What SIKO does

SIKO KOUPELNY a.s. is a privately held Czech joint-stock company founded in 1993, operating as a multi-channel retailer and wholesaler of bathrooms, kitchens, tiles, flooring, doors, furniture, and lighting across the Czech Republic and Slovakia. It runs a network of more than 25 owned retail showrooms, a consumer e-commerce site (siko.cz) with delivery to thousands of pickup points, a dedicated B2B wholesale portal (velkoobchod.siko.cz) serving installers, tilers, construction firms, and developers, and an ELITE BATH+KITCHEN subsidiary that holds exclusive distribution rights for bulthaup kitchens and operates the largest Gaggenau appliance showroom in Czech Republic and Slovakia. The catalog spans over 30,000 SKUs across owned private brands (Naturel, Kalyxx, SAT, Ultimax, Fineza) and distributed international brands (Grohe, Laufen, Roca, Kaldewei, Villeroy & Boch, Hansgrohe, Ravak, and others).\n\nThe technology stack centers on a multi-property e-commerce and B2B platform integrating online catalog, real-time store-level inventory, 3D bathroom planner, 2D configurator, custom shower enclosure planner, custom furniture planner, and door visualization tool, complemented by a central logistics hub in Čimelice of nearly 30,000 m² with 66,000-pallet capacity handling 40 truckloads daily. SIKO monetizes primarily through one-time product sales across categories, supplemented by free design consulting and paid installation/turnkey services for consumers and project packages for developers. Pricing is product-specific with seasonal promotional events; B2B trade customers access transaction-based pricing and account management via the wholesale portal.

Name

SIKO

Legal name

SIKO KOUPELNY a.s.

Website

https://siko.cz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SIKO KOUPELNY a.s. is a privately held Czech multi-channel retailer and wholesaler founded in 1993, operating 25+ showrooms, a B2B portal, and an ELITE BATH+KITCHEN premium subsidiary across Czech Republic and Slovakia, serving consumers, trade professionals, developers, and architects with over 30,000 bathroom, kitchen, tile, flooring, and door products.

Ownership category

akta.pro rank

Headquarters

HQ city

Cimelice

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales (bathrooms, kitchens, furniture, tiles, flooring, doors, lighting): SIKO generates the majority of revenue through the sale of physical products across multiple categories: bathroom fixtures and furnishings, kitchens and kitchen appliances, tiles and ceramic surfaces, flooring (laminate, vinyl, wood, tiles), interior and entrance doors, furniture for bathrooms, dining rooms, living rooms, and outdoor spaces, and lighting. Products are sold through physical showrooms and online. SIKO carries over 30,000 products and offers private-label brands including Naturel, Kalyxx, and SAT.
2. Design and project consulting services: SIKO provides free graphic design services for bathrooms and kitchens as a customer acquisition and upsell tool. Paid services include measurement and installation of doors, flooring laying, bathroom and kitchen turnkey delivery, and apartment core reconstruction. These services are provided free to attract customers and drive product sales.
3. B2B / Wholesale trade sales: SIKO operates a wholesale division serving installers, tilers, construction firms, developers, and independent bathroom shops across the Czech and Slovak Republics. The B2B portal enables trade customers to place orders, access trade pricing, and manage accounts online. Regional sales representatives cover all Czech regions.
4. ELITE BATH+KITCHEN premium segment (bulthaup kitchens): The ELITE BATH+KITCHEN subsidiary distributes premium bulthaup kitchens and high-end bathroom solutions across Czech and Slovak markets, operating dedicated showrooms and serving luxury residential and hospitality projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

SIKO is a Czech bathroom and kitchen retailer and wholesaler selling complete interior solutions (bathrooms, kitchens, tiles, flooring, interior and entrance doors, furniture, and lighting) through 25+ own showrooms, a consumer e-commerce site, and a B2B wholesale portal. The private-label portfolio (Naturel, Kalyxx, SAT) and exclusive distribution of bulthaup and Gaggenau serve the premium tier, while free design consultation, turnkey installation, and a project consultant support customers across the purchasing journey. The business operates across the Czech Republic and Slovakia and complements product sales with on-site measurement, installation, and graphic design services.

Product overview

SIKO is a Czech bathroom and kitchen retailer operating as a unified retail platform with both physical stores (25+ locations) and e-commerce. The core offering spans complete bathroom solutions (showers, bathtubs, toilets, faucets, tiles, furniture, lighting), kitchen systems (custom and modular kitchens with Naturel Living/Art/Easy lines), flooring, doors, and furniture across multiple rooms. The company operates private brands including SAT (Swiss Aqua Technologies) for bathroom fixtures, Kalyxx for water treatment, and Naturel for kitchens. Premium services include ELITE BATH+KITCHEN for luxury projects with bulthaup kitchens and Gaggenau appliances. Planning tools include 3D and 2D bathroom planners and custom shower/furniture configurators. B2B services encompass wholesale portal, developer partnerships, and dedicated sales support. The product ecosystem integrates over 30,000 products across multiple categories with services for design, measurement, and installation.

