What Koupelny Ptáček does

Koupelny Ptáček is the trading name under which Ptáček - velkoobchod, a.s. (a privately held Czech joint-stock company, IČO 25501143) operates the largest bathroom retail showroom network in the Czech Republic. Founded in 1998 and headquartered in Prague, the company runs 61+ dedicated bathroom studios and 70+ total branches across major Czech cities (Prague, Brno, Ostrava, Plzeň, Olomouc, Liberec, Hradec Králové, České Budějovice, Česká Lípa), complemented by installation centers, wholesale outlets, premium showrooms, and outlet stores. The catalog spans over 30,668 SKUs organized into five price tiers (Ekonomy, Komfort, Design, Top, Premium) covering tiles, bathroom furniture, faucets, bathtubs, toilets, shower enclosures, heating, and accessories, including exclusive Czech distribution rights for premium international brands (Cristina Rubinetterie, GKI, TOTO) and a proprietary private label (Concept).

The business operates a hybrid B2C/B2B go-to-market centered on in-person showroom consultation, free 3D design proposals with photorealistic rendering, and verified installation firm referrals. The core technology stack is a 3D graphical bathroom design tool (with virtual reality available at selected studios) used to drive conversion on high-consideration renovation purchases. Revenue is generated primarily through quote-based product sales (no online checkout — purchases require showroom specialist engagement), with secondary revenue from professional design consulting services bundled into purchases and an affiliated installation referral model. Pricing is in Czech Koruna with 21% VAT, free delivery above 5,000 CZK, and unit pricing per square meter for tiles/flooring and per unit for fixtures. The company operates B2C (ptacek-shop.cz) and B2B (eshop.ptacek.cz) e-commerce storefronts for catalog browsing and trade procurement, with primary sales completed through the physical showroom channel. Koupelny Ptáček sits within the broader Ptáček Group (Skupina Ptáček), which also encompasses Installatércentra for heating, water, gas, and alternative energy wholesale.

Name

Koupelny Ptáček

Legal name

Ptáček - velkoobchod, a.s.

Website

https://koupelny-ptacek.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Koupelny Ptáček is a Czech bathroom retailer operating the country's largest showroom network (61+ studios, 70+ branches) under Ptáček - velkoobchod, a.s. It sells 30,000+ tiles, fixtures, and bathroom products to B2C homeowners and B2B trade professionals, supported by free 3D design services and exclusive premium brand partnerships.

Ownership category

akta.pro rank

Product category

Bathroom Retail and Home Improvement Sanitary Ware

NAICS

Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industries

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Bathroom fixtures retail
• Bathroom renovation services
• Tiles and flooring retail
• Bathroom design consulting
• Sanitary ware showroom

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Retail sale of bathroom products including tiles, fixtures, furniture, bathtubs, showers, toilets, and accessories. No e-commerce checkout - products ordered via quote request processed by showroom specialists.
2. Installation Services Referral: Recommendation and coordination with verified installation/construction firms for bathroom realization. Company facilitates but does not directly perform installations.
3. Design Consulting Services: Free 3D design proposals and technical documentation (layout plans, technical reports, itemized product lists) included with product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Koupelny Ptáček is a Czech bathroom retail company that operates the largest bathroom gallery network in the Czech Republic with 61+ physical showroom studios. The company sells over 30,000 products across tiles, bathroom furniture, sanitary ceramics, faucets, bathtubs, shower enclosures, and bathroom heating, complemented by free 3D design proposals, delivery, and installation coordination services. Exclusive brands available only through Koupelny Ptáček include the Concept private label, Cristina Rubinetterie, GKI, and TOTO.

Product overview

Koupelny Ptáček is a Czech bathroom retail company operating a network of 61+ bathroom showrooms across the Czech Republic. The company offers a comprehensive bathroom renovation service including product sales (over 30,000 products across tiles, bathroom furniture, ceramics, faucets, bathtubs, showers, and heating), free 3D design services, professional installation, and delivery. Products are organized into five collection tiers (Ekonomy, Komfort, Design, Top, Premium) serving different budget levels. The company sells both standard and exclusive brands (Concept private label, Cristina, GKI, TOTO) available only at their showrooms. Services include a 5-step process from consultation through realization, including free 3D visualization, technical documentation, and installation coordination with recommended contractors.

Differentiator

Problem solved

Functional benefit

Brands

• Ptáček Premium: Luxury bathroom showrooms offering high-end design consultations with selected architects.

Products and services

• Bathroom Showrooms (Koupelnová studia) Physical retail showroom network where customers view displayed bathroom collections, consult with specialists, and receive free 3D design services. The largest bathroom gallery in Czech Republic.
• Product Catalog (Katalog produktů) Online product catalog with over 30,000 products including tiles, bathroom furniture, washbasins, faucets, toilets, bathtubs, shower enclosures, and accessories. Filterable by manufacturer, series, price, and category.
• Tiles and Flooring (Obklady a dlažby) Ceramic wall and floor tiles in various materials including marble effect, stone effect, wood effect, concrete effect, mosaic, and patchwork patterns. Indoor and outdoor tiles from multiple brands.
• Bathroom Furniture (Koupelnový nábytek) Complete bathroom furniture including vanity units, wall cabinets, mirrors, and storage solutions from brands like Concept, Duravit, Ravak.
• Faucets and Mixers (Vodovodní baterie) Bathroom and kitchen faucets including wall-mounted, built-in, and exposed designs from brands like Grohe, Hansgrohe, Cristina, Kludi, and Concept.
• Toilets and Bidets (Toalety a bidety) Wall-hung and floor-standing toilets, bidets, and urinals with features like rimless design, soft-close seats, and integrated bidet functions from TOTO, Catalano, Duravit, Laufen.
• Bathtubs (Vany) Freestanding, built-in, corner, and asymmetric bathtubs including hydromassage (Jacuzzi) options. Materials include steel enamel, acrylic, and Solidtech composite from GKI.
• Shower Enclosures (Sprchové kouty a zástěny) Walk-in showers, shower cubicles, glass panels, and shower doors including frameless designs and colored profiles from Roth PASTEL series.
• Bathroom Heating (Koupelnové vytápění) Heated towel rails and designer radiators for bathroom climate control from various manufacturers.
• Catalano TONALITÀ Colored Ceramics Collection Colored bathroom ceramics collection featuring eight satin-finish colors with antibacterial Cataglaze+ Silver Titanium glaze. Three design series: Sfera (organic), Zero (geometric), Premium (ultra-thin). Available as washbasins and toilets.
• Cristina Rubinetterie Faucet Series Italian bathroom faucets from Cristina Rubinetterie available exclusively at Koupelny Ptáček. Five distinct series for various bathroom styles and configurations.
• 3D Bathroom Design Service (3D návrh koupelny) Free 3D graphic visualization service for customers planning new bathrooms or renovations. Includes layout planning, product selection consultation, and photorealistic rendering.
• Professional Installation (Realizace - odborná montáž) Professional bathroom installation services including plumbing, tiling, and finishing. Provides extended warranty on selected products, reduced VAT rate benefits, and storage solutions.
• Delivery Service (Doprava) Own delivery fleet providing transportation of purchased products to installation location. Free delivery for orders from 5,000 CZK incl. VAT.
• Ptáček Premium Showrooms Premium showroom concept featuring luxury bathrooms with exclusive designer collections. Includes consultation with selected architects for high-end bathroom transformations.
• Outlet Stores Discounted bathroom products and overstock items at reduced prices. Available at select outlet locations across Czech Republic.
• Kolekce Ekonomy Budget-friendly bathroom collection designed for cost-conscious customers requiring basic bathroom equipment.
• Kolekce Komfort Mid-range bathroom collection offering good value with quality products suitable for family bathrooms.
• Kolekce Design Modern design collection featuring clean lines and dynamic shapes designed by renowned architects and designers for individual style expression.
• Kolekce Top Premium collection representing perfect originals combining elegance, functionality, and technically excellent products.
• Kolekce Premium Luxury bathroom collection featuring the best of bathroom trends, premium assortment from renowned manufacturers, and world technical innovations.

Quantifiable outcome

• Free 3D graphical design proposal included with consultation
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Concept (Private Label)coreOEM/ Whitelabel/ Licensing PartnerProprietary private label brand offering bathroom furniture, fixtures, and accessories exclusively through Koupelny Ptáček network. Products stocked at every branch location.
• Cristina RubinetteriecoreOEM/ Whitelabel/ Licensing PartnerItalian faucet manufacturer available exclusively through Koupelny Ptáček sales network in Czech Republic. Five product series for various bathroom styles.
• GKI (Gebr. Kemper GmbH & Co. KG)coreOEM/ Whitelabel/ Licensing PartnerAustrian manufacturer of premium bathtubs (GKI C-SOLID series) available exclusively at Koupelny Ptáček. Certified Made in EU with sustainable European production.
• TOTOcoreOEM/ Whitelabel/ Licensing PartnerJapanese sanitary ware manufacturer available exclusively through Koupelny Ptáček in Czech Republic. Premium toilets and bathroom fixtures.
• Installation Firms NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of verified construction and installation companies recommended to customers for professional bathroom installation. Company facilitates connections but does not directly perform installations.
• EDT GmbHminorOthersRelated company within Ptáček group of companies, operating as part of the broader business network.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Reuter: Reuter is a European online-focused bathroom retailer; represents the emerging e-commerce-native model that competes with traditional showroom-based retailers like Koupelny Ptáček on convenience and pricing.

Direct peers

• Siko koupelny: Siko is a major Czech bathroom and home furnishing retailer with a multi-branch showroom network directly competing with Koupelny Ptáček in the same Czech bathroom retail category and similar B2C/B2B customer base.
• Ravak: Ravak is a leading Czech/Slovak bathroom brand and manufacturer that also operates its own retail and showroom presence, directly competing with Koupelny Ptáček in bathtubs, shower enclosures, and bathroom fixtures.

Broad incumbents

• Porcelanosa: Porcelanosa is a Spanish bathroom manufacturer with own branded showrooms; competes with Koupelny Ptáček in the premium bathroom segment across Europe with overlapping product categories.
• Duravit: Duravit is a German manufacturer of designer bathroom ceramics, furniture, and wellness products with global showroom presence; a key brand in Koupelny Ptáček's catalog competing at the premium tier.
• OBI: OBI is a major European DIY and home improvement big-box chain with extensive Czech store coverage; competes with Koupelny Ptáček on commodity bathroom products and broader home assortment.
• Villeroy & Boch: Villeroy & Boch is a major European bathroom ceramics manufacturer with own branded showrooms; Koupelny Ptáček distributes their products and competes with their branded retail presence across Europe.
• Hornbach: Hornbach is a European DIY big-box retailer with established Czech operations, competing with Koupelny Ptáček on standard bathroom fixtures, tiles, and installation supplies at lower price points.
• Bauhaus: Bauhaus is a European DIY/trade retail chain with Czech stores; competes with Koupelny Ptáček for trade installers and DIY consumers on bathroom products and tiles.

Others

• Hansgrohe: Hansgrohe is a German premium faucet and shower manufacturer and a major supplier to Koupelny Ptáček; an adjacent player in the broader bathroom fixture value chain with its own branded showroom presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ptacekcz
• Instagraminstagram.com/ptacek.cz
• Pinterestcz.pinterest.com/koupelnyptacek
• LinkedInlinkedin.com/company/koupelny-pt%C3%A1%C4%8Dek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koupelny Ptáček