Sequenz
Sequenz GmbH is a Berlin-based B2B agency that creates photorealistic 3D visualizations, digital twins, product animations, and interactive WebGL presentations for marketing, serving enterprise industrial and e-mobility customers led by MENNEKES.
- Company typePrivate
- Founded2003
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sequenz does
Sequenz GmbH is a Berlin-based B2B agency founded in 2003 that specializes in photorealistic 3D product visualization, digital twin creation, product animation, and interactive WebGL presentations for marketing applications. The studio converts customer CAD data or physical samples into reusable digital twins and renders them in custom virtual locations, with supplementary offerings including 360-degree product views, key visuals, explainer films, storyboard development, post-production, sound, and proprietary photorealistic virtual actors (Erica, Eric). Its revenue model is project-based custom work, billed primarily at a standard 220 EUR/hour rate with fixed-price project quotes structured on a 25/25/25/25 milestone payment schedule (order, storyboard, preview, acceptance). Sequenz is privately held, has no outside investors, and is led by managing directors Lars Gerstenmaier and Anja Oenning.
The customer base is concentrated in German and DACH industrial manufacturing, with a flagship multi-year relationship with MENNEKES in e-mobility (3,000+ digital twins across ~150 wallbox and charging products), alongside enterprise accounts including Schneider Electric, Nordson, PohlCon, Berghaus, Louis Poulsen, NUMERIK JENA, ELKO AS, TKD Kabel, C6 Composite Tooling, and Blum. Distribution is direct (website, phone, email) with portfolio-driven inbound via website case studies and social channels (LinkedIn, Instagram, YouTube, Vimeo). The technology stack consists of standard 3D rendering pipelines, WebGL for interactive delivery, and CAD-to-render data ingestion, with no disclosed proprietary software product, API, or platform. AI/ML capabilities are not referenced in the input; the principal forward risk is generative AI commoditizing portions of the 3D rendering and asset-creation value chain.
Sequenz firmographics
Firmographics- Name
- Sequenz
- Legal name
- SEQUENZ GMBH
- Website
- https://sequenz.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sequenz GmbH is a Berlin-based B2B agency that creates photorealistic 3D visualizations, digital twins, product animations, and interactive WebGL presentations for marketing, serving enterprise industrial and e-mobility customers led by MENNEKES.
- Ownership category
- akta.pro rank
Sequenz industry classification
Industry- Product category
- 3D Visualization Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430), Commercial Photography (541922)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- 3D Product/Explainer Animation (MPAHACAD)
- akta.pro secondary industry
- VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)
Keywords
Where Sequenz is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Sequenz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom 3D Visualization Projects: Project-based custom 3D visualization work including photorealistic product images, animations, virtual locations, and interactive presentations. Pricing based on project scope with hourly rates for additional work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly Rate |
| One time/ perpetual license | Multi-year contract | Custom Project Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sequenz product offering
Product offeringCore offering
Sequenz is a Berlin-based 3D visualization and animation studio that creates photorealistic digital twins of physical products for B2B marketing applications. The company produces product renderings, animations, interactive 360-degree and WebGL presentations, virtual locations, explainer films, and key visuals, serving enterprise clients across e-mobility, industrial equipment, lighting, and building technology. Each project is delivered as a custom creative service, with assets built from CAD data or physical samples so that products can be visualized before they are physically available or in environments where photography is impractical.
Product overview
Sequenz is a Berlin-based agency specializing in 3D visualizations, animations, and interactive product presentations for marketing applications. The company operates as a single integrated offering centered around digital twins and photorealistic 3D visualization services. Their portfolio includes photorealistic product images, product animations, interactive 360-degree views, interactive WebGL presentations, key visuals, virtual locations, script and storyboard development, 3D construction, post-production, sound services, and virtual actors. The company serves B2B clients across industries including e-mobility (MENNEKES wallboxes), industrial equipment (Nordson, Schneider Electric, C6 Composite Tooling), lighting (Louis Poulsen), and construction (Berghaus, PohlCon). Projects range from individual product renderings to complex virtual locations and animated explainer videos.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Product Visualization (Photorealistic Product Renderings) Custom photorealistic 3D renderings of physical products created from CAD data or physical samples, used by B2B marketing teams for product launches, e-commerce, and configurator imagery when physical photography is impractical or premature.
- Product Animations 3D animated videos showcasing products in action, including explainer films, installation guides, image films, and product demonstrations produced for B2B marketing and sales enablement.
- Interactive 360-Degree Product Views Web-based interactive 360-degree product presentations that allow users to view products from all angles, often used for social media marketing, e-commerce, and online product exploration.
