KORG&MORE

Name

KORG&MORE

Legal name

MUSIK MEYER GmbH

Website

https://korgmore.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Musical Instrument Distribution

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)

akta.pro primary industry

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

akta.pro secondary industries

Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Musical instrument distribution
• Audio equipment wholesale
• B2B brand distribution
• Music products marketing
• Music retail distribution

Headquarters

HQ city

Marburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Product Distribution: KORG & MORE generates revenue by importing, distributing, and marketing high-quality musical instruments and audio equipment from international brands to the German and Austrian market. Revenue is derived from the margin on products sold to retail partners and end customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KORG & MORE imports, distributes, and markets musical instruments and audio equipment from ten international brands (KORG, VOX, Blackstar, Hagstrom, ARP, Takamine, SAKAE, SEQUENZ, MODAL, LAVA MUSIC) exclusively within Germany and Austria. Operating as a Brand Unit of MUSIK MEYER GmbH, it supplies retailers and end customers with electronic keyboard instruments, music production tools, guitars, amplifiers, and drums. Alongside product distribution, the unit delivers professional marketing services (advertising, event marketing, video production, POS concepts, SEO/SEM, social media) and personalized email-based expert customer support.

Product overview

KORG & MORE is a specialized brand unit of MUSIK MEYER GmbH that operates as a distributor and marketer of high-quality musical instruments and production tools. The company distributes ten major brands: KORG (synthesizers and tuners), ARP (synthesizers), Blackstar (guitar amplifiers), Hagstrom (guitars), LAVA MUSIC (guitars), MODAL (synthesizers), SAKAE (drums), SEQUENZ, Takamine (acoustic guitars), and VOX (amplifiers). Product portfolio focuses on electronic keyboard instruments, music production tools, guitars, amplifiers and related technology. The company provides complementary services including personal expert email support for electronic instruments and comprehensive marketing services (advertising, event marketing, video production, POS concepts, social media marketing, SEO/SEM).

Differentiator

Problem solved

Functional benefit

Brands

• KORG & MORE: Brand Unit of MUSIK MEYER importing, distributing and marketing high-quality products from leading brands in Germany and Austria for musicians and producers.

