EIE advokat
EIE advokat is the legal services division of EIE Franchise AS, a Norwegian real estate franchise group with roughly 50 offices, 400+ brokers, and 10,000 annual transactions. It provides specialized real estate law advisory primarily to SMBs and the real estate industry, including inheritance and partner buyout matters.
- Company typePrivate
- Founded-
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What EIE advokat does
EIE advokat is the legal services division of EIE Franchise AS, a privately held Norwegian franchise group headquartered in Oslo that operates a nationwide property services platform under the brands EIE eiendomsmegling (residential brokerage), EIE næringsmegling (commercial brokerage), EIE nybygg (new construction), and EIE advokat (real estate law). EIE advokat specializes in property law (eiendomsrett), with primary client focus on SMBs and the real estate sector, and supports complex transactions including inheritance-driven sales involving multiple siblings and samboer buyouts (partner buyouts). The division has approximately 7 employees and is accessed through the broader franchise network of roughly 50 offices, 400+ brokers, and a centralized booking platform, with selective direct contact via eieadvokat.no.
The EIE Group's underlying technology stack comprises digital tools that support both the brokerage franchise and the legal practice: e-takst (electronic valuation integrated with Eiendomsverdi's boligverdidatabase, accessed by banks for mortgage purposes), EIE portalen (a customer-facing transaction tracking portal), EIE verdiovervåkning (monthly value monitoring powered by Hjemla.no), EIE Look (algorithmic buyer-property matching for marketing), and AIA EIE, a virtual broker assistant integrated into property listings and marketed as the first of its kind in Norway. Internally, EIE has also deployed an AI tool branded 'EIE Claude', based on Anthropic's Claude, for staff work output with broker-level quality review before publication or dispatch.
EIE advokat earns revenue through professional services fees on legal advisory work for SMBs and real estate sector clients, drawing pipeline from the broader EIE franchise's approximately 10,000 annual property transactions plus inbound enterprise and SMB leads. Pricing across the group is transaction-based or unit-based, with brokerage commissions at 1.25%–3.75% of sale price, set-up and marketing packages from 14,900 to 49,900 NOK, property valuations from 2,900 NOK, and hourly lawyer rates of 3,900–5,000 NOK all VAT-inclusive; the legal arm's pricing follows the same professional services fee structure. Customer segments are primarily Norwegian SMBs and real estate sector businesses, with secondary consumer flows from inheritance co-heirs, partner buyouts, and other complex residential transactions referred from the ~50 franchise offices.
EIE advokat firmographics
Firmographics- Name
- EIE advokat
- Legal name
- EIE Franchise AS
- Website
- https://eie.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EIE advokat is the legal services division of EIE Franchise AS, a Norwegian real estate franchise group with roughly 50 offices, 400+ brokers, and 10,000 annual transactions. It provides specialized real estate law advisory primarily to SMBs and the real estate industry, including inheritance and partner buyout matters.
- Ownership category
- akta.pro rank
Where EIE advokat is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices22 records
Markets served
EIE advokat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Brokerage Commission: EIE brokers earn commission on property sales transactions. Commission is calculated as a percentage of the sale price plus any shared debt. This is the primary revenue stream for the franchise network.
- Property Valuation / E-takst: Fees charged for property valuations and e-takst services, typically between 2,000-5,000 NOK, sometimes offered free as part of a sales mandate.
- Legal Services (EIE advokat): EIE advokat provides legal services in real estate law, serving businesses with primary focus on SMBs and the real estate sector. Revenue generated through legal advisory fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission on sale price (1.25%–3.75%) |
| Transaction based/ take rate | Pay-as-you-go | Set-up and facilitation fees |
| Unit Pricing | Pay-as-you-go | Valuation and inspection costs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
EIE advokat product offering
Product offeringCore offering
EIE advokat is the legal-services arm of the Norwegian EIE Group, providing specialized legal advice and assistance within property law (eiendomsrett). It serves businesses — primarily small and medium-sized enterprises (SMBs) and actors in the real-estate industry — across Norway, leveraging its integration with EIE's broader real-estate brokerage and new-build ecosystem to deliver end-to-end property-related legal support.
Product overview
EIE Group operates as a comprehensive property services platform consisting of four core divisions: EIE eiendomsmegling (residential real estate brokerage), EIE næringsmegling (commercial property brokerage), EIE nybygg (new construction advisory), and EIE advokat (real estate law services). The legal division specializes in property law for SMBs and real estate industry clients. Supporting these core services are digital tools including E-takst (electronic property valuation), EIE verdiovervåkning (property value monitoring), EIE portalen (transaction tracking portal), EIE look (digital marketing), and Meglerbooking (agent appointment scheduling). The company operates approximately 50 offices across Norway with a franchise model.
Differentiator
Problem solved
Functional benefit
Brands
- AIA EIE: Virtual assistant (virtuell meglerassistent) - a first in Norway, integrated into property listings on eie.no
- EIE look
- EIE portalen
- EIE verdiovervåkning
Products and services
- EIE advokat Legal Services
- EIE eiendomsmegling
- EIE næringsmegling
- EIE nybygg
Quantifiable outcome
- Winner of Norsk Kundebarometer (most satisfied customers) in 2023, 2021, and 2020 — ranked 20th out of 159 companies overall in 2023.
