HomePro

What HomePro does

HomePro (legally Home Product Center Public Company Limited, SET ticker: HMPRO) is Thailand's largest home improvement and DIY retail chain, operating more than 100 stores across all six Thai regions under three formats — HomePro S (compact), HomePro (standard), and Mega Home (large-format) — alongside a national e-commerce platform at homepro.co.th and a third-party marketplace called HomePro Mall. The company sells a comprehensive assortment spanning appliances, furniture, building materials, tools, plumbing, bathroom and kitchen fixtures, flooring, and home décor, stocking both premium international brands (LG, Samsung, Electrolux, Mitsubishi, Haier, Hitachi, Midea, Toshiba, Philips) and local offerings, with pricing ranging from sub-100 THB small items to over 100,000 THB industrial equipment.

The technology backbone combines an e-commerce storefront, a seller portal (seller.homepro.co.th) that onboards third-party merchants, a HomeCard loyalty mobile application with tiered membership (HomeCard and Prestige), and a beta-version AI assistant called Knowva that uses natural-language processing to interpret customer queries and recommend catalog products. Distribution is hybrid: in-store shopping, click-and-collect, same-day/next-day delivery, and a Home Service division providing installation, renovation, and repair (kitchen, bathroom, plumbing, air-conditioner cleaning).

The business model blends one-time retail revenue from physical stores and the online storefront, marketplace commissions from HomePro Mall third-party sellers, recurring-style HomeCard loyalty economics (1 point per 30 THB, Prestige tier at 8,334+ QF Points/year), and professional services revenue from Home Service installations and renovations. Customer segments are dominated by mass-market individual homeowners and DIY consumers (B2C), supplemented by a fragmented B2B base of brand partners and marketplace sellers; the company has no disclosed enterprise contract dependencies.

Name

HomePro

Legal name

Home Product Center Public Company Limited

Website

https://homepro.co.th

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HomePro (Home Product Center PCL, SET: HMPRO) is Thailand's largest home improvement and DIY retailer, operating 100+ stores nationwide under HomePro and Mega Home formats plus an e-commerce platform and third-party marketplace serving consumers with appliances, furniture, building materials, tools, and installation services.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Home Centers (44411)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Home improvement retail
• DIY building supplies
• Furniture and appliances
• Building materials store
• Home installation services

Headquarters

HQ city

Nonthaburi

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from physical retail store sales across HomePro and Mega Home branches throughout Thailand. Stores carry a comprehensive range of home improvement products including appliances, furniture, building materials, tools, plumbing, and home décor.
2. E-commerce Online Sales: Revenue from online sales through homepro.co.th, including direct sales and HomePro Mall marketplace commissions from third-party sellers. Online platform offers same-day, next-day, and standard delivery, as well as click-and-collect at physical stores.
3. Home Services: Installation, renovation, and repair services including kitchen installation, bathroom renovations, plumbing installation, air conditioner cleaning, and general home repair services.
4. HomeCard Loyalty Program: Points-based loyalty system where members earn 1 HomeCard point per 30 baht spent. Points can be redeemed for discounts. Prestige members get enhanced benefits including 800 points for 100 baht discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

HomePro is Thailand's leading home improvement and DIY retail chain that sells home improvement products, furniture, electrical appliances, building materials, tools, plumbing, bathroom and kitchen fixtures across over 100 physical stores and an e-commerce platform (homepro.co.th). The company also provides professional home services including installation, renovation, and repair, and operates HomePro Mall as a marketplace for third-party sellers.

Product overview

HomePro is a Thai DIY retail chain and comprehensive home solutions platform combining physical retail stores with e-commerce capabilities. The company operates as a one-stop shopping destination for home improvement, offering products across categories including appliances, furniture, bathroom fixtures, kitchen equipment, building materials, tools, and outdoor living, complemented by professional installation and repair services. The product portfolio includes third-party brands (LG, Samsung, Electrolux, Mitsubishi, Haier, Toshiba, and others) alongside its own HomeCard loyalty program. HomePro's recent product launches include ANGEL Group's water treatment products (Whole-House Mini Water Softener and Faucet Water Purifier) distributed exclusively through its retail network.

Differentiator

Problem solved

Functional benefit

Brands

• HomeCard (โฮมการ์ด): Loyalty program offering point accumulation and redemption for discounts at HomePro and Mega Home stores, with Prestige membership tier for high-spending customers.

