koneko

What koneko does

KONEKO (legal entity Comercializadora KONEKO LTDA.) is a Chilean online retailer operating exclusively through the koneko.cl e-commerce platform, specializing in anime, manga, K-pop, and broader pop culture merchandise. The company offers a catalog of more than 700 SKUs across 14+ product categories, including plush toys, blankets, figures and collectibles (including Banpresto and Pop Up Parade lines), gaming peripherals (mousepads, playmats, wrist rests), bags and backpacks, stationery, clothing, and home textiles such as duvet covers and sheets. A notable service is the customization offering for blankets and playmats, which allows customers to submit their own designs with a 4-day manufacturing lead time. The customer base is composed of Chilean anime fans, gamers, gift buyers, and K-pop enthusiasts.

The technology stack is built on WooCommerce with a WordPress CMS, with payment processing handled through WebPay Plus (supporting credit card, debit, and bank transfer). The business operates a product-led, self-serve go-to-market model: customers browse and purchase directly through the website, with WhatsApp (via +56988196666) used for custom orders and support and a secondary Facebook storefront for social commerce. Promotional levers include a 15% first-purchase discount and free shipping on orders above $40,000 CLP within Santiago province, with claimed 2-day local delivery. Pricing is in Chilean Pesos on a unit basis, with blankets starting at $22,000 CLP, playmats at $13,000 CLP, mousepads from $3,490 CLP, and collectibles ranging from $4,990 to $45,990 CLP.

The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and appears to be bootstrapped. Operations are limited to Chile, with delivery concentrated in Santiago province. There is no public mobile app, no API, no disclosed AI/ML capabilities, no patents or trademarks, and no partnerships disclosed. Revenue, headcount, and founding date are not disclosed publicly; the only public scale signal is a 4.9/5 customer rating across 200+ verified orders.

Name

koneko

Legal name

Comercializadora KONEKO LTDA.

Website

https://koneko.cl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KONEKO is a Chilean online retailer specializing in anime, manga, K-pop, and pop culture merchandise. Operating via a WooCommerce storefront, it sells 700+ SKUs across plush toys, blankets, figures, gaming peripherals, and apparel to Chilean anime fans and gamers, with blanket and playmat customization services.

Ownership category

akta.pro rank

Product category

Anime & Pop Culture Merchandise Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)

akta.pro secondary industry

Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

Keywords

• Anime merchandise
• Pop culture retail
• Geek culture store
• Custom blankets
• Otaku collectibles

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product sales through koneko.cl online store. Customers purchase individual items including plush toys, blankets, figures, accessories, gaming peripherals (mousepads, playmats), and lifestyle products. Revenue generated through retail markup on merchandise sourced from various anime and pop culture product manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KONEKO is a Chilean online retail store selling anime, manga, K-pop, and pop culture merchandise through its e-commerce platform koneko.cl. The product catalog spans plush toys, blankets, figures, accessories, gaming peripherals (mousepads, playmats), bags, stationery, home decor, and clothing, with custom personalization available for blankets and playmats. Customers purchase individual items directly through the website with secure payment via WebPay Plus and local delivery within Santiago province.

Product overview

KONEKO is a Chilean online e-commerce store specializing in anime, manga, and Japanese pop culture merchandise, as well as K-pop items. The store operates as a single unified online retail platform offering a broad and diverse product portfolio organized across multiple product categories: accessories (necklaces, earrings, keychains, scrunchies, patches, pins/chapitas), bags and backpacks, cushions and pillows, home decor and bedding (fleece blankets/mantas, duvet covers/fundas plumón, sheets, lamps, mugs/tazones), figures and collectibles (including Banpresto, Pop Up Parade, Q Posket figures, Kimmidoll figures), GAMER products (mousepads, playmats with personalized options), K-pop merchandise, stationery and books (sketchbooks, stickers, pencil cases), plush toys (large and small including plush keychains), and clothing & accessories (t-shirts, hoodies, socks, caps). The store also offers personalization services for blankets (mantas personalizadas) and playmats, allowing customers to customize designs with their own images. Products span major anime franchises (One Piece, Naruto, Demon Slayer/Kimetsu no Yaiba, Jujutsu Kaisen, Attack on Titan, Dragon Ball, Pokemon, Haikyuu!!, Hunter x Hunter, etc.), K-pop groups (BTS), video games (The Legend of Zelda), and general geek/fandom culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Accessories (Accesorios) Accessories including necklaces, earrings, keychains (lanyard, cushion, acrylic, metal), scrunchies, patches, pins, and badges featuring anime and pop culture characters. Targeted at anime fans seeking small fan items and add-ons.
• Bags and Backpacks (Bolsos y Mochilas) Bags and backpacks themed with anime and pop culture designs. Targeted at anime fans and students seeking themed carrier accessories.
• Cushions and Pillows (Cojines) Cushions and pillows in rectangular and round shapes featuring anime characters. Targeted at fans who want to decorate their spaces with character-themed soft goods.
• Home Decor & Bedding (Deco & Hogar) Home decor including blankets, bedding (duvet covers, sheets), lamps, picture frames, posters, and mugs. Targeted at anime fans seeking themed home accessories.
• Custom Blankets (Mantas) Fleece blankets in anime and pop culture themes, including personalized blanket options. Material: corderito (lamb fleece), dimensions 120cm x 150cm, manufacturing time 4 business days. Targeted at fans looking for anime-themed bedding or unique custom gifts.
• Figures and Collectibles (Figuras y Coleccionables) Figures and collectibles including Banpresto figures, Pop Up Parade figures, Q Posket figures, acrylic stands, Kimmidoll/Junior figures, and mystery boxes featuring anime and pop culture characters. Targeted at anime figure collectors.
• Gamer Accessories (Mousepads and Playmats) Gamer accessories including mousepads (rectangular, round) and playmats in various sizes with anime and pop culture themes. Products include wrist rests and personalized options. Targeted at gamers and anime fans seeking themed desk accessories.
• Playmats Gaming playmats featuring anime and pop culture designs, including personalized playmat options. Standard size approximately 60 x 35 cm with speed fabric. Targeted at gamers and tabletop gaming enthusiasts.
• Mousepads Gaming mousepads available in rectangular, round, and circular formats with anime and gaming designs. Custom personalized mousepads also available (24 x 20 cm, speed fabric surface, rubber base). Targeted at gamers wanting themed desk peripherals.
• K-pop Merchandise (Kpop Merch) K-pop merchandise including BTS-themed products, mirrors, and collectibles. Targeted at K-pop fans in Chile seeking themed merchandise.
• Stationery and Books (Papelería y Librería) Stationery and library products including pencil cases, sketchbooks (croqueras A5/A6), stickers (individual and pack), photocards, school supply sets, and notebooks themed with anime. Targeted at students and anime fans.
• Plush Toys (Peluches) Plush toys in large and small sizes featuring anime, manga, and pop culture characters. Includes plush keychains, character-specific plush dolls, and plush slippers. Targeted at anime fans and gift buyers.
• Clothing and Accessories (Ropa & Accesorios) Clothing and accessories including t-shirts (poleras), hoodies (polerones), socks (calcetines), and caps (gorros) themed with anime and pop culture characters. Targeted at anime fans and casual wearers.
• Mugs (Tazones) Ceramic mugs and cups featuring anime and cat-themed designs, including personalized mug options. Targeted at anime fans and gift buyers.
• Duvet Covers (Funda Plumón) Duvet/quilt covers with anime and pop culture themed prints, available in 1.5-plaza and 2-plaza sizes. Made of polyester. Targeted at fans who want themed full bedding.
• Badge and Pin Sets (Chapitas / Pins) Badge and pin sets featuring anime and pop culture characters, available in 58mm sets. Targeted at anime fans seeking collectible small accessories.

Quantifiable outcome

• Customer satisfaction rating of 4.9/5 based on 200+ verified orders
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Mercado Libre: Others: dominant Latin American e-commerce marketplace where individual sellers offer anime merchandise directly to Chilean consumers. Not a curated retailer, but the primary competing channel for anime collectibles in Chile and the main price benchmark KONEKO faces.

Broad incumbents

• AliExpress: Broad incumbent: global cross-border marketplace carrying massive anime merchandise selection at low price points, frequently cited as the alternative channel for Chilean anime fans. Competes with KONEKO on price and breadth, but lacks local delivery, payment, and personalization.
• Funko: Broad incumbent: major pop-culture collectibles brand and DTC retailer producing vinyl figures, plush, and lifestyle products across hundreds of licensed franchises including anime. KONEKO carries figures but does not produce; Funko is the category-defining incumbent on the manufacturing/brand side.
• Hot Topic: Broad incumbent: large US pop-culture specialty chain selling apparel, accessories, and home goods themed around anime, gaming, and fandoms. Overlaps on category (plush, figures, apparel, accessories) but operates as a broader mall-based and online retailer rather than an anime-only specialist.
• BoxLunch: Broad incumbent: US pop-culture retailer (sister brand to Hot Topic) carrying anime, K-pop, gaming, and fandom merchandise across home goods, apparel, and accessories. Comparable in category breadth and fandom-led merchandising, but a much larger omnichannel player.

Direct peers

• AmiAmi: Directly comparable: Japan-based online retailer focused on anime figures, scale figures, plush, and collectibles from manufacturers like Banpresto, Good Smile, and Taito — the same brands KONEKO carries. Operates globally but is the canonical anchor for anime collectibles retail.
• Good Smile Company: Directly comparable: major anime figure maker and direct-to-consumer retailer (Good Smile Online) selling Nendoroids, Pop Up Parades, and scale figures — brands that are explicitly listed in KONEKO's catalog. Competes upstream as both supplier and retailer.
• Crunchyroll Store (formerly RightStuf Anime): Directly comparable: North American online retailer specializing in anime, manga, and Japanese pop-culture merchandise including figures, plush, and home goods. Overlaps almost entirely with KONEKO's category mix, with the difference being geographic reach (US/global vs. Chile-only).

Emerging players

• Redbubble (anime artist storefronts): Emerging player: global print-on-demand marketplace where independent artists sell anime-inspired blankets, mousepads, cushions, and apparel. Comparable to KONEKO's customization and merch breadth on the soft-goods side, though not a curated anime specialist.

Regional players

• Geek On (Mexico): Regional player: Mexican online retailer specializing in anime, manga, and pop-culture merchandise with similar product breadth (figures, apparel, home goods, accessories) and a comparable customization/special-order offering. Most direct LATAM analog to KONEKO outside of Chile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/www.koneko.cl
• LinkedInlinkedin.com/company/koneko_cl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about koneko