Koblenz-Stadtmarketing GmbH

What Koblenz-Stadtmarketing GmbH does

Koblenz-Stadtmarketing GmbH is a city marketing organization and privately held German GmbH founded in 2001, headquartered at Josef-Görres-Platz 8 in Koblenz, Rhineland-Palatinate. The company operates as the central coordinating body for city-center revitalization activities in Koblenz, serving local retailers, hospitality businesses, gastronomy, service providers, and the municipal government. Its core mandate is to increase visitor footfall and dwell time in the Koblenz city center through event organization, promotional campaigns, vacancy management, and digital content production.

The company runs a portfolio of recurring events and programs including the SchängelMarkt (47th edition), Koblenz blüht (~60 exhibitors in 2026), Koblenzer Ufer-Kino (14th edition, 11 nights of open-air cinema at the Rhine/Mosel confluence), Late Night Shopping, Azubispots (~120 regional companies), the Dillemarkt monthly evening market, and the Koblenz Couture Fashion Show. It also operates the Stadtmarketing LAB pop-up store concept (6–12 month tiered rentals for startups), the Koblenz-Gutschein gift voucher acceptance network, the NullZwoSechsEins city magazine (~150,000 readers per issue across four annual editions), and a newly established Leerstandsmanagement function using AI-supported visualization for vacant commercial spaces in partnership with Hochschule Koblenz.

KSM generates revenue through four primary streams: event participation and sponsorship packages (e.g., €100–€250 tiers for the 'Kowelenz dreht am Rad' tombola), city magazine advertising sold to local businesses, pop-up store rentals at the LAB, and grant funding from the State of Rhineland-Palatinate's 'Innenstadt-Impulse' initiative and the Amt für Wirtschaftsförung Koblenz. The technology stack is non-proprietary, relying on standard web technologies and open-source Matomo analytics. The organization employs approximately 8 people and is led by Managing Director Claus Hoffmann and Citymanagerin Christiane Walther-Oeckel (appointed January 2025), with Chantal Oberst serving as Leerstandsmanagerin (appointed March 2025).

Name

Koblenz-Stadtmarketing GmbH

Legal name

Koblenz-Stadtmarketing GmbH

Website

https://koblenz-stadtmarketing.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Koblenz-Stadtmarketing GmbH is a Koblenz-based city marketing organization serving local SMB retailers, hospitality businesses, and the municipal government through event organization (SchängelMarkt, Koblenz blüht, Ufer-Kino), a pop-up store concept, a city magazine, and vacancy management, funded by participation fees, advertising, and state grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Event and Program Participation Fees: The company generates revenue through participation fees for events such as 'Kowelenz dreht am Rad' Tombola (Bronze Paket €100, Silber Paket €200, Gold Paket €250) and sponsorship packages (Paket A–D) for event promotion.
2. City Magazine Advertising: The company partners on the publication of 'NullZwoSechsEins – Das Koblenzer Stadtmagazin', offering advertising and sponsorship packages to local businesses across four annual editions reaching approximately 150,000 readers.
3. Pop-up Store Rentals (Stadtmarketing LAB): The Stadtmarketing LAB pop-up concept charges rental fees to startups and entrepreneurs for temporary retail space at Josef-Görres-Platz 8, with rental periods of 6–12 months and a tiered 'Erfahrung loont' pricing model based on business age.
4. Grant and Förderung Funding: The organization receives funding support through the 'Innenstadt-Impulse' initiative of the State of Rhineland-Palatinate (Landes Rheinland-Pfalz) and the Amt für Wirtschaftsförderung Koblenz for various urban revitalization projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Koblenz-Stadtmarketing GmbH is the official city marketing organization for Koblenz, Germany. It organizes recurring city center events (SchängelMarkt, Koblenz blüht, Late Night Shopping, Dillemarkt, Koblenzer Ufer-Kino), runs the Stadtmarketing LAB pop-up retail space, manages the Koblenz-Gutschein voucher program, and supports local retailers through promotional campaigns, digital content production, and a vacant storefront management platform.