- Interactive WebGL Presentations WebGL-based interactive 3D product experiences enabling real-time manipulation and exploration of products directly in web browsers, including configurator-style interactions.
- Virtual Locations Custom-built virtual 3D environments for product staging, enabling presentation of products in realistic or conceptual settings without physical location shoots.
- Digital Twins Digital replicas of physical products that can be reused and adapted across multiple marketing applications, updated over time as products evolve, and used for various use cases such as renderings, animations, and interactive presentations.
- Key Visuals High-impact visual assets for marketing campaigns, combining product photography principles with 3D rendering to create compelling brand imagery.
- 3D Construction Technical 3D modeling services that convert CAD data or physical products into detailed digital assets suitable for visualization, animation, and interactive presentations.
Quantifiable outcome
- 3,000+ digital twins created for a single customer (MENNEKES)
- +1 more outcomes
Companies that use Sequenz
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Sequenz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sequenz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sweetwood FilmsminorSequenz worked as a subcontractor for Sweetwood Films to produce an airflow visualization for a German aerospace research institute. The project involved creating a technical animation for fuel-saving aircraft technology.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Sequenz competitors and assessment
Company assessmentDirect peers
- Industrial3D: US-based agency specializing in 3D product visualization, animation, and virtual reality for industrial manufacturers. Comparable in offering photorealistic CAD-based product visualization to B2B industrial clients.
- Seacomp: German 3D visualization and product rendering studio serving industrial and technology clients with photorealistic imagery and animations. Comparable in service mix, target verticals, and DACH geographic focus.
- Real Thing Studio: Berlin-based 3D visualization and animation studio offering photorealistic product rendering, animation, and interactive presentations for B2B marketing. Most directly comparable given shared geography, industrial customer base, and digital twin/3D visualization focus.
- Demo Duck: Explainer video and product animation studio producing animated product stories for B2B technology and industrial brands. Comparable as a creative agency that produces product animations and explainer content for enterprise marketing teams.
- KBC Visuals: 3D product visualization agency producing animations and CGI for industrial and consumer brands. Comparable in delivering CAD-based photorealistic 3D and product animation for marketing.
- TWN Visual: 3D product visualization and animation studio delivering photorealistic renderings and product films for brands and manufacturers. Comparable offering scope and B2B client profile.
Broad incumbents
- Viscira: Specialized 3D animation and interactive digital agency focused on life sciences and healthcare. Comparable operating model (custom 3D, animation, interactive) but addresses a different vertical market.
- Epipheo: Established explainer video and animation studio producing 3D, 2D, and motion-graphics content for enterprise marketing. Comparable in producing product explainer animations and 3D content at a larger, broader scale than Sequenz.
Regional players
- Studio Bonomi: Italy-based 3D visualization and animation studio serving product marketing and industrial clients. Comparable service mix but different European geography from Sequenz's DACH focus.
Emerging players
- Flair AI: AI-powered product photography and visualization platform that automates generation of product imagery. Comparable as an alternative way to produce photorealistic product visuals, but with a SaaS/AI model that threatens traditional agencies like Sequenz.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sequenz social profiles
Digital presenceSequenz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sequenz leadership team
Management profileNumber of profiles
Profiles2 records
Sequenz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sequenz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sequenz
What does Sequenz do?
Sequenz is a Berlin-based 3D visualization and animation studio that creates photorealistic digital twins of physical products for B2B marketing applications. The company produces product renderings, animations, interactive 360-degree and WebGL presentations, virtual locations, explainer films, and key visuals, serving enterprise clients across e-mobility, industrial equipment, lighting, and building technology. Each project is delivered as a custom creative service, with assets built from CAD data or physical samples so that products can be visualized before they are physically available or in environments where photography is impractical.
Is Sequenz a public or private company?
Sequenz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sequenz founded?
Sequenz was founded in 2003. It employs 1 to 10 people.
Where is Sequenz based?
Sequenz is headquartered in Berlin, Germany, in the Europe region.
How does Sequenz make money?
One revenue line is on record: custom 3D Visualization Projects.
Who are Sequenz's main competitors?
Direct peers on record are Industrial3D, Seacomp, Real Thing Studio, Demo Duck, KBC Visuals and TWN Visual. Broad incumbents are Viscira and Epipheo. Studio Bonomi is listed as a regional player. Flair AI is listed as an emerging player.
Does Sequenz have an API?
No public API is recorded for Sequenz.
What industry is Sequenz in?
Sequenz's product category is 3D Visualization Services. Its primary akta.pro industry code is MPAHACAD, 3D Product/Explainer Animation, with a secondary code of MPAAAMAC, VFX & Motion Graphics (CGI, Compositing, 2D/3D). Its NAICS code is 54143 and its SIC code is 7812.