Kostruttiva
Kostruttiva is an Italy-based field management and market research firm specializing in Mystery Shopping, interviews, and Focus Groups through a curated network of approximately 3,500 collaborators serving retail businesses and research institutes.
- Company typePrivate
- Founded2009
- HeadquartersItaly, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kostruttiva does
Kostruttiva is a privately held Italian market research field management firm headquartered in Padova, Italy, operating since 2009. The company specializes in qualitative and quantitative research methodologies, with its core offering centered on Mystery Shopping, supplemented by Face-to-Face interviews, CATI (Computer Assisted Telephone Interviewing), Focus Groups, training, and consulting services. Its operational backbone is a curated network of approximately 3,500 active mystery shoppers, interviewers, and moderators recruited annually and distributed across all Italian regions, with rigorous selection interviews and project-specific requirement verification.
Underlying the service is a field management approach rather than a software product. The firm operates with a lean core of 7 employees who coordinate the broader collaborator network, applying continuous monitoring, ongoing training, and field-manager oversight throughout each project's lifecycle. The company explicitly differentiates against competitors that manage field projects exclusively through IT platforms, asserting that human supervision is essential to data reliability and visit authenticity. Its primary clients are retail and consumer businesses seeking objective evaluation of sales processes, customer service quality, and competitive positioning, alongside market research institutes requiring reliable nationwide field execution.
Kostruttiva's business model is project-based professional services revenue with quote-based pricing dependent on scope, evaluation count, and geographic coverage. Go-to-market is sales-led B2B direct outreach supported by partnerships and referrals; the company's main listed strategic partner is Evolvere within the Italian market research ecosystem. The firm operates solely in Italy with no disclosed international presence, funding rounds, or external investors, and conducts client acquisition through direct contact, LinkedIn, Facebook, and downloadable corporate presentations.
Kostruttiva firmographics
Firmographics- Name
- Kostruttiva
- Legal name
- Kostruttiva
- Website
- https://kostruttivaricerche.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kostruttiva is an Italy-based field management and market research firm specializing in Mystery Shopping, interviews, and Focus Groups through a curated network of approximately 3,500 collaborators serving retail businesses and research institutes.
- Ownership category
- akta.pro rank
Kostruttiva industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- akta.pro industry
- Industry & Sector Research (Syndicated/Custom)Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services
Keywords
Where Kostruttiva is headquartered
LocationHeadquarters
- HQ city
- Italy
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Kostruttiva business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mystery Shopping Services: Project-based mystery shopping assignments where trained mystery shoppers evaluate sales processes, customer service, and retail environments on behalf of clients. Revenue generated through per-assessment fees or project contracts.
- Market Research Services: Qualitative and quantitative research including Face-to-Face interviews, CATI (Computer Assisted Telephone Interviewing), and Focus Groups. Revenue from research project contracts with research institutes and direct corporate clients.
- Training Services: Training services for mystery shoppers, interviewers, and moderators selected for research projects, ensuring quality standards and accurate data collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing tailored to client requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Kostruttiva product offering
Product offeringCore offering
Kostruttiva manages the field execution of market research projects in Italy, deploying a nationwide network of approximately 3,500 trained Mystery Shoppers, interviewers, and moderators. The company sells Mystery Shopping programs, Face-to-Face interviews, CATI telephone interviews, and Focus Group facilitation, with additional training and advisory services to ensure data quality. Engagements are scoped, priced, and delivered as custom research projects for business clients and research institutes.
Product overview
Kostruttiva operates as a field management and market research services provider offering a unified suite of data collection services rather than a software platform. The core offering centers on Mystery Shopping supplemented by Face-to-Face interviews, telephone interviews (CATI), and Focus Group facilitation, all supported by training and consulting services. The company manages a network of approximately 3,500 Mystery Shoppers and interviewers covering all Italian regions, providing qualitative and quantitative field research services for clients seeking to evaluate customer experience, competitor analysis, and sales process evaluation.
