KOI SUSHI BAR
Koi Sushi Bar is a Greek fast-casual Japanese cuisine chain founded in 2013, operating 16+ sit-in, delivery, and take-away locations across Greece and Cyprus, serving mainstream consumers, families, and travelers with affordable sushi and Asian dishes under an international franchise model.
- Company typePrivate
- Founded2013
- HeadquartersAthens, Greece
- Headcount11–50
- GTM typeB2C
- OfferingServices
What KOI SUSHI BAR does
Koi Sushi Bar is a Greek fast-casual Japanese cuisine chain founded in 2013 by Chris (Christos) Sourligkas with the original location on Nikis Street in Syntagma, Athens. The company's stated thesis is that sushi in Greece was historically overpriced and overly formal, and it has built a chain of 16+ locations offering affordable, accessible Japanese food across sit-in, delivery, and take-away formats. The menu is broad but compact, covering sushi and rolls, seafood, meat, rice, noodles, salads (e.g., Koi Salad, Salmon Rose), and desserts (e.g., Bao Bun Chicken/Shrimp, Rock Shrimp Tempura, Spicy Shrimp).
Koi operates a physical retail footprint across Attica (including Athens International Airport, Syntagma, Voula, Chalandri, Kifisia, Glyfada, Nea Smirni, Peristeri, Nea Eritrea, and Kipseli), Thessaloniki (city center and Cosmos Mall), three Cretan cities (Iraklio, Rethymnon, Chania), and Nicosia, Cyprus. There is no proprietary technology platform; the digital stack is a standard WordPress site with menu, gallery, video, radio, franchise, and careers sections, plus newsletter capture and organic social. No mobile app, no APIs, and no disclosed AI/ML capabilities are in evidence.
The business model combines company-owned restaurant sales (transaction-based revenue from sit-in, delivery, and take-away) with an international franchise program that licenses the 'Koi' trademark for fast-casual and casual dining concepts worldwide. Customer segments are exclusively consumer-focused, with a horizontal segmentation spanning the general public, families, young adults, and travelers. Distribution includes company-operated stores, third-party delivery, and the franchise channel. The company is private, founder-owned, and shows no evidence of institutional investment or a parent company.
KOI SUSHI BAR firmographics
Firmographics- Name
- KOI SUSHI BAR
- Legal name
- Koi Sushi Bar
- Website
- https://koisushibar.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Koi Sushi Bar is a Greek fast-casual Japanese cuisine chain founded in 2013, operating 16+ sit-in, delivery, and take-away locations across Greece and Cyprus, serving mainstream consumers, families, and travelers with affordable sushi and Asian dishes under an international franchise model.
- Ownership category
- akta.pro rank
KOI SUSHI BAR industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Seafood Fast Casual (THAFABAJ)
Keywords
Where KOI SUSHI BAR is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices17 records
Markets served
KOI SUSHI BAR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining Sales: Revenue from sit-in dining operations at multiple restaurant locations across Greece and Cyprus. Customers pay per menu item for Japanese cuisine in a modern casual dining context.
- Delivery & Take-away: Revenue from delivery and take-away orders, offering the same menu items for off-premises consumption.
- Franchise Fees: Revenue from franchise development, where franchisees pay to license the Koi brand and operating model. The company acquires, markets, and develops franchise concepts worldwide.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
KOI SUSHI BAR product offering
Product offeringCore offering
Koi Sushi Bar operates a chain of Japanese cuisine restaurants serving sushi, rolls, seafood, meat, rice, noodles, salads, and desserts through sit-in dining, delivery, and take-away formats. Founded in 2013 in Athens, the chain has expanded to 16+ locations across Attica, Thessaloniki, Crete, and Cyprus (Nicosia). The company also licenses its brand through a Koi Franchise Program targeting fast-casual and casual dining concepts worldwide.
Product overview
Koi Sushi Bar is a Japanese cuisine restaurant chain that introduced Japanese cuisine to the Greek public in 2013. The company operates multiple restaurant locations across Greece offering sit-in, delivery, and take-away services. The menu features a variety of Japanese dishes including sushi, rolls (Bao Bun Chicken/Shrimp, Salmon Rose, Rock Shrimp Tempura, Spicy Shrimp), seafood, meat, rice, noodles, salads (Koi Salad), and desserts. The company also offers a franchise program for expanding the brand globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Koi Sushi Bar Restaurant Dining Service Sit-in casual Japanese restaurant service offering sushi rolls (e.g., Bao Bun Chicken/Shrimp, Salmon Rose, Spicy Shrimp, Rock Shrimp Tempura), seafood, meat, rice, noodles, salads (e.g., Koi Salad), and desserts across 16+ locations in Greece and Cyprus. Also offers delivery and take-away of the same menu for off-premises consumption. Targets mainstream Greek consumers, families, young adults, and travelers seeking affordable Japanese cuisine.