Product overview

Koblenz-Stadtmarketing GmbH operates as a unified city marketing organization offering strategic services and event management. The core offering encompasses city marketing services, retail support, and downtown revitalization initiatives, supported by specialized programs including the Stadtmarketing LAB pop-up store, the Koblenz-Gutschein voucher system, and various event formats (SchängelMarkt, Koblenz blüht, Dillemarkt, Koblenzer Ufer-Kino, Late Night Shopping). Additional offerings include the AI-supported vacancy marketing initiative, the 'Kowelenz dreht am Rad' lottery campaign, and the 'Koblenz liest ein Buch' reading project with photo calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Stadtmarketing LAB Pop-up Store
• Kowelenz dreht am Rad Tombola
• Dillemarkt – Genuss bis in den Abend
• Koblenz Couture Fashion Show
• NullZwoSechsEins – Das Koblenzer Stadtmagazin
• Koblenz-Gutschein
• Leerstand Melden Portal
• Koblenzer Stadtmarketing Events (SchängelMarkt, Koblenz blüht, Late Night Shopping, Koblenzer Ufer-Kino, Azubispots)

Quantifiable outcome

• ~60 exhibitors attracted to Koblenz blüht 2026 across multiple city squares
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hochschule KoblenzcoreStrategic or Co-development PartnerKSM collaborates with Hochschule Koblenz on multiple AI-driven urban development projects. Students from the Business Administration program used generative AI tools to visualize potential uses for vacant storefronts in the city center (project with Prof. Dr. Andreas Hesse and Prof. Dr. Holger Reinemann). A separate group of students developed future visions for the Münzplatz using the Gemini Pro AI tool under Prof. Dr. Alexandra Moritz. KSM also worked with the Hochschule für Gesellschaftsgestaltung on the Koblenzer Ufer-Kino film 'Vena'.
• Rhein-Mosel-WerkstattminorStrategic or Co-development PartnerRhein-Mosel-Werkstatt, an approved facility for people with disabilities employing over 1,000 people in Koblenz and surroundings, manufactured four wave-shaped, sustainable bench modules (ECO Duo model) for the Josef-Görres-Platz. The benches are made from FSC/PEFC-certified Douglasie wood and hot-dip galvanized steel frames.
• IHK Koblenz (Chamber of Commerce)coreGTM or Marketing PartnerIHK Koblenz partners with KSM on the 'Heimat Shoppen' campaign, providing free branded paper bags, napkins, and balloons to local retailers. IHK also conducts 'Ladenchecks' (store checks) and organizes Azubispots with HwK Koblenz and Agentur für Arbeit Koblenz-Mayen.
• BID Schloßstraße Koblenz e.V.coreStrategic or Co-development PartnerBID Schloßstraße Koblenz e.V. co-organizes the 'Dillemarkt – Genuss bis in den Abend' event with KSM and the Amt für Wirtschaftsförderung, held on the second Thursday of each month from May to September in Schloßstraße.
• Amt für Wirtschaftsförderung der Stadt KoblenzcoreStrategic or Co-development PartnerThe municipal economic development office is a key co-organizer of events including Dillemarkt and receives state-level 'Innenstadt-Impulse' funding from the Landesregierung Rheinland-Pfalz, which supports KSM projects such as the Dillemarkt, Stadtmarketing LAB, and various urban revitalization initiatives.
• FAEX GmbH (Fashion Agency)minorStrategic or Co-development PartnerFAEX GmbH, a fashion agency, is the professional partner for the 'KOBLENZ COUTURE' Fashion Show on May 30, 2026. The agency brings expertise in event staging, choreography, and production for the fashion show on Josef-Görres-Platz.
• Verkehrsverbund Rhein-Mosel GmbHminorGTM or Marketing PartnerKSM partnered with Verkehrsverbund Rhein-Mosel GmbH to develop a special combined ticket that allows KUK (Koblenzer Ufer-Kino) ticket holders to travel free on buses and trains throughout the entire transport network, promoting stress-free and eco-friendly attendance.