Differentiator
Problem solved
Functional benefit
Companies that use Kostruttiva
Customer profileSegments2 records
Ideal customer profiles2 records
Kostruttiva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kostruttiva partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EvolverecoreEvolvere is listed as a main partner of Kostruttiva. The partnership appears to be a strategic collaboration within the Italian market research ecosystem, though specific details of the partnership arrangement are not publicly disclosed.
Scale indicators2 records
Recent moves5 records
Kostruttiva competitors and assessment
Company assessmentRegional players
- The Mystery Shopper Company (Engage CX): European mystery shopping and CX measurement provider operating across multiple countries. Highly comparable service mix but serves broader European geographies rather than Italy-only like Kostruttiva.
Direct peers
- CFI Group: International customer experience and mystery shopping specialist offering mystery shopping, CX measurement, and employee engagement programs. Closely comparable in service specialization and customer use cases (retail/service quality evaluation).
- Doxa (Istituto Doxa): Historic Italian research institute specializing in consumer behavior, opinion polling, and field research. Comparable as a long-standing domestic provider of qualitative and quantitative research services to Italian enterprises.
- Pragmatica Ricerche: Italian market research firm offering field data collection, qualitative interviews, and CATI/CAPI methodologies. Closely comparable as a similarly sized domestic competitor focused on field execution for Italian clients.
- SWG Srl: Trieste-headquartered Italian market research firm offering CATI, CAPI, face-to-face interviews, focus groups, and panel research across Italy. Closely comparable methodology mix and customer base to Kostruttiva's fieldwork services.
- BVA Doxa: Established Italian market research institute offering quantitative and qualitative research, panel-based studies, and bespoke fieldwork services. Directly comparable as a domestic competitor providing full-service research execution to Italian enterprises.
Broad incumbents
- NielsenIQ Italy: Global consumer intelligence firm with retail measurement and shopper research capabilities in Italy. Overlaps with Kostruttiva in retailer-facing CX and shopper research but operates at far larger scale across multiple research disciplines.
- Ipsos Italy: Global market research leader with significant Italian operations covering consumer, retail, customer experience, and mystery shopping studies. Comparable on service breadth and CX measurement offerings but vastly larger and more diversified than Kostruttiva.
- GfK Italy: Global consumer and market research company with established Italian presence serving retail, consumer goods, and CX measurement clients. Comparable research methodology stack but broader portfolio and international footprint.
Emerging players
- Retailers Italia / Retail Active: Specialty mystery shopping and retail audit provider focused on Italian retail chains. Directly comparable in the niche of physical-retail mystery shopping audits but operates at a narrower service scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Kostruttiva social profiles
Digital presenceKostruttiva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kostruttiva leadership team
Management profileNumber of profiles
Profiles1 record
Kostruttiva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kostruttiva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kostruttiva
What does Kostruttiva do?
Kostruttiva manages the field execution of market research projects in Italy, deploying a nationwide network of approximately 3,500 trained Mystery Shoppers, interviewers, and moderators. The company sells Mystery Shopping programs, Face-to-Face interviews, CATI telephone interviews, and Focus Group facilitation, with additional training and advisory services to ensure data quality. Engagements are scoped, priced, and delivered as custom research projects for business clients and research institutes.
Is Kostruttiva a public or private company?
Kostruttiva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kostruttiva founded?
Kostruttiva was founded in 2009. It employs 1 to 10 people.
Where is Kostruttiva based?
Kostruttiva is headquartered in Italy, Italy, in the Europe region.
How does Kostruttiva make money?
Three revenue lines are on record. Mystery Shopping Services are the primary driver. The others are market Research Services and training Services.
Who are Kostruttiva's main competitors?
The Mystery Shopper Company (Engage CX) is listed as a regional player. Direct peers are CFI Group, Doxa (Istituto Doxa), Pragmatica Ricerche, SWG Srl and BVA Doxa. Broad incumbents are NielsenIQ Italy, Ipsos Italy and GfK Italy. Retailers Italia / Retail Active is listed as an emerging player.
Does Kostruttiva have an API?
No public API is recorded for Kostruttiva.
What industry is Kostruttiva in?
Kostruttiva's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 54191.