- Koi Franchise Program Franchise opportunity for the Koi Sushi Bar brand, targeting prospective franchisees globally who want to operate fast-casual, quick-service, casual dining, or polished casual dining concepts under the Koi trademark. Koi positions itself as a leading franchising company that acquires, markets, and develops its dining concepts worldwide.
Companies that use KOI SUSHI BAR
Customer profileSegments4 records
Ideal customer profiles5 records
KOI SUSHI BAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KOI SUSHI BAR partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
KOI SUSHI BAR competitors and assessment
Company assessmentBroad incumbents
- Wagamama: Established pan-Asian restaurant brand with broad menu (not sushi-only) and global footprint. Overlaps with Koi as a casual Asian-cuisine chain serving mainstream urban consumers but operates at a higher price tier and wider format.
Emerging players
- Poke House: Fast-casual poke/raw-fish bowl chain expanding across Europe. Competes for the same raw-fish, Asian-cuisine, affordable-meal occasion as Koi but with a narrower (poke-focused) menu.
Regional players
- Maki & Ramen: Greek-based casual Asian restaurant concept (sushi and ramen) similar in category and geography to Koi, operating in overlapping Greek urban locations. Provides a direct Greek-region benchmark.
Direct peers
- Sushi Daily: European sushi kiosk and grab-and-go brand operating inside supermarkets and transit hubs. Comparable on affordable sushi positioning and multi-format distribution; partial overlap with Koi on the takeaway use case.
- Genki Sushi: Japan-origin conveyor belt / fast-casual sushi chain with global locations. Direct comparator for fast-casual sushi format, value pricing, and franchise-driven international expansion model.
- Itsu: UK-based fast-casual sushi and Asian-fusion chain emphasizing affordable, healthy 'eat-in' and takeaway sushi. Same value-positioning as Koi, same cuisine category, and overlapping customers (urban, young adult, family).
- YO! Sushi (YO! Company): UK-headquartered fast-casual conveyor-belt sushi chain with international locations. Directly comparable on category (Japanese food), format (fast-casual sit-in and takeaway), and customer (mainstream consumers seeking affordable, accessible sushi).
- Sushi Shop: French delivery-and-takeaway sushi chain operating across Europe. Comparable on product (sushi rolls and Japanese street food), business model (transaction-fee per meal), and target market (urban mainstream diners).
- Wasabi Sushi & Bento: UK sushi-and-bento chain with sit-in, takeaway and grab-and-go formats in transit and urban locations. Closely comparable on fast-casual sushi, multi-location rollout, and value positioning.
Others
- Subway (Greek franchise): Globally franchised fast-casual chain with presence in Greece. Comparable on franchise-led multi-unit expansion model and sit-in / takeaway channel mix, though in a different cuisine category; useful as a franchise-economics peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KOI SUSHI BAR social profiles
Digital presenceKOI SUSHI BAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
KOI SUSHI BAR leadership team
Management profileNumber of profiles
Profiles1 record
KOI SUSHI BAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KOI SUSHI BAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KOI SUSHI BAR
What does KOI SUSHI BAR do?
Koi Sushi Bar operates a chain of Japanese cuisine restaurants serving sushi, rolls, seafood, meat, rice, noodles, salads, and desserts through sit-in dining, delivery, and take-away formats. Founded in 2013 in Athens, the chain has expanded to 16+ locations across Attica, Thessaloniki, Crete, and Cyprus (Nicosia). The company also licenses its brand through a Koi Franchise Program targeting fast-casual and casual dining concepts worldwide.
Is KOI SUSHI BAR a public or private company?
KOI SUSHI BAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KOI SUSHI BAR founded?
KOI SUSHI BAR was founded in 2013. It employs 11 to 50 people.
Where is KOI SUSHI BAR based?
KOI SUSHI BAR is headquartered in Athens, Greece, in the Europe region.
How does KOI SUSHI BAR make money?
Three revenue lines are on record. Restaurant Dining Sales are the primary driver. The others are delivery & Take-away and franchise Fees.
Who are KOI SUSHI BAR's main competitors?
Wagamama is listed as a broad incumbent. Poke House is listed as an emerging player. Maki & Ramen is listed as a regional player. Direct peers are Sushi Daily, Genki Sushi, Itsu, YO! Sushi (YO! Company), Sushi Shop and Wasabi Sushi & Bento. Subway (Greek franchise) is listed as an others.
Does KOI SUSHI BAR have an API?
No public API is recorded for KOI SUSHI BAR.
What industry is KOI SUSHI BAR in?
KOI SUSHI BAR's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAJ, Seafood Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.