• Antenne KoblenzminorGTM or Marketing PartnerAntenne Koblenz provides event moderation for the KOBLENZ COUTURE Fashion Show and hosts a Pop-Up Disco at Late Night Shopping events.
• Buchhandlung ReuffelminorStrategic or Co-development PartnerBuchhandlung Reuffel co-organizes the 'Koblenz liest ein Buch' (Koblenz reads a book) reading project with the Kultur- und Schulverwaltungsamt and other partners. The 5th edition runs May 5–June 25, 2026 featuring 'Paradise Garden' by Elena Fischer.
• Einstein GastronomiegruppeminorGTM or Marketing PartnerEinstein Gastronomiegruppe supports the KOBLENZ COUTURE Fashion Show as a partner, providing catering and hospitality services for the event.
• Eigenbetrieb Grünflächen- und Bestattungswesen der Stadt KoblenzminorStrategic or Co-development PartnerKSM collaborated with the city's green space and cemetery management department on the placement of the four sustainable bench modules on Josef-Görres-Platz.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bremen Marketing GmbH: City marketing Gesellschaft for Bremen, operating event programs, city center promotion, and retail/vacancy initiatives. Highly comparable organizational structure and mandate scope to Koblenz-Stadtmarketing GmbH.
• Trier Tourismus und Marketing GmbH: Tourism and marketing GmbH for Trier, also a Rhineland-Palatinate city with comparable inner-city revitalization challenges. Same state funding environment and similar event-portfolio model makes it a near-twin in scale and structure.
• Düsseldorf Marketing & Tourismus GmbH: Düsseldorf's combined city marketing and tourism GmbH, handling event coordination, city center promotion, and tourist information. Larger and more tourism-driven than KSM, but an apples-to-apples GmbH-structured city marketing entity.
• Heidelberg Marketing GmbH: City marketing organization for Heidelberg operating under the same German Stadtmarketing model: coordinating retailers, municipality, and tourism through events, city magazine, and inner-city development initiatives. Highly comparable business model and revenue structure.
• Leipzig Tourismus und Marketing GmbH: Municipal marketing GmbH for Leipzig combining tourism, city events, and inner-city retail promotion. Comparable GmbH structure and event-driven model to KSM, though operating at a larger city scale.
• Mainz-Plus Citymarketing GmbH: Mainz-Plus is the city marketing and tourism entity for Mainz, Rhineland-Palatinate's capital. As a same-state peer, it shares both the regulatory environment and access to Innenstadt-Impulse-equivalent state funding, making it a direct comparator for KSM's structure and program mix.
• Frankfurt Tourismus und Congress GmbH: Frankfurt's tourism and congress marketing GmbH running city events, city center campaigns, and urban positioning. Larger and more congress-focused, but structurally the same kind of municipal marketing organization.

Others

• IHK Koblenz: Regional Chamber of Commerce partnering with KSM on Heimat Shoppen, Azubispots, and Ladenchecks. Not a direct competitor but a strategic co-organizer and GTM partner whose programs and member services partially overlap with KSM's retailer-engagement activities.
• Hochschule Koblenz: University partner running the AI-supported vacancy marketing and Münzplatz future-visions projects with KSM. Not a peer in commercial terms but a key R&D/content partner whose student projects essentially deliver KSM's most differentiated product.
• BID Schloßstraße Koblenz e.V. Business Improvement District association for Koblenz's Schloßstraße that co-organizes the Dillemarkt with KSM. Closely adjacent in mission and event coordination, operating as a quasi-peer on a single street versus KSM's city-wide mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/PL_wZNgQUG9n8TDaqW8-9OII9dwcx_8UcT
• Instagraminstagram.com/koblenz_stadtmarketing
• LinkedInlinkedin.com/company/koblenz-stadtmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koblenz-Stadtmarketing GmbH