Konga Music Agency

What Konga Music Agency does

Konga Music Agency (legal entity KONGA MUSIC, S.L., CIF B-61167748) is a Barcelona-based creative music agency founded in 1996 by Teresa Carbonell and Salva Mayolas that serves the audiovisual industry through a 360° service stack: music supervision from concept through delivery, original music composition, music rights management, and Production Music licensing. Customers include film and TV producers (DLO Producciones, Incís Films, Nadie es Perfecto, Fasten Films), Spanish broadcasters and streamers (Netflix, Movistar Plus+, 3Cat, RTVE), and advertising brands (Airbnb, Chopard, Pantene, Apple). The team operates from headquarters at Església 4-6 in Barcelona with 9 reported employees.

The core product is KongaSearch, an AI-powered music search engine for Production Music that indexes over 1.8 million tracks from 285 international and independent labels with weekly catalog updates, enabling search by concept, tone, style, and genre. The ecosystem includes SaraoMusic, a wholly owned Production Music label founded in 2012 as the first Production Music label produced in Spain and distributed exclusively through KongaSearch, and Medusa & Konga Studios, a 400m2 Barcelona recording facility built around a Neve console plus a boutique control room. Artistic Director Roger Rodés Sendrós, a Latin Grammy 2021 and Grammy 2025 sound engineering awardee, anchors a network of composers and musicians used for original commissions.

Commercially, the firm runs a hybrid B2B motion: direct enterprise sales for end-to-end music supervision and composition projects for film, TV, streaming, and advertising clients, alongside self-serve catalog licensing through KongaSearch under per-project or monthly subscription plans that bundle full rights guarantees against claims on YouTube, Meta, and TikTok. Pricing is quote-based and not publicly disclosed; revenue, funding, and ownership structure beyond the two co-founders are not disclosed in the source material.

Name

Konga Music Agency

Legal name

KONGA MUSIC,S.L.

Website

https://kongamusic.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Konga Music Agency is a Barcelona-based creative music agency founded in 1996 that delivers music supervision, original composition, rights management, and Production Music licensing to film/TV producers, streamers, and advertising brands through its AI-powered KongaSearch platform of 1.8M+ tracks.

Ownership category

akta.pro rank

Product category

Music Licensing & Supervision Services

NAICS

Music Publishers (512230), Sound Recording Studios (51224), Record Production and Distribution (51225)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Music Supervision Services (MPAIALAB)

akta.pro secondary industries

Production Music Libraries (Library Music, Trailer Music, Stock Cues) (MPAIABAH), Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK)

Keywords

• Music supervision services
• Production music licensing
• Original music composition
• Music rights management
• Audiovisual music agency

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Production Music Licensing: Licensing of Production Music tracks and albums from the KongaSearch catalogue of over 1.8 million tracks across 285 labels to producers, filmmakers, and brands for use in audiovisual projects.
2. Music Supervision Services: Full-service music supervision for audiovisual projects including concept definition, music selection, licensing negotiation, and contract management from script breakdown to closing.
3. Original Music Composition: Custom music composition by commission for audiovisual projects, performed by a network of international composers, musicians, and producers at Medusa and Konga Studios.
4. SaraoMusic Label Revenue: Revenue from the SaraoMusic Production Music label through licensing of its original albums to third parties via KongaSearch and direct sales.
5. Subscription and Project Licensing Plans: Subscription plans for regular content creators and per-project licensing for one-off needs, covering all music rights with full guarantee against platform claims.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Konga Music Agency is a creative music agency providing end-to-end music services for audiovisual projects, including music supervision, original music composition, rights management, and licensing of a catalogue of more than 1.8 million Production Music tracks. It operates KongaSearch, an AI-powered music search engine, and the SaraoMusic Production Music label, and runs recording studios (Medusa and Konga Studios) in Barcelona.

Product overview

Konga Music Agency is a creative music agency established in 1996, offering a unified portfolio centered on KongaSearch - an AI-powered music search engine with over 1.8 million tracks. The ecosystem includes SaraoMusic (their proprietary Production Music label produced in Spain), comprehensive music services (Music Supervision, Original Music composition, Rights Management, and Production Music licensing), and recording facilities (Medusa & Konga Studios). The company provides a 360-degree global service for audiovisual projects from music discovery through to final production.

Differentiator

Problem solved

Functional benefit

Products and services

• KongaSearch AI-powered music search engine offering access to over 1.8 million Production Music tracks from 285 international and independent labels, updated weekly. Used by producers, filmmakers, and brands to discover and license music.
• SaraoMusic In-house Production Music label producing hand-crafted music in Spain with focus on local and Spanish-language genres, collaborating with international artists, composers, and musicians. Distributed via KongaSearch and Spotify.
• Medusa & Konga Studios Boutique recording studios in Barcelona including Konga Studios (control room and 20m2 recording space with Neumann U67, AKG C12, and Schoeps microphones) and Medusa Studios (400m2 facility with four recording spaces and Neve console). Used for original music production.
• Music Supervision Collaborative service where supervisors work with directors, producers, and creative teams to define musical vision, concept, narrative, tone, and style for audiovisual projects from script breakdown to delivery.
• Original Music Composition Custom music composition by commission for audiovisual projects, performed by a network of international composers, musicians, and producers at Medusa and Konga Studios to personalize each story and project.
• Rights Management Legal administration and certification of music rights, licensing, and synchronization for audiovisual projects, including licensing negotiation and contract management with a 100% guarantee against platform claims.
• Production Music Licensing Licensing of Production Music tracks and albums from the KongaSearch catalogue of over 1.8 million tracks across 285 labels for use in audiovisual projects, with fully guaranteed licenses covering all music rights.

Quantifiable outcome

• 100% rights guarantee — no YouTube, Meta, or TikTok claims on licensed music
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SaraoMusiccoreOEM/ Whitelabel/ Licensing Partner · 1 January 2012SaraoMusic is Konga Music Agency's own Production Music label, founded in 2012 as the first and only Production Music label produced in Spain. It creates hand-crafted music across all styles with a focus on local Spanish and Latin genres, collaborating with the best artists, composers, and musicians. The label's catalogue is distributed exclusively through KongaSearch.
• 285 International and Independent Music LabelscoreTechnology or IntegrationKonga Music Agency holds exclusive representation agreements with 285 international and independent music labels for their Production Music catalogue on KongaSearch, covering all musical styles. These agreements enable access to over 1.8 million tracks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pond5: US-based stock media marketplace (owned by Shutterstock) including a large production music catalog. Overlaps with KongaSearch in self-serve licensing of music for audiovisual projects.
• Audio Network: UK-based independent production music company licensing library tracks for film, TV, advertising, and digital media globally. Directly comparable large-catalog licensing model similar to KongaSearch.
• Artlist: Israel-based subscription production music and stock media platform serving YouTubers, filmmakers, and brands. Competes in the same self-serve music licensing category as KongaSearch, with similar AI-driven search and global distribution.
• Epidemic Sound: Swedish subscription-based production music platform offering a large catalog for content creators. Directly comparable to KongaSearch in licensing production music to digital creators, advertisers, and filmmakers, with overlapping subscription and per-project models.
• Songtradr: Global music licensing platform with production music and catalog rights management services. Comparable AI-driven search, licensing infrastructure, and rights administration capabilities to KongaSearch.
• Musicbed: US-based premium production music licensing platform focused on high-end film, TV, and advertising clients. Comparable to Konga's premium tier and music supervision offerings for audiovisual professionals.

Broad incumbents

• Universal Production Music: Production music division of Universal Music Group, one of the world's largest production music catalogs. Operates in the same audiovisual music licensing space as Konga but with much greater scale and major-label backing.
• Warner Chappell Production Music: Production music arm of Warner Music Group offering library music for film, TV, advertising, and games. Overlaps KongaSearch's licensing scope but with broader geographic reach and major-label catalog.
• APM Music: Production music library owned by Sony Music, licensing tracks for advertising, broadcast, film, and streaming. Competes with KongaSearch in production music licensing for the same audiovisual verticals.

Others

• Music Supervision agencies (e.g., Search Party Music): Music supervision boutiques curating and licensing music for film/TV projects. Closely aligned to Konga's music supervision service line but typically operate without a proprietary licensed catalog or platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MusicKonga
• Facebookfacebook.com/KongaMusic
• LinkedInlinkedin.com/company/kongamusic
• Instagraminstagram.com/kongamusicagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konga Music Agency