What Komen Italia does

Komen Italia (legally Think Pink Italy ETS) is an Italian non-profit organization founded in 2000 in Rome and operating as the official Italian affiliate of Susan G. Komen, the world's largest breast cancer organization. The organization is dedicated to breast cancer prevention, early diagnosis, patient support, and survivor empowerment, and operates across 17 Italian regions through six regional committees (Basilicata, Emilia-Romagna, Puglia, Abruzzo, Campania, Lombardia). Cumulative program investment since 2000 totals approximately €35 million, of which €23 million has been raised through the flagship Race for the Cure event series alone.

The organization's core programs are the annual Race for the Cure (held in seven cities including Rome, Bari, Bologna, Brescia, Matera, Naples, and Pescara) and the Carovana della Prevenzione, a national itinerant health promotion program featuring mobile units equipped with diagnostic equipment for breast and gynecological cancer screening. Additional service infrastructure includes the Donne al Centro integrated care center at Ospedale Bellaria in Bologna, the Centro Komen Italia per i Trattamenti Integrati in Oncologia at Policlinico Gemelli in Rome, a third integrated oncology center inaugurated in Bari in October 2025, and complementary programs such as Golf/Padel/Walk for the Cure, the Pink Tie Ball gala, MetaDINAMICHE wellness programs for metastatic patients, free legal consultations, and 982+ training seminars for healthcare professionals. Since inception, the Carovana della Prevenzione has completed 1,500+ stops and 180,000+ women have received free diagnostic exams.

Revenue is generated entirely through charitable activities rather than commercial sales. Streams include one-time and recurring individual donations (€10-€200 preset tiers plus custom amounts via credit card or PayPal), Race for the Cure participation fees (€13-€18 per registration), the 5x1000 Italian tax designation (Tax Code 06073831007), corporate partnerships (Procter & Gamble Italia, Fondazione Johnson & Johnson, Banca di Bologna, Despar Centro Sud), sports federation co-events, solidarity gifts, and bequests. The organization is volunteer-driven, employs approximately 39 staff, and is governed by a Board of Directors most recently installed on May 30, 2025, under President Prof. Daniela Terribile (since October 2022), succeeding founder Prof. Riccardo Masetti.

Name

Komen Italia

Legal name

Think Pink Italy ETS

Website

https://komen.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Komen Italia (Think Pink Italy ETS) is the Italian affiliate of Susan G. Komen, a non-profit operating since 2000 that delivers breast cancer prevention, mobile screening, integrated oncology therapy, and patient support across 17 Italian regions, anchored by the annual Race for the Cure event series.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: One-time and recurring donations from individuals, corporations, and organizations. Donations can be made via credit card or PayPal through the website. The organization is eligible for 5x1000 tax designation (Tax Code: 06073831007).
2. Event Participation Fees: Registration fees for Race for the Cure events ranging from €13 to €18 depending on the city (Roma €18, Brescia/Bologna/Pescara €15, Bari/Matera/Napoli €13).
3. 5x1000 Tax Designation: Italian taxpayers can designate 5x1000 of their tax return to Komen Italia using Tax Code 06073831007.
4. Corporate Partnerships: Partnerships with companies for sponsorship,Cause marketing, and project funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Komen Italia is an Italian non-profit organization (legally Think Pink Italy ETS) dedicated to breast cancer prevention, early diagnosis, patient support, and research funding. It delivers free breast and gynecological cancer screening through its Carovana della Prevenzione mobile health units traveling to underserved communities across 17 Italian regions, and raises funds primarily through the annual Race for the Cure event series, corporate sponsorships, individual donations, and the 5xMille tax designation program.

Product overview

Komen Italia (Think Pink Italy ETS) is a non-profit organization operating since 2000, affiliated with Susan G. Komen (U.S.), focused on breast cancer prevention, diagnosis, and support. The organization operates a multi-faceted portfolio of programs centered around its flagship Race for the Cure annual fundraising event, the Carovana della Prevenzione mobile screening program with high-tech mobile units, and the Donne al Centro integrated therapies center. Supporting initiatives include sports events (Golf for the Cure, Padel for the Cure, Walk for the Cure), the annual Pink Tie Ball charity gala, the Villaggio della Salute health villages at events, MetaDINAMICHE wellness programs for metastatic patients, and various fundraising mechanisms including online donations, 5xMille tax designation, solidarity gifts, and digital greeting cards. The organization also provides educational resources on breast cancer, free legal consultations, volunteer programs, and integrated therapy services through its dedicated centers.