Products and services

• HomePro and Mega Home Physical Stores A nationwide retail network of over 100 stores across Thailand under HomePro and Mega Home brands offering home improvement products, appliances, furniture, building materials, tools, and home décor for individual consumers and DIY enthusiasts.
• HomePro Online Store (homepro.co.th)

Quantifiable outcome

• Up to 80% discounts offered on home repair items and services for flood relief in southern Thailand
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• ANGEL GroupcoreChannel Partner/ Reseller/ Distributor · 7 July 2026ANGEL Group launched two water treatment products — the Whole-House Mini Water Softener and the Faucet Water Purifier — in Thailand through HomePro's distribution network. The products address local water challenges such as hard water and impurities, with installation and after-sales support provided by ANGEL's local partner Mazuma.
• MazumacoreImplementation/ SI/ Consulting Partner · 7 July 2026Mazuma is ANGEL Group's local partner in Thailand, providing installation and after-sales support for ANGEL water treatment products distributed through HomePro stores.
• Thai WatsaducoreGTM or Marketing Partner · 29 November 2025Thai Watsadu partnered with the Commerce Minister and HomePro to offer up to 80% discounts on home repair items and services in southern Thailand following devastating floods, as part of a coordinated government recovery initiative.
• DoHomecoreGTM or Marketing Partner · 29 November 2025DoHome partnered with the Commerce Minister and HomePro to offer up to 80% discounts on home repair items and services in flood-affected southern Thailand, operating across 40 locations in affected provinces.
• Global HousecoreGTM or Marketing Partner · 29 November 2025Global House participated in a government-coordinated discount initiative alongside HomePro and other major building materials suppliers, offering up to 80% discounts on home repair items and services for flood recovery in southern Thailand.
• Mega HomecoreGTM or Marketing Partner · 29 November 2025Mega Home (a brand under the same parent company as HomePro) participated in the government-led discount program for flood-affected southern Thailand, offering up to 80% discounts on home repair items and services across 40 locations.
• Department of Internal Trade (Thailand)coreStrategic or Co-development Partner · 29 November 2025The Department of Internal Trade, under Commerce Minister Suphajee Suthumpun, coordinated a joint initiative with major building materials suppliers including HomePro to offer up to 80% discounts on home repair items and services in flood-affected southern Thailand. The department oversaw pricing, stock availability, and repair services across 40 locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Power Buy: Thai consumer electronics and home appliance retailer under Central Group, competing with HomePro on the appliance, TV, and home electronics categories that form a core part of HomePro's assortment.
• DoHome: Thai home improvement and building materials retailer, also publicly listed and directly competing with HomePro across Thailand. DoHome participated with HomePro in the same Commerce Ministry flood-recovery program, confirming overlapping customer base and category.
• Thai Watsadu: Direct Thai home improvement and building materials retail competitor. Thai Watsadu was explicitly named alongside HomePro in the government-coordinated flood-relief discount initiative and operates a comparable big-box home improvement format across Thailand.
• Global House: Thai home improvement and construction materials retailer with comparable store formats and assortments. Global House was also part of the joint flood-relief initiative with HomePro, demonstrating direct competitive overlap.
• Mega Home: Wholly-owned subsidiary of HomePro that operates as a large-format home furnishings and DIY retail banner. Listed separately because it is reported as a distinct brand within the same parent, offering near-identical assortment to HomePro's main banner.

Broad incumbents

• Home Depot: Global benchmark for big-box home improvement retail. Comparable in category mix (appliances, tools, building materials, services), omnichannel model, and DIY/professional customer segmentation, though operating in a different geography.
• Kingfisher: European home improvement retailer (B&Q, Castorama) with omnichannel, marketplace, and services capabilities. Comparable in business model breadth—physical retail, e-commerce, marketplace, installation services—analogous to HomePro's strategy.
• Lowe's: US home improvement retailer with strong private-label, services, and loyalty programs. Comparable as a model for HomePro's omnichannel + services + loyalty positioning, though in a different geography and at much larger scale.
• IKEA (Thailand): Global furniture and home furnishings retailer that entered Thailand with full-format stores. Comparable as a one-stop home destination, though more furniture-focused than HomePro's DIY/building-materials orientation.

Regional players

• Index Living Mall: Thai furniture and home furnishings retailer with stores across Thailand and Southeast Asia. Comparable in furniture/home category mix and Thai consumer targeting, though more weighted toward furnishings than building materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HomePro_TH
• YouTubeyoutube.com/user/homeprothai
• Facebookfacebook.com/homeprothailand
• Instagraminstagram.com/homeprothailand
• LinkedInlinkedin.com/company/homeprothailand

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomePro