Kohler (Thailand) Public

What Kohler (Thailand) Public does

Kohler (Thailand) Public Company Limited is the Thai subsidiary of Kohler Co., a privately held American company founded in 1873 in Wisconsin, USA, that has grown from a cast-iron foundry into a global manufacturer of premium bathroom and kitchen fixtures. The Thai entity operates as a publicly listed company in Thailand, headquartered in Watthana, Bangkok, with 11-50 employees and runs the local commercial operations including e-commerce (shop.kohler.co.th), authorized dealer network, the Kohler Experience Center Bangkok flagship showroom (over 700 sqm, first SE Asia flagship opened in 2017), and KOHLER Service Solutions for installation, repair, renovation, and genuine parts. Its revenue streams span hardware sales of toilets, lavatories, faucets, shower systems, bathtubs, kitchen sinks and cabinets, plus professional services including installation (starting at 30,000 THB), repair with one-year parts warranty, and renovation services.

The product portfolio is anchored by proprietary technologies including Revolution 360 vortex flushing (reducing water use from 4 to 2.6 liters per flush), CleanCoat hydrophobic glass treatment, KOHLER Touchless WAVE sensor technology, Katalyst air-induction showerheads, Class Five flushing, 3D printed ceramic manufacturing (used for the limited-edition Rock.01 with Daniel Arsham), and the KOHLER Konnect smart home platform with Amazon Alexa and Harman Kardon audio integration in the Moxie showerhead. The company targets three primary segments: residential homeowners seeking premium fixtures with professional installation, the hospitality sector requiring durable and hygienic products, and commercial/public facilities needing commercial-grade sanitary ware. Pricing is opaque on product SKUs but structured as unit pricing with downloadable service rate PDFs and a 1,000 THB consultation fee for renovation projects. Distribution combines direct e-commerce, dealer network, flagship showroom, and direct field-sales service operations supported by LINE @kohlerthailand, Facebook, YouTube, and Studio KOHLER experiential marketing channels.

Kohler Thailand is strategically positioned within the parent's broader APAC expansion, evidenced by the 2018 Manchester United principal partnership (first sleeve sponsor for both men's and women's teams), ongoing iF Design Award Gold wins in 2022 and 2024, and the parent's parallel investment in an Indonesian manufacturing plant at Deltamas-Central Cikarang announced in 2017 to localize production for the region.

Name

Kohler (Thailand) Public

Legal name

Kohler (Thailand) Public Company Limited

Website

https://kohler.co.th

Company type

Public

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

Kohler (Thailand) Public Company Limited is the Thai subsidiary of Kohler Co., distributing premium bathroom and kitchen fixtures, smart home products, and professional installation and renovation services to residential homeowners, hospitality, and commercial segments across Thailand via e-commerce, dealer network, and the Bangkok flagship showroom.

Ownership category

akta.pro rank

Product category

Bathroom and Kitchen Fixtures

NAICS

Furniture and Home Furnishings Retailers (4491), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industries

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Bathroom fixtures manufacturing
• Premium sanitary ware
• Kitchen sinks and faucets
• Smart bathroom products
• Bathroom installation services

Headquarters

HQ city

Watthana, Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Bathroom Fixtures Sales: Sale of sanitary ware, lavatories, toilets, bathtubs, faucets, shower systems, and accessories for residential and commercial bathrooms.
2. Kitchen Products Sales: Sale of kitchen sinks (stainless steel, cast iron, Neoroc composite), kitchen faucets, and kitchen accessories/cabinets.
3. Installation Services: Professional installation of Kohler, Karat, Englefield, and Novita products by trained technicians. Starting at 30,000 THB excluding products, with 6-month installation warranty.
4. Repair and Maintenance Services: On-site repair services by certified technicians using genuine Kohler parts, with online DIY consultation available free of charge.
5. Renovation Services: Complete bathroom and kitchen renovation including plumbing, electrical work, and tiling. Includes consultation fee of 1,000 THB deductible from project budget.
6. Genuine Parts Sales: Sale of authentic Kohler replacement parts with one-year warranty, available through dealers and Kohler technical service centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kohler (Thailand) Public Company Limited is the Thai subsidiary of Kohler Co., selling premium bathroom and kitchen fixtures under the KOHLER brand including toilets, lavatories, bathtubs, faucets, shower systems, kitchen sinks (stainless steel, cast iron, Neoroc composite) and bathroom furniture. The company also operates KOHLER Service Solutions, offering professional installation, repair, and complete bathroom/kitchen renovation services by trained technicians using genuine Kohler parts, alongside direct-to-consumer sales via its e-shop (shop.kohler.co.th) and the flagship Kohler Experience Center Bangkok (KEC BKK) showroom.

Product overview

Kohler (Thailand) Public offers a comprehensive portfolio of premium bathroom and kitchen products under the Kohler brand, including toilets, lavatories, faucets, shower systems, bathtubs, and bathroom furniture. The product range spans from standard fixtures to smart home-enabled products including the Numi 2.0 intelligent toilet, Moxie showerhead with wireless speaker featuring Amazon Alexa integration, and intelligent toilets (Veil, Eir, Innate). Key product suites include ModernLife Suite with touchless flush technology, Brazn Suite with minimalist design, and Statement & Anthem showering collection. Kohler Konnect smart home platform enables connected control of intelligent bathroom products. The company also provides comprehensive service solutions through KOHLER Service Solutions including installation, repair, and renovation services, along with e-commerce through the KOHLER E-Shop and physical experience at the KOHLER Experience Center Bangkok.

Differentiator

Problem solved

Functional benefit

Brands

• KOHLER: Primary brand for kitchen and bath products including sanitary ware, faucets, toilets, bathtubs, and kitchen sinks.
• KOHLER Service Solutions
• Studio KOHLER
• KEC (Kohler Experience Center)

Quantifiable outcome

• Revolution 360 reduces water consumption from 4 to 2.6 liters per flush while maintaining superior cleaning performance
• +2 more outcomes

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Water MissionminorStrategic or Co-development Partner · 1 June 2022Partnership with Water Mission for WASH program in Indonesia as part of Milan Design Week 2022 commitment. 15 projects planned for 2022 to help 10,000 people access clean water and sanitation.
• DigDeepminorStrategic or Co-development Partner · 1 December 2021Nonprofit organization providing clean water to Navajo Nation. Kohler honored DigDeep at Design Miami/ 2021 as part of company's commitment to water access and sanitation for underserved communities globally.
• Daniel ArshamcoreStrategic or Co-development Partner · 1 November 2021Collaboration with renowned contemporary artist for limited edition Rock.01 3D printed washbasin (99 units) and Stone Flow art installation at Design Miami/ 2021. Extended to Milan Design Week 2022 with Divided Layers experiential art installation.
• The Art Lab StudiominorStrategic or Co-development Partner · 1 January 2021Art consulting and marketing relations firm led by Sana Rezwan, facilitating Kohler's art collaborations including Daniel Arsham partnership.
• Thomas LyteminorStrategic or Co-development Partner · 19 July 2019Goldsmiths and Silversmiths to Her Majesty the Queen. Collaborated on Treble Collection celebrating Manchester United's 1999 treble-winning season, featuring silver and 24K gold-plated washbasins with hand-engraved club history.
• Manchester United Football ClubcoreGTM or Marketing Partner · 12 July 2018Principal partnership announced July 2018. Kohler logo appears on the sleeve of both Manchester United men's and women's team kits. Partnership includes matchday activations, facility improvements, sustainable development programs, and social responsibility initiatives. First sleeve partner for both teams.
• SMK Ananda Mitra Industri DeltamasminorStrategic or Co-development Partner · 28 November 2017Partnership with Indonesian vocational school (established 1996) in Bekasi area for ceramics curriculum development. Includes train-the-trainer sessions, internship and work opportunities for students at new Deltamas-Central Cikarang manufacturing facility.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Duravit: German premium bathroom ceramics and furniture brand with Asia-Pacific presence; competes with Kohler in premium bathtubs, vanities, and designer bathroom suites.
• American Standard Brands: Direct competitor in Thailand offering comparable premium bathroom and kitchen fixtures (toilets, faucets, bathtubs) with strong regional brand recognition and overlapping dealer/showroom channels.
• TOTO (Thailand): Japanese premium sanitaryware and intelligent toilet leader with established Thai operations; competes head-to-head with Kohler in premium toilets, washlet/bidet seats, and smart-bathroom categories.
• Hansgrohe (Thailand): Premium German shower and faucet manufacturer with Thai distribution; competes with Kohler's Anthem/Statement showering collection in the high-end shower systems segment.
• Grohe (Thailand): German premium faucet and shower brand operating in Thailand; directly comparable product mix (faucets, showers, installation accessories) and similar premium positioning to Kohler.
• Roca (Thailand): Spanish global bathroom brand with Thai operations offering comparable toilets, basins, bathtubs, and faucets across a similar premium-to-mid price range.

Broad incumbents

• Villeroy & Boch: European heritage premium bathroom and tableware brand with global presence; competes with Kohler in premium ceramics, bathtubs, and designer bathroom collections across Asia.
• LIXIL (INAX): Japanese building-products conglomerate owning INAX sanitaryware and other bath brands; competes in Asia-Pacific premium and mid-market bathroom fixtures with broader product portfolio than Kohler Thailand.
• Cotto (SCG): Thai mass-market sanitaryware leader under Siam Cement Group with deep domestic distribution; competes with Kohler from a mass-market price point and is the dominant Thai incumbent in ceramic sanitaryware.

Others

• HomePro (Thailand): Thailand's largest home-improvement retailer; an indirect competitor/adapter channel through which Kohler and competing brands reach Thai consumers for bathroom and kitchen renovation purchases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/kohler
• Facebookfacebook.com/kohlerthailand
• LinkedInlinkedin.com/company/kohler-thailand-public

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kohler (Thailand) Public