- +4 more outcomes
Companies that use EIE advokat
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
EIE advokat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
EIE advokat partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EIE eiendomsmegling (under EIE Franchise AS)coreEIE advokat is a separate legal entity within the EIE Group (EIE konsern). The Group comprises EIE eiendomsmegling, EIE næringsmegling, EIE nybygg, and EIE advokat. EIE Franchise AS (org. nr. 989 081 349) is the franchisor for the real estate brokerage offices, while EIE FAN AS (org. nr. 924 538 201) is the responsible entity for EIE advokat services.
- EIE næringsmeglingcorePart of the EIE Group, providing commercial property brokerage services. Synergies exist where residential clients may need commercial property services.
- EIE nybyggcorePart of the EIE Group, focused on new construction property sales. Cross-referrals occur between residential brokerage and newbuild divisions.
- FINN.nocoreFINN.no is Norway's dominant online property portal and the primary channel for property listings. EIE properties are marketed on FINN.no as part of the standard marketing package.
- Norges Eiendomsmeglerforbund (NEF)coreEIE is a member of Norges Eiendomsmeglerforbund (NEF). EIE brokers receive continuous training through NEF to ensure quality and competence. EIE brokers also compete for the annual Gullmegleren awards organized by NEF.
- Anticimex (Boligselgerforsikring)minorEIE offers Anticimex home seller insurance as part of its property sale services. EIE publishes Anticimex pricing for residential seller insurance on its website.
- Gjensidige (Boligselgerpakke)minorEIE offers the Gjensidige Boligselgerpakke which includes home seller insurance and condition report. This is sold as an optional add-on package alongside EIE's core brokerage services.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
EIE advokat competitors and assessment
Company assessmentDirect peers
- Aktiv Eiendomsmegling: Norwegian franchise-based real estate brokerage chain operating across multiple regions. Closely comparable franchise model and target customer segment to EIE.
- Nordvik: Norwegian residential real estate brokerage with growing nationwide footprint. Competes with EIE in mid- and premium-tier residential advisory.
- OBOS Eiendomsmegling: Norwegian residential brokerage with strong ties to the OBOS housing cooperative ecosystem. Comparable target market (residential property buyers/sellers) with similar geographic scope.
- PrivatMeglerne: Norwegian franchise real estate chain, similar in structure to EIE. Competes directly for both consumer mindshare and franchisee recruitment in the residential market.
- Krogsveen: Established Norwegian real estate broker with a strong presence in the Oslo region. Competes with EIE in premium residential advisory and shares a similar commission-driven model.
- Eiendomsmegler 1: Major Norwegian real estate brokerage chain with broad geographic coverage. Competes head-to-head with EIE on residential transactions and brand-driven customer acquisition.
- Heimdal Eiendomsmegling: Mid-sized Norwegian residential brokerage competing in overlapping regional markets. Comparable commission-based GTM and target customer base.
- Notar: Norwegian residential real estate brokerage with a multi-office national presence. Direct competitor on transaction volume, commission pricing, and customer acquisition.
- DNB Eiendom: Largest residential real estate brokerage in Norway, owned by DNB. Directly competes with EIE in residential property sales, with comparable commission-based revenue model and nationwide presence.
- REAL Eiendom: Norwegian brokerage with a strong local-market identity across multiple regions. Comparable business model and customer profile to EIE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
EIE advokat social profiles
Digital presenceEIE advokat financial estimates
Financial estimateRevenue estimate
Valuation estimate
EIE advokat leadership team
Management profileNumber of profiles
Profiles1 record
EIE advokat subsidiaries and ownership
Company hierarchySubsidiaries4 records
EIE advokat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EIE advokat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EIE advokat
What does EIE advokat do?
EIE advokat is the legal-services arm of the Norwegian EIE Group, providing specialized legal advice and assistance within property law (eiendomsrett). It serves businesses — primarily small and medium-sized enterprises (SMBs) and actors in the real-estate industry — across Norway, leveraging its integration with EIE's broader real-estate brokerage and new-build ecosystem to deliver end-to-end property-related legal support.
Is EIE advokat a public or private company?
EIE advokat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EIE advokat founded?
EIE advokat was founded in -1. It employs 1 to 10 people.
Where is EIE advokat based?
EIE advokat is headquartered in Oslo, Norway, in the Europe region.
How does EIE advokat make money?
Three revenue lines are on record. Real Estate Brokerage Commission is the primary driver. The others are property Valuation / E-takst and legal Services (EIE advokat).
Who are EIE advokat's main competitors?
Direct peers on record are Aktiv Eiendomsmegling, Nordvik, OBOS Eiendomsmegling, PrivatMeglerne, Krogsveen, Eiendomsmegler 1, Heimdal Eiendomsmegling, Notar, DNB Eiendom and REAL Eiendom.
Does EIE advokat have an API?
No public API is recorded for EIE advokat.