Products and services

• KORG (brand distribution) KORG synthesizers, tuners, digital pianos, and related electronic musical instruments distributed in Germany and Austria via the KORG & MORE brand unit.
• VOX (brand distribution) VOX guitar amplifiers and musical instruments distributed in Germany and Austria.
• Blackstar (brand distribution) Blackstar guitar amplifiers and effects equipment distributed in Germany and Austria.
• Hagstrom (brand distribution) Hagstrom electric guitars distributed in Germany and Austria.
• ARP (brand distribution) ARP synthesizers and related instruments distributed in Germany and Austria.
• Takamine (brand distribution) Takamine acoustic guitars distributed in Germany and Austria.
• SAKAE (brand distribution) SAKAE drum products distributed in Germany and Austria.
• SEQUENZ (brand distribution) SEQUENZ music accessories and instruments distributed in Germany and Austria.
• MODAL Electronics (brand distribution) MODAL Electronics synthesizers and related electronic instruments distributed in Germany and Austria.
• LAVA MUSIC (brand distribution) LAVA MUSIC guitars including the LAVA ME Carbon Purple and LAVA GENIE Black distributed in Germany and Austria.
• KORG Nu:Tekt NTS-4 Performance Mixer Compact performance mixer from KORG with four stereo and two mono channels, integrated effects, and a USB AUDIO/MIDI interface, designed for mobile setups.
• KORG B2+ Digital Piano New 2026 digital piano in KORG's B2+ series distributed in Germany and Austria.
• KORG B2+SP Digital Piano 2026 KORG B2+ series digital piano with stand, distributed in Germany and Austria.
• LAVA GENIE Black Guitar product from LAVA MUSIC distributed in Germany and Austria.
• Marketing Services Professional marketing services including classical advertising, event marketing, video production, POS concepts, and digital media services such as social media marketing and SEO/SEM, delivered to the distributed brand portfolio.
• Customer Support Services Personal, expert email-based customer support for electronic instruments, covering complex integration issues with smartphones, tablets, and other devices; delivered by real product experts rather than anonymous call centers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• KORGcoreChannel Partner/ Reseller/ DistributorKORG & MORE distributes KORG synthesizers and tuners in Germany and Austria. Starting from KORG synthesizers and tuners for string instruments as the foundation of their Brand Unit, they now offer a broad range of innovative digital and analog instruments.
• VOXcoreChannel Partner/ Reseller/ DistributorDistribution partner for VOX amplifiers and musical equipment in the German and Austrian markets.
• BlackstarcoreChannel Partner/ Reseller/ DistributorDistribution partner for Blackstar guitar amplifiers and related equipment in Germany and Austria.
• HagstromcoreChannel Partner/ Reseller/ DistributorDistribution partner for Hagstrom guitars in the German and Austrian markets.
• ARPcoreChannel Partner/ Reseller/ DistributorDistribution partner for ARP musical instruments in Germany and Austria.
• TakaminecoreChannel Partner/ Reseller/ DistributorDistribution partner for Takamine acoustic guitars in the German and Austrian markets.
• SAKAEcoreChannel Partner/ Reseller/ DistributorDistribution partner for SAKAE products in Germany and Austria.
• SEQUENZcoreChannel Partner/ Reseller/ DistributorDistribution partner for SEQUENZ products in the German and Austrian markets.
• MODAL ElectronicscoreChannel Partner/ Reseller/ DistributorDistribution partner for MODAL electronic instruments in Germany and Austria.
• LAVA MUSICcoreChannel Partner/ Reseller/ DistributorDistribution partner for LAVA MUSIC guitars including LAVA ME Carbon Purple and LAVA GENIE Black in Germany and Austria.
• MUSIK MEYER GmbHflagshipStrategic or Co-development PartnerKORG & MORE is a Brand Unit of MUSIK MEYER GmbH. They benefit from centralized logistics and warehousing as well as cross-cutting service offerings, enabling tailored comprehensive service for all brands and products.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• RockShop GmbH: German retailer focused on guitars, amps, and related gear — overlapping with KORG & MORE's Blackstar, Hagstrom, VOX, and Takamine distribution. Comparable B2B distribution model serving the same retail partners.
• Thomann GmbH: Thomann is the largest musical instrument retailer and distributor in Germany, operating primarily online with a massive catalog that overlaps extensively with KORG & MORE's brand portfolio (KORG, VOX, Blackstar, etc.). They are the most direct competitive comparison in the German music instrument distribution market.
• Musikhaus Kirstein GmbH: German musical instrument retailer/distributor with a comprehensive catalog of instruments, pro audio, and studio equipment. Operates in the same DACH territory with overlapping brand coverage and similar B2B/B2C distribution model.
• Just Music GmbH: German music retail chain with multiple physical stores and online presence, selling instruments, pro audio, and accessories. Directly comparable in customer segments and product categories to KORG & MORE's distribution focus.
• Session Music & Media GmbH: German retailer specializing in music production equipment, synthesizers, and pro audio gear — closely overlapping with KORG & MORE's electronic instruments and production tools category. Direct competitor in the German B2B/B2C market.
• Music Store professional GmbH: Major German musical instrument retailer with both online and physical presence, carrying many of the same brands KORG & MORE distributes (KORG, VOX, Blackstar, etc.). Directly competes for the same B2B and end-customer base in Germany and Austria.

Broad incumbents

• Yamaha Music Europe GmbH: Major musical instrument manufacturer with its own extensive European distribution network. While not a distributor of competing brands, Yamaha Music Europe represents the type of direct-distribution model that competes with specialist distributors like KORG & MORE.
• Fender Musical Instruments Europe: Major guitar manufacturer with direct European distribution operations. Comparable to KORG & MORE's guitar distribution (Hagstrom, Takamine, LAVA MUSIC) but operates its own retail and distribution channels rather than third-party distribution.
• Roland Europe GmbH: Manufacturer of synthesizers, pianos, and electronic instruments that directly competes with KORG-distributed products. Operates European distribution via subsidiaries, representing the type of vertical integration that could challenge KORG & MORE's distribution model.

Regional players

• Headstock Distribution (ScanGuitar): European (Danish/Swedish) musical instrument distributor serving Scandinavia with comparable brands. Useful regional comp for DACH distribution dynamics, though primarily covers different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/korg&more

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KORG&MORE