Differentiator

Problem solved

Functional benefit

Brands

• Race for the Cure: The largest breast cancer awareness event in Italy and worldwide, organized annually in multiple Italian cities including Rome, Bari, Bologna, Brescia, Matera, Naples, and Pescara
• Carovana della Prevenzione
• Pink Tie Ball
• Donne al Centro
• Centro Komen Italia di Terapie Integrate in Oncologia
• Villaggio della Salute

Products and services

• Race for the Cure The flagship annual fundraising and awareness event of Komen Italia, held in multiple Italian cities. It combines a running/walking race with a health village (Villaggio della Salute) offering free medical screenings, specialist consultations, fitness activities, and educational workshops for breast cancer prevention. Open to individual participants and teams, with registration fees ranging from €13 to €18 by city.
• Carovana della Prevenzione National itinerant health promotion program featuring high-tech mobile units that provide free breast and gynecological cancer screenings directly to communities, particularly targeting women in socially and economically disadvantaged conditions or those outside regional screening programs. Over 1,500 stops have been completed across Italy, reaching over 250,000 women.
• Donne al Centro Multidisciplinary center located within the Bellaria Hospital in Bologna, offering integrated therapies, psychological support, and lymphedema information services (Sportello Linfedema, in collaboration with LILL) for breast cancer patients throughout their treatment and recovery journey.
• Terapie Integrate (Integrated Oncology Therapies) Integrated oncology therapies combining conventional medical treatments with complementary therapies to support breast cancer patients' physical and psychological well-being. Delivered through dedicated Komen Italia centers, including the original Centro Komen Italia per i Trattamenti Integrati in Oncologia at Policlinico Gemelli in Rome and a new Bari location inaugurated in October 2025.
• Pink Tie Ball Annual charity gala dinner organized by Komen Italia at The St. Regis Rome for fundraising purposes, featuring performances and solidarity contributions in support of breast cancer prevention and patient programs.
• Golf for the Cure Sport-themed fundraising event supporting Komen Italia's mission through golf tournaments and awareness activities.
• Padel for the Cure Sport-themed fundraising event supporting Komen Italia's breast cancer prevention and support programs through padel tournaments.
• Walk for the Cure Sport-themed walking event supporting Komen Italia's fundraising and awareness campaigns.
• Sportello di Consulenza Legale Free legal consultation service for breast cancer patients, providing guidance on rights and legal matters related to their diagnosis and treatment.
• MetaDINAMICHE Wellness program for women with metastatic breast cancer, offering mindfulness, meditation, and walking activities designed to improve quality of life during treatment.
• Online Donation Platform (Donazioni Online) Online donation platform allowing supporters to contribute to specific Komen Italia projects including the Carovana della Prevenzione, Donne al Centro, Integrated Therapies Center, and memorial donations. Accepts credit card and PayPal; supports both one-time and recurring contributions, with tax-deductible receipts available for Italian taxpayers.
• Donazione Continuativa (Recurring Donation Subscription) Recurring monthly donation subscription program enabling ongoing financial support for Komen Italia's breast cancer prevention, screening, and patient support programs.
• 5xMille Tax Designation Tax designation program allowing Italian taxpayers to allocate 5xMille of their income tax to Komen Italia using Tax Code 06073831007, providing recurring annual funding with no direct cost to the donor.
• Regali Solidali (Solidarity Gifts) Online solidarity gift shop offering bomboniere (confectionery gifts) for weddings, baptisms, communions, and other special occasions, with proceeds supporting Komen Italia's breast cancer prevention and support programs.
• Auguri Digitali (Digital Greeting Cards) Digital greeting cards available for purchase for special occasions, with proceeds supporting Komen Italia's breast cancer prevention and support initiatives.
• Compleanni Solidali (Solidarity Birthdays) Peer-to-peer fundraising initiative allowing individuals to celebrate their birthday by requesting donations to Komen Italia in lieu of personal gifts.
• Heritage for Life Wellness program focused on Mediterranean lifestyle practices, promoting healthy living and breast cancer prevention through diet, sharing, and physical activity.

Quantifiable outcome

• Early diagnosis enables less invasive treatment paths and higher survival rates
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered flagship, core, major and minor.

• Susan G. Komen (U.S.)flagshipStrategic or Co-development PartnerKomen Italia is the official Italian affiliate of Susan G. Komen, the world's largest breast cancer organization. The partnership provides international expertise, brand affiliation, and access to global research and best practices in breast cancer prevention.
• Ministero della Cultura (Ministry of Culture)coreStrategic or Co-development PartnerPartnership for the 'La Prevenzione è il nostro Capolavoro' campaign. Italian cultural sites (Colosseum, museums) are illuminated in pink during Breast Cancer Awareness Month. Provides free museum entry for Race participants.
• Fondazione Policlinico Universitario A. Gemelli IRCCScoreStrategic or Co-development PartnerCo-founded the Centro Komen Italia per i Trattamenti Integrati in Oncologia at the Gemelli hospital in Rome. Medical volunteers and clinical expertise for the Carovana della Prevenzione.
• Ospedale Bellaria di BolognacoreStrategic or Co-development PartnerHosts the Donne al Centro integrated care center at Padiglione H. Provides medical staff and facilities for prevention and support services.
• Mater Olbia HospitalcoreStrategic or Co-development PartnerPartnership for 'Mater & Komen - Insieme per il nord Sardegna' project bringing prevention services to Northern Sardinia through Open Day screening events.
• Lega Nazionale Dilettanti (LND)majorGTM or Marketing PartnerItalian Amateur Sports League partnership for sports-themed prevention events. Football players participate in awareness activities and the Carovana della Prevenzione visits sports events.
• Lega BmajorGTM or Marketing PartnerItalian Serie B football league partnership for breast cancer awareness during matches and promotional activities.
• Federazione Italiana di Atletica Leggera (FIDAL)majorGTM or Marketing PartnerItalian Athletics Federation partner for Race for the Cure events and athletic-themed fundraising.
• Federazione Italiana Pallacanestro (FIP)majorGTM or Marketing PartnerItalian Basketball Federation partner for sports events and awareness campaigns.
• Federazione Italiana CanottaggiomajorGTM or Marketing PartnerItalian Rowing Federation partner for Rowing for the Cure events on the Tiber River in Rome.
• Despar Centro SudminorGTM or Marketing PartnerRetail partner supporting the Carovana della Prevenzione with sponsorship for free screening events in Southern Italy.
• Procter & Gamble ItaliaminorGTM or Marketing PartnerCorporate partner for the 'Insieme siamo più forti' initiative, contributing over 4,500 free prevention visits since 2021.
• TreccaniminorStrategic or Co-development PartnerItalian encyclopedia publisher partnership for educational content on breast cancer and prevention in schools.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AIRC - Associazione Italiana per la Ricerca sul Cancro: Italy's largest cancer research charity, raising funds for cancer research including breast cancer. Competes for the same pool of Italian donors and 5x1000 tax designations, with overlapping cause-marketing and event-driven fundraising models.
• Fondazione Umberto Veronesi: Italian foundation funding cancer research and prevention, with similar donation and 5x1000-based revenue model. Comparable in mission (cancer prevention and research funding), structure (Italian ETS non-profit), and donor-base competition.
• Breast Cancer Now (UK): UK-based breast cancer research and support charity combining research funding, patient support, and awareness campaigns. Highly comparable mission, funding model (donations + events + legacies), and program mix.
• Europa Donna Italia: Italian coalition advocating for breast cancer patients' rights and access to quality care. Direct peer in Italian breast cancer advocacy, awareness, and patient-empowerment programming.
• Pink Ribbon Foundation: Grant-making breast cancer charity focused on raising funds and distributing them to other organizations. Comparable as a breast-cancer-focused nonprofit leveraging cause marketing and events in a single-country market.
• LILT - Lega Italiana per la Lotta contro i Tumori: Italy's historic league against cancer, operating prevention programs, screening campaigns, and regional chapters. Directly comparable as an Italian non-profit delivering cancer prevention, screening, and patient-support services.

Broad incumbents

• Fondazione Telethon: Italian non-profit funding biomedical research via television marathons, community events, and 5x1000. Comparable as a large Italian health non-profit operating an event-driven fundraising model and tax-designation revenue stream.
• Susan G. Komen (United States): Parent-affiliate and world's largest breast cancer organization. Directly comparable mission (Race for the Cure, screening, research grants), with Komen Italia as its Italian affiliate — providing brand, methodology, and best-practice sharing.
• Macmillan Cancer Support (UK): Major UK cancer charity providing patient support services and information. Comparable in its blend of fundraising, patient support, and integration with healthcare systems, though broader in cancer type.
• World Cancer Research Fund: International non-profit funding cancer prevention research and policy advocacy. Comparable in its emphasis on prevention, lifestyle factors, and education — overlapping with Komen Italia's Heritage for Life program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/komenitalia
• Facebookfacebook.com/komenitalia
• Instagraminstagram.com/komenitalia
• LinkedInlinkedin.com/company/susan-g.-komen-italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Komen Italia