Differentiator

Problem solved

Functional benefit

Brands

• Naturel Living: Kitchen collection featuring modern and rustic kitchens for countryside living style
• Naturel Art
• Naturel Easy
• Naturel
• SAT (Swiss Aqua Technologies)
• Kalyxx
• ELITE BATH+KITCHEN

Products and services

• SIKO Koupelny (Bathrooms) Complete bathroom solutions category covering showers, bathtubs, toilets, faucets, sinks, tiles, bathroom furniture, mirrors, lighting, and accessories for end-to-end bathroom renovation.
• SIKO Kuchyně (Kitchens) Custom and modular kitchen solutions including the Naturel Living, Naturel Art (luxury), and Naturel Easy (budget-friendly) lines, with kitchen appliances, countertops, sinks, and faucets.
• Obklady a dlažby (Tiles and Flooring) Wall and floor tiles including ceramic, porcelain, and stone varieties in various colors, formats, and designs for bathrooms, kitchens, and other interior spaces.
• Nábytek (Furniture) Retail furniture for bathrooms, dining rooms, living rooms, and gardens including bathroom vanities, cabinets, mirrors, dining tables, chairs, conference tables, garden sets, and balcony furniture.
• Dveře (Interior and Entrance Doors) Interior and entrance doors including wooden, glass, and sliding models in standard sizes (60-90cm) with frame options, plus door accessories and hardware.
• Podlahy (Flooring) Floor coverings including tiles, laminate flooring, wooden floors, vinyl flooring, and waterproof laminate suitable for bathrooms.
• Světla (Lighting) Interior lighting solutions to provide ambiance and functionality for homes.
• Custom Shower Cabins (Sprchové kouty na míru) Custom-made shower cabins for atypical spaces including attics, sloped ceilings, niches, and combination solutions with bathtubs; configured via an online planner and manufactured to order.
• Custom Furniture (Nábytek na míru) Custom-built furniture for bathrooms, living rooms, and hallways with an online planner for color, finish, and dimension customization.
• Turnkey Bathroom (Koupelna na klíč) Complete bathroom renovation service from design through installation, handled by SIKO consultants.
• Turnkey Kitchen (Kuchyně na klíč) Complete kitchen renovation service including measurement, design, and installation.
• Graphic Design Services (Grafické návrhy) Free graphic design services for bathrooms and kitchens including 3D visualization.
• Project Consultant (Projektový konzultant) Free professional consultation service for bathroom, kitchen, and entire interior projects from design to realization.
• SIKO B2B Wholesale Portal (velkoobchod.siko.cz) Dedicated B2B portal for trade customers (installers, tilers, construction firms, developers, independent retailers) providing online ordering, real-time pricing, stock visibility by store, order management, and end-customer quote generation.
• Wholesale Services (Velkoobchod) Wholesale services for construction companies, installers, tilers, and bathroom studios with dedicated sales representatives across Czech and Slovak regions.
• Developer Services (Developerské oddělení) Dedicated services for developers and construction companies supplying complete bathrooms, kitchens, doors, and flooring for residential, office, and industrial projects, with flexible delivery scheduling and project-specific financial terms.
• ELITE BATH+KITCHEN (Premium Kitchen and Bathroom Solutions) Premium bathroom and kitchen solutions division representing bulthaup kitchens, featuring the largest Gaggenau appliance center in Czech Republic and Slovakia, with dedicated showrooms in Prague Karlín and Bratislava.
• SIKO Catalogs (Katalogy) Annual product catalogs including Bathroom Catalog 2025/2026, SAT Catalog 2025, and Doors and Floors Catalog, available as downloadable PDFs and online viewers.

Quantifiable outcome

• Free graphic design service for bathrooms and kitchens available to all customers
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• bulthaup (German premium kitchen manufacturer)coreChannel Partner/ Reseller/ Distributor · 1 January 2020ELITE BATH+KITCHEN (SIKO subsidiary) obtained exclusive distribution rights for bulthaup premium kitchens for both the Czech Republic and Slovakia beginning in early 2020. This partnership positions ELITE BATH+KITCHEN as the exclusive bulthaup dealer in these markets.
• CZECH DECO TEAMcoreStrategic or Co-development PartnerSIKO is the founding member and decisive component of CZECH DECO TEAM, a professional association linking Czech companies and architects. The partnership provides SIKO with direct access to architect and designer project pipelines and positions SIKO as the preferred bathroom and kitchen supplier for member firms' projects.
• Eva Jiřičná (World-renowned architect)minorStrategic or Co-development PartnerSIKO collaborated with internationally recognized architect Eva Jiřičná on the interior design of its SIKO Zličín showroom, known as 'Česká Broadway'. This collaboration elevates SIKO's brand positioning in the premium design segment.
• Cech obkladačů (Czech Tilers Guild)minorStrategic or Co-development PartnerSIKO is a member of the Cech obkladačů (Czech Tilers Guild) and a long-term partner of the guild's competition for young tilers. SIKO provides training for tilers on non-standard materials and installation techniques, strengthening its relationship with this trade community.
• RAKO, RAVAK, JIKA, INTEDOOR (Czech producers)coreChannel Partner/ Reseller/ DistributorSIKO is a major buyer and key channel partner for leading Czech bathroom and tile manufacturers including RAKO, RAVAK, JIKA, and INTEDOOR. SIKO's retail and wholesale channels serve as a significant distribution outlet for these manufacturers' products in the Czech and Slovak markets.
• KALE, DOM, GROHE, LAUFEN, ROCA, PAFFONI, KEUCO, KALDEWEI, VILLEROY & BOCH, TECE, VITRA, HÜPPE (International brands)coreChannel Partner/ Reseller/ DistributorSIKO is an often-exclusive importer and major distributor for numerous international bathroom and kitchen brands into the Czech Republic and Slovakia. Brands include KALE, GROHE, LAUFEN, ROCA, KALDEWEI, VILLEROY & BOCH, TECE, VITRA, and HÜPPE, among others. SIKO distributes these products through its retail showrooms and wholesale channels.
• swiss-aqua.com (SAT brand ecosystem)coreOthersSAT (Swiss Aqua Technologies) is SIKO's proprietary water technology brand with its own website presence at swiss-aqua.com, representing SIKO's in-house brand development and innovation capability in water-saving bathroom technologies.
• Gaggenau (Premium appliance manufacturer)coreChannel Partner/ Reseller/ DistributorELITE BATH+KITCHEN operates the largest Gaggenau appliance showroom center in Czech Republic and Slovakia as part of its premium kitchen distribution, integrating Gaggenau's high-end kitchen appliances into its luxury kitchen project offerings.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hagebau: German/DACH and Central European building materials and DIY cooperative serving both trade professionals and consumers. Comparable to SIKO's wholesale + retail dual motion, though Hagebau is significantly larger and broader in assortment.
• OBI: European DIY/home improvement chain with showrooms and online presence including CEE markets. Competes with SIKO in tiles, bathroom, and kitchen-adjacent categories, though OBI's model is generalist rather than bathroom/kitchen specialty.
• Travis Perkins: UK builders' merchant and home improvement distributor with strong trade customer base and growing showrooms. Comparable to SIKO's wholesale/trade division model of supplying installers, developers, and construction companies.
• Saint-Gobain Distribution: European building materials distribution arm of Saint-Gobain serving trade professionals and renovation markets with bathroom, tile, and interior products. Comparable to SIKO's wholesale channel and project-supply capabilities.
• Leroy Merlin: Global home improvement and DIY retailer operating large-format stores with strong private-label ranges. Overlaps with SIKO on bathrooms, kitchens, flooring, and doors, and increasingly competes on integrated renovation offerings and digital planning tools.
• Hornbach: Large European DIY/home improvement retailer with strong project trade (PRO) channel and showroom-plus-e-commerce model. Overlaps with SIKO on bathroom, kitchen-adjacent, flooring, and tile categories and similarly targets renovation consumers and trade professionals.
• Bauhaus: Pan-European DIY and home-improvement chain with showrooms, online, and trade services across multiple countries including CEE. Competes with SIKO on overlapping bathroom, tile, and flooring categories but operates a much broader assortment and a generalist positioning.
• XXXLutz: Europe's largest furniture retailer with kitchen specialist subsidiaries (e.g., XXXL Kuchyně) operating in CEE including Czech Republic and Slovakia. Direct overlap with SIKO on kitchens and adjacent furniture, dining, and living categories.

Direct peers

• Porcelanosa: Spanish manufacturer-retailer specializing in bathroom, kitchen, and tile solutions with a global showroom network and trade focus. Closest analog to SIKO's specialist positioning in bath/kitchen/tile with premium and project-based customers.

Emerging players

• Wayfair: Pure-play online home goods retailer with broad furniture, bathroom, and kitchen assortment and significant European expansion. Represents the e-commerce competitive threat SIKO faces, though without SIKO's showroom, design service, or trade depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@KOUPELNYSIKO
• Facebookfacebook.com/SIKOKOUPELNY
• LinkedInlinkedin.com/company/siko-koupelny-a-s-
• Instagraminstagram.com/siko_czsk
• Pinterestcz.pinterest.com/sikoczsk
• Xx.com/sikokoupelny

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIKO