Korin Alimentos

What Korin Alimentos does

Grupo Korin is a privately held Brazilian holding company founded in 1994 by Tetsuo Watanabe, organized around the Natural Agriculture philosophy developed by Japanese philosopher Mokiti Okada (1882-1955). The methodology emphasizes soil vitality, environmental preservation, and the production of pure food free from antibiotics and GMOs, connecting human, animal, plant, and environmental health. Grupo Korin operates four wholly-owned subsidiaries plus an R&D center: Korin Agricultura e Meio Ambiente (bio-inputs and sustainable agricultural technologies), Korin Alimentos (organic chicken and egg production, the original pioneer in this category in Brazil), Lojas Korin (a network of 11 retail stores across São Paulo, Rio de Janeiro, Brasília, and São José dos Campos selling organic and natural products), Korin Solo Sagrado (an organic and natural restaurant), and CPMO, the Mokiti Okada Research Center.

The business model is direct-to-consumer, anchored by the Lojas Korin retail network operating as a mix of company-owned stores and franchises, supplemented by per-store delivery services and individual Instagram accounts for community engagement. Revenue is generated through one-time sales of organic food products — primarily chicken and eggs free from antibiotics and GMOs — alongside a broader assortment of organic and natural goods. Customer segments are horizontal: individual health-conscious consumers seeking organic, sustainable, and antibiotic-free food rather than enterprise or B2B accounts. Several stores initially launched as franchises have been progressively transitioned to direct operation by Korin Administração de Franquias between 2020 and 2024.

Korin's footprint is concentrated in Southeast Brazil (São Paulo and Rio de Janeiro) with a single store in the Central-West Federal District, supported by 336 employees. The company is privately held with no disclosed institutional investors, funding rounds, or public listing. No pricing, revenue figures, or AI/ML capabilities are publicly disclosed. Its competitive positioning rests on the proprietary Natural Agriculture framework, 30+ years of brand heritage as a category pioneer, and the integrated vertical structure spanning production inputs, farming, retail, and research under a unified philosophical brand.

Name

Korin Alimentos

Legal name

Grupo Korin

Website

https://korin.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Korin is a privately held Brazilian holding company operating organic chicken and egg production, an 11-store organic retail network across São Paulo, Rio de Janeiro, and Brasília, agricultural bio-inputs, an organic restaurant, and an R&D center, all built on the Natural Agriculture philosophy of Mokiti Okada.

Ownership category

akta.pro rank

Product category

Organic Poultry and Egg Production

NAICS

Poultry Processing (311615), Chicken Egg Production (11231), Broilers and Other Meat Type Chicken Production (11232)

SIC

Poultry Slaughtering And Processing (2015), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

Keywords

• Organic poultry production
• Natural agriculture
• Organic food retail
• Bio-inputs manufacturing
• Organic eggs supply

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Organic Food Products Sales: Revenue generated from production and sale of organic chicken and eggs free from antibiotics and GMOs, and other natural food products through retail stores.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Korin Alimentos produces and sells organic chicken and eggs free from antibiotics and GMOs, founded on Mokiti Okada's Natural Agriculture philosophy. As part of Grupo Korin, the business also encompasses Korin Agricultura e Meio Ambiente (bio-inputs and sustainable agriculture technologies), Lojas Korin (retail stores of organic and natural foods), and Korin Solo Sagrado (organic restaurant), all operating under the Natural Agriculture methodology that emphasizes soil health, environmental preservation, and high-vitality food production.

Product overview

Korin is a holding company founded in 1994 focused on Natural Agriculture, comprising four distinct business units: Korin Agricultura e Meio Ambiente (bio-inputs and sustainable agricultural technologies), Korin Alimentos (organic poultry and egg production free from antibiotics and GMOs), Lojas Korin (retail stores selling organic and natural products across multiple Brazilian cities), and Korin Solo Sagrado (organic restaurant). The group also operates CPMO, a research center developing sustainable agricultural solutions. All operations are grounded in Mokiti Okada's Natural Agriculture philosophy, which emphasizes soil health, environmental preservation, and the production of pure, healthy food with high vital energy.

Differentiator

Problem solved

Functional benefit

Products and services

• Korin Alimentos - Organic Chicken and Eggs Pioneer in the production of organic chickens and eggs free from antibiotics and GMOs, based on Mokiti Okada's Natural Agriculture philosophy. Product is for end consumers and retail customers seeking organic and antibiotic-free poultry products.
• Korin Agricultura e Meio Ambiente - Bio-inputs and Sustainable Agricultural Technologies
• Lojas Korin Retail Stores
• Korin Solo Sagrado Organic Restaurant Organic and natural restaurant serving healthy foods aligned with the Natural Agriculture philosophy, offering dine-in experience for health-conscious consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Granja Mantiqueira: One of Brazil's largest egg producers, headquartered in São Paulo. Directly comparable to Korin's egg production line under Chicken Egg Production, with similar focus on branded, higher-spec eggs in Brazilian retail.
• Native Alimentos: Brazilian natural and organic foods brand with retail presence in premium supermarkets and own e-commerce. Comparable as a direct peer in the natural/organic packaged food retail space, targeting similar health-conscious Brazilian consumers.

Broad incumbents

• BRF: Brazil's largest poultry processor and one of the world's biggest food companies (Sadia, Perdigão brands). Overlaps with Korin in poultry processing and is increasingly active in natural/organic sub-lines.
• JBS: Global meat giant with significant Brazilian poultry operations (Seara). Comparable as a large-scale poultry incumbent that competes for the same retail shelf space and food-service customers in Brazil.
• Pif Paf Alimentos: Major Brazilian poultry and processed foods company with nationwide distribution. Comparable as a poultry industry incumbent that increasingly offers antibiotic-free and value-added lines competing with Korin's positioning.
• São Salvador Alimentos: Brazilian integrated poultry producer (Frango Super Frango brand). Comparable as a poultry processor with national distribution serving similar retail and foodservice channels as Korin's wholesale pipeline.

Others

• Amaggi: Major Brazilian agribusiness group active in grains, inputs, logistics, and energy. Comparable as a large Brazilian agribusiness ecosystem participant that could partner with or compete against Korin Agricultura e Meio Ambiente's bio-inputs business.
• VTEX: Brazilian commerce platform powering many Brazilian D2C and omnichannel retailers. Relevant as enabling infrastructure for the kind of e-commerce and delivery expansion Korin's stores are pursuing through per-store Instagram channels.

Emerging players

• Fazenda Futuro: Brazilian plant-based protein company selling into retail and foodservice across Brazil. Comparable as a Brazilian alternative-protein brand competing for the same health-and-sustainability-conscious consumer that Korin targets.

Regional players

• Bello Alimentos: Mid-sized Brazilian poultry and processed foods company. Comparable to Korin as a poultry processor with regional Brazilian footprint and similar mid-market positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lojakorin_moema
• LinkedInlinkedin.com/company/korinalimentos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korin Alimentos