Korde

What Korde does

Korde Advokat AS is a privately held Norwegian law firm founded in 2025 by Martin Pettersen-Moe, operating under the trade names "Korde" and "Korde Sports Management." The firm runs two distinct service lines from offices in Oslo (headquarters, Drammensveien 91) and Porsgrunn (Storgata 170). The first practice covers property law and dispute resolution — construction defects, professional liability, neighbor and lease disputes, cooperative housing issues, and transactional due diligence — drawing on the founder's prior experience as a real estate broker with 1,000+ transactions and as a property developer. The second practice, Korde Sports Management, provides legal services to professional athletes across contract negotiation, sponsorship and image rights, intellectual property, corporate-tax structuring through holding companies, and compliance/KYC; international matters are handled through partnerships with FIFA-licensed agents.

The business model is professional services revenue: hourly billing and fixed fees for property and one-off matters, plus monthly retainer arrangements for ongoing sports management engagements. The go-to-market is direct, relationship-driven consultation — prospective clients reach the firm via its Squarespace-hosted website (korde.no), email ([email protected]), or phone. There are no disclosed named customers, no external funding rounds, no patents, and no technology platform beyond the website; the firm explicitly relies on human legal expertise rather than proprietary technology. The operating footprint is domestic Norway (Oslo and Telemark), with selective international capacity via the FIFA-agent partnership.

Ownership is concentrated entirely in the founder, who acts as principal lawyer. With approximately 11 employees, no institutional capital, and no M&A or strategic restructuring history, Korde is in an early build-out phase. Competitive positioning rests on the founder's hybrid broker-developer-attorney profile and an explicit "no commissions, no bindings" advisory stance that distinguishes the firm from agent-brokers. Revenue is undisclosed, and the firm's nascent operating history means growth signals are limited to co-located office openings, partnership formation, and the simultaneous launch of two service lines within year one.

Name

Korde

Legal name

Korde Advokat AS

Website

https://korde.no

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Korde Advokat AS is a Norwegian law firm founded in 2025 that provides property law and dispute resolution services for individuals and investors, and sports management legal services — including contracts, sponsorship/IP, and corporate-tax structuring — for professional athletes in Norway.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Legal Services (5411), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF)

akta.pro secondary industries

Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB), Athlete Licensing, Merchandising & IP Representation (MPAKAMAH), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Real estate legal services
• Property dispute resolution
• Sports law
• Athlete legal representation
• Contract law services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Advisory Services: Professional legal services billed on an hourly or retainer basis. The firm offers ongoing 'legal retainer' arrangements for sports management clients, providing continuous legal support. Additionally, project-based engagements for specific matters such as contract negotiation, due diligence, and dispute resolution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Korde Advokat AS is a Norwegian law firm delivering specialized legal services in property law and dispute resolution, alongside sports management legal services for professional athletes. Core work covers construction defects, neighbor disputes, lease conflicts, real estate transactions, and corporate/tax structuring, supported by nearly three decades of the founder's real estate expertise. Athlete-focused services include contract negotiation, sponsorship and image rights, intellectual property protection, wealth structuring through holding companies, and ongoing retainer-based legal support.

Product overview

Korde Advokat AS offers legal services primarily focused on property law and dispute resolution, with nearly 30 years of real estate expertise. The firm operates two core offerings: Property Law and Dispute Resolution (covering construction defects, professional liability, neighbor disputes, and real estate transactions) and Sports Management (providing legal representation for athletes including contract negotiation, sponsorship deals, IP rights, and financial structuring). The sports management service includes modular components for sports/contract law, sponsorship & rights, corporate/tax structuring, property-related legal services, and compliance & KYC. The firm operates independently without commissions or bindings, focusing on long-term value for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Law and Dispute Resolution (Eiendomsrett og tvisteløsning) Legal services for property disputes and real estate transactions, including construction defects, professional liability claims, neighbor disputes, lease conflicts, family/inheritance matters, ground lease contracts, dissolution of co-ownership, housing cooperative issues, and property registration. Provided to individual property owners, buyers, and sellers in Norway.
• Sports Management Legal Services Comprehensive legal representation for professional athletes covering contract negotiation, sponsorship agreements, intellectual property rights, financial structuring, and post-career transition support, delivered through an ongoing legal retainer engagement model.

Quantifiable outcome

• Access to legal aid coverage up to kr 200,000 for disputes through insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FIFA-licensed agents (international collaboration)coreChannel Partner/ Reseller/ DistributorKorde collaborates with FIFA-licensed agents for international sports management matters, particularly for player transfers and contract negotiations that require licensed agent representation. This partnership enables the firm to serve athletes in international contexts where FIFA agent licensing is required.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Thommessen: Top-tier Norwegian law firm with corporate, tax, and IP capabilities relevant to athlete wealth structuring. Represents the institutional competitor Korde will face for larger commercial athlete mandates.
• Wiersholm: Leading Norwegian business law firm serving sports clubs, federations, and commercial sports deals. Competes for the same high-end athlete and sports entity advisory work Korde targets.
• Advokatfirmaet Schjødt: One of Norway's leading full-service law firms with a recognized sports and entertainment practice advising athletes, federations, and sponsors. Overlaps with Korde's athlete-side legal services at much larger scale.
• Octagon: Global sports marketing and athlete management agency owned by Interpublic. Represents the international full-service incumbent that independent legal-first firms like Korde differentiate against.
• Advokatfirmaet Hjort: Norwegian law firm with a sports law practice covering contracts, transfers, and disputes. Comparable in serving Norwegian athletes but with broader full-service offering.
• Endeavor (WME): Global talent and sports representation conglomerate. Relevant as the dominant integrated agency model against which Korde's pure legal-advisor positioning is contrasted.
• BAHR (Advokatfirmaet BAHR): Major Norwegian commercial law firm with an established sports, media, and entertainment group advising top Norwegian athletes and sports organizations. Direct competitor for premium athlete clients.

Emerging players

• Excel Sports Management: Independent US sports agency with strong credibility in athlete representation. Comparable in 'independent, no-binding' positioning that Korde emphasizes, though operating at vastly larger scale and focused on North American sports.
• Roar Resources: Nordic-focused sports management and consulting firm working with athletes on brand, commercial, and post-career transitions. Closest regional comparable to Korde's holistic athlete advisory niche in the Nordics.

Direct peers

• Eie Advokat: Norwegian real estate-focused law firm where founder Martin Pettersen-Moe worked immediately before founding Korde (2023-2025). Directly comparable property dispute and real estate transactional practice serving Norwegian individuals and investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/korde

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korde