KOOSA Kids

What KOOSA Kids does

KOOSA Kids Ltd is a privately held UK wraparound childcare operator, incorporated in England (Company No. 05426131) and headquartered in Camberley, Surrey. Founded in 2005, the company runs Ofsted-registered Breakfast Clubs, After School Clubs, and Holiday Clubs for children aged 4–13 across 37+ school venues in four South East England counties: Berkshire, Greater London, Hampshire, and Surrey. The business is positioned as a quality-led, value-priced provider, with 17 Ofsted Outstanding ratings (10 currently Outstanding) and pricing approximately 20% below the South East regional average per the Coram Family & Childcare Holiday Childcare Survey 2025.

The core technology is a proprietary online parent portal providing 24/7 booking, live availability checking, and account management, with payments processed through Sage Pay and integrated support for government subsidies (Tax-Free Childcare, Working Tax Credit, childcare vouchers). A separate "Permanent Places Agreement" product layer allows families to pre-book guaranteed recurring sessions on a half-termly basis. Each new venue requires a discrete Ofsted registration — for example, Buryfields Infant School (reg. 2744908), Onslow Infant School (reg. 2833272), and The Blue School (reg. 2833274) — anchoring operations in a regulated, labour-intensive service delivery model.

KOOSA Kids generates revenue through unit-priced per-session childcare fees (typically £6.70–£7.95 per child for wraparound clubs), recurring Permanent Places contracts, acceptance of government subsidies, and government-funded Holiday Activities and Food (HAF) Programme delivery in partnership with four Local Authorities. The go-to-market is direct-to-consumer: parents self-serve through the online portal or phone bookings, with awareness driven by school-venue presence, SEO/AdWords, social channels (Facebook), email marketing, and parent testimonials. The business has expanded organically through venue-by-venue takeovers and launches, with no disclosed M&A, funding rounds, or institutional investors identified in the source materials.

Name

KOOSA Kids

Legal name

KOOSA Kids Ltd

Website

https://koosakids.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

KOOSA Kids is a privately held UK wraparound childcare operator, founded in 2005 and headquartered in Camberley, Surrey, providing Ofsted-registered Breakfast Clubs, After School Clubs, and Holiday Clubs for children aged 4–13 across 37+ school venues in Berkshire, Greater London, Hampshire, and Surrey.

Ownership category

akta.pro rank

Product category

Out-of-School Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

akta.pro secondary industries

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL), Drop-In / Flexible Before/After Care Services (Early Years) (EDACAHAF)

Keywords

• Ofsted registered childcare
• Out of school clubs
• Wraparound childcare services
• School holiday clubs
• Before and after school care

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Session-based Childcare Fees: KOOSA Kids charges per-session fees for Breakfast Clubs, After School Clubs, and Holiday Clubs. Session prices vary by location, ranging from £6.70 to £7.95 per child. Holiday clubs offer full-day sessions (10am-4pm standard, with AM/PM extensions available). Breakfast and After School clubs offer hourly or per-session pricing.
2. Permanent Places Agreements: Recurring revenue from families who contract guaranteed sessions on a half-termly basis, providing predictable income and high customer retention
3. Government Childcare Subsidies: Acceptance of Tax-Free Childcare (government adds £2 for every £8 paid), Working Tax Credit, and childcare vouchers as payment methods, expanding accessible customer base

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KOOSA Kids operates Ofsted registered wraparound childcare services for children aged 4-13 across South East England, delivered through three core products: Breakfast Clubs (before school), After School Clubs (until 6pm), and Holiday Clubs (full-day, 10am-4pm with optional 8:15am-6pm extensions). Services are delivered at 37+ partner school venues, supported by a 24/7 online Parent Portal for booking and payment, with optional Permanent Places Agreements providing guaranteed recurring sessions.

