standing brand and embedded data relationships.

Broad incumbents

• Dealertrack (Cox Automotive): Dealer management system and CRM platform owned by Cox Automotive. The DMS integration layer is core to MotorPlatform's stickiness, but Dealertrack is a much broader platform that could either partner with or compete against MotorCentral.
• Cox Automotive: Global automotive services group operating Manheim auctions, vAuto inventory management, Kelley Blue Book valuations, and Dealertrack DMS. Directly overlaps with MotorPlatform's wholesale marketplace, valuation, and dealer SaaS modules, but at vastly larger scale and with much broader geographic reach.
• AutoTrader: Large consumer-facing vehicle marketplace with growing dealer SaaS and inventory tooling. Comparable to MotorPlatform's marketplace-plus-software positioning, though primarily US-focused with a much larger brand and budget.

Emerging players

• TradePending: North American dealer software provider focused on digital retailing, desking, and inventory tools. Comparable product surface to MotorPlatform's vertical SaaS modules but with a different geographic focus and earlier scale.

Regional players

• AUTO1 Group: European online wholesale vehicle marketplace operating across multiple EU markets. Comparable business model to MotorMarket as an invite/online wholesale platform connecting dealers, though operating in a different geography with a different go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotorPlatform