Kolarik im Prater

What Kolarik im Prater does

Kolarik im Prater GmbH is a family-owned hospitality and leisure business headquartered in Vienna, Austria, operating the Luftburg — the company's flagship 100% certified organic restaurant inside the Prater amusement park (Prater 128, 1020 Vienna). Founded in 1977 by Elisabeth Kolarik with the parallel invention of the inflatable "Luftburg" bouncy castle and the surrounding restaurant concept, the business is currently led by managing directors Paul Kolarik (MBA) and Alexander Brunner, following Paul and Bianca Kolarik's 2020 acquisition of the operating entity Kolariks Freizeitbetriebe GmbH.

The core product is the Luftburg, a 365-day-a-year organic restaurant specializing in Austrian cuisine (signature Surstelze/pork knuckle), supported by an integrated ecosystem of adjacent products: the Luftburg Erlebniswelt and Praterfee outdoor bouncy-castle adventure areas, Winterburg winter experiences, the Luftburgvermietung bouncy-castle rental business, Urban Lodge apartments, custom cakes, gift vouchers, and event packages for 20–900 guests. A €7M renovation completed in April 2025 installed a 362.2 kW groundwater heat pump, expanded on-site photovoltaic capacity to 75 kWp, and rebuilt staff facilities — saving over 135 tonnes of CO2 annually and earning recognition as a model project under the City of Vienna's "100 Projects out of Gas" initiative.

The business makes money through a diversified unit-based revenue mix: dine-in restaurant sales, beverage sales (including Gösser Biostoff organic beer on self-serve tap tables), per-person event packages from €52, children's party packages (€35 per additional child, up to 12 children), bouncy-castle rentals from €100, custom cake orders, gift voucher sales, third-party delivery commissions (Wolt, Foodora), and pickup orders via Getsby. Distribution combines a single physical site capturing Prater foot traffic with event-based and digital channels, reaching individual diners and families as the primary segment, plus event organizers and children's party hosts as secondary segments.

Name

Kolarik im Prater

Legal name

Kolarik im Prater GmbH

Website

https://kolarik.at

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Kolarik im Prater GmbH operates the Luftburg — the world's largest fully certified organic restaurant — inside Vienna's Prater amusement park, serving 100% organic Austrian cuisine, hosting events for 20–900 guests, and running integrated bouncy-castle leisure areas, rentals, and Urban Lodge apartments for families, event organizers, and individual diners.

Ownership category

akta.pro rank

Product category

Organic Restaurant & Family Hospitality

NAICS

Limited-Service Restaurants (722513), Caterers (72232), Food Service Contractors (722310), Food Service Contractors (72231)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Sugar & Confectionery Products (2060)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Organic & Natural Foodservice & Restaurant Supply Wholesale (AFAIAJAJ), Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM), Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK)

Keywords

• Organic restaurant dining
• Event catering services
• Leisure entertainment venues
• Children party hosting
• Bouncy castle rentals

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: The primary revenue stream comes from dine-in restaurant services at the Luftburg, serving Austrian cuisine including their signature Surstelze (pork knuckle), seasonal dishes, and children's menus. The restaurant operates 365 days a year with varying hours.
2. Beverage Sales: Sale of beverages including organic beers (Gösser Biostoff), wines, cocktails, and non-alcoholic drinks. Self-serve beer tap tables are available for groups.
3. Event Hosting: Revenue from hosting private celebrations (20-900 guests), corporate events, Christmas parties, press conferences, and children's parties. Pricing from €52 per person with minimum consumption fees for exclusive use.
4. Leisure Activities: Bouncy castle (Luftburg) jumping experiences in the Erlebniswelt adventure area, trampolines, and the Praterfee leisure area. Separate pricing applies.
5. Bouncy Castle Rental: Rental of inflatable bouncy castle models (Tiermodelle, Rutschen, Klassiker) for events. Prices start from €100 for rental packages including blower and final cleaning.
6. Takeaway and Delivery: Online ordering for pickup via Getsby and delivery via Wolt and Foodora platforms. Bio-Specialties available for home or office delivery.
7. Custom Cakes: Sale of custom cakes for celebrations including birthdays, weddings, and baptisms.
8. Gift Vouchers: Sale of gift vouchers (Genussgutscheine) for restaurant experiences and Austrian tradition.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Kolarik im Prater operates the Luftburg, the world's largest fully certified organic restaurant, serving 100% organic Austrian cuisine (signature Surstelze/pork knuckle) and organic beverages at its Vienna Prater location. The offering extends across on-site leisure (Luftburg Erlebniswelt bouncy castle area, Praterfee), event hosting (private celebrations, corporate events, children's parties for 20-900 guests), bouncy castle rentals (Luftburgvermietung), custom cakes, gift vouchers, takeaway via Getsby, and delivery via Wolt and Foodora.