Product overview

KOOSA Kids operates a unified childcare service platform comprising three core products: Holiday Clubs, After School Clubs, and Breakfast Clubs. These services are offered across school holidays and term-time, targeting children aged 4-13 years in Berkshire, Greater London, Hampshire, and Surrey. An optional Permanent Places Agreement add-on provides guaranteed recurring bookings for parents requiring permanent childcare arrangements. The company also participates in the government-funded Holiday Activities and Food (HAF) Programme for eligible families. All clubs are Ofsted registered and share common booking systems, staff training, and operational standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Club Ofsted registered full-day holiday childcare for children aged 4-13 years, running every school holiday from 10:00am to 4:00pm with optional morning (from 8:15am) and afternoon (until 6:00pm) extensions. Features themed activity programmes each half term and is delivered across Berkshire, Greater London, Hampshire, and Surrey.
• After School Club Ofsted registered after-school childcare for children aged 4-11 years, running every school day from school finish until 6:00pm at partner school venues. Includes supervised free play, games, and themed activities each half term.
• Breakfast Club Ofsted registered before-school childcare running every school morning, typically from 7:30am (some venues from 7:45am) until school starts. Provides a calm environment with a healthy and nutritious breakfast served daily plus quiet games and activities, for children aged 4-11.
• Permanent Places Agreement A contract-based service guaranteeing recurring breakfast club and/or after school club sessions on an ongoing basis for full half-term periods, providing parents with assurance that childcare will always be available on contracted days and offering KOOSA Kids predictable recurring revenue.

Quantifiable outcome

• 20% below South East average childcare costs
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Bracknell Forest CouncilcoreOthersKOOSA Kids participates in the Holiday Activities and Food Programme (HAF), sharing booking data and personal information with Bracknell Forest Council as required by the government programme funding arrangements.
• Hampshire County Council - Connect 4 CommunitiescoreOthersKOOSA Kids participates in the HAF programme, sharing data with Hampshire County Council's Connect 4 Communities initiative for government-funded holiday childcare.
• Royal Boroughs of Richmond & Kingston - Achieving for ChildrencoreOthersData sharing partnership for HAF programme delivery in the Richmond and Kingston areas through Achieving for Children.
• Surrey County Council - CLUB 4 and Active SurreycoreOthersPartnership with Surrey County Council's CLUB 4 and Active Surrey programmes for HAF-funded holiday activities and food provision.
• Partner Schools (37+ venues)coreStrategic or Co-development PartnerKOOSA Kids operates clubs at school venues including Birch Hill Primary School, Alderwood Infant School, King Athelstan Primary School, and 34+ other schools across Berkshire, Greater London, Hampshire, and Surrey. Schools provide venue space while KOOSA Kids provides staffing and childcare services.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Premier Education: UK provider of wraparound childcare, holiday clubs, and activity programmes in schools. Competes head-to-head for the same working-parent segment and council-funded activity contracts.
• Fun Kids: Holiday club and wraparound childcare provider targeting primary-school-aged children in South East England. Direct overlap on product mix, geography, and school-based delivery.
• Junior Adventures Group (JAG): Largest UK operator of Ofsted-registered before-school, after-school, and holiday clubs across primary schools. Direct competitor for the same parent customer, school venue partnerships, and government HAF contracts in overlapping regions.
• Winkworth Sherwood Childcare / Xplore: Multi-site UK wraparound and holiday club operator. Similar school-venue operating model and reliance on Ofsted inspection outcomes as a competitive signal.

Broad incumbents

• Childbase Partnership: UK nursery group with day nursery focus that also competes for working-parent demand in overlapping South East geographies.
• Bright Horizons Family Solutions: Global childcare operator with UK nursery and back-up care services. Operates broadly in early years and employer-sponsored childcare rather than as a specialist wraparound club provider.
• Kidsunlimited / Kids Unlimited Day Nurseries: UK nursery chain that overlaps with KOOSA Kids in early years and out-of-school provision for working parents, especially in southern England.
• Tops Day Nurseries: Established UK nursery chain offering wraparound and holiday provision as part of a broader early-years portfolio. Adjacent competitor for working parents seeking before/after school care.

Others

• Coram Family & Childcare: UK childcare research and advocacy body whose annual Holiday Childcare Survey is cited by KOOSA Kids as the benchmark for its 20%-below-average pricing claim. Ecosystem participant shaping the demand environment and policy context.

Regional players

• Active Kids (Bracknell Forest HAF delivery partner): Activity and HAF programme delivery partner with overlap in Berkshire and South East council contracts, competing for the same government-funded holiday provision.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/koosa-kids

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOOSA Kids