Korea B2B Marketers Community

What Korea B2B Marketers Community does

Korea B2B Marketers Community (KBMC) is a nonprofit professional organization founded in 2022 and headquartered in South Korea. It serves Korean B2B marketing practitioners, managers, and decision-makers through a curated, gated community of 500+ members (as of March 2024), restricting admission to active B2B marketing professionals. Its core offering is the CINE Program—Career counseling, Business consulting, Information/idea exchange, Networking, and Education—delivered through study groups, workshops, Marketers Day events, mentorship matching, and a recurring monthly Marketer of the Month recognition feature.

The community is governed by Founder and Chairperson Eddy Kim, supported by an Advisory Board, Board Members, Korea Senior Mentors, and International Senior Mentors drawn from senior marketing roles at globally recognized technology firms including Palo Alto Networks, NVIDIA, Logitech, Equinix, Splunk, F5, NTT Data, Menlo Security, Thermo Fisher Scientific, Advantech, Swit, Microsoft, and Veritas. Distribution and engagement run primarily through a 500+ member LinkedIn group formalized as a Core partnership with LinkedIn, complemented by the community website (published by Scomot), a Resources blog, email newsletter, and in-person events.

The business model is a freemium membership model with a free tier providing basic access and a paid subscription unlocking additional content; a secondary revenue stream is generated from events, workshops, and mentoring programs. With approximately 6 employees, no external funding, and no disclosed corporate sponsorships, KBMC operates as a lean, community-governed nonprofit without traditional revenue mechanics. There is no proprietary technology stack; the platform is a website plus LinkedIn group, and the value proposition rests entirely on the human network, mentor bench, and programmatic structure rather than on software.

Name

Korea B2B Marketers Community

Legal name

Korea B2B Marketers Community

Website

https://koreab2bmkt.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Korea B2B Marketers Community (KBMC) is a nonprofit professional community, founded 2022, serving 500+ Korean B2B marketing practitioners through networking, mentorship, education, and the CINE Program, governed by Founder Eddy Kim and a board of senior marketers from global tech firms.

Ownership category

akta.pro rank

Headquarters

HQ city

Korea

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Subscriptions: Community offers both free and paid membership tiers. Free membership provides basic access, while paid subscription unlocks full access to additional content and features.
2. Events and Programs: Revenue generated from Marketers Day events, workshops, and mentoring programs for B2B marketing professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Korea B2B Marketers Community (KBMC) is a nonprofit professional community organization serving B2B marketing practitioners, managers, and decision-makers in South Korea. It operates a curated membership community with strict eligibility criteria restricted to active B2B marketers, delivering the CINE Program (Career counseling, Business consulting, Information and idea exchange, Networking, and Education) along with monthly Marketer of the Month recognition, study groups, workshops, and mentorship from senior industry leaders.

Product overview

Korea B2B Marketers Community operates as a unified professional community platform rather than a software product. The organization offers two main programmatic offerings: the core KBMC community itself, which provides membership-based access to networking and professional development, and the CINE Program, which delivers structured services including career counseling, business consulting, information exchange, networking, and professional education. These offerings work together to support B2B marketing practitioners throughout Korea.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• LinkedIncoreGTM or Marketing Partner · 28 March 2024LinkedIn serves as the primary social platform for the community, hosting the official group with 500+ members. The community leverages LinkedIn for member networking, content sharing, and professional identity building.
• ScomotminorOthersScomot is credited as the publisher of the Korea B2B Marketers Community website and materials.
• B2B Marketers CommunitycoreOthersInternational B2B Marketers Community network that the Korea chapter is affiliated with, enabling cross-border networking and knowledge sharing among B2B marketing professionals globally.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Demand Gen Report: B2B demand generation media brand and community serving B2B marketers with content, events, and peer programs. Comparable audience (B2B marketing leaders) and community-led model, though primarily digital/content rather than a member association.
• B2B Marketing Exchange: Community and event series for B2B marketing professionals. Comparable as a curated network and event-driven platform for B2B marketers, but oriented around flagship conferences rather than a continuous local chapter model.

Others

• Scomot: Listed as the publishing partner for Korea B2B Marketers Community's website and materials. Adjacent ecosystem participant — a content/media partner rather than a competing community.

Direct peers

• MarketingProfs: Long-running B2B marketing professional community offering training, events, and member programs. Comparable as a membership-driven community for B2B marketers, although operating at much larger US/global scale.
• Business Marketing Association (BMA): Established association serving B2B marketing professionals with chapters, events, and educational programming. Directly comparable mission and community-led GTM model, though historically US-focused.
• B2B Marketing Community (international network): International B2B marketing professional community network explicitly named as KBMC's parent affiliate. Operates the same model of curated member communities for B2B marketers across regions, making it the closest direct peer.

Broad incumbents

• ITSMA (part of Momentum): Specialist B2B marketing services and research firm serving technology and B2B marketers. Comparable audience (B2B marketers, especially in tech) and offers community-style events and content, but is a commercial advisory/research business rather than a member-led nonprofit.
• Association of National Advertisers (ANA): Large US marketing industry association serving brand and B2B marketers with events, training, and member programs. Comparable as a professional association serving marketers, though much broader in scope than KBMC's B2B focus.

Regional players

• The Korea Advertisers Association (KAA): Korean advertiser-side industry association. Comparable as a Korea-based membership association for marketing professionals, but serves advertisers broadly rather than focusing exclusively on B2B marketers.
• Korean Marketing Association (KMA): Korea-based academic and professional association for marketing practitioners. Comparable as a Korean community for marketers with events and member programs, but oriented more toward academic/marketing-mix coverage than B2B-specific content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/koreab2bmarketerscommunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korea B2B Marketers Community