What Konsumgruppen does

Konsumgruppen (legal entity Konsum Gruppen AS) is a Norwegian purchasing cooperative (innkjøpskjede) that aggregates procurement demand on behalf of approximately 5,000 member businesses in the Norwegian foodservice and hospitality sector, including hotels, restaurants, cafes, canteens, camping sites, fast food establishments, bars, kiosks, and bakeries. The company describes itself as one of Norway's leading purchasing chains (innkjøpskjeder) and operates as the largest purchasing grouping for the Norwegian hospitality market. The organization negotiates and manages purchasing agreements with over 100 suppliers covering more than 60,000 articles, providing members with competitive pricing, logistics solutions, and a bonus program that distributes approximately 300 million NOK annually back to members based on purchase volume. Revenue is generated through membership fees (annual subscription billing) and retained supplier rebates/bonuses earned through consolidated volume commitments.

The company's core technology platform is KonsumConnect, a digital member portal providing purchase statistics from suppliers, bonus accumulation tracking, news, chain information, and promotional campaign access. The platform is accessed by members through authenticated login (login.konsumgruppen.no) and serves as the operational backbone for the membership program. Additional product surfaces include a campaign portal showcasing supplier promotions (Findus, Santa Maria, Grilstad, BAMA Storkjøkken, Lantmännen Unibake, etc.), digital product catalogs aggregating supplier offerings, and the Ung Gründer program providing startup support for entrepreneurs under 32 years entering the food and beverage market. The company operates a direct sales-led go-to-market motion through regional managers covering all major Norwegian regions, supported by a website signup flow, the KonsumConnect portal, and presence on LinkedIn and Facebook. Konsumgruppen was founded in 2000, is headquartered at Karenslyst Allé 12 in Oslo, and operates with approximately 8 employees, signaling a lean, tech-and-relationship-enabled operating model.

Name

Konsumgruppen

Legal name

Konsum Gruppen AS

Website

https://konsumgruppen.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Norwegian purchasing cooperative serving 5,000+ hospitality businesses with consolidated procurement agreements across 100+ suppliers, the KonsumConnect member portal, and approximately 300 million NOK in annual member bonus distributions.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Members pay for access to group purchasing benefits, supplier agreements, and the KonsumConnect platform. The membership provides competitive pricing through collective buying power.
2. Supplier Rebates and Bonuses: The company distributes bonuses earned through supplier volume commitments back to members. Total annual bonus paid out is approximately 300 million NOK.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Konsumgruppen is a Norwegian purchasing group serving approximately 5,000 hospitality businesses, providing members access to pre-negotiated supplier agreements with over 100 suppliers covering 60,000+ product articles. Members access these benefits, plus a bonus program and value-added services, through the KonsumConnect digital member portal.

Product overview

Konsumgruppen is a purchasing cooperative (innkjøpskjede) offering a unified member platform called KonsumConnect that provides purchasing benefits to approximately 5,000 members in Norway's hospitality sector (hotels, restaurants, cafes, canteens, catering, and bars). The core offering combines the KonsumConnect digital portal with membership benefits including competitive pricing, bonus programs, and access to over 100 suppliers offering more than 60,000 articles. Additional offerings include the Ung Gründer startup support program for entrepreneurs under 32, and the Varekataloger product catalog service aggregating supplier catalogs.

Differentiator

Problem solved

Functional benefit

Products and services

• Konsumgruppen Membership (Innkjøpsordning) Group purchasing membership service for Norwegian hospitality businesses (hotels, restaurants, cafés, canteens, commercial kitchens), granting access to pre-negotiated supplier agreements with 100+ suppliers across 60,000+ product articles.
• KonsumConnect Member Portal Web-based digital portal that Konsumgruppen members log into to access supplier agreements, product catalogs, campaigns, and other member services. Built on member authentication via OpenID Connect and integrates multiple member-facing tools.
• Bonusprogram (Member Bonus Program) Member-exclusive program that rewards Konsumgruppen members based on purchasing volume through the group's supplier network, providing additional financial return on procurement activity.
• Ung Gründer Program targeting hospitality entrepreneurs under 32 years old, providing access to Konsumgruppen's supplier agreements, bonus program, and member services from the launch of their new food or hospitality business.
• Varekataloger (Product Catalogs) Curated product catalogs available to Konsumgruppen members, providing structured access to supplier offerings across the group's product portfolio.
• Kampanjeportal (Campaign Portal) Campaign portal that consolidates current supplier promotions and special offers, available to Konsumgruppen members to maximize procurement savings.
• Logistikkløsninger (Logistics Solutions) Logistics solutions offered to Konsumgruppen members as a value-added service supporting the supply chain needs of hospitality businesses.

Quantifiable outcome

• Approximately 300 million NOK in annual bonus distributed to members

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• ASKOcoreStrategic or Co-development PartnerASKO is Konsumgruppen's largest wholesaler partner, providing food service distribution services. ASKO has implemented sustainability strategies, maintains a Code of Conduct for suppliers, conducts risk assessments, and performs audits to ensure compliance with due diligence requirements.
• BAMAcoreStrategic or Co-development PartnerBAMA is Konsumgruppen's largest supplier of fruits and vegetables. BAMA has long-standing sustainability efforts, ethical guidelines, risk assessments, and is a member of Ethical Trading Norway (Etisk Handel Norge).
• NorEngroscoreStrategic or Co-development PartnerNorEngros has collaborated with Factlines and Ethical Trade Norway for many years and uses the OECD model for due diligence assessments. They have their own risk assessment tool and conduct audits and investigations at producers.
• FindusminorOthersFoodservice supplier partner offering frozen foods and products for the hospitality industry.
• Santa MariaminorOthersSpice and food service supplier partner offering cooking ingredients and products.
• GrilstadminorOthersMeat and protein supplier partner for foodservice.
• DanoraminorOthersFoodservice supplier offering pizza and prepared foods.
• BrynildminorOthersConfectionery and snack supplier partner.
• NorturaminorOthersNorwegian meat and poultry supplier partner.
• Unilever Food SolutionsminorOthersInternational foodservice ingredients and solutions provider.
• TineminorOthersNorwegian dairy cooperative supplier partner.
• MillsminorOthersNorwegian food manufacturer and supplier partner.
• Lantmännen UnibakeminorOthersBakery products supplier partner.
• ArlaminorOthersDairy products supplier partner.
• HoffminorOthersNorwegian dairy and food supplier partner.
• Coc-ColaminorOthersBeverage supplier partner.
• NidarminorOthersConfectionery and snack supplier partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• NorgesGruppen: NorgesGruppen is a large Norwegian retail and purchasing group with significant supplier negotiation power; it is thematically adjacent as a major Norwegian purchasing consortium, though operating in grocery rather than hospitality.

Broad incumbents

• METRO AG: METRO AG is a major international wholesale and foodservice distribution group, providing aggregated procurement across hospitality buyers at global scale — a relevant incumbent benchmark for Konsumgruppen's model.
• Brakes Group: Brakes Group is one of the largest broadline foodservice distributors in Europe, supplying hospitality and catering customers with a comparable aggregated procurement and logistics offering.
• Sysco: Sysco is the world's largest foodservice distributor, supplying aggregated procurement to restaurants and hospitality operators and illustrating the scaled version of the model Konsumgruppen operates in Norway.
• Martin & Servera: Martin & Servera is a leading Norwegian foodservice distributor serving hotels, restaurants, and canteens; it competes with Konsumgruppen by offering integrated procurement and logistics that can substitute for the cooperative's supplier network.
• Menigo: Menigo is a major Nordic foodservice distributor with operations in Norway, providing aggregated procurement, logistics, and private-label products to hospitality operators — overlapping directly with Konsumgruppen's value proposition.

Regional players

• Euro Cater: Euro Cater is a Swedish/Nordic foodservice distributor with a purchasing model aimed at professional kitchens, representing a comparable B2B procurement service in an adjacent Nordic market.
• Horeca Support: Horeca Support is a Dutch purchasing cooperative for hospitality operators, operating a similar collective buying group model for an adjacent European market.

Direct peers

• Servicegrossistene: Servicegrossistene is a Norwegian purchasing group for hotels, restaurants, and catering, operating a similar collective buying model for the Norwegian hospitality sector and directly competing for the same member establishments.
• ASK (Alliance of Norwegian Foodservice Purchasers): ASK is a Norwegian central purchasing organization for foodservice operators, offering member discounts and supplier frameworks analogous to Konsumgruppen's cooperative model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/konsum-gruppen-norge-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konsumgruppen