Product overview

Kolarik im Prater operates a multi-venue hospitality and leisure portfolio centered around the Luftburg Restaurant, the world's largest fully certified organic restaurant. The core restaurant (Luftburg) serves 100% Austrian organic cuisine including signature dishes like Surstelze, complemented by the Luftburg Erlebniswelt outdoor bouncy castle adventure area and Praterfee leisure facility. Seasonal offerings include Winterburg for winter experiences. Additional services include Luftburgvermietung (bouncy castle rentals), Urban Lodge apartments, event hosting for private and corporate celebrations, children's party packages, custom cakes, gift vouchers, and takeaway/delivery via third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Luftburg Restaurant The main restaurant venue, claimed to be the world's largest fully certified organic restaurant, serving 100% organic Austrian cuisine (including signature Surstelze/crispy pork knuckle) with organic beers, wines, and cocktails. Features an outdoor beer garden and indoor seating for individuals, families, and groups; operates 365 days a year.
• Luftburg Erlebniswelt (Adventure World) Outdoor entertainment area adjacent to the Luftburg featuring large inflatable bouncy castles up to 6 meters high (including unicorn, tiger cat, and underwater-world slides), adult seating areas, and a kiosk with organic drinks and snacks, primarily for families with children.
• Praterfee Leisure Area Open-air leisure facility at Prater Hauptallee featuring bouncy castles (Luftburg day tickets accepted), trampolines, a children's racetrack, and a sandbox play area, with all snacks and drinks in organic quality, targeted at families.
• Winterburg Seasonal Experience Seasonal winter experience offering mulled wine, music, outdoor surprises, free boccia, and heated outdoor seating in the illuminated Luftburg beer garden.
• Luftburgvermietung (Bouncy Castle Rental) Rental service for inflatable bouncy castles in various models including animal designs, slides, and classics, with prices starting from €100. Includes blower equipment and final cleaning, with delivery and pickup available.
• Urban Lodge Accommodation Apartment block offering short-stay accommodation in Vienna's Prater area.
• Private Celebrations Hosting Event hosting service for private celebrations including weddings, birthdays, baptisms, and Christmas parties, with custom table settings (white cloth tablecloths, glasses, bread and spreads at €10.20 per person) and capacity from 20 to 900 guests.
• Corporate Events Hosting Business event hosting including press conferences, product launches, and seminars with connectivity for photos and videos; minimum consumption fee applies based on booked rooms.
• Children's Party Package Complete party package for up to 12 children at the Praterfee leisure area, including 3-hour duration, party activities, optional cake ordering, and weather-dependent outdoor play. Maximum 2 additional children for €35 each.
• Custom Cakes (Torten) Custom cake ordering service for celebrations including birthdays, weddings, and baptisms; available for dining-in or takeout.
• Gift Vouchers (Genussgutscheine) Restaurant experience gift vouchers (Genussgutscheine) for purchase on the website, conveying Austrian dining tradition and a Viennese experience.
• Takeaway and Delivery Organic specialty dishes from the Luftburg available for home or office pickup (via Getsby) or delivery (via Wolt and Foodora platforms).

Quantifiable outcome

• CO2 savings of over 135 tonnes annually from heat pump conversion
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Jugend am WerkcoreStrategic or Co-development Partner · 1 January 2016Partnership since 2016 supporting people with disabilities in employment. Awarded 'Excellent Partner Company' recognition in 2024. Promotes inclusion and diversity with workforce comprising 15 nationalities.
• Wald4LebenminorStrategic or Co-development PartnerReforestation partnership supporting Austrian reforestation projects. For every 5-star customer rating, Kolarik plants a tree through Wald4Leben. In 2022, 667 trees were planted. Supports climate protection initiatives.
• City of Vienna (Klimastadtrat)minorStrategic or Co-development PartnerThe Luftburg's 2025 renovation was included in Vienna's '100 Projects out of Gas' initiative. Climate Councillor Jürgen Czernohorszky recognized the company as a model for other businesses.
• Lerchenauer BIO-HütteminorStrategic or Co-development PartnerSupplier of 100% organic eggs from free-range hens. All eggs used in the Luftburg come from Lerchenauer BIO-Hütte, supporting regional organic farming.
• Austria Bio GarantiecoreOthersOrganic certification body providing full certification of the Luftburg as a fully certified organic restaurant. Member of the certification network.
• Bio AustriacoreOthersAustria's largest organic farming association. Gold Partner status recognizing commitment to organic products.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Others

• Wurstelprater Prater Restaurants (Vienna): Various smaller restaurants, snack bars, and food kiosks operating throughout Vienna's Prater amusement park. Local-context adjacent operators sharing Kolarik's Prater catchment and tourist-driven foot traffic, though generally offering more limited menus without the full organic restaurant positioning.

Direct peers

• Zum Schwarzen Kameel: Historic Viennese restaurant, bar, and gourmet shop operating since 1618 in central Vienna, offering traditional Austrian cuisine and event services. Comparable to Kolarik's Luftburg as a destination Viennese restaurant combining premium traditional cuisine, gift voucher sales, and event hosting.
• Spatenhaus an der Oper: Large traditional Bavarian/Viennese restaurant in central Munich serving Austrian-style cuisine with full-service dining and event hosting. Comparable to Kolarik's Luftburg in cuisine focus, full-service format, and destination dining positioning for both individual guests and group events.
• Figl Restaurant: Traditional Viennese restaurant in central Vienna serving authentic Austrian cuisine with a focus on quality ingredients and seasonal menus. Comparable to Kolarik's Luftburg in its emphasis on authentic Viennese cuisine and quality sourcing, though at a smaller standalone scale without the leisure component.
• Plachutta: Well-known Viennese restaurant group specializing in traditional Austrian cuisine (notably Tafelspitz) with multiple premium locations across Vienna. Comparable to Kolarik in its focus on authentic Austrian cuisine at higher price points and destination-dining positioning for traditional Austrian fare.
• Schweizerhaus: Iconic Viennese beer garden and restaurant located directly in the Prater amusement park, serving traditional Austrian cuisine and beer garden fare to park visitors. The closest direct competitor to Kolarik's Luftburg given shared Prater catchment, similar Austrian menu focus, and event-hosting model for large groups.
• Augustinerkeller München: Large traditional Bavarian beer hall and restaurant in Munich offering full-service Austrian/Bavarian cuisine with beer garden seating and event hosting for hundreds of guests. Comparable to Kolarik in scale, traditional cuisine focus, and destination dining model serving both walk-ins and large group bookings.

Regional players

• Tivoli Food & Beverage (Tivoli Gardens): Restaurant and food service operations within Copenhagen's Tivoli Gardens amusement park, combining destination dining with theme park foot traffic. Directly comparable to Kolarik's Luftburg as a restaurant operating inside a major European amusement park, capturing tourist and family visitors in a similar leisure-dining model.
• Wiener Wiesenthal Institut Café: Austrian family-style restaurant/café concept with seasonal outdoor dining and family-friendly atmosphere. Comparable as a regional Austrian family-dining concept with seasonal outdoor components, though serving a different geographic catchment from Kolarik's Prater location.

Broad incumbents

• Hofbräuhaus München: World-famous large-scale Bavarian beer hall operating as a major tourist destination with full-service restaurant, event hosting, and merchandise. Comparable to Kolarik's Luftburg as a destination restaurant model combining traditional cuisine, event capacity, and tourism-driven foot traffic, though at significantly larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/KolarikTV
• Facebookfacebook.com/kolarikimprater
• Instagraminstagram.com/kolarikimprater
• LinkedInlinkedin.com/company/kolarikimprater

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kolarik im Prater